Makeup Remover Products Market

Global Market Study on Makeup Remover Products: High Demand for Makeup Remover Wipes Giving Impetus to Market Growth

Makeup Remover Products Market Segmented By Eye Makeup Remover, Lip Makeup Remover with Wipes,Pads, Cloths, Liquid, Lotions of Face, Eyes, Lips


Growing consumer awareness on the harmful effects of makeup products on the skin if not removed properly plays a key role in propelling the growth of the makeup remover products market.

Furthermore, frequent product launches, the effectiveness of online platforms, and the growing use of natural ingredients in skincare products are anticipated to help the market to witness substantial growth from the consumer side.

Wipes are the most used and preferred makeup remover products in the global makeup remover products market, owing to the ease of use offered by this type of product over other options.

Moreover, their lower price and easy availability on both, online and offline sales channels, have led to the higher adoption of makeup remover wipes across the globe.

Find Out More about the Report Coverage


  • L'Oréal S.A.
  • Johnsons & Johnsons
  • Estée Lauder
  • Shiseido Company, Limited
  • The Procter & Gamble Company
  • Unilever
  • Urban Decay Cosmetics
  • Bobbi Brown Professional Cosmetics Inc
  • Avon Products Inc.
  • LVMH
  • Kimberly-Clark Corporation
  • Beiersdorf
  • Revlon Group
  • Kao Corporation

Manufacturers Focus on New Launches and Chemical-free Offerings

Growing consumer awareness of the negative health effects of using synthetic or chemical products has led to a shift toward the use of natural & organic products. Consumer inclination toward purchasing natural products and growing competition from domestic & international players have forced manufacturers in the makeup remover products market to come up with new and innovative products.

Aloe Vera, chamomile, and cucumber-infused wipes are being introduced. In Feb 2019, Glossier, a U.S.-based beauty company, introduced a new milky oil makeup remover as the best solution for removing waterproof makeup.

Jarchem Industries, a U.S.-based nature-based and chemical ingredients manufacturer, launched isopropyl shea butter and plant-derived makeup removers in March 2019, targeted at the difficult or tough-to-remove face and lip makeup.

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Face Makeup Removers Remain Most Sold Products

The vast usage of cosmetics that are applied on the face necessitates the use of makeup removers to maintain good condition of the skin. Thus, the face segment holds the highest share in terms of value in the global makeup remover products market.

However, the growing use of makeup removers in the lips and eyes segments has been witnessed in the recent past, and these segments are expected to register higher CAGRs as compared to that of the face segment.

But face makeup removers are quite popular, and this segment is expected to contribute higher sales as compared to its counterparts (eye and lip makeup removers), attributable to the high usage of cosmetics in facial care.

makeup remover products market

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Makeup Remover Products Market: Competition and Regional Overview

Makeup remover products are popular among both, women and men, attributable to the growing use of cosmetic products and suitability of makeup removers for cleansing the skin.

East Asia was identified as the leading region in the global makeup remover products market in 2018, owing to the high demand for cosmetic & makeup products in the region, especially luxury products.

This increases the demand, product awareness, and adoption rate of makeup removers, as well as the concentration of manufacturers of such products in this region.

The Asia Pacific, North America, and Latin America markets are considered as dynamic ones. The North America makeup remover products market holds the second position in terms of value share, followed by Europe.

An increasing number of working women, greater product awareness, rising disposable income, and frequent product launches by manufacturers are boosting the sales of makeup remover products in North America and Europe.

PMR has identified the ongoing manufacturing trend of natural products and natural or organic ingredient-infused products. Growing demand for natural or paraben-free and oil-free makeup removers is expected to push manufacturers into investing in innovation and new product launches.

Frequent product launches and increasing offerings of natural and organic products, which remains a key success factor for manufacturers operating in the global makeup remover products market.

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Analysts’ Viewpoint

A brief overview of the changing landscape of the makeup remover products market has led our analysts to conclude that, the market is gaining substantial momentum. Big players in the makeup remover products market, such as L’Oréal and Estee Lauder, are currently focusing on the East Asia market, owing to the large population and high adoption rate of cosmetic products in this region.

Manufacturers are offering unscented and alcohol-free wipes, especially in the form of towelettes. A high concentration of East Asia manufacturers presents significant challenges to manufacturers from North America and Europe. Thus, innovative product offerings and frequent product launches are the key strategies being adopted by companies to hold a strong market position and gain a competitive edge in the global makeup remover products market.

Makeup Remover Products Market: Segmentation

PMR’s research study on the global makeup remover products market offers a detailed market taxonomy, wherein, key segments have been discussed in detail. The makeup remover products market is segmented on the basis of product, purpose, price, sales channel, and region. Every segment is analyzed in detail, and data pertaining to the growth of each segment has been included in the study.


  • Wipes/ Pads/ Cloths
  • Liquid
  • Lotions/Creams
  • Others (Sticks, Bars, Balms, etc.)


  • Face
  • Eyes
  • Lips


  • High/ Premium
  • Mid-range/ Economy

Sales Channel

  • Pharmacies
  • Specialty Outlets
  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Beauty Stores
  • e-Retailers
  • Others


  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa

The makeup remover products market research report includes a competitive landscape that provides a dashboard view of the key competitors operating in the market. Some of the market players included in this section are Bioderma Laboratories, L’Oréal, Johnsons & Johnsons, Estée Lauder, Shiseido, P&G, Unilever, Urban Decay Cosmetics., Bobbi Brown Professional Cosmetics Inc., Avon Products Inc., LVMH, Kimberly-Clark Corporation, Beiersdorf AG, Revlon, Inc., and Kao.

Key Questions Answered in Report

  • How much is the makeup remover products market worth?

    The global makeup remover products market is estimated to be worth US$ 2 Bn the year 2021.

  • What will be the demand outlook?

    The makeup remover products market could witness a CAGR of 7.5% between 2021 and 2031.

  • What was the last 5 year market CAGR?

    The makeup remover products market recorded a CAGR of 6.5% between 2015 and 2020.

  • What are the key trends for makeup remover products market?

    Digitization is the ongoing trend, which helps manufacturers reach even the unexplored territories, thereby strengthening their base over there.

  • What is driving the demand for makeup remover products?

    Availability of makeup removers based on types of skin is driving the demand for makeup remover products.

  • What is the market share of top 5 players?

    The market share of the top 5 players such as Unilever, Johnson & Johnson, Estee Lauder, LVMH, and L’Oreal is more than 90%.

  • What are the top 5 countries driving demand?

    The top 5 countries driving the demand include the US, France, UK, Australia, and India.

  • What is North America’s market Outlook?

    North America will continue dominating the makeup remover products market with the US holding the baton.

  • At what percentage makeup remover products market is going to register growth in Europe?

    Europe is expected to register growth at the rate of 5% between 2021 and 2031.

  • What are the key market statistics in Korea and Japan?

    Japan and Korea are poised to account for a major market share going forward.

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