ID: PMRREP35840| 165 Pages | 12 Nov 2025 | Format: PDF, Excel, PPT* | Consumer Goods
The global salon hair care services market size is likely to be valued at US$191.5 billion in 2025 and is estimated to reach US$324.0 billion in 2032, growing at a CAGR of 7.8% during the forecast period 2025 - 2032, driven by rising consumer awareness of hair health, style, and personal grooming. Concerns about pollution have further increased demand for specialized treatments, such as anti-pollution hair masks.
| Key Insights | Details |
|---|---|
| Salon Hair Care Services Market Size (2025E) | US$191.5 Bn |
| Market Value Forecast (2032F) | US$324.0 Bn |
| Projected Growth (CAGR 2025 to 2032) | 7.8% |
| Historical Market Growth (CAGR 2019 to 2024) | 6.4% |
Urbanization and rising air pollution have made hair more vulnerable to damage, breakage, and scalp irritation, pushing consumers to seek specialized salon treatments. Salons now provide anti-pollution hair masks, detoxifying scalp therapies, and protective serums designed to combat particulate matter and environmental toxins.
In cities such as Delhi, Beijing, and Los Angeles, premium salons report that pollution-targeted services have become a key part of their menu, with clients requesting treatments after every few weeks rather than seasonal visits. Brands are also launching salon-exclusive products formulated with antioxidants and anti-pollutants, reinforcing the trend.
As global mobility increases and cities become multicultural, salons providing services in multiple languages are gaining popularity. These salons cater to expatriates, tourists, and local clients who prefer consultation and treatment guidance in their native language, improving client comfort and trust. For instance, in London, Paris, and Dubai, multilingual stylists and reception staff have helped salons expand their clientele and reduce service errors.
Providing guidance on treatments, colors, and hair care routines in the client’s preferred language also encourages repeat visits and high engagement. This approach transforms salons into inclusive, customer-friendly spaces, giving them a distinct advantage in diverse metropolitan areas where personalization and cultural sensitivity bolster loyalty.
Professional salon services and products are often more expensive than over-the-counter or mass-market options, which can limit accessibility for price-sensitive consumers. Treatments such as advanced coloring, keratin smoothing, or scalp therapies require skilled technicians and premium formulations, driving costs higher.
Even in urban areas, some clients opt for at-home alternatives or DIY kits to save money, especially for routine maintenance. For example, while a keratin treatment at a high-end salon in New York or London may cost several hundred dollars, drugstore smoothing products provide a cheaper, albeit less effective, alternative. This pricing gap can slow adoption among middle-income consumers.
Economic uncertainty directly affects discretionary spending, leading some consumers to cut back on non-essential services, such as salon visits. When households tighten budgets, they prioritize necessities over luxury or beauty treatments, leading to lower salon footfall.
For instance, during the COVID-19 pandemic and subsequent inflationary periods, salons across Europe and North America reported a noticeable decline in high-ticket services such as coloring, spa treatments, and premium styling. Clients often delay or skip appointments, opt for simple cuts, or switch to home styling alternatives.
The rise of digital booking platforms is creating new growth opportunities for salon hair care services. Apps and websites allow clients to schedule appointments, choose stylists, and even select specific treatments from the comfort of their homes, reducing friction in the booking process.
A few platforms have already boosted salon visibility while also enabling automated reminders, loyalty programs, and personalized discounts. This digital shift helps salons attract new clients, improve retention, and optimize staff schedules. By integrating online consultations and virtual previews of hairstyles or colors, salons can also enhance the client experience and increase willingness to invest in high-end services.
Salons now have the chance to differentiate themselves by delivering hyper-targeted treatments for specific hair and scalp issues such as thinning hair, dandruff, sensitivity, or damage from chemical treatments. Novel diagnostics, including scalp imaging and hair strand analysis, allow stylists to recommend customized regimens and professional-grade products.
For example, salons in North America and Europe are now delivering peptide-infused serums and microbiome-friendly masks, customized to individual requirements. This trend positions salons as wellness destinations rather than just styling centers, encouraging repeat visits and premium pricing.
Hair styling is projected to account for approximately 57.2% of the share in 2025 as it delivers instant results and is tied directly to special occasions, professional appearances, and social media visibility. In North America, blow-dry bars such as Drybar thrive on the demand for quick styling before events. At the same time, in the Asia Pacific, K-beauty product salons popularize trend-based styles, including Korean waves. Styling also requires professional tools and techniques that are difficult to replicate at home, making salons the go-to choice.
Hair coloring is poised to witness a substantial CAGR from 2025 to 2032, as it enables self-expression, trend adoption, and quick image transformations. Global fashion trends such as cowboy copper and expensive brunette shades went viral on TikTok in 2024, prompting young clients to visit salons. Salons also provide safe and long-lasting results with techniques such as balayage, ombré, and bond-protecting lighteners. These cannot be easily achieved with DIY kits. It keeps coloring a high-value and frequently repeated service.
In-store services will likely hold a share of about 64.1% in 2025, as they give clients access to professional-grade equipment, skilled stylists, and premium products that are not easily available at home. Salons also create a social and experiential environment, where customers enjoy pampering and relaxation. For example, luxury salons in Paris and London now combine styling with spa-like rituals such as scalp massages and aromatherapy, visitors feel like both beauty and wellness therapy.
At-home services are expected to grow significantly in the foreseeable future, driven by rising demand for convenience and personalized care. Platforms such as Glamsquad in the U.S. and Urban Company in India allow clients to book stylists for home visits, saving time and providing privacy. After the pandemic, several customers stuck with these services, and subscription models for regular at-home styling or coloring are expanding, showing that flexibility is becoming as important as the salon experience.
Women are expected to be the primary end users, with a nearly 74.5% share in 2025, as they are more likely to experiment with styling, coloring, and treatments that enhance appearance and express individuality. They also spend more on preventive and restorative hair care such as scalp treatments, keratin smoothing, and specialized masks. For instance, in 2024, salons in Europe reported that over 70% of premium coloring services were booked by women, showcasing their strong influence on trends and product adoption.
Men are a key end user because grooming and personal appearance have become important in both professional and social contexts. Services such as haircuts, beard trims, scalp treatments, and hair coloring are seeing high demand among men. In North America, barbershops and male-focused salons reported a surge in men opting for scalp care and styling treatments in 2025, highlighting that men’s investment in hair care is no longer limited to basic maintenance.
In 2025, Europe is estimated to account for approximately 69.3% of the share. Salons in the region are focusing heavily on scalp health and clean beauty. Treatments with vegan, botanical, and chemical-free products are becoming mainstream, especially in Germany and the U.K., where clients demand safe and science-backed solutions. Refill bars and eco-friendly salon setups are also common to support sustainability.
Wellness-inspired salon experiences are also popular. Multiple salons now combine services such as scalp massages, hair analysis, and spa-like rituals with haircuts or coloring. This trend is specifically evident in Western Europe, where customers value relaxation and holistic care as much as the styling itself. Specialized services for curly and textured hair are gaining momentum. Salons are hiring stylists trained in diverse hair types and delivering personalized routines to attract customers.
In Asia Pacific, salons are constantly moving toward natural and herbal treatments as customers are more conscious of chemical damage. Several urban salons now use ingredients such as rice water, green tea, and Ayurvedic oils in hair masks and scalp therapies, thereby making traditional remedies part of premium services.
Luxury salon culture is gaining impetus in Japan, South Korea, and China, where designer coloring and advanced hair spa treatments are in high demand. Customers in these countries are willing to pay more for complex color techniques and premium brand products, which has pushed local salons to upgrade their service menus.
Digital adoption is also boosting the industry. Most urban salons in Asia Pacific now rely on apps for booking, virtual consultations, and customer engagement. Some even sell branded products online, helping them stay connected with clients beyond physical visits and creating new revenue streams. Affordability remains a key factor in countries such as India. Local salons compete with global chains by providing trendy services at low prices but customized for local hair textures and climates.
In North America, scalp health has gone from niche to premium. Salons are providing ‘scalp facials’ that combine diagnostics, exfoliation, and massage. In New York, a few high-end salons are charging near US$500 for such treatments. Clients increasingly expect salons to treat scalp and skin like they treat face care. Salons are further sourcing vegan, cruelty-free, and transparent-ingredient product lines.
Beyoncé’s Cécred launched in 2024 with bioactive keratin-ferment technology aimed at all hair textures. It has already gained 2 million paying customers in six months. That kind of trajectory compels salons to adapt or lose clients. Some of the salons in North America are providing packages that include regular services such as blow-outs, touch-ups, and scalp care for monthly fees, often with perks, including priority booking.
The global salon hair care services market is highly fragmented, with a few large chains such as Great Clips, Supercuts, and Hair Cuttery competing alongside millions of independent salons and solo stylists. The chains compete on convenience, price, and expansion.
Independents, on the other hand, compete on specialization, vibe, and repeat clients. Professional product partnerships and celebrity brands are changing where competitive advantage lives. Brands that get salon endorsement or install in-salon treatments are expected to record a high share.
The salon hair care services market is projected to reach US$191.5 Billion in 2025.
The rising demand for personalized hair treatments and increasing awareness of hair health are the key market drivers.
The salon hair care services market is poised to witness a CAGR of 7.8% from 2025 to 2032.
Expansion of subscription services and development of hyper-targeted treatments are the key market opportunities.
Dessange International, Regis Corporation, and Lakme Salon are a few key market players.
| Report Attribute | Details |
|---|---|
| Historical Data/Actuals | 2019 - 2024 |
| Forecast Period | 2025 - 2032 |
| Market Analysis | Value: US$ Bn |
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