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North America Paints and Coatings Market

Market Study on North America Paints and Coatings: Water-Based Types to Lead While Consolidation Spurs Strategic Innovations

ID: PMRREP23494
Calendar

June 2018

188 Pages

Author : Satender Singh

Chemicals and Materials
PreviewSegmentation

Market Overview

Whether it is for interior painting a house or heavy-duty finishing manufactured goods such as cars, paints and coatings play a cardinal role in decorating and protecting. Additionally, the paints and coatings market continues to be in demand as it gives longevity to the finished goods and also act as a barrier against environmental conditions.

The construction industry is not only a direct customer for paints and coatings, but also a key reflector of the economic health of a country, thus making its impact on the overall market to be crucial. North America including US and Canada, has witnessed an increase in residential, commercial, and infrastructural construction in recent times which led elevated sales of paints and coatings- giving an extra boost to the North America paints and coatings market.

According to in-depth analysis, North America paints and coatings market is expected to hold approximately one fifth share, in terms of value and volume, in the global market- expanding a CAGR of 5% during the forecast period 2018-2026. Healthy economic conditions will create more investment opportunities in North America paints and coatings market in near future.

Water-Based Paints and Coating Expected to Hold More Than Half Market Share and Continue its Dominance through 2018-2026

Since industries are undergoing a shift given to the ‘go-green’ movement- to reduce carbon footprint, water-based paints and coatings have witnessed increased adoption across North America. The water-based paint segment is expected to witness increased adoption in the coming years as compared to the solvent borne paint segment in the North America paints and coatings market as key players continue to reduce the emission of volatile organic compounds (VOCs) in paints and coatings to meet the government regulations and consumer preferences. Market accessibility for water-based paints segment over the next five years is pegged to be more lucrative as compared to that for solvent-based paints segment

According to Paint Quality Institute, a paint advising and testing organization, more than 80% household paints sold are water-based paints. Consumers and key players are increasingly attracted towards water-based products as it has fewer odors.

Stringent environment compliances in the North America paints and coatings market is another reason for settling with water-based over solvent-based paints. Workers poorly ventilated spaces are exposed to dangerous evaporation from solvent-based paints and coatings. For this reason, many projects like working in fuel storage and railroad tanks make use of water-based coatings. It also reduces the concentration of flammable materials. Strict regulations and restrictions by state and local governments often set a threshold on how much VOC can a business emit.

Though efforts are aligned towards the development of water-borne coatings, however, it is interesting to note that the share of water borne vs. solvent borne coatings differs significantly between the decorative and industrial coatings in the North America paints and coatings market. While the large share of decorative coatings are water based, the use of solvents is still prevalent in industrial coatings in a substantial amount.

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Key players taking their businesses online to strengthen market presence

Key players in the North America paints and coatings market are focusing on adopting alternative distribution channels, such as the online channel, to further solidify their market presence in regional as well as in global markets. According to analysis, the North America paints and coating market is moving towards consolidation which has led to the pricing pressure among, tightening the profit margin scope for manufacturers. Majority of the key players are focusing on acquisition of small players and small-scale companies must make significant investments in R&D to introduce new products and enhance their presence across the globe.

Companies Covered in North America Paints and Coatings Market

  • Akzo Nobel N.V.
  • The Sherwin-Williams Company
  • PPG Industries Inc.
  • BASF SE
  • Becker Group
  • E.I. du Pont de Nemours and Company
  • Axalta Coating Systems Ltd
  • RPM International Inc.
  • Kansai Paint Co. Ltd
  • KCC Corporation
  • Koninklijke DSM N.V.
  • Datacor, Inc.
  • Jotun Group
  • Henkel AG & Co. KGaAS
  • Others.
Market Segmentation

In the next section- to understand and assess market opportunities and trends, the North America paints & coatings market has been segmented into categories like-paint base, application, end users, resin and region.

Attribute Details

Paint Based
  • Water Based
  • Solvent Based
  • Powder & Others

Application
  • Decorative
    • Interior
    • Exterior
  • Industrial
    • OEM
    • Refinish/ Aftermarket

End users
  • Decorative
    • Residential
    • Non-Residential
  • Industrial
    • Automotive
      • OEM
      • Refinish/ Aftermarket
  • Protective Marine
    • Marine
    • Oil & Gas
    • Other Protective
  • Wood
  • Packaging
  • Coil
  • General Manufacturing & Other Industrial

Resin
  • Epoxy
  • Acrylic
  • Alkyd
  • Urethane & Polyurethane
  • Vinyls
  • Others

Region
  • South
    • Texas
    • Others
  • Midwest
  • Northeast
  • West

All the market segments evaluate the North America paints and coatings market on the basis of various factors affecting the market. Each section discusses the qualitative and quantitative aspects of the market and also gives an estimate about the revenue opportunities for each segment over the forecast period.

In the final section of the report, a detailed competition landscape with company market share and performance is provided, to provide audiences with a comprehensive view of key players operating in the North America paints & coatings market along with their business strategies to strengthen their presence. This would help in assessing strategies deployed by market leaders and define subsequent effective strategies accordingly.

Related Reports

1. Executive Summary

    1.1. Market Overview

    1.2. Market Analysis

    1.3. PMR Analysis and Recommendations

    1.4. Wheel of Fortune

2. Market Introduction

    2.1. Market Taxonomy

    2.2. Market Definition

3. Industry Structure

    3.1. Macro-Economic Factors

    3.2. North America Economic Outlook

    3.3. Regulatory Scenario

    3.4. Regional Production Vs. Consumption Outlook

    3.5. Value Chain

    3.6. Market Dynamics

        3.6.1. Drivers

        3.6.2. Restraints

        3.6.3. Trends

    3.7. Opportunity Analysis

    3.8. Pricing Analysis

    3.9. Forecast Factors: Relevance and Impact

    3.10. Key Strategic Factors Overview

        3.10.1. North America Demographic Overview and Affecting Factors/ Demographic Shifts

            3.10.1.1. U.S.

            3.10.1.2. Canada

        3.10.2. Buying Decision Analysis (Based upon Primary Interviews)

            3.10.2.1. Factors Affecting the Purchase Decision

            3.10.2.2. Intensity of Buying Decision Power (Who decides to purchase for both residential and non-residential applications i.e. contractor, distributor, manufacturer, consultant, direct end-user/ in-house personnel, etc.)

4. North America Paints & Coatings Market Analysis 2013-2017 and Forecast 2018-2026, By Paint Base

    4.1. Introduction

    4.2. Historical Market Size and Volume Analysis By Paint Base (2013-2017)

    4.3. Market Size and Volume Forecast By Paint Base (2018-2026)

        4.3.1. Water-Based

        4.3.2. Oil-Based

        4.3.3. Powder

    4.4. Market Attractiveness Analysis By Paint Base

5. North America Paints & Coatings Market Analysis 2013-2017 and Forecast 2018-2026, By Application

    5.1. Introduction

    5.2. Historical Market Size and Volume Analysis By Application (2013-2017)

    5.3. Market Size and Volume Forecast By Application (2018-2026)

        5.3.1. Decorative

            5.3.1.1. Interior

            5.3.1.2. Exterior

        5.3.2. Industrial

            5.3.2.1. OEM Coatings

            5.3.2.2. Refinish

    5.4. Market Attractiveness Analysis By Application

6. North America Paints & Coatings Market Analysis 2013-2017 and Forecast 2018-2026, By End-Use

    6.1. Introduction

    6.2. Historical Market Size and Volume Analysis By End-Use (2013-2017)

    6.3. Market Size and Volume Forecast By End-Use (2018-2026)

        6.3.1. Decorative

            6.3.1.1. Residential

            6.3.1.2. Non-Residential

        6.3.2. Industrial

            6.3.2.1. Automotive

                6.3.2.1.1. OEM

                6.3.2.1.2. Refinish/ Aftermarket

            6.3.2.2. Protective Marine

                6.3.2.2.1. Marine

                6.3.2.2.2. Oil & Gas

                6.3.2.2.3. Other Protective

            6.3.2.3. Wood

            6.3.2.4. Packaging

            6.3.2.5. Coil

            6.3.2.6. General Manufacturing & Other Industrial

    6.4. Market Attractiveness Analysis By End-Use

7. North America Paints & Coatings Market Analysis 2013-2017 and Forecast 2018-2026, By Resin Type

    7.1. Introduction

    7.2. Historical Market Size and Volume Analysis By Resin Type (2013-2017)

    7.3. Market Size and Volume Forecast By Resin Type (2018-2026)

        7.3.1. Epoxy

        7.3.2. Acrylics

        7.3.3. Polyester

        7.3.4. Urethane & Polyurethane

        7.3.5. Others (Alkyd, etc.)

    7.4. Market Attractiveness Analysis By Resin Type

8. North America Paints & Coatings Market Analysis 2013-2017 and Forecast 2018-2026, By Country

    8.1. Introduction / Key Findings

    8.2. Historical Market Size and Volume Analysis By Country, 2013 - 2017

    8.3. Market Size and Volume Forecast By Country, 2018-2026

        8.3.1. U.S.

        8.3.2. Canada

    8.4. Market Attractiveness Analysis By Country

9. U.S. Paints & Coatings Market Analysis

    9.1. Introduction

    9.2. Historic Market Size and Volume Analysis By Market Segment (2013-2017)

    9.3. Market Size and Volume Forecast By Market Segment (2018-2026)

        9.3.1. By Region

            9.3.1.1. South

                9.3.1.1.1. Texas

                9.3.1.1.2. Others

            9.3.1.2. Mid-west

            9.3.1.3. Northeast

            9.3.1.4. West

        9.3.2. By Paint Base

        9.3.3. By Application

        9.3.4. By End-Use

        9.3.5. By Resin Type

    9.4. Market Attractiveness Analysis

        9.4.1. By Region

        9.4.2. By Paint Base

        9.4.3. By Application

        9.4.4. By End-Use

        9.4.5. By Resin Type

10. Canada Paints & Coatings Market Analysis

    10.1. Introduction

    10.2. Historic Market Size and Volume Analysis By Market Segment (2013-2017)

    10.3. Market Size and Volume Forecast By Market Segment (2018-2026)

        10.3.1. By Paint Base

        10.3.2. By Application

        10.3.3. By End-Use

        10.3.4. By Resin Type

    10.4. Market Attractiveness Analysis

        10.4.1. By Paint Base

        10.4.2. By Application

        10.4.3. By End-Use

        10.4.4. By Resin Type

11. Paints & Coatings Market Industry Structure

    11.1. Market Share/ Market Position Analysis of Key Players

    11.2. Market Presence Analysis

        11.2.1. By Regional Footprint

        11.2.2. By Channel Footprint

12. Competition Landscape (Manufactures/Suppliers)

    12.1. Competition Dashboard

    12.2. Competitive Benchmarking

    12.3. Profitability and Gross Margin Analysis By Competition

    12.4. Pricing Analysis

        12.4.1. Average Pricing Overview/ Comparison

        12.4.2. Pricing Strategy Overview

    12.5. Competition Developments (Mergers, Acquisitions and Expansions)

    12.6. Competition Deep dive

        12.6.1. Akzo Nobel N.V.

            12.6.1.1. Overview

            12.6.1.2. Product Portfolio

            12.6.1.3. Profitability by Market Segments (Grade/Region)

            12.6.1.4. Production Footprint

            12.6.1.5. Sales Footprint

            12.6.1.6. Channel Footprint

            12.6.1.7. SWOT Analysis by Product Offerings

                12.6.1.7.1. Automotive Paints

                12.6.1.7.2. Decorative Paints

            12.6.1.8. Strategy Overview

                12.6.1.8.1. Marketing Strategy

                12.6.1.8.2. Product Strategy

                12.6.1.8.3. Channel Strategy

                12.6.1.8.4. Customer Service/Warranties Overview

        12.6.2. The Sherwin-Williams Company

            12.6.2.1. Overview

            12.6.2.2. Product Portfolio

            12.6.2.3. Profitability by Market Segments (Grade/Region)

            12.6.2.4. Production Footprint

            12.6.2.5. Sales Footprint

            12.6.2.6. Channel Footprint

            12.6.2.7. SWOT Analysis by Product Offerings

                12.6.2.7.1. Automotive Paints

                12.6.2.7.2. Decorative Paints

            12.6.2.8. Strategy Overview

                12.6.2.8.1. Marketing Strategy

                12.6.2.8.2. Product Strategy

                12.6.2.8.3. Channel Strategy

                12.6.2.8.4. Customer Service/Warranties Overview

        12.6.3. PPG Industries Inc.

            12.6.3.1. Overview

            12.6.3.2. Product Portfolio

            12.6.3.3. Profitability by Market Segments (Grade/Region)

            12.6.3.4. Production Footprint

            12.6.3.5. Sales Footprint

            12.6.3.6. Channel Footprint

            12.6.3.7. SWOT Analysis by Product Offerings

                12.6.3.7.1. Automotive Paints

                12.6.3.7.2. Decorative Paints

            12.6.3.8. Strategy Overview

                12.6.3.8.1. Marketing Strategy

                12.6.3.8.2. Product Strategy

                12.6.3.8.3. Channel Strategy

                12.6.3.8.4. Customer Service/Warranties Overview

        12.6.4. BASF SE

            12.6.4.1. Overview

            12.6.4.2. Product Portfolio

            12.6.4.3. Profitability by Market Segments (Grade/Region)

            12.6.4.4. Production Footprint

            12.6.4.5. Sales Footprint

            12.6.4.6. Channel Footprint

            12.6.4.7. SWOT Analysis by Product Offerings

                12.6.4.7.1. Automotive Paints

                12.6.4.7.2. Decorative Paints

            12.6.4.8. Strategy Overview

                12.6.4.8.1. Marketing Strategy

                12.6.4.8.2. Product Strategy

                12.6.4.8.3. Channel Strategy

                12.6.4.8.4. Customer Service/Warranties Overview

        12.6.5. Becker Group

            12.6.5.1. Overview

            12.6.5.2. Product Portfolio

            12.6.5.3. Profitability by Market Segments (Grade/Region)

            12.6.5.4. Production Footprint

            12.6.5.5. Sales Footprint

            12.6.5.6. Channel Footprint

            12.6.5.7. SWOT Analysis by Product Offerings

                12.6.5.7.1. Automotive Paints

                12.6.5.7.2. Decorative Paints

            12.6.5.8. Strategy Overview

                12.6.5.8.1. Marketing Strategy

                12.6.5.8.2. Product Strategy

                12.6.5.8.3. Channel Strategy

                12.6.5.8.4. Customer Service/Warranties Overview

        12.6.6. E.I. du Pont de Nemours and Company

            12.6.6.1. Overview

            12.6.6.2. Product Portfolio

            12.6.6.3. Profitability by Market Segments (Grade/Region)

            12.6.6.4. Production Footprint

            12.6.6.5. Sales Footprint

            12.6.6.6. Channel Footprint

            12.6.6.7. SWOT Analysis by Product Offerings

                12.6.6.7.1. Automotive Paints

                12.6.6.7.2. Decorative Paints

            12.6.6.8. Strategy Overview

                12.6.6.8.1. Marketing Strategy

                12.6.6.8.2. Product Strategy

                12.6.6.8.3. Channel Strategy

                12.6.6.8.4. Customer Service/Warranties Overview

        12.6.7. Axalta Coating Systems Ltd

            12.6.7.1. Overview

            12.6.7.2. Product Portfolio

            12.6.7.3. Profitability by Market Segments (Grade/Region)

            12.6.7.4. Production Footprint

            12.6.7.5. Sales Footprint

            12.6.7.6. Channel Footprint

            12.6.7.7. SWOT Analysis by Product Offerings

                12.6.7.7.1. Automotive Paints

                12.6.7.7.2. Decorative Paints

            12.6.7.8. Strategy Overview

                12.6.7.8.1. Marketing Strategy

                12.6.7.8.2. Product Strategy

                12.6.7.8.3. Channel Strategy

                12.6.7.8.4. Customer Service/Warranties Overview

        12.6.8. RPM International Inc.

            12.6.8.1. Overview

            12.6.8.2. Product Portfolio

            12.6.8.3. Profitability by Market Segments (Grade/Region)

            12.6.8.4. Production Footprint

            12.6.8.5. Sales Footprint

            12.6.8.6. Channel Footprint

            12.6.8.7. SWOT Analysis by Product Offerings

                12.6.8.7.1. Automotive Paints

                12.6.8.7.2. Decorative Paints

            12.6.8.8. Strategy Overview

                12.6.8.8.1. Marketing Strategy

                12.6.8.8.2. Product Strategy

                12.6.8.8.3. Channel Strategy

                12.6.8.8.4. Customer Service/Warranties Overview

        12.6.9. Kansai Paint Co. Ltd

            12.6.9.1. Overview

            12.6.9.2. Product Portfolio

            12.6.9.3. Profitability by Market Segments (Grade/Region)

            12.6.9.4. Production Footprint

            12.6.9.5. Sales Footprint

            12.6.9.6. Channel Footprint

            12.6.9.7. SWOT Analysis by Product Offerings

                12.6.9.7.1. Automotive Paints

                12.6.9.7.2. Decorative Paints

            12.6.9.8. Strategy Overview

                12.6.9.8.1. Marketing Strategy

                12.6.9.8.2. Product Strategy

                12.6.9.8.3. Channel Strategy

                12.6.9.8.4. Customer Service/Warranties Overview

        12.6.10. KCC Corporation

            12.6.10.1. Overview

            12.6.10.2. Product Portfolio

            12.6.10.3. Profitability by Market Segments (Grade/Region)

            12.6.10.4. Production Footprint

            12.6.10.5. Sales Footprint

            12.6.10.6. Channel Footprint

            12.6.10.7. SWOT Analysis by Product Offerings

                12.6.10.7.1. Automotive Paints

                12.6.10.7.2. Decorative Paints

            12.6.10.8. Strategy Overview

                12.6.10.8.1. Marketing Strategy

                12.6.10.8.2. Product Strategy

                12.6.10.8.3. Channel Strategy

                12.6.10.8.4. Customer Service/Warranties Overview

        12.6.11. Koninklijke DSM N.V.

            12.6.11.1. Overview

            12.6.11.2. Product Portfolio

            12.6.11.3. Profitability by Market Segments (Grade/Region)

            12.6.11.4. Production Footprint

            12.6.11.5. Sales Footprint

            12.6.11.6. Channel Footprint

            12.6.11.7. SWOT Analysis by Product Offerings

                12.6.11.7.1. Automotive Paints

                12.6.11.7.2. Decorative Paints

            12.6.11.8. Strategy Overview

                12.6.11.8.1. Marketing Strategy

                12.6.11.8.2. Product Strategy

Research Methodology Framework for Market Research Excellence

At Persistence Market Research, we implement a comprehensive, validated, and multi-dimensional approachto market analysis that delivers actionable insights across complex market landscapes. Our methodology combines the analytical rigor of leading consulting firms with innovative research techniques, ensuring robust market assessments that guide strategic decision-making with confidence.

Core Research Philosophy

Our methodology is built on four foundational pillars:

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At Persistence Market Research, our methodology is designed to transcend conventional market studies by combining analytical rigor, multi-source validation, and future-focused insights.

We integrate advanced research frameworks, robust data collection strategies, cutting-edge analytics, and innovative technologies to deliver a 360-degree view of complex markets.

We integrate advanced research frameworks, robust data collection strategies, cutting-edge analytics, and innovative technologies to deliver a 360-degree view of complex markets.

Each stage spanning from strategic scoping and hypothesis-building to competitive intelligence, quality validation, and actionable recommendations is engineered to provide clients with unmatched clarity, precision, and confidence in decision-making.

By embedding innovation and technology at the core, our approach ensures that insights are not only comprehensive but also predictive, empowering businesses to seize opportunities, mitigate risks, and achieve sustainable growth

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Capturing Key Information and Events

During this phase, key research objectives focus on essential information and data points for assessing the market, including:

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TAM-SAM-SOM Framework Implementation

We employ both top-down and bottom-up approaches to ensure accurate market sizing.

Top-Down Market SizingBottom-Up Market Sizing
Universe Definition: Total global/regional market identificationUnit Economics: Average transaction values, purchase frequencies, customer lifecycle
Segmentation Filters: Geographic, demographic, and behavioral constraintsCustomer Segmentation: Detailed buyer persona development and sizing
Market Share Analysis: Competitive landscape assessment and share allocationPenetration Analysis: Market penetration rates by segment and geography
Growth Rate Application: Historical trends and forward-looking growth assumptionsScaling Methodology: Extrapolation techniques with confidence intervals

Validation & Cross-Verification

  • Triangulation: Comparing top-down and bottom-up results for consistency
  • Sensitivity Analysis: Testing key assumptions and parameter variations
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Forecasting & Projection Modeling

Our proprietary forecasting models incorporate multiple variables and scenarios.

Forecasting Components

  • Historical Trend Analysis: 10-year historical growth patterns and cyclical variations
  • Driver-Based Modeling: Economic indicators, demographic shifts, technology adoption
  • Scenario Planning: Base case, optimistic, and conservative projections
  • Monte Carlo Simulations: Probability-weighted outcomes and risk assessments

Model Validation

  • Back-Testing: Historical accuracy assessment over 3–5-year periods
  • Cross-Validation: Multiple modeling approaches for result comparison
  • External Benchmarking: Comparison with established market forecasts
  • Continuous Calibration: Quarterly model updates based on new data

Comprehensive Data Collection Strategy

Our secondary research phase establishes a robust knowledge base utilizing diverse, credible sources.

Secondary Data Sourcess

  • Industry Publications & Reports
  • Government & Regulatory Data
  • Financial Intelligence (filings & reports)
  • Academic Research & Digital Intelligence

Quality Assurance Protocol

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  • Bias identification and neutralization techniques
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Our primary research methodology employs best-in-class techniques to capture unique market insights.

Quantitative Research Methods

  • Large-Scale Surveys: Statistically representative samples with 95% confidence intervals
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  • Question Architecture and Response Optimization

Qualitative Research Methods

  • Executive Interviews
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Quality Assurance & Validation Framework

Multi-Stage Validation Process

  • Source Verification and Consistency Testing
  • Outlier Detection and Bias Assessment
  • Peer Review Process and External Validation
  • Sensitivity Analysis and Confidence Intervals

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Methodology Validation & Credibility

Our research methodology has been extensively validated through:

  • Academic Partnerships: Collaborations with top-tier business schools and research institutions
  • Client Success Stories: Documented case studies demonstrating research impact and ROI
  • Continuous Benchmarking: Performance comparison with leading global research firms

This comprehensive methodology framework positions Persistence Market Research at the forefront of market intelligence, combining the analytical sophistication of top-tier consulting firms with innovative research techniques. Our approach ensures that every market assessment delivers precise, actionable, and strategically valuable insights that drive business success in competitive market environments.

Ready to unlock your market potential? Contact our research experts to discuss how our validated methodology can transform your strategic decision-making with data-driven market intelligence.

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