Beta-Carotene Market

Market Study on Beta-Carotene: North America & Europe Collectively Account for Over 50% Consumption

Beta-Carotene Market

Report ID: PMRREP33453

Number of Pages: 315

Format: PPT*, PDF, EXCEL

Industry: Food and Beverages

Published Date: May-2023

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Beta-Carotene Market Outlook (2023 to 2033)

The global beta-carotene market is forecasted to expand at a CAGR of 5.9% and increase from a value of US$ 372.3 million in 2023 to US$ 657.5 million by the end of 2033.

More and more consumers are moving toward natural vitamin- and mineral-rich supplements, which is fueling the utilization of beta-carotene in the making of dietary supplements.

Beta-carotene is a natural pigment as well as a micronutrient that mainly occurs in yellow and orange fruits and vegetables. Beta-carotene is also known as provitamin A and contributes to vitamin A supply in the body.

The high content of antioxidant nutrients found in beta-carotene has caused a significant increase in its application in dietary supplements and pharmaceuticals in recent times. Beta-carotene, which is a naturally occurring compound responsible for the reddish-yellow coloration in plants, is also utilized as a food coloring agent in diverse food processing sectors such as beverages, packaged foods, and confectionaries.

Report Attributes Details

Beta-Carotene Market Size (2023E)

US$ 372.3 Million

Projected Market Value (2033F)

US$ 657.5 Million

Global Market Growth Rate (2023 to 2033)

5.9% CAGR

Historical Market Growth Rate (2018 to 2022)

4.2% CAGR

Revenue Share of Top 4 Countries (2022E)


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What are the Key Trends in the Beta-Carotene Market?

“Rising Demand for Plant-Based Products Necessitating Increased Production of Beta-Carotene”

Rise of veganism and plant-based diets among consumers is boosting demand for plant-based products. Beta-carotene is a key ingredient in these products, providing a natural and plant-based source of color and nutrition. Plant-based products are often perceived as healthier and more sustainable than animal-based products, which further drives the demand for beta-carotene in these products.

Consumers are looking for plant-based products that are not only healthy and sustainable but also taste good, and beta-carotene can help enhance the flavor and appearance of these products. The shift toward plant-based products in the food and beverages industry is expected to boost the demand for beta-carotene as a natural colorant and nutritional ingredient.

“Increasing Preference for Natural Colorants over Synthetic Colorants”

Natural colorants are becoming more prevalent in the food and beverage industry as consumers become more aware of the adverse impacts of synthetic colorants.

Beta-carotene is a natural colorant that is in high demand due to its orange-red hue, making it ideal for various food applications such as beverages, confectionery, and dairy products. Use of natural colorants is becoming increasingly popular due to the rising awareness of the potential health risks associated with synthetic colorants.

Consumers are looking for healthier and safer alternatives to synthetic colorants, which is driving the demand for natural colorants like beta-carotene. Manufacturers also prefer beta-carotene as it is stable, easy to use, and cost-effective. Growing demand for natural colorants in the food and beverages industry is expected to boost the growth of the beta-carotene market.

“Technological Advancements in Beta-Carotene Extraction Processes Leading to Increased Product Availability”

Technological advancements in the extraction process have led to the development of innovative and efficient methods of extracting beta-carotene from natural sources such as carrots and algae. This has increased the availability of beta-carotene and reduced production costs, making it more affordable for manufacturers. There have been several technological advancements in beta-carotene extraction processes that have improved efficiency and yield.

For instance, enzymatic extraction methods have been developed that use enzymes to break down the cell walls of plant sources, allowing for easier extraction of beta-carotene. Supercritical fluid extraction (SFE) is a relatively new extraction method that uses supercritical carbon dioxide as a solvent to extract beta-carotene from plant sources. This method is more efficient, requires fewer solvents, and results in higher yields of beta-carotene.

“High Demand for Animal Feed Containing Beta-Carotene”

Growing demand for animal feed is one of the factors driving the growth of the beta-carotene market. Beta-carotene is used as a source of vitamin A in animal feed, particularly for livestock such as poultry, swine, and cattle. Vitamin A is an essential nutrient for animal growth and development, and beta-carotene is a natural source of vitamin A.

Use of beta-carotene in animal feed has been shown to improve the growth performance, reproductive efficiency, and immune function of animals, which brings in new opportunities for the growth of the beta-carotene market.

Growing demand for plant-based animal feed is expected to boost sales of beta-carotene. The trend towards natural and organic animal feed products is also expected to boost the demand for beta-carotene, as it is a natural and sustainable source of vitamin A.

“High Demand for Synthetic Beta-Carotene Because of Its Cost-effectiveness”

Synthetic alternatives to beta-carotene, such as synthetic vitamin A and synthetic carotenoids, can be more cost-effective and easier to produce than natural beta-carotene derived from fruits and vegetables. Synthetic beta-carotene is typically less expensive than natural beta-carotene, which can make it a more attractive option for manufacturers who are looking to reduce costs. However, synthetic beta-carotene may not be as bioavailable as natural beta-carotene and the body may not absorb it as effectively.

Synthetic alternatives to beta-carotene continue to be a competitive force in the market. Demand for natural and sustainable ingredients is growing, which may present opportunities for natural beta-carotene producers who can differentiate themselves in the market based on their quality and sustainability.

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Country-wise insights

What is the Sales Projection for Beta-Carotene in Europe?

“High Demand for Personal Care Products with Organic & Natural Ingredients

Germany, France, and the U.K. account for US$ 28.5 million, US$ 16.8 million, and US$ 27.3 million, respectively, in 2023.

Demand for beta-carotene from the cosmetics & personal care industry is anticipated to increase at 6.2% CAGR through 2033. This is because the customer base for organic and natural cosmetics in Europe is expanding, and manufacturers in Europe have started incorporating beta-carotene as a key ingredient in a wide range of personal care and cosmetics products.

How is Demand for Beta-Carotene Shaping Up in China?

“Increasing Utilization of Beta-Carotene in Food and Beverages Boosting Product Demand”

Demand for beta-carotene in China is anticipated to advance at a CAGR of 8.4% through 2033. This significant demand growth is due to the increasing usage of beta-carotene in food & beverage products such as carbonated drinks, sports drinks, and fruit juices across the country.

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Category-wise insights

Which Source of Beta-Carotene is Most Popular?

“Usage of Synthetic Beta-Carotene High in Food Processing & Animal Feed Due to its Stability

Synthetically sourced beta-carotene is dominating the market and holds a 63.2% share of the market. This segment generates revenue of US$ 235.2 million in 2023 owing to a rise in its utilization in the food processing and animal feed industries. Synthetic carotenoids are more stable as they are specifically designed to reduce isomerization or oxidation.

Which End Use of Beta-Carotene Accounts for High Sales?

“Utilization of Beta-Carotene in Personal Care & Cosmetics Industry Increasing Significantly”

The cosmetics and personal care segment is anticipated to exhibit significant growth, primarily due to increased usage of beta-carotene in skin care products such as sunscreens and whitening agents, as well as anti-aging face care products. The cosmetics and personal care segment is predicted to expand at a CAGR of 7% from 2023 to 2033.

Competitive Dashboard

Multinational companies that offer a diverse range of products constitute 45% to 50% of the beta-carotene industry.

Prominent players in this market include Koninklijke DSM NV, BASF SE, and Döhler GmbH, among others. These major manufacturers are focused on tailoring their product offerings for different applications, such as the food industry, cosmetic and personal care industry, and other sectors due to the versatility of beta-carotene. In terms of market share, regional players make up 50% to 55%, while local players account for 20% to 25% share of the industry.

  • At the Food Ingredients China (FIC) 2023 trade show, BASF SE exhibited its latest health ingredients, including Lucarotin synthetic beta-carotene and Betatene natural mixed carotenoids, to promote health and wellness.
  • DSM Carotene expanded its Quali-Carotene portfolio in 2021 by launching three new natural carotenoid colors: ruby red, sunset yellow, and brilliant orange. These colors are derived from natural sources like tomatoes and paprika and can be used in a variety of food and beverage applications.
  • DDW has introduced several new color solutions in recent years to meet changing consumer trends and market demands. For example, in 2021, the company launched a range of natural colors specifically for meat alternatives to meet the expectations of consumers looking for plant-based proteins. Givaudan acquired DDW in 2021.
  • Divis Laboratories places a strong emphasis on research and development (R&D) and invests significantly in these areas to create innovative products and improve the efficiency and cost-effectiveness of its manufacturing processes.
  • In February 2019, Döhler acquired Zumos Catalano Aragoneses (ZUCASA), a Spanish producer of natural fruit concentrates and juice compounds.

Beta-Carotene Industry Report Scope

Attribute Details

Forecast Period

2023 to 2033

Historical Data Available for

2018 to 2022

Market Analysis

US$ Million for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • The Middle East & Africa

Key Countries Covered

  • United States
  • Canada
  • Germany
  • United Kingdom
  • France
  • Italy
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand
  • GCC Countries
  • South Africa.

Key Market Segments Covered

  • Source
  • Form
  • End Use
  • Region

Key Companies Profiled

  • Allied Biotech Corporation
  • Archer Daniels Midland Company
  • DDW, The Color House
  • Divis Laboratories Ltd.
  • Dohler GmbH
  • Kingherbs Limited
  • Koninklijke DSM NV
  • Lycored Corp.
  • Oterra A/S
  • Sensient Technologies Corp.
  • Shaivaa Algaetech LLP
  • Vidya Herbs Pvt. Ltd.
  • Vinayak Ingredients India Pvt. Ltd.
  • Others (on Additional Request)

Report Coverage

  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives

Customization & Pricing

Available upon request

Beta-Carotene Industry Research Segmentation

By Source:

  • Synthetic
  • Fruits and Vegetables
  • Algae & Fungi

By Form:

  • Powder
  • Liquid

By End Use:

  • Food and Beverages
    • Bakery & Confectionery
    • Dairy & Desserts
    • Sauces
  • Dietary Supplements
  • Animal Feed
  • Cosmetics & Personal Care

By Region:

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East & Africa

For report customisation and delivery information contact our sales representative.

Companies Covered in This Report

  • Allied Biotech Corporation
  • Archer Daniels Midland Company
  • DDW, The Color House
  • Divis Laboratories Ltd.
  • Dohler GmbH
  • Kingherbs Limited
  • Koninklijke DSM NV
  • Lycored Corp
  • Oterra A/S
  • Sensient Technologies Corp.
  • Shaivaa Algaetech LLP
  • Vidya Herbs Pvt. Ltd.
  • Vinayak Ingredients India Pvt. Ltd.
  • Other Companies (on Additional Request

Frequently Asked Questions

Global demand for beta-carotene increased at a CAGR of 4.2% from 2018 to 2022.

The global market for beta-carotene is valued at US$ 372.3 million in 2023.

Europe occupies a leading market share of 37.8% of the global market.

Sales of beta-carotene are projected to reach US$ 657.5 million by 2033.

Worldwide sales of beta-carotene are forecasted to increase at a CAGR of 5.9% from 2023 to 2033.

The U.S. market is valued at US$ 83.7 million in 2023 and is set to expand at 5% CAGR through 2033.

Rising demand for organic ingredients and increasing adoption of veganism are driving market growth.

Koninklijke DSM NV, BASF SE, and Döhler are some of the key producers of beta-carotene.

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