Global Fruit and Vegetable Powder Market CAGR 6.0% by 2032 | Soaring Popularity of Vegan Foods and Beverages Worldwide to Accelerate Market Expansion

The global fruit and vegetable powder market size is likely to be valued at US$ 19.22 billion in 2025, reaching US$ 28.89 billion by 2032 and exhibiting a CAGR of 6.0% during the forecast period 2025-2032. The steady growth of this market is fueled by the escalating consumer demand across urban spaces for health-oriented, nutrient-dense ingredients in convenient, easy-to-use forms. 

Recent Market Trends 

• Innovative processing technologies, notably freeze-drying and spray-drying, are being increasingly adopted to enhance nutrient retention and product flavor, catering to discerning consumers who prioritize high nutritional value and authentic taste. 
• The surge in plant-based and clean-label product preferences is markedly influencing market dynamics, with powders serving as natural substitutes for synthetic additives in food and beverage applications. 
• Widening global awareness of micronutrient deficiencies, such as vitamin D insufficiency affecting significant population sections in Europe, is bolstering the demand for fortified powders. 
• Sustainability commitments and ethical sourcing, including partnerships with organic farming initiatives, are emerging as crucial trends aligning with consumers' environmental consciousness and demand for non-GMO and organic powders. 

Fruit and Vegetable Powder Market in the News 

• August 2025: Baked by Sticky, a plant-based dessert brand from Washington D.C.’s Sticky Fingers bakery, launched a new line of protein-packed vegan cookies and brownies using Just One mung bean protein. Offering 10 grams of protein per cookie and 12 grams per brownie, all kosher and made with real-food ingredients, this innovation taps into the trend of “permissible indulgence,” delivering classic dessert flavors that also support dietary goals and nutritional needs.  
• August 2025: AN Supps (a division of Applied Nutrition PLC) teamed up with Chiquita® to launch the co-branded AN ESSENTIAL line, featuring banana-chocolate and banana-strawberry whey proteins, plus pineapple-strawberry and fruit-blend pre-workout powders. These will now be available in thousands of U.S. Walmart stores and online as well. Each product is gluten-free, packed with natural flavors, and delivers nutritional benefits such as banana-equivalent potassium, appealing to health-conscious shoppers seeking convenience and taste. The move builds on an earlier Vitamin Shoppe collaboration and underscores both brands’ commitment to combining quality, nutrition, and innovation.  
• May 2025: Julia DeCiantis, Waring Commercial’s newly appointed Culinary Innovation Chef, began championing a “Products with Purpose” approach. This involves using high-performance equipment and creative recipes to reduce food waste while boosting flavor, efficiency, and consistency in foodservice operations. By transforming overripe produce and scraps into menu components such as smoothies, sauces, or garnishes, her strategy turns sustainability into profitability and inspires operators to maximize every ingredient. 

Segment Analysis 

The fruit and vegetable powder market is segmented into product type and application, showcasing diverse consumer and industrial uses. Fruit powders, including varieties such as apple, mango, berries, and tropical options such as pineapple, lead in demand across beverages, confectionery, bakery, and dairy sectors. At the same time, vegetable powders such as carrot, beetroot, tomato, and pumpkin are extensively utilized in functional foods, soups, sauces, and ready-to-eat meals. The distribution channels in this market are split between direct sales and indirect retail, with substantial growth being noted in e-commerce and supermarket channels. In terms of applications, these powders are gathering traction in functional beverages, dietary supplements, confectionery items, and fortified snacks, driven by consumers’ increasing preference for convenient, health-enhancing food options.  

Regional Analysis 

The regional dynamics of the fruit and vegetable powder market reveals Europe as the dominant growth hub, with its market set to grow at a formidable pace through 2032. The market here is boosted by heightened health awareness among consumers and widespread nutrient deficiencies in the region, particularly vitamin D. Germany stands out due to a strong shift towards plant-based and natural diets, alongside increased use of powders in supplements and wellness products. Asia Pacific is expected to enlarge its fruit and vegetable powder market share during 2025-2032 on the back of exponential population growth, proliferating urban centers in China and India, and a growing consumer base seeking convenient and nutritious foods. North America and other developed markets continue to show promising progress, supported by an active adoption of advanced food technologies by companies, strong consumer awareness about natural ingredients, and innovative product portfolios of market players in the region.  

Industry Players 

Key industry players in the global fruit and vegetable powder market are expanding their presence beyond traditional commodity sectors to capitalize on the growing demand for natural, clean-label food and beverage offerings. In response, these companies, including Alpspure Lifesciences, Aarkay Food Products, and Nikken Foods, are prioritizing innovation, focusing on advanced drying technologies that improve texture, flavor, and nutrient preservation. Investments in sustainable sourcing and organic certification reflect a strong commitment to meeting consumer preferences for clean-label and ethically produced products. Other than these developments, industry leaders are also broadening their distribution networks and brand presence across both B2B and B2C channels, tapping into the functional foods and super grains trends.