The companies offering point of sale solutions are now focusing on expanding their businesses across countries in Europe and Asia Pacific where growth of modern retail and rapid urbanization are offering investment opportunities for point of sale solutions vendors. The APAC cinema point of sale (POS) solutions market is expected to witness a relatively high growth rate over the forecast period. The revenue being generated from the cinema point of sale (POS) solutions market in North America and Europe is expected to collectively account for over 52.2% of the global cinema point of sale (POS) solutions market revenue in 2017. The market in North America is anticipated to witness a significant progress rate over the course of forecast period. As North America is an early adopter of technology, in the longer run, the region is likely to exhibit a moderate growth rate as compared to regions such as Asia Pacific and Europe who will still be on the edge of adopting new technologies.
North America to be at the Vanguard of Growth with Respect to Deployment
The burgeoning demand for IoT is driving the adoption of cinema POS in North America. Smart kiosks are integrated with IoT, and communicate and deliver data to users in real time. Smart kiosks are also installed with various sensors to record data such as user views, sales, and location. The information needed can be accessed through the web from any place at any point of time. Digital signage is another example of IoT application. The content on digital signage can be altered remotely from any place at any time. It includes images, videos, directions, and tickets, among many others. These IoT applications are increasing the demand for POS solutions, and contributing to the growth of the cinema POS solutions market in North America.
However, data security is likely to prove as a key challenge in the adoption of cinema point of sales solutions in the region. Since all the data is stored in the cloud, it can be stolen or hacked by intruders. The personal details of customers such as CVV number, card number, and pin number can be hacked and misused. The fear of data hacking is restricting users from making online payments, and is hindering the growth of the cinema POS solutions market. However, POS solution providers are improving the level of security every day, and making them safe and secure. The governments of various countries in this region are implementing stringent laws in order to prevent cyber security and data breaches.
Asia Pacific to be the Fastest Growing Region
During the course of the forecast period, the cinema point of sales solution market in Asia Pacific is expected to exhibit a CAGR of 16.3%, thus being the leading region in terms of growth. The Asia Pacific region is witnessing a rapid change in economy and also a rural to urban shift. From being laggards in technology adoption in emerging nations, it is moving towards a more technology acceptance environment. Developing countries such as China and India are witnessing rapid urbanization and growing disposable income. These changes are creating a huge demand for modern multiscreen theaters. Investors are spending heavily on open multiplex chains in these regions, thus ultimately creating a high demand for POS hardware and software solutions. These developing nations are expected to witness a huge potential demand during course the forecast period.
Persistence Market Research (PMR) has lately published a new market research report on cinema point of sales (POC) solution. The report provides useful insights on the sequential growth trajectory of the market along with the current and future growth scenarios in the market. The report delivers an exclusive understanding of the global market stressing on the regional and segment based aspects prominently.
Cinema Point of Sales (POC) Solution Market: Summary
The report provides a comprehensive preview of the market comprising an official abstract that draws out the principal examples developing in the market. It additionally converses on a couple of facets, for example, drivers, hurdles, and prospects that have been found in the global market. It also familiarizes readers with data related to volume, value and rate of progress of the market in concern from a growth point of view. With respect to the market categorization, each segment is examined and presented in the report in a meticulous manner. It also gives an evaluation in light of the market circumstance and further presents a value chain analysis of the products and applications in question. A year to year basis advancement of the market has similarly been presented in the report for the peruser to be particularly aware of the altering landscape of the market.
Cinema point of sales (POC) solution Market: Segment Overview
The global cinema point of sales (POC) solution market has been segmented on the basis of the following:
Cinema Point of Sales (POC) Solution Market: Research Approach
The report is the concluding product of the meticulous research work of the market experts using advanced resources. The statistics mapped out in the report has been studied carefully by the experts of PMR. The data that has been presented here has been assembled from various tried and tested sources along with several other auxiliary sources. The market numbers have also been scrutinized by the examiners and can be employed for settling on key decisions and formulate strategies. The analysts have used methods such as Porter’s five forces analysis to present a clear picture of the market to the readers. Paid publications have also been used by the analyst for creating this market research report.
Cinema Point of Sales (POC) Solution Market: Competitive Landscape
The market study delivers a colossal outlook on the predominant scene of the overall cinema point of sales (POC) solution market. It also highpoints the competition predominant among the present vendors in the market and also puts weight on the future circumstance of the market. The profile of the players depends on upon a strong SWOT analysis used for company performance, product portfolio, strategies, finance related information, and year-to-year projections. The establishments have been explored minutely covering their key developments, improvements as well as mergers and acquisitions and contracts with other prominent organizations.
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