Global Market Study on Makeup Remover Products: High Demand for Makeup Remover Wipes Giving Impetus to Market Growth

Makeup Remover Products  Market
  • Published On : Feb-2020 |
  • Pages : 200 Pages |
  • Format : Makeup Remover Products  Market Makeup Remover Products  Market Makeup Remover Products  Market Makeup Remover Products  Market

Growing consumer awareness on the harmful effects of makeup products on the skin if not removed properly plays a key role in propelling the growth of the makeup remover products market. Furthermore, frequent product launches, the effectiveness of online platforms, and the growing use of natural ingredients in skincare products are anticipated to help the market to witness substantial growth from the consumer side.

Wipes are the most used and preferred makeup remover products in the global makeup remover products market, owing to the ease of use offered by this type of product over other options. Moreover, their lower price and easy availability on both, online and offline sales channels, have led to the higher adoption of makeup remover wipes across the globe.

Manufacturers Focus on New Launches and Chemical-free Offerings

Growing consumer awareness of the negative health effects of using synthetic or chemical products has led to a shift toward the use of natural & organic products. Consumer inclination toward purchasing natural products and growing competition from domestic & international players have forced manufacturers in the makeup remover products market to come up with new and innovative products.

Aloe Vera, chamomile, and cucumber-infused wipes are being introduced. In Feb 2019, Glossier, a U.S.-based beauty company, introduced a new milky oil makeup remover as the best solution for removing waterproof makeup. Jarchem Industries, a U.S.-based nature-based and chemical ingredients manufacturer, launched isopropyl shea butter and plant-derived makeup removers in March 2019, targeted at the difficult or tough-to-remove face and lip makeup.

Face Makeup Removers Remain Most Sold Products

The vast usage of cosmetics that are applied on the face necessitates the use of makeup removers to maintain good condition of the skin. Thus, the face segment holds the highest share in terms of value in the global makeup remover products market.

However, the growing use of makeup removers in the lips and eyes segments has been witnessed in the recent past, and these segments are expected to register higher CAGRs as compared to that of the face segment. But face makeup removers are quite popular, and this segment is expected to contribute higher sales as compared to its counterparts (eye and lip makeup removers), attributable to the high usage of cosmetics in facial care.

Makeup Remover Products Market: Competition and Regional Overview

Makeup remover products are popular among both, women and men, attributable to the growing use of cosmetic products and suitability of makeup removers for cleansing the skin.

East Asia was identified as the leading region in the global makeup remover products market in 2018, owing to the high demand for cosmetic & makeup products in the region, especially luxury products. This increases the demand, product awareness, and adoption rate of makeup removers, as well as the concentration of manufacturers of such products in this region.

The Asia Pacific, North America, and Latin America markets are considered as dynamic ones. The North America makeup remover products market holds the second position in terms of value share, followed by Europe. An increasing number of working women, greater product awareness, rising disposable income, and frequent product launches by manufacturers are boosting the sales of makeup remover products in North America and Europe.

PMR has identified the ongoing manufacturing trend of natural products and natural or organic ingredient-infused products. Growing demand for natural or paraben-free and oil-free makeup removers is expected to push manufacturers into investing in innovation and new product launches. Frequent product launches and increasing offerings of natural and organic products, which remains a key success factor for manufacturers operating in the global makeup remover products market.

Analysts’ Viewpoint

A brief overview of the changing landscape of the makeup remover products market has led our analysts to conclude that, the market is gaining substantial momentum. Big players in the makeup remover products market, such as L’Oréal and Estee Lauder, are currently focusing on the East Asia market, owing to the large population and high adoption rate of cosmetic products in this region. Manufacturers are offering unscented and alcohol-free wipes, especially in the form of towelettes. A high concentration of East Asia manufacturers presents significant challenges to manufacturers from North America and Europe. Thus, innovative product offerings and frequent product launches are the key strategies being adopted by companies to hold a strong market position and gain a competitive edge in the global makeup remover products market.

Makeup Remover Products Market - Scope of the Report

Persistence Market Research (PMR) recently published a new report on the makeup remover products market for the assessment period of 2019-2027. The report offers a close look at the evolving aspects of the makeup remover products market, and insights into the dynamics impacting market growth. It also focuses on key developments in the makeup remover products market. The report includes various macro- and microeconomic factors responsible for a significant impact on the makeup remover products market.

The report on the makeup remover products market extensively focuses on key trends shaping its growth. Additionally, the included opportunity analysis on makeup remover products underlines untapped corners for aspiring players. The report on the makeup remover products market also offers a holistic view of the incremental opportunity, which can further help readers make effective decisions for the growth of their businesses.

All the stakeholders in the makeup remover products market can rely on the data offered in this report to make critical business decisions. Moreover, the information offered in this report also can help new market entrants expand their bases in the makeup remover products market.

The report elaborates on both, historical and current trends shaping the market. The performance journey of the makeup remover products market been drawn and analyzed to make lucrative opportunities in the market evident to readers. The competitive landscape presented in the makeup remover products market report gives a detailed outlook of the profiles of key companies operating in the market, along with their differential strategies and key focus areas.

Makeup Remover Products Market: Segmentation

PMR’s research study on the global makeup remover products market offers a detailed market taxonomy, wherein, key segments have been discussed in detail. The makeup remover products market is segmented on the basis of product, purpose, price, sales channel, and region. Every segment is analyzed in detail, and data pertaining to the growth of each segment has been included in the study.




  • Wipes/ Pads/ Cloths
  • Liquid
  • Lotions/Creams
  • Others (Sticks, Bars, Balms, etc.)
  • Face
  • Eyes
  • Lips
  • High/ Premium
  • Mid-range/ Economy

     Sales Channel


  • Pharmacies
  • Specialty Outlets
  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Beauty Stores
  • e-Retailers
  • Others
  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa

The makeup remover products market research report includes a competitive landscape that provides a dashboard view of the key competitors operating in the market. Some of the market players included in this section are Bioderma Laboratories, L’Oréal, Johnsons & Johnsons, Estée Lauder, Shiseido, P&G, Unilever, Urban Decay Cosmetics., Bobbi Brown Professional Cosmetics Inc., Avon Products Inc., LVMH, Kimberly-Clark Corporation, Beiersdorf AG, Revlon, Inc., and Kao.

Makeup Remover Products Market: Key Questions Answered in the Report

The research study on the makeup remover products market offers inclusive insights about the growth of the market in the most comprehensive manner. Key insights offered in the makeup remover products market report answer some of the most salient questions that assist stakeholders in gauging all the emerging possibilities.

  • How is the rapidly changing business environment impacting the growth of the makeup remover products market?
  • What are the key trends that are constantly shaping the growth of the makeup remover products market?
  • Which are the prominent regions that offer plentiful opportunities for players in the makeup remover products market?
  • What are the differential strategies adopted by key players to hold a significant share in the global makeup remover products market?

Makeup Remover Products Market: Research Methodology

A unique and promising research methodology forms the base of the makeup remover products market report. This report has been prepared after a comprehensive analysis of market events, and riveting insights have been compiled meticulously. The research methodology for the makeup remover products market is a two-step process comprising primary and secondary research. Key stakeholders, including suppliers, service providers, and experts of several designations, including executive vice presidents, directors, technical advisors, GM marketing professionals, and sales professionals have been interviewed. Secondary sources referred to obtain information include investor presentations of manufacturers, World Bank, IMF, and other credible sources.

Companies covered in Makeup Remover Products Market Report

  • L'Oréal S.A.
  • Johnsons & Johnsons
  • Estée Lauder
  • Shiseido Company, Limited
  • The Procter & Gamble Company
  • Unilever
  • Urban Decay Cosmetics
  • Bobbi Brown Professional Cosmetics Inc
  • Avon Products Inc.
  • LVMH
  • Kimberly-Clark Corporation
  • Beiersdorf
  • Revlon Group
  • Kao Corporation
  • Bioderma Laboratories

Makeup Remover Products Market

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