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Rhum Agricole Market

Global Market Study on Rhum Agricole Outlook Market: Increasing Urban Population Will Propel the Demand for Alcoholic Drinks

Rhum Agricole Market Segmented By Blanc, Amber, Vieux Variant Used in Household, HoReCa and Distributed over e-Commerce, Modern Trade

Rhum Agricole Market Outlook (2023-2033)

The universal revenue generated from the sales of rhum agricole is predicted at US$ 1,550.6 Million in 2023 and is projected to grow at rate of 3.5% value CAGR in the impending years, attributing to the rapid urbanization and growing consumption of alcohol across the globe. According to the PMR analyst,the rhum agricole market is estimated to reach valuation of around US$ 2,381 Million by end of 2033.

Rhum Agricole Market Size (2023E)

US$ 1,550.6 Million

Projected Sales of Rhum Agricole (2033F)

US$ 2,381 Million

Value CAGR (2023-2033)


Value Share of Top 4 Countries (2022 A)


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Rhum Agricole Consumption Analysis (2018-2022) Vs. Market Estimations (2023-2033)

In the preceding years (2018-2022), the rhum agricole market exhibited the growth rate of around 2.7% value CAGR and incurred the sales of approximately US$ 1,498.1 Million by end of 2022. Furthermore, the sales of rhum agricole through modern trade distribution channel was recorded at US$ 173.9 Million in year 2022.

Rhum Agricole is a type of rum which is originally distilled from the fresh sugar cane juice rather than molasses. Rhum Agricole is prominently manufactured in Martinique, a French West Indies area and other few areas including some Indian Ocean islands and in some parts of South America. Rhum Agricole is different from the rum due to it possess the different specialties from rum.

In Martinique, rhum agricole can only produce when maturity of sugarcane on its peak which resulted to the limited production of the product. rhum agricole is further classified into the three categories on the based on its aging process which are Blanc or White, Amber or Brown, and Vieux and Aged.

Moreover, many enthusiastic consumers tend to mix rhum agricole to cocktails in order to explore and harness unique flavors. The popularity of such cocktail drinks proves to be a positive factor for the rhum agricole market and is likely to drive the market by the growth of rate of 3.5% during 2023-2033.

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What are the Key Trends in the Market for Rhum Agricole?

“Increasing Urban Population Will Propel the Demand for Alcoholic Drinks”

World urban population is growing at rapid rate and almost accounts for 55% of the world’s overall population. The urban population is expected to witness a steady Y-o-Y growth of around 1.5% over the forecast period. Increasing urban population, coupled with factors such as increasing disposable incomes, modernization, and growing preference for alcoholic drinks, is expected to lead to the growth of the rhum agricole market across the globe.

“Growing Penetration of E-Commerce to Have a Positive Impact on the Rhum Agricole Market”

It is easy these days to buy anything and everything using various e-commerce sites as well as online stores. Alcoholic beverages are no exception to this trend. E-commerce channels as well as DTC (Direct to Consumer) channels that sell spirits are increasing day-by-day. DTC players are selling spirits directly to consumers at stores as well as via online channels. Third party cocktail clubs, which deliver special curated spirits as well as premium cocktail ingredients such as rhum agricole, are increasingly becoming popular. Some startups provide an e-commerce platform, which delivers alcoholic beverages from local breweries or stores directly to the consumers. Thus, with the increasing penetration of such mediums as well as implementation of new business models, the sales of spirits like rhum agricole are expected to increase at a potential rate.

“Popularity of Alcoholic Drinks among Adolescents and Millennials”

Increasing number of individuals are consuming alcoholic drinks across the globe, owing to the perception that alcohol reduces stress and relax the mind. With the growing influence of internet, as well as social media, there is an increase in the number of social parties and group outings, which ultimately lead to an increase in the consumption rum and its variants such as rhum agricole. Growing disposable incomes, especially in developing countries of the Asia Pacific region, are leading to lifestyle changes in youngsters in the region, leaving a positive impact on the rhum agricole market. Rising number of people with high income as well as good social network influence, is making it easy for alcohol companies to increase their consumer base. The increasing number of alcohol consumers ultimately proves to be a positive factor for the growth of the rhum agricole market.

“High Cost and Lower Awareness of Rum Variants”

Rhum agricole is only produced only in certain areas of West France, Caribbean islands, Mauritius as well as some parts of Central and North America. Thus, there is lower awareness as well as popularity of this variant of rum among consumers, especially from developing as well as developed countries. Rhum agricole is considered as one of the premium category spirits and thus, is costlier than traditional spirits. The high cost as well as less popularity are some of the factors that are hindering the market growth.

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Country-wise Insights

Which region is anticipated to dominate the global rhum agricole market?

Europe market is expected to dominate global rhum agricole market in terms of revenue in 2023, and the trend is projected to grow throughout the forecast period. Europe rhum agricole market is the most attractive market, growing at a value CAGR of 2.7% over the forecast period (2023-2033).

What is consumption outlook for rhum agricole in Asia?

The sales of rhum agricole in Asia is projected at US$ 349.3 Mn in 2023 and is anticipated to grow at 4.7% value CAGR to reach the valuation of around US$ 540.5 Mn by end of 2033. The growing of number of lounges & bar outlets in the Asia is profiting the rhum agricole market.

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Category-wise Insights

Which type of rhum agricole is gaining high demand across the globe?

Among the global rhum agricole market variant type, the largest is Vieux, which represents US$ 606.1 Mn of the market and 42.9% of value share in 2023. Furthermore, the market has an absolute opportunity of US$ 24.3 Mn by 2023 end.

What is the sales of rhum agricole in the foodservice (HoReCa) sector?

The largest share is held by HoReCa segment in global rhum agricole market. The revenue of rhum agricole from foodservice is valued at US$ 975.1 Mn, in 2023. These segment holds around 64.4% of the market, and is predicted to incur sales of around US$ 1,247.0 Mn in 2033.

Competitive Dashboard

The players engaged in the rhum agricole market are focusing on producing high quality products with the support of advance technology and aims to supply certified products across the globe. PMR predicts the companies will continue to grow, with high quality products as well as unique marketing strategies and reach new heights in the global rhum agricole market.

The distillery or producers of rhum agrocile showed how strategic branding and commercialization strategy supported by IP assets can open new markets for producers. In addition, comprehensive manufacturing and distribution capabilities, coupled with key partnerships have firmly established manufacturers to gain high profit margins in the highly competitive global landscape.

  • Rhum HSE Habitation St-Etienne follows various promotional strategies. The company attends various conferences and exhibitions for advertisement purposes. The distillery is open for tours, and tastings sessions are organized. The company offers unique recipes and cocktails for visitors. This strategy helps the company to increase the sales of its wide variety of product portfolio.
  • Rhumerie de Chamarel is an internationally recognized distillery with a production capacity of 250000 L, and majorly exports to France, Finland, Switzerland, China, and Japan. Through global accreditations, the company aims to produce quality rhum agricole in the international market.
  • Rhum Bielle is one of the important players in the rhum agricole market, with a production capacity of about 330,000 L & exports in Europe as well as across the globe. Through extensive production capabilities, the company aims to meet worldwide demand for rhum agricole.
  • Distillerie Dillon has strategically adopted various promotion techniques such as E-Labels and advertising visuals, in order promote its brand across the globe. Furthermore, the distillery guarantees high quality rum based on the respect of strong commitments in terms of selection, development process, and respect for the environment.

Rhum Agricole Industry Report Scope



Forecast period


Historical data available for


Market analysis

USD million for value

Key regions covered

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • Middle East & Africa

Key countries covered

  • U.S.
  • Canada
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand
  • GCC countries
  • Turkey
  • Northern Africa
  • South Africa

Key market segments covered

  • Variant Type
  • End Use
  • Distribution Channel
  • Region

Key companies profiled

  • Distillerie Saint-James
  • La Favorite Distillery
  • Distillerie Damoiseau
  • Distillerie Neisson
  • Bellonnie & Bourdillon Successeurs
  • Rhumerie de Chamarel
  • Rhum HSE Habitation St-Etienne
  • Rhum Bielle
  • Distillerie Dillon
  • Distillerie Depaz
  • Distillerie J.M.

Report coverage

  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives

Customization & pricing

Available upon request

Rhum Agricole Industry Research by Category

By Variant Type:

  • Ambré
  • Blanc
  • Vieux

By End Use:

  • Foodservice
  • Retail/Household

By Distribution Channel:

  • Business to Business
  • Business to Consumer
    • Modern Trade
    • Hypermarket/Supermarket
    • Online Retail

By Region:

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • Middle East & Africa

- Companies Covered in This Report -

  • Distillerie Saint-James
  • La Favorite Distillery
  • Distillerie Damoiseau
  • Distillerie Neisson
  • Bellonnie & Bourdillon Successeurs
  • Rhumerie de Chamarel
  • Rhum HSE Habitation St-Etienne
  • Rhum Bielle
  • Distillerie Dillon
  • Distillerie Depaz
  • Distillerie J.M.

- Frequently Asked Questions -

The global market for rhum agricole has a value of US$ 1,550.6 Mn in 2023.

The global market for rhum agricole has a value CAGR of 2.7% from 2018-2022.

The global market for rhum agricole has a value of US$ 2,381 Mn in 2033.

The global market for rhum agricole has a value CAGR of 3.5% from 2023-2033.

Some key players in the global rhum agricole market include Rhum Clément, Distillerie J.M., Distillerie Saint-James, La Favorite Distillery, Distillerie Damoiseau, Distillerie Neisson, Bellonnie & Bourdillon Successeurs, and others.

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