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Apple Puree Market

Apple Puree Market - Global Industry Analysis 2016 - 2020 and Opportunity Assessment 2021 - 2031

Apple Puree Market

Apple Puree Market: Market Outlook  

Apple puree is a type of ingredient intended for the preparation of various ready to eat and ready to drink packaged foods. Apple puree is made up of cooked apples which are pureed until smooth texture formation. Apple puree is a minimally processed product that offers great versatility to food & beverage manufacturers. Puree retains the flavor, nutritional values, and color of the apples which is ideally used in juices, smoothies, puddings, pancakes, and other food products. Apple fruit puree is widely used in early baby food owing to it is nutritious and easy to digest characteristics for infants and babies. The key manufacturers are offering various types of apple puree such as organic, single strength, concentrate having a wide variety of application in food & beverage products.

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What are the Key Trends Impacting Growth of the Apple Puree Market?

The increasing health consciousness among the consumer resulting in the triggering the clean consumption. Health and wellness is a trend that is expected to be the fundamental driver for the change in the global food and beverage industry in the coming years. Consumers are shifting towards the consumption of food and beverages that meet the increasingly nuanced attributes of health and wellness, ethics, and sustainability. Increasing use of apple puree in functional food and beverage products is expected to propel the growth of the global apple puree market. 

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Why the Popularity of Apple Puree is increasing in Infant Food Market?  

The increasing obsession about kids and the increasing awareness about the importance of nutritional intake for infants and kids is leading to the rising demand for healthy and nutrient-rich products. Besides, the increasing lactose intolerance among infants is the major factor fueling the growth of apple puree by the infant food market. The majority of the key players in the food and beverage industry are expected to target the infant nutrition segment owing to the growing demand for nutritious and convenient infant food products. Apple puree manufacturer offers aseptic as well as organic fruit puree for infant food which are rich in nutrition as well as contain natural ingredients. Increased use of apple puree in infant food is expected to escalate the growth of the global apple puree market.

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How Bakery Industry is Influencing the Growth of the Apple Puree Market?

Apple puree is widely used as a base for bakery fillings in tarts, cakes, Danish pastries, sweet pies, and many more bakery products. Apple is one of the most consumed fruit across the world. Apple offers different nutritional benefits as it is rich in vitamin A, vitamin C, potassium, dietary fibers, and carbohydrates, etc. which makes apple popular fruit among the consumer. The decent and sensory flavor of apple in the bakery products makes it healthier than any other fruit flavor. Manufacturers are turning to apple puree as a multifunctional ingredient delivering benefits such as flavor extension and nutritional properties, which in turn is expected to drive the sales of the apple puree market.

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How is the Demand for Smoothies Fueling the Growth of Apple Puree Market?

Many leading companies in North America and Europe are launching smoothie and juice products prepared from fruit purees, with added minerals and nutrients. These companies are selling these products directly to end-users/customers, which can be consumed directly. It also has various food and beverage applications, which will increase the significance of this product in households.

For example, Bolthouse Farms launched their 100% fruit smoothie’s range, which consists of puree and purees concentrate as a major ingredient

What are the Key Challenges that may Restrain Growth of the Apple Puree Market?

The uneven environmental condition has a significant impact on the production of the apple, which creates volatility in apple prices as well as end products. Besides, the consumer preference for fresh apple consumption is comparatively more than apple puree. Also, the minimum shelf life and volatility in the prices of apples are expected to hinder the growth of the global apple puree market.

Global Apple Puree Market: Market Segmentation

Based on nature, the global apple puree market has been segmented as

  • Organic
  • Conventional

Based on end use, global apple puree market has been segmented as

  • Food and Beverage Industry 
    • Infant Food
    • Dairy and Desserts
    • Dressings and Sauces
    • Beverages
    • Bakery and Snacks
    • Others
  • Foodservice Industry
  • Retail/Household

Based on distribution channel, global apple puree market has been segmented as

  • Business to Business
  • Business to consumer
    • Hypermarkets/Supermarkets
    • Convenience Stores
    • Online Retail
    • Other Retailers

Based on region, global apple puree market has been segmented as

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East & Africa

Competitive Landscape

Some of the key market players operating in the apple puree market are Hain Celestial

  • Kiril Mischeff
  • Ecoholding
  • Cremica Food Park Pvt.Ltd
  • Sunimpex
  • food ingredient Treetop
  • David Berryman Ltd.
  • Go Fruselva S.L
  • E & E Brian Smith Ltd
  • Kendall Frozen Fruits Inc
  • Kanegrade Ltd
  • others 

What strategies are the Key Players adopting for Increasing their Market Share in the Apple Puree Market?

As the demand for minimally processed, organic, and natural food products is increasing across the world, the key players in the global fruit and apple puree market are inclining towards increasing production of organic fruit puree products. Besides, the key players are focused on the certifications such as organic, Non-GMO, clean label, vegan to assure the quality and authenticity of the products. Also, as the number of the health-conscious consumer is growing the key players are adopting the trends and focused on increase the offering of sugar-free or reduced sugar apple puree products.

  • SAS SICA SICODIS, a France-based leading manufacturer of apple puree in Europe is offering a wide range of no added sugar fruit purees, apple puree, and apple sauce products.

How India and China are the Most Attractive Countries for the Apple Puree?

India and China are the most populous countries in the world having a population of 1.3 and 1.4 billion respectively. Both countries hold more than 30% of the world’s population which makes them the most attractive and promising market for the food and beverage industry. India’s population is expected to overtake that of China by 2030. Thus, the need for fruit puree to fulfil the demand of this growing population is anticipated to increase in the near future. Also, India is the leading importer of apple and apple based products including apple puree. Also, the minimum shelf life and volatility in the prices of fresh apples are expected to fuel the growth of the global apple puree market.

What is the Repercussion of the Pandemic on the Growth of the Apple Puree Market?

Amid growing concern over pandemic diseases, there is a spike in sales of healthy food products. Consumers are shifting their food purchases toward shelf-stable categories such as bread, bakery snacks, cookies, crackers, muffins, and others. Also, the increasing demand from the nutrition industry has propelled the demand for ingredients supporting health. There is a significant jump in sales of local or private label bakery products, as consumers are seeking convenient food options. The increase in sales of bakery and package juice products during the pandemic has left a positive impact on the growth of the global apple puree market.

NOTE - All statements of fact, opinion, or analysis expressed in reports are those of the respective analysts. They do not necessarily reflect formal positions or views of the company.

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