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Dishwashing Liquids Market

Market Study on Dishwashing Liquids: Asia Pacific to Be Fastest-growing Regional Market

Dishwashing Liquids Market Segmentation By Product Type - By Hand | In Machine

Dishwashing Liquids Market Outlook (2022-2032)

The global dishwashing liquids market is projected to expand at 7.2% CAGR and reach US$ 23.73 Bn by the end of 2032, up from its current market size of US$ 11.84 Bn. Worldwide sales of dishwashing liquids account for 14%-17% share of the global dishwashing products market at present.

From 2017 and 2021, worldwide demand for dishwashing liquids increased at a CAGR of 4.5%, with the United States, Japan, China, India, and the U.K. holding significant shares of the global market.

Dishwashing liquids, also known as dish washing soap or dish washing detergents in some regions, and washing-up liquid in British English style, are liquefied detergent soaps specially designed for assisting in the effecting cleaning of dishes and cooking utensils. These detergents are gentle on the skin as they are processed and less concentrated than soaps, and also produce more foam and lather than soap bars. Some dishwashing liquids have bleach, enzymes, and other cleaning aids added to them, which increases their efficiency and also helps in disinfection.

Manufacturers are producing liquid detergents in different packaging, with numerous additives, which might attract more customers and increase sales. Products in refillable bottles and fragranced dish wash liquids are popular among consumers all over the world. Dispensers are also a point of interest; hence gaining more importance among both manufacturers and customers.

Dishwashing Liquids Market Size (2022)

US$ 11,838.3 Mn

Projected Sales of Dishwashing Liquids (2032)

US$ 23,726.7 Mn

Market CAGR (2022 to 2032)

7.2%

Market Share of Top 5 Dishwashing Liquid Manufacturers

9% to 12%

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What is Aiding the Growth of the Dishwashing Liquids Market?

“Great Convenience of Dishwashing Liquids Over Bars and Other Forms of Soaps”

The convenience of liquid soaps over bars is a major factor that is increasing the sales of liquid dishwashing solutions. Liquid soaps are easy to use, create a rich lather and more foam than soaps, and using them is easier as they come in dispensers. These dispensers also ensure minimum wastage of the soap, ultimately conserving the liquid soap and help in longer use. These liquids can also be used for cleaning jewelry, worktops, furniture, and other greasy surfaces of appliances such as toasters, ovens, and blenders. All these uses, while being gentle on the skin, are making dishwashing liquids popular among customers.

Dishwashing liquids come in bottles or pouches, and so there are no chances of contamination. Even when cleaning the dishes, germs or waste food particles cannot contaminate the dishwashing liquid. While making liquid soaps, hydrolyzers and solubilizing agents are used. These chemicals allow the detergent to dissolve in water and remain in liquid form. This process also makes the soap mild on the skin, thereby reducing any irritation. These benefits of dishwashing liquids are aiding market growth.

“Rise of Online Market Places and Increasing Use by Urban Population”

Liquid soaps specially designed for use in dishwashers are also gaining popularity in several countries. Dishwashers are common in developed countries, and people having busy life schedules are purchasing them to save time and effort.

There are different types of dishwashing detergents available in the market for dishwashers; however, liquid dishwashing soaps are commonly used as they are convenient to use and relatively cheaper than other forms. Additionally, the availability of liquid soaps on online markets is driving convenience and sales.

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Country-wise Insights

How is the Market Progressing in the U.S.?

“Preference for Dishwashing Liquids Over Bars for Convenience and High Use of Dishwashing Machines”

The United States has the largest market for dishwashing liquids with a value of roughly US$ 3 billion, accounting for 37% share of North American sales.

Dishwashing liquids are regularly used in every household in the United States. These liquids come with a variety of benefits and features, as well as package kinds and sizes. The most prevalent sales channel for dishwashing products is retail stores and supermarkets.

The United States is one of the most developed nations. People generally use high-tech machines and appliances in their daily lives. Residents in the United States have a demanding work schedule. Dishwashers are one such piece of equipment that almost every working American owns. Dishwashing liquids for these dishwashers are different and they are frequently utilized since they are more convenient and cost-effective than other options.

What is Driving the Sales of Dishwashing Liquids in China?

Large Number of Manufacturers & Consumers Along With Well-Established Market

China is the biggest market for dishwashing liquids in Asia Pacific. Along with China, India, Japan, and other Asian countries are top consumers of these products.

China has been one of the biggest manufacturers and consumers of consumer goods and services for more than two decades. The Chinese economy has been fueled by uninterrupted rises in industrial output, imports & exports, consumer demand, and capital investments. Since the Chinese government has encouraged industrial consolidation, rapid consolidation between medium and big businesses is expected. Increasing spending on convenience products and growing online marketplaces are also helping in increasing the market value in the country.

Will India Generate More Demand for Dishwashing Liquids?

“Increasing Demand for Convenience Products in India”

India is one of the emerging countries in the market and accounts for a share of 22.1% of the South Asian market.

Dishwashing liquids are becoming more popular in India as people begin to spend more on consumer goods. People are spending more as the population's disposable income rises. The North Indian population is spending the most on these products, followed by the western parts of the country. Manufacturers are also advertising their products on various platforms, which aids in promotion and sales.

The rise of online sales and the development of distribution channels are also contributing to the country's market growth.

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Category-wise Insights

Which Type of Dishwashing Liquid Has Gained Immense Traction?

"Hand Dishwashing Liquids Exhibiting High Demand in the Market"

According to this analysis, based on product use, hand dishwashing solutions hold a major share of more than 30.0% of the overall sales of dishwashing liquids and are estimated to lead the market through the forecast years as well.

Dishwashing liquids are often used to clean dishes and utensils by hand with a scrubber. Cleaning dishes by hand is widely practiced all over the world since it is a more efficient, simple, and effective method of cleaning. Automatic dishwashers are also available on the market, but they are costly and take up a lot of room. Cleaning with the hands is popular since it is both effective and flexible.

Which Packaging Type is Preferred for Dishwashing Liquids?

“Dishwashing Liquid Bottles Most Popular across the World”

Based on packaging, bottles account for a high-value share of 40.6% of the overall product segment and are anticipated to remain high throughout the estimated tenure as well.

Dishwashing liquids come in different types of packages. Bottles are the most popular packaging type as they are effective, contain a considerable amount of soap, and the dispensers on the bottles are also innovative. Manufacturers use bottles for packaging as customers tend to purchase them for convenience. Pouches are flexible but they can lose rigidity as they get empty, and drums are usually kept for refilling.

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Zaid Sheikh
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Competition Landscape

Manufacturers of dishwashing liquids are brainstorming and implementing several market penetration methods to grow their sales in attractive markets. Product launches, collaborations with major players, partnerships, acquisitions, and the growth of regional and worldwide distribution networks are among these tactics.

For Instance:

  • In December 2021, Unilever introduced a new hand dishwashing product created with naturally sourced components that are said to be more environment-friendly. The surfactants in dishwashing soaps are generated from virgin fuels and have a large carbon footprint. According to Unilever, its research and development teams developed a new composition that is three times more reusable and 99% biodegradable, made using 100% organic materials and no fossil-derived compounds. The product is also packed in recycled plastic bottles.
  • In 2022, Palmolive and Walmart collaborated to produce a 'Shake & Clean Dish Soap' liquid. Giving customers a soap concentrate that they can use to make their own dishwashing liquid at home is a novel idea. This will reduce the number of empty plastic bottles discarded after the liquid soap has been used.

Dishwashing Liquids Industry Report Scope

Attribute

Details

Forecast Period

2022-2032

Historical Data Available for

2017-2021

Market Analysis

  • US$ Mn for Value
  • Units for Volume

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA

Key Countries Covered

  • United States
  • Canada
  • Brazil
  • Mexico
  • Germany
  • U.K.
  • France
  • Spain
  • Italy
  • South Africa
  • Northern Africa
  • GCC Countries
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia & New Zealand

Key Market Segments Covered

  • Product Use
  • Packaging
  • End Use
  • Sales Channel
  • Region

Key Companies Profiled

  • Colgate-Palmolive
  • The Clorox Company
  • Unilever
  • Godrej Consumer Products
  • Bombril
  • Church & Dwight
  • Henkel
  • P&G
  • Reckitt Benckiser
  • Kao
  • McBride
  • Bluelands
  • SC Johnson & Son
  • Goodmaid Chemicals
  • Seventh Generation
  • Nirma Ltd.
  • Others

Pricing

Available upon Request

Key Segments of Dishwashing Liquids Industry Research

By Product Type:

  • By Hand
  • In Machine

By Packaging:

  • Pouches
  • Bottles
  • Drums

By End Use:

  • Household
  • Commercial

By Sales Channel:

  • Supermarkets/Hypermarkets
  • Department Stores
  • Specialty Stores
  • Online Channels
  • Others

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East& Africa

- Companies Covered in This Report -

  • Colgate-Palmolive
  • The Clorox Company
  • Unilever
  • Godrej Consumer Products
  • Bombril
  • Church & Dwight
  • Henkel
  • P&G
  • Reckitt Benckiser
  • Kao
  • McBride
  • Bluelands
  • SC Johnson & Son
  • Goodmaid Chemicals
  • Seventh Generation
  • Nirma Ltd.
  • Others (As per Request)

- Frequently Asked Questions -

The global dishwashing liquids market stands at US$ 11.84 Bn in 2022.

From 2017 to 2021, sales of dishwashing liquids increased at 4.5% CAGR.

Key suppliers of dishwashing liquids are Colgate-Palmolive, The Clorox Company, Unilever, Godrej Consumer Products, Bombril, Church & Dwight, Henkel, P&G, Reckitt Benckiser, Kao, McBride, Bluelands, SC Johnson & Son, Goodmaid Chemicals, Seventh Generation, and Nirma Ltd.

The global market for dishwashing liquids is predicted to expand at 7.2% CAGR through 2032.

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