Oat Milk Market

Global Market Study on Oat Milk: Increasing Lactose Intolerance Driving Demand for Plant-based Milk Products

About the Report

Sales of oat milk are rising with increasing number of consumers inclining toward plant-based milk, which is equally nutritious as compared to animal milk. Persistence Market Research’s report analyzes oat milk gaining popularity owing to the nutritional properties that are beneficial for the human body. The scope of the report covers the consumption assessment of organic and conventional oat milk, and end use in the food & beverage industry, retail household, and foodservice industry.

Manufacturers’ effort in offering different flavors of oat milk with higher nutritional values is a major driver, which is expected to propel demand over the forecast period of 2020-2030. This report also includes the factors that are responsible for rapid growth of the market in East Asia and South Asia, and also analyzes the impact of COVID-19 on the global food & beverage industry in general, and sales of oat milk in particular.

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Companies

  • SunOpta Inc
  • Nestle SA
  • Danone SA
  • Chobani, LLC
  • Califia Farms, LLC
  • Earth's Own Food Company Inc
  • Elmhurst Milked Direct LLC
  • Happy Planet Foods
  • Mooala Brands, LLC
  • Oatly AB
  • PACIFIC FOODS OF OREGON, LLC 
  • THE BRIDGE S.R.L
  • Minor Figures
  • Otis Oat M!lk
  • Panos Brands LLC
  • Pureharvest
  • Sanitarium
  • The Hain Celestial Group Inc.
  • Vitasoy International Holdings Limited
  • Arla Foods amba

Why are future projections for oat milk brighter than historical trends?

From 2015-2019, the oat milk market experienced a value growth of 4.8% CAGR. With increasing awareness regarding organic and clean label beverages, demand for organic oat milk is increasing in most regions, and accounted for around 7.4% of market share.

The trend of organic and GMO-free beverages is expected to escalate demand for organic oat milk, with the value expected to reach around US$ 5.3 Mn by the end of 2030. In South Asia and East Asia, demand for organic oat milk is increasing owing to rising disposable income and consumer willingness to pay more for health-beneficial beverages. Overall, the oat milk market is expected to expand even faster over the coming years at a CAGR of around 7% through 2030.

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Will increasing demand for allergen-free milk drive market?

Increasing incidence of lactose intolerance and dairy allergies among consumers is expected to benefit plant-based products. For instance, lactose intolerance is estimated to affect 30% of the global population, which varies from country to country. Dairy-based beverages contain allergens that cause adverse effects and allergies. With increasing lactose-intolerant population, consumers are seeking allergen-free milk, which is expected to propel sales of oat milk across regions. Oat milk is a rich source of nutrients and free from dairy allergens and other additives that cause adverse effects on the human body. Besides, oats have a cholesterol-lowering property, which has been scientifically proven.

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How is rising demand for clean label beverages shaping market progress?

With increasing awareness regarding health and wellbeing, consumers are more concerned about clean eating and drinking. Hence, they are looking up the sources of raw material and ingredients used in products. Clean label cuts through the clutter of too much data and represents valuable information, since it enables consumers to feel that they have more control over their well-being. Increasing health-conscious consumers seeking health-beneficial beverages that are free from synthetic material and are GMO-free is anticipated to escalate demand for organic and non-GMO oat milk.

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How is the vegan trend favoring demand for oat milk?

Veganism is trending around the globe. The vegan population depends on plant-based food products for their nutritional requirements. In established markets such as Europe and North America, the vegan population is increasing, which is expected to fuel demand for plant-based food products and beverages. This is expected to benefit the sales of oat milk over the coming years. Manufacturers are focused on offering certified vegan oat milk, which is expected to propel market growth. For instance,

  • Oatly AB Offers 100% vegan oat milk that is vegan certified, which helps attract consumer interested in plant-based beverages.

What are the key challenges faced by oat milk manufacturers?        

Consumers are looking for a more nutritious food product in their diet, but there is a lack of understanding and awareness about plant-based food & beverages. There is lack of product penetration and awareness about oat milk. In some countries, animal milk is traditionally consumed by people on a large scale, which is a trend that is hard to break.

Animal milk contains essential nutrients as compared to plant-based milk, and most consumers depend on this milk for essential nutrients. In some regions such as Latin America and the Middle East & Africa, product penetration and awareness about plant-based milk is very low, which is negatively impacting the sales of oat milk in these regions. 

Oat Milk Market

Country-Wise Analysis

How will the trend of veganism complement sales of oat milk in the U.K.?

In the U.K., there are growing concerns about animal welfare are an increasing veganism trend among consumers. Apart from these, potential health benefits along with environmental protection are currently driving the sales of oat milk. With the rising trend of veganism, some manufacturers in the U.K. are offering certified vegan oat milk, which is expected to attract more consumers over the next few years.

How is high production of oats in Russia aiding market growth?

In terms of oat production, Russia is the largest producer of oats, leading to high oat milk production in the country. Higher production of oats in Russia creates many opportunities for oat milk manufactures to expand their business across regions. Russia holds around 22% share in terms of production, which is much higher than other countries. Availability of raw material and advanced technology are expected to create many opportunities for key players to expand their business are product penetration.

Category-wise Insights

Will consumer preference for dairy alternatives benefit sales of oat milk in the food & beverage industry?

Changing consumer preferences toward healthy alternatives of dairy drinks have fuelled demand for organic oat milk from food & beverage manufacturers. With increasing awareness regarding dairy alternatives, consumer inclination toward plant-based milk such as oat milk, almond milk, and others is rising across the world.

In the food & beverage industry, oat milk is used for the preparation of desserts, yogurt, and other dairy alternatives. With increasing demand for oat milk, manufacturers are offering different non-dairy based products such as oatgurt, oat creamers, and flavoured oat drinks.

  • In 2021, Starbucks started offering Oatly oat milk as an option for its dairy-based drinks, introducing two new drinks such as honey oat milk latte and ice brown sugar oat milk shaken expresso.

What are the major factors contributing to rising demand for organic oat milk?

Plant-based milk contains natural oil bodies that have many structural and compositional similarities to animal milk, but it cannot mimic desirable sensory attributes and physicochemical properties completely. The aroma and taste of oat milk is different as compared to regular milk, owing to physiochemical properties.

However, oat milk is naturally sweeter than other plant-based milk types, which makes it tastier. With increasing health concerns regarding conventional drinks, consumer inclination toward clean label and organic drinks having health beneficial properties is expected to propel sales of organic oat milk. Organic and clean label oat milk provides hormones and antibiotic-free products, which helps health-conscious consumers maintain their balanced diet preferences. These factors are expected to drive demand for organic oat milk over the coming years.

Competition Landscape

Persistence Market Research has profiled the following prominent oat milk manufacturers in its report:

  • Oatly AB
  • THE BRIDGE S.R.L 
  • Minor Figures 
  • Otis Oat M!lk 
  • Danone SA
  • Nestle SA
  • Panos Brands LLC
  • Pureharvest
  • Sanitarium
  • The Hain Celestial Group Inc.  
  • Chobani, LLC  
  • Califia Farms, LLC 
  • Earth's Own Food Company Inc 
  • Elmhurst Milked Direct LLC  
  • Happy Planet Foods
  • Mooala Brands, LLC
  • SunOpta Inc
  • Vitasoy International Holdings Limited
  • Arla Foods amba
  • PACIFIC FOODS OF OREGON, LLC

Manufacturers operating in the oat milk market are expected to witness increased demand, majorly from South Asia and East Asia. Increasing demand for dairy alternatives is expected to draw manufacturers’ attention toward innovative flavors of oat milk and compel then to enhance the nutritional content of milk. With increasing demand for natural and organic beverages, manufacturers are more focused on organic product offerings with different certifications. 

Manufacturers are also focusing on increasing production capacity through the adoption of advanced technology, which helps to cater to the increasing demand oat milk across regions.

  • In 2020, SunOpta Inc. invested US$ 26 Mn to set up a new extraction and processing facility in Minnesota and Alexandria in USA. This expansion helps increase the production of oat-based products.
  • In 2020, Arla Foods amba launched three new oat drinks under the new brand Jord. With increasing demand for plant-based milk, the company diversified its product portfolio with plant-based milk products.

Report Scope

Attribute

Details

Forecast Period

2020-2030

Historical Data Available for

2015-2019

Market Analysis

US$ Mn for Value & Tons Units for Volume

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa

Key Countries Covered

  • US
  • Canada
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Poland
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Vietnam
  • Indonesia
  • Australia
  • New Zealand
  • GCC Countries
  • South Africa

Key Segments Covered

  • Nature
  • End Use
  • Distribution Channel
  • Region

Key Companies Profiled

  • Oatly AB
  • THE BRIDGE S.R.L
  • Minor Figures
  • Otis Oat M!lk
  • Danone SA
  • Nestle SA
  • Panos Brands LLC
  • Pureharvest
  • Sanitarium
  • The Hain Celestial Group Inc. 
  • Chobani, LLC 
  • Califia Farms, LLC
  • Earth's Own Food Company Inc
  • Elmhurst Milked Direct LLC 
  • Happy Planet Foods
  • Mooala Brands, LLC
  • SunOpta Inc
  • Vitasoy International Holdings Limited
  • Arla Foods amba
  • PACIFIC FOODS OF OREGON, LLC

Customization & Pricing

Available upon Request 

Key Questions Answered in Report

  • Which is the most lucrative market for oat milk? 

As per Persistence Market Research’s projections, India is expected to offer significant value CAGR over the forecast period. Increasing number of lactose-intolerant consumers and changing dietary preferences of consumers in the country are leading to higher demand dairy beverage alternatives, thus offering increased opportunity for oat milk manufacturers in the country.

  • Which are some of the leading companies offering oat milk?

Companies such as Oatly AB, THE BRIDGE S.R.L, Minor Figures, Otis Oat M!lk, Danone SA, Nestle SA, The Hain Celestial Group Inc., Califia Farms, LLC, Earth's Own Food Company Inc, and others are key players offering oat milk in different flavors.

  • What are the key trends driving the sales of oat milk?

With changing lifestyle and increasing disposable in developing countries, consumer inclination toward health-beneficial food & beverages is rising. Consumer are increasingly preferring organic and clean label food & beverages that are derived from natural and organic sources. Rising trend of veganism and flexitarian is driving the sales of oat milk.

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  • Is the research conducted by Persistence Market Research?

Yes, the report has been compiled by expert analysts of Persistence Market Research, through a combination of primary and secondary research. To know more about how the research was conducted, you can speak to a research analyst.

  • What research methodology is followed by Persistence Market Research?

Persistence Market Research follows a methodology that encompasses a demand-side assessment of the market, and triangulates the same through a supply-side analysis. This methodology is based on the use of standard market structures, methods, and definitions. 

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Key Market Segments

Nature

  • Organic
  • Conventional

End Use

  • Food & Beverage Industry
    • Bakery & Confectionery
    • Dairy & Desserts
  • Retail/Household
  • Foodservice Industry

Distribution Channel

  • Business to Business
  • Business to Consumer
    • Hypermarkets/Supermarkets 
    • Convenience Stores
    • Specialty Stores
    • Online Retails

Region

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East & Africa

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