Push-to-talk over Cellular Market – The New Smart Communication

Push To Talk Over Cellular  Market
  • Published On : Jul-2019 |
  • Pages : 285 Pages |
  • Format : Push To Talk Over Cellular  Market Push To Talk Over Cellular  Market Push To Talk Over Cellular  Market Push To Talk Over Cellular  Market

As entrepreneurial decisions narrow down to achieving utmost efficiency along with saving dollars and cents, a majority of industries instigate a transition from land-mobile-radio (LMR) to push-to-talk over cellular systems for ensuring effective communication all along the business hierarchy.

Push-to-talk over cellular solutions combine user-friendliness of walkie-talkie functionality with advanced features - GPS, IP-based interoperability, auto pairing, and more - to handle business-critical operations such as mobile workforce management, group messaging, valet offerings, room services, and fleet management, among others. The push-to-talk technology has transmuted the multilevel-muted communication processes ranging from person-to-person, person-to-group, and group-to-group, which has been gaining it a prominent place in numerous industries. The global push-to-talk over cellular market revenues are likely to grow at 9.7% CAGR during the forecast period.

Sensing the lucrative landscape that push-to-talk over cellular market is, Persistence Market Research (PMR), in its recent study, measures the impact of the relevant trends that are likely to exert an influence on the value, intending to help the stakeholders identify underlying opportunities during the forecast period.

Charting the Evolution of the Push-to-talk over Cellular Market

Push-to-talk technology has spectated a long evolution way since the 1950s, with radio communications used to update work schedules, to 1990s, when PTT voice service was integrated with cellular connectivity, and web-based software applications being the most recent trend. In 2018, the push-to-talk over cellular market recorded a value of US$ 3.2 billion, as the ‘office’ work culture advances to a ‘mobile’ one, which demands a consolidation to a single device to handle multiple resources, their devices and networks.

With the development of LTE networks, numerous service providers offer push-to-talk enabled mobile devices to leverage commercial networks. Since the penetration of smartphones and wireless devices has been witnessing a marked rise, PTT technology with LTE networks is likely to draw new tangents for facilitating effective communication in environments where coordination among teams in the stipulated time is critical. However, as numerous countries still show reluctance towards adopting the Internet and the same being the basic requirement for establishing a PTT network is likely to slowdown the deployment of these solutions.

LTE Powered Push-to-talk over Cellular to Outgrow LMR Solutions

Advent of Long-term Evolution (LTE) networks in the mobile communication network have been fast replacing land-mobile-radio (LMR) communication technology to facilitate communication in a wider range of areas. This instigated the development of large bandwidth architecture that underpins mission-critical PTT and push-to-talk, push-to-alert, push-to-locate, and push-to message services.

Such nuanced trends observed in the push-to-talk over cellular market have been growing in importance and public safety companies have been at the forefront of the demand for these solutions, in light of growing communicational need for achieving interoperable communication, in cases of accidents and emergencies. However, with the incorporation of value-added features such as GPS, fleet tracking, warehousing, and management hassles of transportation and logistics companies are being resolved, which is likely to take the growth of the push-to-talk over cellular market to a new level altogether. In addition, integration of mission-critical push-to-talk and push-to-video features have been surfacing, on account of growing adoption of LTE technology.

Traditionally, communication handled by LMR networks offered a narrow scope, which has been currently being on broadening with LTE networks in especially North America, given the robustness of network in the region. Growing need for instant and secure messaging to accomplish critical tasks in the hospitality, defense, manufacturing, and energy and utility industries coupled with the surfacing of 5G and robust Wi-Fi networks are likely to connect the growth of the push-to-talk over cellular market to its desired value.

Push-to-talk Over Cellular Market North America by Industry

Push-to-talk over Cellular Market - Key Winning Strategies to Gain High RoI

  • Capitalize on the Digitalization of Workspaces

As the trends of ‘remote work’ culture penetrate numerous industries, entrepreneurs begin their quest for real-time communication medium with a potential to achieve streamlined operations. With push-to-talk over cellular solutions, mobile workforces can initiate one-to-one, one-to-many, and many-to-many type of communication, which turns these systems suitable for internal communication. Service providers of push-to-talk over cellular solutions can leverage the growing trends of mobile workspaces by collaborating with industries and constantly upgrading features to equip industries with efficient communication infrastructure.

  • Focus on Enhancing Features of PTT Technology

With a large number of service providers operating in the push-to-talk over cellular market, competitors strive to build unique brand identity by either expanding their presence by broadening their exposure or by introducing new PTT systems. The latter, however, has more potential to grow and secure consumer base. Service providers can prioritize investments in research and development activities to build advanced features to the PTT over cellular systems and create high sales opportunities.

  • Build Partnerships with Telecom Service Providers

Since the basic requirement for the push-to-talk over cellular solutions to operate is a well-established Internet connection, service providers can form contracts or enter into partnership with the telecom service providers to leverage the early slice of their networks. This, in turn, will help them test their devices on the network and make them future-ready for the designated communicational need.

Push-to-talk over Cellular Market – Competitive Landscape

The push-to-talk over cellular market evinces a high degree of fragmentation, given the high concentration of players, operating at different levels. These leading players of the market account for ~50% of the overall share and boast an influential geographical coverage:

  • Sprint Corporation
  • AT&T, Inc
  • Verizon Wireless

The leading players make their way to the top in the market by climbing the ladders of product innovation. For instance, Verizon Wireless averred the launch of Push-to-talk Plus (PTT+), in January 2017, which enables effective communication with more users in a quick and secure manner. PTT+ supports group calling with 250 contacts and even over compatible Wi-Fi networks such as corporate networks, home networks, and public hotspots.

The regional players acquire a share of ~40% and their strategies differ from global contenders. This pack of market players have an impressive regional coverage, however, as compared to their global contenders, they possess relatively less diversified portfolio, which shifts their investment in R&D activities to introduce new products. For example, MOTOROLA SOLUTIONS increased its expenditure on R&D initiatives from 9.2% to 8.9% of the company’s revenue in 2016 and 2017 respectively.

The new market entrants strive to stay abreast with the latest technology and mostly have a limited local- and regional-level presence. These players account for ~10% of the market share.

push to talk over cellular market segmentation.jpg

Analysts’ Viewpoint on the Push-to-talk over Cellular Market

The author(s) of the study marks the growth of the push-to-talk over cellular market as propitious and anticipates a CAGR of ~10% during the forecast period 2019-2029. High penetration of ‘remote work culture’ has incited a quest for effective communication medium, which has been a primary growth propeller for the push-to-talk over cellular market. Public safety and security centric PTT solutions will offer high returns on investment, however, adoption of these systems in transportation and logistics is likely to grow for fleet tracking and management applications. As North America possesses robust Internet network and 5G technology is on the verge of surfacing, the region will witness significant number of PTT over cellular solution deployments, which will be followed by Europe, given the growth in mobile workforce and mobile communication infrastructure.

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Push-to-talk over Cellular: Key to Holistic Customer Experience

Digitization is a trend that fuels the telecommunications sector single-handedly. The transformational impact of the mass adoption of connected digital technologies on enterprises, governments, and consumers alike has played a central role in the expansion of almost every telecom company.

The development and deployment of 4G and 5G networks have a considerable impact on push-to-talk over cellular. Moreover, multiple innovations spawning up in push-to-talk over cellular space serve as a testament demonstrating the promising future of the market. Sensing new opportunities springing up, Persistence Market Research (PMR) offers in-depth insights on the growth of the push-to-talk over cellular market in 2019 and beyond.

With customer experience taking over other factors as a key competitive differentiator, telecom companies are adjusting their focus towards push-to-talk over cellular to create meaningful customer experiences. Over the past 10 years, spectacular innovations in the quality of push-to-talk over cellular came into the fore, and some more promising innovations are on the cards as telecommunications head closer towards digitization.

With the increasing advancements in safety and security of communications equipment, the push-to-talk over cellular market is expected to grow significantly. According to the PMR analysis, the global push-to-talk over cellular market was valued at approximately US$ 3214 Mn in 2018, and this growth is likely to see a significant upswing through 2029.

Land Mobile Radio (LMR) has been one of the most preferred communication networks for a variety of industries in the past few years. However, various limitations of LMR systems, such as short network range and high capital investment, are responsible for the growth of the push-to-talk over cellular over cellular technology. Push-to-talk over cellular over cellular removes the limitation of short network range and provides users a wide network range without the need to develop and maintain a costly and complex network. Due to the significant benefits of push-to-talk over cellular technology, these systems are now widely used in a variety of industries, which include public safety, construction, utilities, and transportation. Thus, several advantages of push-to-talk over cellular over traditional LMR technology is one of the major factors fuelling the growth of the market.

Increase in the mobility of the workforce, coupled with the popularity and proliferation of mobile computing devices, has boosted the popularity of applications for mobile workers. Moreover, with the increasing number of mobile applications and the continuous development in mobile wireless technologies, the need for advanced push-to-talk over cellular solutions is growing constantly. Various companies are moving forward to adopt push-to-talk over cellular solutions to manage multiple devices and networks. Push-to-talk over cellular solutions enable customers to consolidate to a single device platform and deploy mobile applications to increase productivity and drive efficiency in the workforce.

Push-to-talk over cellular technology is used to provide one-touch communication across a group of people. The number of smart devices has grown significantly in recent years. The rising adoption of smartphones in various countries around the world is creating immense opportunities for the growth of the push-to-talk over cellular over cellular market. Thus the push-to-talk over cellular solution providers are collaborating with smartphone manufacturers to increase their share in the push-to-talk over cellular market as well as to enhance their customer base and product portfolio.

Creative innovation is also emerging as a bright spot in the product development framework of companies. Thus key players are focusing on launching new push-to-talk over cellular solutions in response to changing customer mobility demands as well as to expand its business in new areas of customer value and economic opportunity through innovation & differentiation. The market partakers of push-to-talk over cellular are developing a comprehensive understanding of diverse cultural trends and design preferences across the globe, with an objective to manufacture innovative materials for distinctive communication requirements.

The push-to-talk over cellular market reflects a considerable degree of fragmentation. The leading players command for about 43-45% of the revenue share, as these players are the largest and most experienced in the industry and have significant regional coverage across the globe. Push-to-talk over cellular market players are pouring investments in the establishment of new production facilities across East Asia and Europe, in a bid to sow the seeds of their large-scale expansion across these promising economies.

Strategic collaborations have been, and will continue to be the key centerpiece of manufacturers’ growth strategies. For instance, in March 2018, AT & T collaborated with Sprint Corporation, T-Mobile, and Verizon Wireless to develop a mobile authentication solution to help protect enterprises and consumers from identity theft, bank fraud, fraudulent purchases, and data theft. In addition, advanced analytics and machine learning capabilities are used in push-to-talk over cellular to evaluate risk and protect customers.

Push-to-talk over Cellular Market – Introduction

Persistence Market Research (PMR), in its recent research report, brings forth the crucial growth parameters determining the shape and size of the push-to-talk over cellular market over the course of the forecast period for 2019-2029, wherein, 2018 is the base year. This exclusive guide traces the important trends and notable developments present in the push-to-talk over cellular landscape. In addition to this, it offers key insights pertaining to the push-to-talk over cellular market by assessing the key drivers, restraints, threats, and opportunities.

This exclusive global study provides an incisive outlook on the demand and supply chain, which provides crucial information pertaining to the balance of demand-supply in the push-to-talk over cellular market. The global study discusses macroeconomic and microeconomic factors that help in comprehending the growth prospects of the push-to-talk over cellular market during the forecast period.

The market size is estimated in terms of value (US$ Mn). The information covered in this comprehensive study will aid key stakeholders of the push-to-talk over cellular market in determining lucrative opportunities for their business advancement. This global study highlights crucial players functioning in the push-to-talk over cellular market, along with the market structure. This comprehensive guide provides a detailed overview of the leading market players, along with their strategies, financials, and key developments.

Push-to-talk over Cellular Market – Segmentation

This exclusive report on the push-to-talk over cellular market provides a detailed study of the market attractiveness by analyzing the key market segments. The global study also covers a country-wise analysis for comprehending the demand and supply ratio of the push-to-talk over cellular market.

The global study offers an analysis on the basis of the device, component, industry, and region. Each of these segments is encompassed and studied in the research report, in order to cull actionable insights into the push-to-talk over cellular market. The global study on the push-to-talk over cellular market provides historical, current, and futuristic trends molding the growth of these segment, in particular, and the market, in general. Additionally, it covers value chain analysis, Y-o-Y growth analysis, and supply chain analysis of the push-to-talk over cellular market.





LMR Device


  • Mobile Devices
  • Network Devices
  • Ruggedized Devices
  • Hybrid Devices
  • Accessories (Headsets, Ear buds, Speaker Microphones, etc.)

Public Safety & Security

North America

LTE Device


  • Carrier Integrated PTT Solution
  • OTT PTT Solution


Latin America


  • Network Services
  • Integration and Deployment Services
  • Maintenance and Support Services

Energy & Utility


Transportation & Logistics

Middle East and Africa (MEA)


East Asia


South Asia

Travel & Hospitality



Push-to-talk over Cellular Market – Key Questions Answered

This exclusive report on the push-to-talk over cellular market covers a detailed overview, offering rare insights into the growth prospects during the forecast period. This exclusive study address key concerns of stakeholders operating in the push-to-talk over cellular market. Some of the key questions addressed in the report include:

  • What is the push-to-talk over cellular demand scenario in terms of value and volume?
  • What are the relevant drivers shaping the growth of the push-to-talk over cellular market?
  • How will the push-to-talk over cellular market evolve during the forecast period?
  • What are the key challenges and threats restraining the growth of the push-to-talk over cellular market?
  • What are the macroeconomic and microeconomic factors that are impacting the growth of the push-to-talk over cellular market?
  • Which industry segment will remain a key contributor in terms of value and volume?

Push-to-talk over cellular Market – Research Methodology

For the compilation of this research report, a systematic research methodology has been adopted, which helps in finding crucial insights and estimate reliable market size. Our analysts conduct both, primary and secondary research for culling crucial insights into the push-to-talk over cellular market.

In order to carry out a primary research, top opinion leaders, industry experts, manufacturers, distributors, and business heads were interviewed. In order to conduct secondary research, company annual reports_bk_01_01_2020, press releases, publications, and financial reports_bk_01_01_2020 were studied and opportunities available in the push-to-talk over cellular market were determined.

Companies covered in Push To Talk Over Cellular Market Report

Company Profiles

  • AT&T
  • Motorola Solutions
  • Azetti Networks
  • Qualcomm
  • Servicom
  • Simoco Wireless Solutions
  • Samsung 
  • GroupTalk
  • NexusTalk
  • Kyocera Corporation
  • Sonim Technologies Inc.
  • Telo Systems Corporation Limited
  • AINA Wireless 
  • SIYATA Mobile

Push To Talk Over Cellular Market

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