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Oat Milk Market

Global Market Study on Oat Milk: Rising veganism across the globe benefiting the Oat milk market

Oat Milk Market Segmented By Organic, Conventional Nature Food & Beverage Industry, Retail/Household, Foodservice Industry

Oat Milk Market Outlook (2023-2033)

The market for Oat Milk is anticipated to grow at a value based CAGR of 6.4% and registers the revenue of around US$ 1547.3 Mn by end of 2033. The global oat milk market is growing at significant rate, due the strong demand for plant-based products among consumer across the globe.

Oat Milk Market Size (2023E)

US$ 834.7 Mn

Projected Sales of Oat Milk (2033F)

US$ 1547.3 Mn

Value CAGR (2023-2033)


Value Share of Top 4 Countries (2022E)


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Oat Milk Consumption Analysis (2018-2022) Vs. Market Estimations (2023-2033)

The global Oat Milk market exhibited strong growth in the historical period assessment and registered a value CAGR of 4.6% as well as incurred the sales of around US$ 594.8 Mn in 2018. The market in historical period witnessed high consumption of oat milk in food & beverage industry, due to growing demand for animal alternative milk for various food-processing products across the globe.

Oat milk is derived from oat, which is soaked, blended and strained. It is lactose free, non-dairy, and vegan-friendly beverage which is an ideal alternative to animal milk. The global plant-based milk market has majorly benefitted from the increasing vegan population across the world along with rising investment in the oat milk business. The veganism trend is exponentially thriving across the world and consumers are avoiding the consumption of animal-based products including dairy products. This is one of the advantageous factors for the growth of the oat milk market. Furthermore, major investors are increasingly investing in oat milk start-ups, which is creating a high-potential market scenario for oat milk manufacturers. Additionally, key players are anticipated to increase their production capacity to further meet the growing demand for oat milk.

Companies are offering oat milk products with diverse flavours and varieties. With the utilization of advanced ingredients and state-of-the-art manufacturing techniques, the companies are providing pioneering solutions with regard to oat milk. Moreover, offering flavourful, organic, and non-GMO oat milk is a key strategy adopted by the manufacturers in the oat milk market.

The global market for Oat Milk is projected to generate the revenue of around US$ 1547.3 Mn in the forecast period. Sales revenue is expected grow at a CAGR of 6.4% over the forecast period (2023-2033).

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What are the Key Trends in the Market for Oat Milk?

Consumer High Inclination towards Flavorful Barista Oat milk

Oat milk is derived from the rolled oat which is the rich source of fibre and proteins. Increasing number of consumer incline toward the ethical and healthy food product which is derived from the plant. Oat milk manufacturer offering flavoured oat milk and barista oat milk which are gaining popularity nowadays in most of the countries in Europe and North America. The barista edition oat milk is used in the preparation of the coffee which is widely preferred by consumers. The manufactures offer oat milk in various flavours such as Chocolate, vanilla, cocoa, and original flavour, these flavours are widely accepted by the consumers. With the increasing demand of the barista and flavoured oat milk, the oat milk manufacturer is showing an inclination toward the barista and flavoured milk.

THE BRIDGE S.R.L offers oat milk in various flavours such as coca, original, and barista edition, which is gaining high traction among consumers.

“Non-GMO and Organic Trend to Drive the Oat Milk Market”

Non-GMO and organic food & beverages are gaining high popularity among the consumers owing to health benefits associated with organic and Non-GMO food products. With increasing popularity and the demand for organic food products, the manufacturers are offering organic and Non-GMO food products and are diversifying their portfolio as per prevailing consumer insights. The countries from west like from North America and Europe are particularly favoring organically cultivated products. Thus, the ongoing trend of organic and non-GMO food products is expected to positively impact on demand for organic oat milk.

  • Panos Brands LLC offers oat milk under the Better than Milk brand which are organic and Non-GMO. The ingredient used in the oat milk are USDA Certifies as well as Non-GMO verified.
  • According to the European Union paper, organic farming amplified by 66% from 8.3 million hectares in 2009 to 13.8 million hectares in 2019 in Europe.

“Growing Demand for Dairy Alternatives Fuelling Product Sales”

Nowadays, consumers are majorly interested in reducing their consumption of animal-based foods for health, sustainability, and ethical reasons. Modern consumers are aware of meat alternatives and perceive such products as healthy and safe for the ecosystem. Such awareness has led to a positive growth outlook for plant-based milk like oats, products.

Moreover, increasing health consciousness among consumers, the growing preference for dairy alternatives, and changing dietary patterns have amplified the importance of plant-based options in the food industry. As a result, consumers’ purchasing patterns are going beyond milk, and this trend is gaining traction among plant-based manufacturers.

  • For instance, in September 2022, Vitasoy International Holdings Limited launched the Fresh Vitasoy Plant+ range that includes fresh oat milk to meet the growing demand for plant-based milk.
  • In addition, in 2020, Arla Foods launched three oat drinks under its new brand Jord. The company entered the plant-based sector to meet the growing demand for vegan alternatives, which enabled the company to diversify its product portfolio.

“Rising Inclination toward Sustainable Vegan Diets”

The vegan population depends on plant-based food products for their nutritional requirements. In an established market such as Europe and North America, the vegan population is increasing which is expected to rising the demand for plant-based food products. Morever, growing veganism has positively impacted consumers’ purchasing behavior and has led to the preference for oat milk, particularly in developed countries. Veganism trend is growing among the consumer due to ethical sourcing of raw material which has beneficial for human health

Consumers prefer plant-based dairy alternatives such as soy milk, oat milk, and others, which are rich in protein, vitamins, fiber, and other essential nutrients. In addition, consumers are focusing on sustainable diets and are particular about the ethical sourcing of raw materials. Subsequently, the sale of oat milk is gaining traction amid the growing need to embrace sustainability and animal welfare.

  • For instance, according to a USDA (United States Department of Agriculture) report, published in January 2020, a research unveils that approximately 35% of the German population is vegetarian, while approximately 63% of Germans are aiming to reduce meat consumption.
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Country-wise Insights

What is the demand outlook of oat milk in the U.S. market?

The market is estimated to be valued at US$ 97.9 Mn by 2018 end, and is expected to grow at a value CAGR (compound annual growth rate) of 5.8% over the forecasted period. The oat milk market revenue is predicted to be valued at US$ 220.6 Mn by the end of 2023.

What is the value share held by the Germany in global oat milk market?

Europe is highest consumption of plant-based milk derived from oat, almond and more in the global market. In regards to the European country outlook, Germany holds the value of share 6.3% of global oat milk market by end of fiscal year 2023.

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Category-wise Insights

What is consumption outlook for end use industry in global oat milk market?

On basis on end use industry, the global oat milk market is bifurcated into food & beverage industry, retail/household and foodservice industry. Due to buoyant demand for plant-based milk across the globe, which has also significantly benefited the food and beverage industry. The food and beverage industry generates the sales of above US$ 350 Mn in 2023 oat milk sector.

What is value share of hypermarkets/supermarkets for oat milk in the global market?

The oat milk is gaining high traction from retail/household sector and consumers can purchase this wholesome beverage from various business to consumer channels be it hypermarket/supermarket, convenience stores, speciality stores and online retail.

The hypermarket/supermarket holds the value of share of approximately of 17.2% in 2022 and anticipated to grow at value CAGR of around 6.4% in the forecasted period (2023-2033).

Competitive Dashboard

The global oat milk market is characterized by a large number of multinational players. An approximate share of 35-40% is held by the companies having a wide presence in the country. Players in the global oat milk market are targeting their product offerings especially toward retail/household and foodservice providers, owing to the rising demand of vegan food products among the consumer across the world. Companies such as Danone Group, Nestle SA Oatly AB, Vitasoy International Holdings Limited, The Hain Celestial Group Inc., Chobani LLC are some of the major players operating in the oat milk market.

The manufacturers are consistently focusing on growing its global presence as well as sells through successfully collaborating with supplier and distributors. The major players is investing consistently in expanding manufacturing facilities and distribution channel to cater the global demand for oat milk.

In addition, the players engaged in manufacturing of oat milk are focusing on strengthening its product portfolio by launching new flavorful oat-based milk and aims to innovate products as per recent market trends and consumer insight.

  • In January 2022, Califia Farms launched Zero Sugar Oatmilk to meet the rising demand for low-sugar or low-calorie options. Through this innovative product, the company aims to capitalize on the evolving demand for plant-based beverages and offers a wide range of choices for plant-curious consumers.
  • In May 2022, Oatly established a new distribution channel to meet the soaring demand for oat milk in Los Angeles and New York City. The company partnered with REEF Kitchens for the timely delivery of its products.
  • In 2020, SunOpta Inc. invested US$ 26 Mn establish new manufacturing facility in Minnesota and Alexandria plant in USA. This expansion helps to increase the production of oat base which are used in ice creams and milk alternatives as well as help to meet increasing consumer demand for oat milk in the USA.
  • In 2019, Danone SA expanded plant based product portfolio with introducing New Oat Yeah oat milk and oat milk derivatives such as yogurt, which is non GMO and vegan products. This expansion help to wellness seekers reach for their personal goal as well as substitute for dairy milk.

Oat Milk Industry Report Scope



Forecast period


Historical data available for


Market analysis

USD million for value

Key regions covered

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • Middle East & Africa

Key countries covered

  • U.S.
  • Canada
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand
  • GCC countries
  • Turkey
  • Northern Africa
  • South Africa

Key market segments covered

  • Nature
  • End Use
  • Distribution Channel

Key companies profiled

  • SunOpta Inc,
  • Nestle SA
  • Danone SA
  • Chobani, LLC
  • Califia Farms, LLC
  • Earth's Own Food Company Inc
  • Elmhurst Milked Direct LLC
  • Happy Planet Foods
  • Mooala Brands, LLC
  • Oatly AB
  • Minor Figures
  • Otis Oat M!lk
  • Panos Brands LLC
  • Pureharvest
  • Sanitarium
  • The Hain Celestial Group Inc.
  • Vitasoy International Holdings Limited
  • Arla Foods amba

Report coverage

  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives

Customization & pricing

Available upon request

Oat Milk Industry Research by Category

By Nature:

  • Organic
  • Conventional

By End Use:

  • Food & Beverage Industry
    • Bakery & Confectionery
    • Dairy & Desserts
  • Retail/Household
  • Foodservice Industry

By Distribution Channel:

  • Business to Business
  • Business to Consumer
    • Hypermarkets/Supermarkets
    • Convenience Stores
    • Specialty Stores
    • Online Retails

By Region:

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • Middle East & Africa

- Companies Covered in This Report -

  • SunOpta Inc,
  • Nestle SA
  • Danone SA
  • Chobani, LLC
  • Califia Farms, LLC
  • Earth's Own Food Company Inc
  • Elmhurst Milked Direct LLC
  • Happy Planet Foods
  • Mooala Brands, LLC
  • Oatly AB
  • Minor Figures
  • Otis Oat M!lk
  • Panos Brands LLC
  • Pureharvest
  • Sanitarium
  • The Hain Celestial Group Inc.
  • Vitasoy International Holdings Limited
  • Arla Foods amba

- Frequently Asked Questions -

The global market for oat milk has a value of US$ US$ 834.7 Mn in 2023.

The global market for oat milk has a value CAGR of 4.6% from 2018-2022.

The global market for oat milk has a value of US$ 1547.3 Mn in 2033.

The global market for Oat Milk has a value CAGR of 6.4% from 2023-2033.

The top players in the global oat milk market includes SunOpta Inc, Nestle SA, Danone SA, The Hain Celestial Group Inc., Vitasoy International Holdings Limited and Arla Food amba.

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