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Botanical Infused Beverage Market

Global Market Study on Botanical Infused Beverages: Growing Consumption for Non-Alcoholic Infused Beverages Profiting Market Growth

Botanical Infused Beverage Market Segmented By Herbs & Spices, Flowers, Fruits Source in Non-alcoholic, Alcoholic Botanical Infused Beverages Product

Botanical Infused Beverages Market Outlook (2023-2033)

The global market for Botanical Infused Beverages is valued at US$ 342.8 Mn for 2023 and is predicted to grow at high rate of around 8.0% value CAGR by end of 2033. The market will make projected sales of US$ 727.2 Mn by end 2033 owing to consumer interest on sugar-free and low - calorie diets.

Attributes Key Insights

Botanical Infused Beverages Market Size (2023E)

US$ 342.8 Mn

Projected Sales of Botanical Infused Beverages (2033F)

US$ 727.2 Mn

Value CAGR (2023-2033)


Value Share of Top 4 Countries (2022E)


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Botanical Infused Beverages Consumption Analysis (2018-2022) Vs. Market Estimations (2023-2033)

During the historical period of assessment, the botanical infused beverages generated the sales of approximately US$ 258.3 Mn by end of 2023. The market during past few years showed high consumption non-alcoholic botanical infused beverages, since health conscious consumers are growing at significant rate across the globe.

Botanical infused beverages have multiple functional and nutritional benefits, making them an excellent alternative beverage option for consumers. Furthermore, the retail sales of botanical infused beverages is anticipated to show higher growth due to change in the lifestyle and buying pattern of the consumers. The increasing disposable income along with growing consumer shift towards plant-based beverages are some of the key factors that are positively affecting the growth. U.S., U.K., Germany, Russia, France, and countries of Asia Pacific represent the most lucrative markets for the botanical infused beverage manufacturers, owing to the increasing demand for beverages providing multiple health benefits.

The global botanical infused beverage is predicted to grow rate 8.0% and will register the sales of around of US$ 727.8 Mn by end 2033.

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What are the Key Trends in the Market for Botanical Infused Beverages?

Negative Perception Associated with Synthetic Products Consumption Benefiting Market Growth”

With increase in the number of health-conscious consumers, there has been a shift toward customer preference for substitutes of synthetic products, which are natural and organic. Increasing awareness regarding the harmful effects of synthetic products and ingredients that cause diseases such as diabetes, obesity, and heart diseases have influenced consumers to opt for natural substitutes that are free from any kind of chemical additives. Many botanical manufacturers are attempting to promote botanical infused beverages as a healthy alternative to conventional drinks to help mitigate the risks of various illnesses and diseases.

Consumers are also shifting from synthetic products due to their concerns regarding the environment. Thus, shifting of consumers from synthetic products would increase the sales of botanical infused beverages in the global market.

According to the National Center for Biotechnology Information, the side-effects associated with conventional medicines are driving the adoption of botanicals.

“Increasing Consumer Preference for Healthy Snacking leading them towards Plant-based Products”

Increasing health-consciousness among consumers is provoking them to take keen interest in their health. Now days, consumers have understood that proper hydration and nutrition is very important for the human health to not only survive but also maintain a fit body. Due to this, many consumers are altering their diet plans to include more plant-based ingredients and food in order to stay active and fit. These healthier plant-based meals and snacking options also help consumers to have a strong immune system and have lower risk of infectious diseases and chronic illnesses. At the same time, consumers are also paying more attention to food products that have information on its packaging about the environmental claims.

“Increased Consumer Preference for Leading Proactive Life”

Inclination of consumers towards botanical infused beverages is rapidly increasing as they are taking precautionary measures for minimizing the effects of lifestyle diseases. Botanical infused beverages have several preventive properties such as absorption of carbohydrates and improving digestion, due to which they are used as a healthy alternative to prevent and reduce the effects of lifestyle diseases, which is supplementing revenue growth of the global botanical infused beverage market.

Consumers are taking proactive decisions and actions to keep their body and mind healthy at the same time by using plant-based products such as botanical infusions including tea, coffee and others. These botanical infusions help consumers to stay fit and provide immunization against various diseases such as common flu, cold, and many more.

“On-going Studies on Botanicals to Provide More Opportunity for Product Market”

Although certain botanical ingredients occupy the current spotlight for immunity, the market is always open for new botanical ingredients that can make products like beverages to stand out as fresh takes for any given benefit. Botanical studies would give access to further improvement in the areas of morphology, genetics, development, evolution and different systematics of various plant groups.

Furthermore, because the immune system is a complicated system with a wide range of support requirements, new dietary immune-supporting regimens will continue to be created. Now a days, companies are focusing on further product development of botanicals in order to have botanical infused beverages, which would provide multiple health benefits. Thus, when it comes to botanicals, possibilities are limitless. Therefore, further clinical studies of botanicals would provide more opportunities for the botanical infused beverage to flourish in the global market.

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Country-wise Insights

What is the value share held by U.S. in the global botanical infused beverage market?

The value share held by U.S. is around 18% of global botanical infused beverages market and is estimated to grow by 6.4% over the forecast period.

Which country has highest market share in East Asia for botanical infused beverages market?

Market growth in China is projected at a high CAGR of 9.2%. China holds a major share in the East Asian market. This is due to the growing health and nutritional benefits of botanical infusion and rising awareness consumers. Moreover, increasing demand for convenient foods with high nutrition will have a positive impact on market growth in China.

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Category-wise Insights

Which type of botanical infused beverages is gaining strong demand in the global market?

Based on product type, non-alcoholic botanical infused beverages are mostly demanded and consumed. The market value share of non-alcoholic botanical infused beverages is 65.1%.Demand for non-alcoholic botanical infused beverages is high in the retail sector owing to their functional food ingredients that enhance the taste and texture of beverage items, besides the numerous health benefits.

Which sales channel is aiding demand for botanical infused beverages?

Demand for botanical infused beverages is increasing in hypermarkets/supermarkets due to easy availability of the product. Market value of botanical infused beverages in the hypermarket/supermarket segment is expected to reach US$ 230 Mn by the end of 2033.

Competitive Dashboard

Major botanical infused beverages manufacturers are engaged in expansion and producing quality products as per the industry as well international standards for worldwide acceptance. Furthermore, manufacturers enhancing research & development activities along with product innovation to fulfill the demand for consumers seeking botanical infused beverages across the global markets. Player harnessing advanced state-of-the-art manufacturing technique to provide holistic natural solution to the consume across the globe, owing to buoyant demand for chemical free products. The manufacturers of the botanical infused beverage are further investing in expansion of production facilities and processing technologies in order to increase their operational efficiency.

  • In May 2020, Tata Consumer Products Limited acquired PepsiCo’s stake in NourishCo Beverages Limited. Through acquisition, the company strengthened its liquid beverage portfolio and offered products as per consumer needs.
  • In November 2020, Bacardi Limited announced that it has completed and acquired the ownership of premium crafted and batched cocktail company, TAILS. This acquisition helped the company to expand its product portfolio and increase its geographic presence as well.
  • Axiom Ayurveda Pvt. Ltd. focuses on deep research and development and improving innovation capabilities through latest technologies. The company focuses to provide the quality products, which supports the health of consumers.
  • Mayway has GMP certified facilities, due to which its products are processed in carefully controlled GMP environments.The GMP practices help the company to ensure quality and safety of products, traceability of ingredients, and transparency of the manufacturing process.

Botanical Infused Beverages Industry Report Scope

Attribute Details

Forecast period


Historical data available for


Market analysis

USD million for value

Key regions covered

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • Middle East & Africa

Key countries covered

  • U.S.
  • Canada
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand
  • GCC countries
  • Turkey
  • Northern Africa
  • South Africa

Key market segments covered

  • Nature
  • Type
  • Sales Channel

Key companies profiled

  • Tata Consumer Products Limited
  • Associated British Foods plc
  • Diageo PLC
  • Pernod Ricard
  • Synnovate Pharma Inc.
  • CULT Artisan Beverage Company
  • Martin Bauer Group
  • Mayway
  • Bigelow Tea
  • Nestlé S.A.
  • Butterfly Ayurveda
  • Axiom Ayurveda Pvt. Ltd.
  • Ahmad Tea
  • Premier's Tea Ltd

Report coverage

  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives

Customization & pricing

Available upon request

Botanical Infused Beverages Industry Research by Category

By Nature:

  • Alcoholic
  • Non-Alcoholic

By Type:

  • Fruits
  • Flowers
  • Herbs & Spices

By Sales Channel:

  • Hypermarkets/Supermarkets
  • Specialty Store
  • Convenience Stores
  • Online Retail

By Region:

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • Middle East & Africa

- Companies Covered in This Report -

  • Tata Consumer Products Limited
  • Associated British Foods plc
  • Diageo PLC
  • Pernod Ricard
  • Synnovate Pharma Inc.
  • CULT Artisan Beverage Company
  • Martin Bauer Group
  • Mayway
  • Bigelow Tea
  • Nestlé S.A.
  • Butterfly Ayurveda
  • Axiom Ayurveda Pvt. Ltd.
  • Ahmad Tea
  • Premier's Tea Ltd
  • Bacardi Limited

- Frequently Asked Questions -

The global market for Botanical Infused Beverages has a value of US$ 342.8 Mn in 2023.

The global market for Botanical Infused Beverages has a value CAGR of 5.4% from 2018-2022.

The global market for Botanical Infused Beverages has a value of US$ 727.2 Mn in 2033.

The global market for Botanical Infused Beverages has a value CAGR of 8.0% from 2023-2033.

Companies such as Tata Consumer Products Limited, Associated British Foods plc, Diageo PLC, and Martin Bauer Group are some of the key manufacturers operating in the botanical infused beverage market.

Trends such as ‘Consumer Interest on sugar-free and low-calorie diets’ and ‘Emergence of healthy bakery and confectionery food options’ are positively impacting market growth.

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