Comprehensive Snapshot of Doughnut Market Research Report, Including Regional and Country Analysis in Brief.
Industry: Food and Beverages
Delivery Timelines: Please Contact Sales
Published Date: May-2025
Format: PPT*, PDF, EXCEL
Number of Pages: 190
ID: PMRREP35371
The global doughnut market size is projected to grow from USD 17.1 billion in 2025 to USD 23.7 billion reflecting a CAGR of 4.8% by 2032. According to the Persistence Market Research report, the industry has grown significantly due to changing consumer preferences for indulgent snacks and the rising popularity of innovative flavor combinations. Doughnuts have evolved from simple snack treat into gourmet items that appeal to a wide range of consumers around the world. This transformation is driven by the emergence of premium, artisanal doughnuts featuring unique and localized flavors that are gaining popularity in various regions.
The proliferation of quick-service restaurants (QSRs), coffee shops, and bakeries has made doughnuts more accessible, further boosting their consumption. As consumers increasingly seek convenience and variety, brands are introducing new formats and packaging options, such as single-serve and multi-pack doughnuts. The market also benefits from the growing café culture and the trend of pairing doughnuts with coffee, particularly in urban areas. With increasing demand from both traditional and emerging markets, the doughnut market is expected to continue evolving in response to changing consumer needs.
Key Industry Highlights:
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Global Market Attribute |
Key Insights |
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Doughnut Market Size (2025E) |
US$ 17.1 Bn |
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Market Value Forecast (2032F) |
US$ 23.7 Bn |
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Projected Growth (CAGR 2025 to 2032) |
4.8% |
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Historical Market Growth (CAGR 2019 to 2024) |
3.8% |
Rising consumer preference for indulgent and convenient snack options has been recognized as a major driver of global doughnut consumption. Doughnuts are increasingly viewed more as breakfast items, and versatile snacks that satisfy cravings in between meals. Their appeal as both a comfort food and a flavorful indulgence has been embraced, particularly in urban areas where busy lifestyles demand quick, satisfying food solutions.
As a result, doughnuts are frequently chosen for on-the-go consumption, casual treats, and social occasions. This shift in snacking behavior has been leveraged by brands to promote doughnuts as accessible indulgences worldwide.
In 2024, the collaboration between Mad Over Donuts (MOD) and Nestlé's KitKat introduced a limited-edition range of doughnuts and a shake. This partnership offered a novel and indulgent snacking experience, catering to evolving consumer tastes and highlighting how doughnut brands are innovating to meet the demand for both convenience and indulgence.
Ongoing supply chain disruptions and rising costs of essential ingredients, such as flour, oil, and sugar, have significantly restrained the doughnut market. Geopolitical tensions, fluctuating commodity prices, and increased transportation costs have further exacerbated these challenges, escalating production expenses. As a result, manufacturers have been pressured to either absorb losses or pass costs on to consumers, squeezing profit margins, particularly for small and mid-sized producers with limited pricing flexibility. Ingredient shortages have led to delays in production cycles, requiring adjustments in output or product formulations to maintain consistency. Extreme weather events have caused substantial price increases in ingredients like cocoa and sunflower oil, with cocoa prices more than doubling and sunflower oil rising by 56%. These fluctuations have forced companies to adapt sourcing strategies and consider reformulations to sustain profitability.
Expanding vegan and gluten-free doughnut offerings is being recognized as a significant opportunity in the market, driven by the growing demand for healthier and more inclusive food options. As consumer preferences shift towards plant-based and gluten-free food products, doughnut brands are responding by introducing innovative recipes to cater to these dietary needs. By diversifying product lines, manufacturers are tapping into a broader customer base, enhancing brand loyalty, and attracting health-conscious consumers.
In 2025, an initiative by Jelly Modern Doughnuts introduced a range of gluten-sensitive doughnuts to meet the rising demand for health-conscious alternatives. This shift reflects the increasing consumer desire for indulgent yet dietary-specific snacks, positioning brands to capitalize on evolving market trends and capture a larger segment of the customer base.
Yeast doughnuts are recognized as the leading segment in the global doughnut market due to their light, airy texture and widespread consumer preference. Their versatility in flavors and fillings has made them a staple in bakeries and quick-service restaurants, with major chains such as Krispy Kreme, Dunkin’, and Tim Hortons prominently featuring them. These doughnuts are closely associated with popular styles such as glazed and cream-filled varieties, which maintain strong demand worldwide. Krispy Kreme’s Original Glazed yeast doughnut exemplifies this dominance, accounting for more than half of the company's sales and offering the highest profit margins. This product's significance is underscored by its central role in Krispy Kreme's offerings. To further capitalize on its popularity, a partnership with McDonald's has been formed, enabling these doughnuts to be offered in multiple U.S. locations, thereby enhancing accessibility and solidifying their leadership in the doughnut market.
The offline distribution channel has become the second-leading segment in the global doughnut market, driven by strong consumer reliance on physical retail experiences. Doughnuts are widely purchased through quick-service restaurants (QSRs), bakery shops, cafés, and convenience stores, where their freshness and immediate availability stimulate impulse buying behavior. In-store promotions, point-of-sale displays, and the appeal of freshly prepared products have been utilized to boost sales.
Brands like Dunkin' and Krispy Kreme have expanded their physical presence, ensuring doughnuts are easily accessible and visually enticing to walk-in customers. A notable example in 2025 is the strategic partnership between Krispy Kreme and McDonald's, where plans are in place to offer Krispy Kreme doughnuts at over 6,000 McDonald's locations across the United States. This collaboration capitalizes on McDonald's extensive reach to provide freshly delivered doughnuts daily, enhancing impulse purchases and consumer convenience. This initiative demonstrates the ongoing importance of brick-and-mortar channels in doughnut sales.
The rising popularity of premium, artisanal doughnuts in North America is driven by urban millennials seeking high-quality, distinctive taste experiences. This trend is reflected in the growing demand for creative flavors such as matcha, maple bacon, and salted caramel, often crafted with locally sourced ingredients and presented with visual appeal. Artisanal doughnut shops are being frequented for their innovative offerings, which are viewed as indulgent yet novel treats.
In 2025, I'm Donut will open in New York City's Times Square. Founded by Tokyo-based pastry chef Ryouta Hirako, the shop specializes in Nama-style doughnuts made with kabocha squash and vegetable shortening. These ingredients create a chewy, melt-in-your-mouth texture that sets them apart. Vegan, cream-filled, and savory options such as doughnut BLTs and chicken teriyaki burgers are offered. Designed with a minimalist aesthetic and an efficient ordering system, the shop has been embraced by millennials, contributing to its success and long lines.
Doughnut sales across major European cities are driven by the growing café culture and rising coffee-pairing trends. As coffee consumption increases, particularly among younger, urban populations, doughnuts are being positioned as complementary indulgences in cafés and coffee shops. Artisanal doughnuts paired with high-quality coffee are being favored as convenient, on-the-go snack options. In response, café menus are being expanded to include a wider variety of freshly made, gourmet doughnuts, reflecting the demand for premium snacking experiences. This shift is being widely embraced across Europe’s thriving coffee scenes.
In 2025, J.CO Donuts & Coffee is expanding into major European markets. In April 2025, they launched a new outlet in Plaza Malioboro, Yogyakarta, offering gourmet doughnuts alongside specialty coffee. By aligning with contemporary café trends, J.CO’s brand presence is being strengthened, and the evolving preferences of urban millennials are being effectively catered to in a competitive market.
The localization of flavors such as matcha, red bean, and taro is increasingly being utilized by doughnut brands to resonate with Asian consumers. As demand for culturally relevant and unique tastes continues to rise, offerings are being adapted to reflect regional preferences. In the Asia Pacific, traditional flavors are blended with the indulgence of doughnuts to create personalized and appealing experiences.
In 2025 is the collaboration between Krispy Kreme Singapore and Japanese tea brands through which six limited-edition doughnut varieties were introduced Matcha Wonder, Matcha Snow, Enchanted Matcha Choco, Matcha Glow, Dreamy Hojicha, and Hojicha Biscoff. These were crafted using award-winning matcha and hojicha ingredients imported from Japan. Through such innovations, a stronger emotional connection is being forged with local consumers, while market relevance is being enhanced. This strategy highlights how product offerings are being reshaped to align with evolving consumer tastes in culturally diverse markets.
The global doughnut market is characterized by a dynamic competitive landscape that includes both established multinational chains and innovative regional players. Leading brands continue to dominate the market through extensive global networks and diverse product offerings. Regional brands maintain strong positions in specific markets by tailoring their products to local tastes. This includes incorporating flavors such as matcha and red bean.
The market is experiencing innovation from emerging players such as Planet Bake, which has introduced vegan, grain-free, and sugar-free doughnuts aimed at health-conscious consumers. The competitive environment is further intensified by the rise of online ordering and delivery services, which enable both established brands and new entrants to reach a broader customer base.
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Report Attribute |
Details |
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Historical Data/Actuals |
2019 - 2024 |
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Forecast Period |
2025 - 2032 |
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Market Analysis Units |
Value: US$ Bn, Volume: Unit |
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Geographical Coverage |
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Segmental Coverage |
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Competitive Analysis |
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Report Highlights |
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Customization and Pricing |
Available upon request |
By Product Type
By Flavor
By Distribution Channel
By Packaging Type
By End Use
By Region
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The global doughnut market is projected to be valued at 17.1 bn in 2025.
The doughnut market is driven by rising consumer preference for indulgent and convenient snack options is fueling global doughnut consumption.
The doughnut market is poised to witness a CAGR of 4.8% from 2025 to 2032.
Expanding vegan and gluten-free doughnut offerings can tap into the growing health-focused customer base is the key market opportunity.
Major players in the doughnut market include Honey Dew Associates, Inc., JCO DONUT & COFFEE, Jelly Modern Doughnuts, LaMar’s Donuts, Mad Over Donuts, McDonald's, Krispy Kreme Doughnut Corp., and others.
