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Dishwashing Additives Market

Market Study on Dishwashing Additives: Sales through Online Channels to Rise Substantially Over Coming Years

Dishwashing Additives Market Segmentation By Product Type - Branded | Private Label

Dishwashing Additives Market Outlook (2022-2032)

The global dishwashing additives market is projected to expand rapidly at 6.4% CAGR and reach a valuation of US$ 2.6 Bn by the end of 2032, up from its market size of US$ 1.4 Bn in 2022. Worldwide sales of dishwashing additives account for 4%-5% share of the global dishwashing products market at present.

From 2017 and 2021, demand for dishwashing additives increased at a CAGR of 5.4%, with the United States, Japan, China, India, and the U.K. holding significant shares of the global market.

Dishwashing additives are pre-measured, efficient products that extend the life of the appliance while reducing detergent waste. Customers are becoming more and more enamored with dishwashing additives due to their convenience and ability to conserve water and energy.

Dishwashing additives are also gaining popularity in the culinary industry. They are being used in commercial kitchens and for household purposes. More and more consumers have been opting for dishwashing additives that are environment-friendly, which is boosting market growth.

Demand for dishwashing solutions is rising in Western European countries where dishwashers are becoming more common. This can be a result of customers' growing desire for solutions that save time and money. To save time and water, commercial and residential kitchens will continue to transition from hand dishwashing, which will drive the use of dishwashing additives as well.

Dishwashing Additives Market Size (2022)

US$ 1.4 Bn

Projected Sales of Dishwashing Additives (2032)

US$ 2.6 Bn

Market CAGR (2022 to 2032)


Market Share of Top 5 Dishwashing Additive Manufacturers

4% to 5%

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What is Aiding Demand Growth for Dishwashing Additives?

“Rising Demand for Environment-friendly Dishwashing Additives”

More and more customers are choosing environment-friendly dishwashing additives. As a result, producers are now concentrating on creating dishwashing additives that are marked with ecological credentials.

For instance, numerous dishwashing additive introductions in the U.K. and U.S. have focused on eco-friendly packaging. Expansion of the market for dishwashing additives has been significantly impacted by this trend. Consumers in the European and American regions favor environment-friendly products and are willing to pay more for those that give some environmental safety assurance.

Increasing Adoption of Dishwashing Additives by Hotels & Restaurants”

The expansion of hotels, restaurants, cafes, and other hospitality-related businesses because of the increasing travel and hospitality sector, and the rising consumer desire for more modern and customized food options, are anticipated to fuel the market for dishwashing additives.

Sales of eco-friendly dishwashing additives are expected to increase in the future because of rising consumer eco-consciousness and more knowledge of the negative impacts of using chemical-based dishwashing additives. Most dishwashing additives are available at reasonable prices through online sales channels. Thus, hotels and restaurants will account for the high demand for dishwashing additives.

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Country-wise Insights

How is the Market Progressing in the U.S.?

“Strict Guidelines by Government to Maintain Cleanliness”

The dishwashing additives market in the U.S. holds a major share of 75.2% of the North American market. The market progressed at a rapid pace after the Covid-19 pandemic.

The U.S. is a developed country with abundant end-use industries such as manufacturing, healthcare, real estate, and others. After the onset of COVID-19, the government implemented strict regulations regarding maintenance and cleanliness.

Following the lifting of lockdowns in the U.S., this decision positively affected the demand for institutional cleaning components in the country. Strict government guidelines to maintain cleanliness increased the need for additives in various institutions for dishwashing purposes.

However, government-imposed lockdowns in 2020 to stop the spread of COVID-19 caused some disruptions in the manufacture and supply of ingredients, which affected adversely the availability of goods on the market.

How is India Generating High Demand for Dishwashing Additives?

“Growing Demand for Additives in Dishwashers”

India is one of the emerging markets for dishwashing additives and accounts for a share of 32.1% of the South Asian Market. This is due to the increasing number of hotels, restaurants, and urbanization projects. Government projects for smart cities are significantly going to increase the demand for high-end kitchen appliances such as dishwashers, which will result in an increase in consumer awareness of dishwashing additives.

The Indian market is driven by more spending, the need for better kitchen hygiene, and increased food safety. Rapid urbanization and expanding working population are predicted to open up new market expansion potential.

Moreover, with the rise in urbanization and the population, the consumer goods industry, including food & beverages, hospitality, and consumer durables, is growing rapidly, which is resulting in high demand for dishwashing additives from these sectors in India.

What is Driving Sales of Dishwashing Additives in China?

“Surging Demand for Smart Dishwashers Aiding Market Expansion”

China holds a 67.4% share of the East Asia dishwashing additives market. The market is anticipated to progress at a rapid pace during the forecast period.

Due to the growing popularity of smart dishwashers in China, the market for dishwashing additives is anticipated to increase rapidly during the forecast period. China is well known for producing consumer goods on a worldwide scale. The goal of industrial consolidation in China is to increase both domestic and international production.

Players across the nation are providing a wide choice of goods to meet the demand for environment-safe and biodegradable dishwashing detergents. Over the course of the evaluation years, China's rising automatic dishwasher sales will support the target market's growth.

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Category-wise Insights

Which Type of Dishwashers are Most Widely Used?

“Branded Dishwashers Enjoy Highest Demand”

According to this analysis, based on product type, branded dishwashers account for a major share of more than 45% in the overall sales of dishwashing additives, and the segment is estimated to lead the market during the estimated tenure as well.

Increasing preference for branded items for better performance, quality, and variety will boost the sales of branded dishwashers. Additionally, one of the most significant influencing factors in brand loyalty is a company's reputation. As a result, companies have formed research and development divisions that produce top-notch goods.

Which is the Most Prominent Application of Dishwasher Additives?

“Dishwashing Additive Usage High in Residential Sector”

Based on application, the residential category accounts for a high-value share of 59.3% of the market and is anticipated to remain high during the estimated tenure.

It is anticipated that the residential sector would drive rapid growth in the demand for dishwashing additives. Some of the major elements driving this segment's sales growth include the expanding working population and changing consumer lifestyles. Additionally, automatic dishwashers have been in high demand due to the necessity to clean dishes frequently in larger families, which has boosted dishwashing additive sales in the residential sector.

Which Form of Dishwashing Additive Drives High Market Growth?

“Powder Dishwashing Additives a Hit”

Powder dishwashing additives account for 40% share of the overall market. Powder dishwashing additives are more sustainable, eco-friendly, and effective against hard water.

Further, a significant factor in consumers’ buying decisions is the lower cost of powdered dishwashing additives, which, in turn, generates heavy demand in the current market and will remain a significant factor during the forecast period.

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Competition Landscape

Dishwashing additive manufacturers are highly focused on R&D, and thus provide more sustainable, eco-friendly, and cost-effective products to increase their sales in lucrative markets. Strategies include product launches, collaborations with key players, partnerships, acquisitions, and strengthening of regional and global distribution networks.

For Instance:

  • In 2021, HAFELE launched various products such as dishwasher detergents, dishwasher salt, rinse-aid, descaling agents, and 5-in-1 dishwashing power tablets.
  • In 2019, Reckitt Benckiser and Bosch household appliances collaborated and announced the launch of dishwashing additives in the Indian market.

Dishwashing Additives Industry Report Scope



Forecast Period


Historical Data Available for


Market Analysis

  • US$ Mn for Value
  • Units for Volume

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA

Key Countries Covered

  • United States
  • Canada
  • Brazil
  • Mexico
  • Germany
  • U.K.
  • France
  • Spain
  • Italy
  • South Africa
  • Northern Africa
  • GCC Countries
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia & New Zealand

Key Market Segments Covered

  • Product Type
  • Application
  • Form
  • Sales Channel
  • Region

Key Companies Profiled

  • Kao Corporation
  • McBride
  • Henkel
  • Colgate- Palmolive
  • The Clorox Company
  • Godrej Consumer Products Limited
  • The Procter & Gamble Company
  • SC Johnson & Son Inc.
  • Bombril
  • Unilever N.V.
  • Blueland
  • Reckitt Benckiser Group plc
  • Nopa Nordic
  • Others


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Key Segments of Dishwashing Additives Industry Research

By Product Type:

  • Branded
  • Private Label

By Application:

  • Residential
  • Commercial

By Form:

  • Powder
  • Liquid
  • Others

By Sales Channel:

  • Hypermarkets/Supermarkets
  • Independent Stores
  • Specialty Stores
  • Wholesalers/Distributors
  • Online Retailers
  • Other Sales Channels

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East Africa

- Companies Covered in This Report -

  • Kao Corporation
  • McBride
  • Henkel
  • Colgate- Palmolive
  • The Clorox Company
  • Godrej Consumer Products Limited
  • The Procter & Gamble Company
  • SC Johnson & Son Inc.
  • Bombril
  • Unilever N.V.
  • Blueland
  • Bombril
  • Reckitt Benckiser Group plc
  • Nopa Nordic
  • Other Players (As Requested)

- Frequently Asked Questions -

The global dishwashing additives market reached a valuation of US$ 1.32 Bn at the end of 2021.

Between 2017 and 2021, global sales of dishwashing additives increased at 5.4% CAGR.

North America accounted for a significant value share of 28.7% in the global market in 2021.

Key manufacturers of dishwashing additives are Kao Corporation, McBride, Henkel, Colgate-Palmolive, The Clorox Company, Godrej Consumer Products Limited, The Procter & Gamble Company, SC Johnson & Son Inc., Bombril, Unilever N.V., Blue land, Boabdil, Reckitt Benckiser Group plc, and Nopa Nordic.

The global market for dishwashing additives is expected to expand at 6.4% CAGR through 2032.

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