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Programmatic Advertising Platform Market Segmented By Real Time Bidding, Private Marketplace, Automated Guaranteed Transaction Mode in Desktop Display, Desktop Video, Mobile Display, Mobile Video
1. Executive Summary
1.1. Market Overview
1.2. Market Analysis
1.3. PMR Analysis and Recommendations
1.4. Wheel of Fortune
2. Market Introduction
2.1. Market Definition
2.2. Market Taxonomy
2.3. Parent Market Overview
2.4. Value Chain Analysis
3. Market View Point
3.1. Macro-Economic Factors
3.2. Opportunity Analysis
4. North America Programmatic Advertising Platform Market Analysis and Forecast
4.1. Introduction
4.2. Regional Market Dynamics
4.2.1. Drivers
4.2.2. Restraints
4.2.3. Trends
4.3. Drivers and Restraints: Impact Analysis
4.4. Historical Market Size (US$ Mn) Analysis 2012-2016, By Country
4.4.1. U.S.
4.4.2. Canada
4.5. Current Market Size (US$ Mn) Forecast 2017-2025, By Country
4.5.1. U.S.
4.5.2. Canada
4.6. Market Size (US$ Mn) Forecast By Transaction Mode
4.6.1. Real Time Bidding
4.6.2. Private Marketplace
4.6.3. Automated Guaranteed
4.7. Market Size (US$ Mn) Forecast By Ad Format
4.7.1. Desktop Display
4.7.2. Desktop Video
4.7.3. Mobile Display
4.7.4. Mobile Video
4.8. Market Size (US$ Mn) Forecast By Enterprise Size
4.8.1. SMBs
4.8.2. Large Enterprise
4.9. Market Attractiveness Analysis
4.9.1. By Country
4.9.2. By Transaction Mode
4.9.3. By Ad Format
4.9.4. By Enterprise Size
4.10. Key Representative Market Participants
4.11. Market Presence (Intensity Map)
5. Latin America Programmatic Advertising Platform Market Analysis and Forecast
5.1. Introduction
5.2. Regional Market Dynamics
5.2.1. Drivers
5.2.2. Restraints
5.2.3. Trends
5.3. Drivers and Restraints: Impact Analysis
5.4. Historical Market Size (US$ Mn) Analysis 2012-2016, By Country
5.4.1. Brazil
5.4.2. Mexico
5.4.3. Rest of Latin America
5.5. Current Market Size (US$ Mn) Forecast 2017-2025, By Country
5.5.1. Brazil
5.5.2. Mexico
5.5.3. Rest of Latin America
5.6. Market Size (US$ Mn) Forecast By Transaction Mode
5.6.1. Real Time Bidding
5.6.2. Private Marketplace
5.6.3. Automated Guaranteed
5.7. Market Size (US$ Mn) Forecast By Ad Format
5.7.1. Desktop Display
5.7.2. Desktop Video
5.7.3. Mobile Display
5.7.4. Mobile Video
5.8. Market Size (US$ Mn) Forecast By Enterprise Size
5.8.1. SMBs
5.8.2. Large Enterprise
5.9. Market Attractiveness Analysis
5.9.1. By Country
5.9.2. By Transaction Mode
5.9.3. By Ad Format
5.9.4. By Enterprise Size
5.10. Key Representative Market Participants
5.11. Market Presence (Intensity Map)
6. Europe Programmatic Advertising Platform Market Analysis and Forecast
6.1. Introduction
6.2. Regional Market Dynamics
6.2.1. Drivers
6.2.2. Restraints
6.2.3. Trends
6.3. Drivers and Restraints: Impact Analysis
6.4. Historical Market Size (US$ Mn) Analysis 2012-2016, By Country
6.4.1. Germany
6.4.2. U.K.
6.4.3. France
6.4.4. Spain
6.4.5. Italy
6.4.6. Poland
6.4.7. Russia
6.4.8. Rest of Europe
6.5. Current Market Size (US$ Mn) Forecast 2017-2025, By Country
6.5.1. Germany
6.5.2. U.K.
6.5.3. France
6.5.4. Spain
6.5.5. Italy
6.5.6. Poland
6.5.7. Russia
6.5.8. Rest of Europe
6.6. Market Size (US$ Mn) Forecast By Transaction Mode
6.6.1. Real Time Bidding
6.6.2. Private Marketplace
6.6.3. Automated Guaranteed
6.7. Market Size (US$ Mn) Forecast By Ad Format
6.7.1. Desktop Display
6.7.2. Desktop Video
6.7.3. Mobile Display
6.7.4. Mobile Video
6.8. Market Size (US$ Mn) Forecast By Enterprise Size
6.8.1. SMBs
6.8.2. Large Enterprise
6.9. Market Attractiveness Analysis
6.9.1. By Country
6.9.2. By Transaction Mode
6.9.3. By Ad Format
6.9.4. By Enterprise Size
6.10. Key Representative Market Participants
6.11. Market Presence (Intensity Map)
7. Asia Pacific Programmatic Advertising Platform Market Analysis and Forecast
7.1. Introduction
7.2. Regional Market Dynamics
7.2.1. Drivers
7.2.2. Restraints
7.2.3. Trends
7.3. Drivers and Restraints: Impact Analysis
7.4. Historical Market Size (US$ Mn) Analysis 2012-2016, By Country
7.4.1. China
7.4.2. Japan
7.4.3. India
7.4.4. ASEAN
7.4.5. Australia and New Zealand
7.4.6. Rest of Asia Pacific
7.5. Current Market Size (US$ Mn) Forecast 2017-2025, By Country
7.5.1. China
7.5.2. Japan
7.5.3. India
7.5.4. ASEAN
7.5.5. Australia and New Zealand
7.5.6. Rest of Asia Pacific
7.6. Market Size (US$ Mn) Forecast By Transaction Mode
7.6.1. Real Time Bidding
7.6.2. Private Marketplace
7.6.3. Automated Guaranteed
7.7. Market Size (US$ Mn) Forecast By Ad Format
7.7.1. Desktop Display
7.7.2. Desktop Video
7.7.3. Mobile Display
7.7.4. Mobile Video
7.8. Market Size (US$ Mn) Forecast By Enterprise Size
7.8.1. SMBs
7.8.2. Large Enterprise
7.9. Market Attractiveness Analysis
7.9.1. By Country
7.9.2. By Transaction Mode
7.9.3. By Ad Format
7.9.4. By Enterprise Size
7.10. Key Representative Market Participants
7.11. Market Presence (Intensity Map)
8. Middle East & Africa Programmatic Advertising Platform Market Analysis and Forecast
8.1. Introduction
8.2. Regional Market Dynamics
8.2.1. Drivers
8.2.2. Restraints
8.2.3. Trends
8.3. Drivers and Restraints: Impact Analysis
8.4. Historical Market Size (US$ Mn) Analysis 2012-2016, By Country
8.4.1. GCC Countries
8.4.2. Northern Africa
8.4.3. South Africa
8.4.4. Turkey
8.4.5. Rest of Middle East and Africa
8.5. Current Market Size (US$ Mn) Forecast 2017-2025, By Country
8.5.1. GCC Countries
8.5.2. Northern Africa
8.5.3. South Africa
8.5.4. Turkey
8.5.5. Rest of Middle East and Africa
8.6. Market Size (US$ Mn) Forecast By Transaction Mode
8.6.1. Real Time Bidding
8.6.2. Private Marketplace
8.6.3. Automated Guaranteed
8.7. Market Size (US$ Mn) Forecast By Ad Format
8.7.1. Desktop Display
8.7.2. Desktop Video
8.7.3. Mobile Display
8.7.4. Mobile Video
8.8. Market Size (US$ Mn) Forecast By Enterprise Size
8.8.1. SMBs
8.8.2. Large Enterprise
8.9. Market Attractiveness Analysis
8.9.1. By Country
8.9.2. By Transaction Mode
8.9.3. By Ad Format
8.9.4. By Enterprise Size
8.10. Key Representative Market Participants
8.11. Market Presence (Intensity Map)
9. Competition Landscape
9.1. Market Structure
9.2. Market Share Analysis
9.3. Competition Intensity Mapping By Market Taxonomy
9.4. Competition Dashboard
9.5. Company Profiles (Details – Overview, Financials, Strategy, Recent Developments)
9.5.1. AppNexus Inc.
9.5.2. AOL Inc. (Verizon Communications Inc.)
9.5.3. Yahoo! Inc.
9.5.4. DataXu Inc.
9.5.5. Adroll.com
9.5.6. Google Inc. (Doubleclick)
9.5.7. Adobe Systems Incorporated
9.5.8. Rubicon Project Inc.
9.5.9. Rocket Fuel Inc.
9.5.10. MediaMath Inc.
9.5.11. IPONWEB Holding Limited (BidSwitch)
9.5.12. Between Digital
9.5.13. Fluct
9.5.14. Adform
9.5.15. The Trade Desk
9.5.16. Turn Inc.
9.5.17. Beeswax
9.5.18. Connexity, Inc.
9.5.19. Centro, Inc.
9.5.20. RadiumOne, Inc.
10. Global Programmatic Advertising Platform Market Analysis, By Region
10.1. Introduction
10.2. Historical Market Size (US$ Mn) Analysis 2012-2016, By Region
10.2.1. North America
10.2.2. Latin America
10.2.3. Europe
10.2.4. Asia Pacific
10.2.5. Middle East and Africa
10.3. Current Market Size (US$ Mn) Forecast 2017-2025, By Region
10.3.1. North America
10.3.2. Latin America
10.3.3. Europe
10.3.4. Asia Pacific
10.3.5. Middle East and Africa
10.4. Market Attractiveness Analysis By Region
11. Global Programmatic Advertising Platform Market Analysis, By Transaction Mode
11.1. Introduction
11.2. Historical Market Size (US$ Mn) Analysis 2012-2016, By Transaction Mode
11.2.1. Real Time Bidding
11.2.2. Private Marketplace
11.2.3. Automated Guaranteed
11.3. Current Market Size (US$ Mn) Forecast 2017-2025, By Transaction
11.3.1. Real Time Bidding
11.3.2. Private Marketplace
11.3.3. Automated Guaranteed
11.4. Market Attractiveness Analysis By Transaction
11.5. Key Trends
12. Global Programmatic Advertising Platform Market Analysis, By Ad Format
12.1. Introduction
12.2. Historical Market Size (US$ Mn) Analysis 2012-2016, By Ad Format
12.2.1. Desktop Display
12.2.2. Desktop Video
12.2.3. Mobile Display
12.2.4. Mobile Video
12.3. Current Market Size (US$ Mn) Forecast 2017-2025, By Ad Format
12.3.1. Desktop Display
12.3.2. Desktop Video
12.3.3. Mobile Display
12.3.4. Mobile Video
12.4. Market Attractiveness Analysis By Ad Format
12.5. Key Trends
13. Global Programmatic Advertising Platform Market Analysis, By Enterprise Size
13.1. Introduction
13.2. Historical Market Size (US$ Mn) Analysis 2012-2016, By Enterprise Size
13.2.1. SMBs
13.2.2. Large Enterprise
13.3. Current Market Size (US$ Mn) Forecast 2017-2025, By Enterprise Size
13.3.1. SMBs
13.3.2. Large Enterprise
13.4. Market Attractiveness Analysis By Enterprise Type
13.5. Key Trends
14. Assumptions and Acronyms Used
15. Research Methodology
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Table 01: North America Programmatic Advertising Platform Market Value Analysis (US$ Mn), By Country, 2012–2016
Table 02: North America Programmatic Advertising Platform Market Value Analysis (US$ Mn), By Country, 2017–2025
Table 03: Latin America Programmatic Advertising Platform Market Value Analysis (US$ Mn), By Country, 2012–2016
Table 04: Latin America Programmatic Advertising Platform Market Value Analysis (US$ Mn), By Country, 2017–2025
Table 05: Europe Programmatic Advertising Platform Market Value Analysis (US$ Mn), By Country, 2012–2016
Table 06: Europe Programmatic Advertising Platform Market Value Analysis (US$ Mn), By Country, 2012–2016
Table 07: Europe Programmatic Advertising Platform Market Value Analysis (US$ Mn), By Country, 2017–2025
Table 08: Europe Programmatic Advertising Platform Market Value Analysis (US$ Mn), By Country, 2017–2025
Table 09: Asia Pacific Programmatic Advertising Platform Market Value Analysis (US$ Mn), By Country, 2012–2016
Table 10: Asia Pacific Programmatic Advertising Platform Market Value Analysis (US$ Mn), By Country, 2012–2016
Table 11: Asia Pacific Programmatic Advertising Platform Market Value Analysis (US$ Mn), By Country, 2017–2025
Table 12: Asia Pacific Programmatic Advertising Platform Market Value Analysis (US$ Mn), By Country, 2017–2025
Table 13: MEA Programmatic Advertising Platform Market Value Analysis (US$ Mn), By Country, 2012–2016
Table 14: MEA Programmatic Advertising Platform Market Value Analysis (US$ Mn), By Country, 2017–2025
Table 15: Global Programmatic Advertising Platform Market Value Analysis (US$ Mn), By Region, 2012–2016
Table 16: Global Programmatic Advertising Platform Market Value Analysis (US$ Mn), By Country, 2017–2025
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Figure 1: U.S. Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, 2012–2016
Figure 2: U.S. Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2025
Figure 3: Canada Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, 2012–2016
Figure 4: Canada Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2025
Figure 5: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Real Time Bidding Segment 2012–2016
Figure 6: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Real Time Bidding Segment 2017–2025
Figure 7: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Private Marketplace Segment 2012–2016
Figure 8: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Private Marketplace Segment 2017–2025
Figure 9: Programmatic Advertising platform Market Value (US$ Mn) & Y-o-Y Growth, By Automated Guaranteed Segment 2012–2016
Figure 10: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Automated Guaranteed Segment 2017–2025
Figure 11: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Desktop Display Segment 2012–2016
Figure 12: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Desktop Display Segment 2017–2025
Figure 13: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Desktop Video Segment 2012–2016
Figure 14: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Desktop Video Segment 2017–2025
Figure 15: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Mobile Display Segment 2012–2016
Figure 16: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Mobile Display Segment 2017–2025
Figure 17: Programmatic Advertising Market Value (US$ Mn) & Y-o-Y Growth, By Mobile Video Segment 2012–2016
Figure 18: Programmatic Advertising Market Value (US$ Mn) & Y-o-Y Growth, By Mobile Video Segment 2017–2025
Figure 19: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By SMBs Segment 2012–2016
Figure 20: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By SMBs Segment 2017–2025
Figure 21: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Large Enterprises Segment 2012–2016
Figure 22: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Large Enterprises Segment 2017–2025
Figure 23: Brazil Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, 2012–2016
Figure 24: Brazil Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2025
Figure 25: Mexico Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, 2012–2016
Figure 26: Mexico Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2025
Figure 27: Rest of Latin America Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, 2012–2016
Figure 28: Rest of Latin America Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2025
Figure 29: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Real Time Bidding Segment 2012–2016
Figure 30: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Real Time Bidding Segment 2017–2025
Figure 31: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Private Marketplace Segment 2012–2016
Figure 32: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Private Marketplace Segment 2017–2025
Figure 33: Programmatic Advertising platform Market Value (US$ Mn) & Y-o-Y Growth, By Automated Guaranteed Segment 2012–2016
Figure 34: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Automated Guaranteed Segment 2017–2025
Figure 35: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Desktop Display Segment 2012–2016
Figure 36: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Desktop Display Segment 2017–2025
Figure 37: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Desktop Video Segment 2012–2016
Figure 38: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Desktop Video Segment 2017–2025
Figure 39: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Mobile Display Segment 2012–2016
Figure 40: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Mobile Display Segment 2017–2025
Figure 41: Programmatic Advertising Market Value (US$ Mn) & Y-o-Y Growth, By Mobile Video Segment 2012–2016
Figure 42: Programmatic Advertising Market Value (US$ Mn) & Y-o-Y Growth, By Mobile Video Segment 2017–2025
Figure 43: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By SMBs Segment 2012–2016
Figure 44: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By SMbs Segment 2017–2025
Figure 45: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Large Enterprises Segment 2012–2016
Figure 46: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Large Enterprises Segment 2017–2025
Figure 47: Germany Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, 2012–2016
Figure 48: Germany Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2025
Figure 49: U.K. Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, 2012–2016
Figure 50: U.K. Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2025
Figure 51: France Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, 2012–2016
Figure 52: France Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2025
Figure 53: Spain Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, 2012–2016
Figure 54: Spain Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2025
Figure 55: Italy Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, 2012–2016
Figure 56: Italy Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2025
Figure 57: Poland Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, 2012–2016
Figure 58: Poland Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2025
Figure 59: Russia Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, 2012–2016
Figure 60: Russia Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2025
Figure 61: Rest of Europe Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, 2012–2016
Figure 62: Rest of Europe Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2025
Figure 63: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Real Time Bidding Segment 2012–2016
Figure 64: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Real Time Bidding Segment 2017–2025
Figure 65: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Private Marketplace Segment 2012–2016
Figure 66: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Private Marketplace Segment 2017–2025
Figure 67: Programmatic Advertising platform Market Value (US$ Mn) & Y-o-Y Growth, By Automated Guaranteed Segment 2012–2016
Figure 68: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Automated Guaranteed Segment 2017–2025
Figure 69: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Desktop Display Segment 2012–2016
Figure 70: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Desktop Display Segment 2017–2025
Figure 71: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Desktop Video Segment 2012–2016
Figure 72: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Desktop Video Segment 2017–2025
Figure 73: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Mobile Display Segment 2012–2016
Figure 74: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Mobile Display Segment 2017–2025
Figure 75: Programmatic Advertising Market Value (US$ Mn) & Y-o-Y Growth, By Mobile Video Segment 2012–2016
Figure 76: Programmatic Advertising Market Value (US$ Mn) & Y-o-Y Growth, By Mobile Video Segment 2017–2025
Figure 77: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By SMBs Segment 2012–2016
Figure 78: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By SMBs Segment 2017–2025
Figure 79: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Large Enterprises Segment 2012–2016
Figure 80: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Large Enterprises Segment 2017–2025
Figure 81: China Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, 2012–2016
Figure 82: China Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2025
Figure 83: Japan Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, 2012–2016
Figure 84: Japan Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2025
Figure 85: India Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, 2012–2016
Figure 86: India Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2025
Figure 87: ASEAN Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, 2012–2016
Figure 88: ASEAN Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2025
Figure 89: Australia and New Zealand Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, 2012–2016
Figure 90: Australia and New Zealand Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2025
Figure 91: Rest of Asia Pacific Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, 2012–2016
Figure 92: Rest of Asia Pacific Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2025
Figure 93: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Real Time Bidding Segment 2012–2016
Figure 94: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Real Time Bidding Segment 2017–2025
Figure 95: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Private Marketplace Segment 2012–2016
Figure 96: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Private Marketplace Segment 2017–2025
Figure 97: Programmatic Advertising platform Market Value (US$ Mn) & Y-o-Y Growth, By Automated Guaranteed Segment 2012–2016
Figure 98: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Automated Guaranteed Segment 2017–2025
Figure 99: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Desktop Display Segment 2012–2016
Figure 100: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Desktop Display Segment 2017–2025
Figure 101: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Desktop Video Segment 2012–2016
Figure 102: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Desktop Video Segment 2017–2025
Figure 103: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Mobile Display Segment 2012–2016
Figure 104: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Mobile Display Segment 2017–2025
Figure 105: Programmatic Advertising Market Value (US$ Mn) & Y-o-Y Growth, By Mobile Video Segment 2012–2016
Figure 106: Programmatic Advertising Market Value (US$ Mn) & Y-o-Y Growth, By Mobile Video Segment 2017–2025
Figure 107: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By SMBs Segment 2012–2016
Figure 108: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By SMBs Segment 2017–2025
Figure 109: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Large Enterprises Segment 2012–2016
Figure 110: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Large Enterprises Segment 2017–2025
Figure 111: GCC Countries Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, 2012–2016
Figure 112: GCC Countries Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2025
Figure 113: North Africa Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, 2012–2016
Figure 114: North Africa Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2025
Figure 115: South Africa Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, 2012–2016
Figure 116: South Africa Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2025
Figure 117: Turkey Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, 2012–2016
Figure 118: Turkey Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2025
Figure 119: Rest of Middle East and Africa Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, 2012–2016
Figure 120: Rest of Middle East and Africa Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2025
Figure 121: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Real Time Bidding Segment 2012–2016
Figure 122: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Real Time Bidding Segment 2017–2025
Figure 123: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Private Marketplace Segment 2012–2016
Figure 124: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Private Marketplace Segment 2017–2025
Figure 125: Programmatic Advertising platform Market Value (US$ Mn) & Y-o-Y Growth, By Automated Guaranteed Segment 2012–2016
Figure 126: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Automated Guaranteed Segment 2017–2025
Figure 127: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Desktop Display Segment 2012–2016
Figure 128: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Desktop Display Segment 2017–2025
Figure 129: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Desktop Video Segment 2012–2016
Figure 130: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Desktop Video Segment 2017–2025
Figure 131: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Mobile Display Segment 2012–2016
Figure 132: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Mobile Display Segment 2017–2025
Figure 133: Programmatic Advertising Market Value (US$ Mn) & Y-o-Y Growth, By Mobile Video Segment 2012–2016
Figure 134: Programmatic Advertising Market Value (US$ Mn) & Y-o-Y Growth, By Mobile Video Segment 2017–2025
Figure 135: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By SMBs Segment 2012–2016
Figure 136: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By SMBs Segment 2017–2025
Figure 137: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Large Enterprises Segment 2012–2016
Figure 138: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Large Enterprises Segment 2017–2025
Figure 139: North America Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, 2012–2016
Figure 140: North America Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2025
Figure 141: Latin America Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, 2012–2016
Figure 142: Latin America Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2025
Figure 143: Europe Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, 2012–2016
Figure 144: Europe Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2025
Figure 145: Asia Pacific Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, 2012–2016
Figure 146: Asia Pacific Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2025
Figure 147: MEA Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, 2012–2016
Figure 148: MEA Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2025
Figure 149: Global Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Real Time Bidding Segment 2012–2016
Figure 150: Global Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Real Time Bidding Segment 2017–2025
Figure 151: Global Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Private Marketplace Segment 2012–2016
Figure 152: Global Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Private Marketplace Segment 2017–2025
Figure 153: Global Programmatic Advertising platform Market Value (US$ Mn) & Y-o-Y Growth, By Automated Guaranteed Segment 2012–2016
Figure 154: Global Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Automated Guaranteed Segment 2017–2025
Figure 155: Global Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Desktop Display Segment 2012–2016
Figure 156: Global Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Desktop Display Segment 2017–2025
Figure 157: Global Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Desktop Video Segment 2012–2016
Figure 158: Global Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Desktop Video Segment 2017–2025
Figure 159: Global Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Mobile Display Segment 2012–2016
Figure 160: Global Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Mobile Display Segment 2017–2025
Figure 161: Global Programmatic Advertising Market Value (US$ Mn) & Y-o-Y Growth, By Mobile Video Segment 2012–2016
Figure 162: Global Programmatic Advertising Market Value (US$ Mn) & Y-o-Y Growth, By Mobile Video Segment 2017–2025
Figure 163: Global Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By SMBs Segment 2012–2016
Figure 164: Global Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By SMBs Segment 2017–2025
Figure 165: Global Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Large Enterprises Segment 2012–2016
Figure 166: Global Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Large Enterprises Segment 2017–2025
