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Passive Authentication Market Segmented By Deployment that is On-premise and Cloud with Application in Application Security, Risk Management, Marketing Management, Compliance Management
Authentication is the act of confirming the identity of a user. Authentication can be active and passive. Passive authentication is a form of authentication where user identity is checked and confirmed without any specific additional action for the purpose of authentication.
Passive authentication requires users to authenticate through the web browser, the user is redirected to an identity provider instead of sending credentials to smart office server.
Passive authentication continually monitors the user and identify authenticity of the user rather than authenticating the user on the entry point. Passive authentication includes multi-factor authentication in order to provide enhanced security and control to help organizations to eliminate the need for password-based security model.
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The key players in the passive authentication are Cisco System, Equifax, Gemalto NV, IBM Corporation, Verint, Pivotal group, SESTEK, CensorNet Ltd., NetIQ Corporation are among others.
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Get a Customized VersionImpact of COVID-19 Pandemic Outbreak on Passive Authentication Market
Due to COVID-19 pandemic there is lockdown situation everywhere so the organizations in many sectors have started work from home policy. One of the biggest trend identified during the pandemic was increasing use of collaboration tools like Zoom, and Cisco Connect due to usage of these tools some organization have already experienced the processes and security vulnerability in remote working due to majority of attackers have sensed an opportunity amid the pandemic.
The COVID-19 outbreak has created various new factors for malicious attacker to exploit. Phishing email regarding changes to work policies, phishing emails using COVID-19, as a lure is designed to deliver malware or to steal the credential of the users, this threat is driving the need for strong, secure authentication factor that can ensure that only right people can have access to right resources at right time.
According to the survey by Barracuda Sentinel during the period of January to March there was 67% increase in COVID-19 attempt of spear-phishing. Due to which the multi-factor authentication usage increased to ensure security. According to estimates there is approximately 80% increasing usage of multi-factor authentication.
The market for multi-factor authentication grew around 13% Y-o-Y in the past two years. However, the longevity of the COVID-19 crisis will lead organization to adopt authentication methods for ensuring security so there would be surge in demand for multi-factor authentication market in 2021 as well.
Adoption of Biometric Authentication for is Spurring the Market Growth
With increasing usage of smartphones for the purpose of working from own device, utilizing payment services, companies have started using biometric technology for to secure the user device from getting hacked. Biometric authentication is verification method that includes fingerprint scanners, facial recognition, and iris recognition.
Adoption of biometric technology is increasing due to increase in frauds and data theft. Biometric single sign-on is an advanced password management technology that protects data from unauthorized users. Due to increasing frauds, customers are not satisfied with password and PINs.
Organizations have started using biometric authentication by combining fingerprint technology with password or PINs. This security method combines something what users know and what user is.
Increasing demand for Multi-Factor Authentication in Organization
Organizations are adopting passive authentication that comprise of multi-factor authentication to eliminate the need for password-based security models. Multi-factor authentication offers an extra layer of security that compliments how passwords are used to protect information, which makes a more difficult task for potential hackers to breach organization network.
This added layer of security helps organization to reimagine and redefine the login processes to enhanced security. Multi-factor authentication is also used for restricting the access to information and limit user access based on their location. Multi-factor authentication offers a streamlined method of ensuring user authentication to ensure security with certainty.
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