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Location-Based Services Market

Location-Based Services Market: Global Industry Trend Analysis 2013 to 2017 and Forecast 2018 - 2028

Location-Based Services Market Segmented By component such as Hardware, Software, Services with application such as Location-based advertising, Business intelligence and analytics, Social networking and entertainment, Mapping and navigation, Others

Market Overview

Location-based services help determine the geographical location of a device via a software installed on the said device. Location-based services are critical to several businesses as well as government organisations to drive real insight from data tied to a specific location where certain activities take place. Rapid development in digital infrastructure is one of the major factors fuelling the growth of the location-based services market.

Location-based services are an emerging technology and are gaining popularity due to the increasing availability of spatial data and analytical tools. Moreover, the growing demand for business intelligence solutions is also rapidly boosting the demand for location-based services.

Infrastructure developments in various countries with the increasing number of parks, skyscrapers and shopping malls is enabling the providers of location-based services to offer customers information regarding location through indoor location-based services.

Furthermore, the increasing number of mobile devices and rising trend of navigation & map-based visualisation are creating potential opportunities for the growth of the location-based services market. Increase in the mobility of individuals is also one of the major factors fuelling the growth of the location-based services market.

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Global Location-Based Services Market: Drivers and Challenges


Exponential growth in the usage of smartphones and tablets is a primary factor fuelling the growth of the location-based services market. In addition, the growing usage of mobile commerce and the availability of low-cost GPS-enabled smartphones is expected to drive the location-based services market.

Moreover, the rising popularity of social networking & mobile-based advertising, the evolution of internet of things, and an increase in the demand for wearable devices are also among factors creating potential growth opportunities for the location-based services market. Furthermore, the growing penetration of 3G and 4G networks and continuous increase in the number of internet users are also driving the location-based services market.

Apart from this, the high demand for advanced business intelligence tools and a shift towards artificial intelligence and machine learning technologies are boosting the demand for location-based services. In addition, technological advancements and the rising trend of cloud technologies are increasing the application areas of location-based services and are expected to provide numerous growth opportunities for location-based services in the near future.


Consumer speculation over the exposure of their personal data and anxiety about being followed & tracked are among factors hampering the growth of the location-based services market. Moreover, lack of awareness about location-based services is also one of the major challenges for the growth of the location-based services market. 

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Global Location-Based Services Market: Segmentation

basis of component:
  • Hardware
  • Software
  • Services
    • Consulting
    • System Integration
    • Managed services
    • Other
basis of application:
  • Location-based advertising
  • Business intelligence and analytics
  • Social networking and entertainment
  • Mapping and navigation
  • Others
basis of industry:
  • Banking, Financial Services and Insurance (BFSI)
  • Retail
  • Automotive
  • IT & Telecommunication
  • Medical & Healthcare
  • Transportation & Logistics
  • Others
Market Research Methodology

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Global Location-Based Services Market: Competition Landscape

Key Players

Some of the prominent players in the global location-based services market are Google Inc.; Apple Inc.; Micello Inc.; Hewlett Packard Enterprise; Microsoft Corporation; Zebra Technologies; Cisco Systems, Inc.; Ericsson; CommScope; IndoorAtlas Ltd. and Qualcomm Technologies, Inc.

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Global Location-Based Services Market: Regional Overview

Among the regional markets, North America is expected to be a large market for location-based services due to the early adoption of digital technologies and the presence of various location-based service providers in the region. The demand for location-based services in APAC and Europe is expected to grow rapidly in the coming years due to the increasing adoption of mobile devices and developments in digital technologies in countries such as Japan, Germany, China, the U.K. and India.

The location-based services markets in Latin America and the MEA are also expected to witness high growth rates in the coming period due to the increasing adoption of smartphones and tablets in these regions.

The report covers exhaustive analysis on:

  • Global Location Based Services Market Segments
  • Global Location Based Services Market Dynamics
  • Historical Actual Market Size, 2013 - 2017
  • Global Location Based Services Market Size & Forecast 2018 to 2028
  • Supply & Demand Value Chain for Location Based Services Market
  • Global Location Based Services Market Current Trends/Issues/Challenges
  • Competition & Companies involved in Location Based Services Market
  • Location Based Services Market Solutions Technology
  • Value Chain of Location Based Services Market
  • Global Location Based Services Market Drivers and Restraints

Regional analysis for Global Location Based Services Market includes

  • North America Location Based Services Market
    • US
    • Canada
  • Latin America Location Based Services Market
    • Argentina
    • Mexico
    • Brazil
    • Rest of Latin America
  • Western Europe Location Based Services Market
    • Germany
    • France
    • U.K.
    • Spain
    • Italy
    • Nordic
    • Benelux
    • Rest of Western Europe
  • Eastern Europe Location Based Services Market
    • Poland
    • Russia
  • SEA & Others of APAC Location Based Services Market
    • Australia and New Zealand (A&NZ)
    • India
    • ASEAN
    • Rest of SEA & Others of APAC
  • Japan Location Based Services Market
  • China Location Based Services Market
  • Middle East and Africa Location Based Services Market
    • GCC Countries
    • North Africa
    • South Africa
    • Rest of MEA

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain.

The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

Report Highlights:

  • Detailed overview of parent market
  • Changing market dynamics of the industry
  • In-depth market segmentation
  • Historical, current and projected market size in terms of volume and value
  • Recent industry trends and developments
  • Competitive landscape
  • Strategies of key players and product offerings
  • Potential and niche segments/regions exhibiting promising growth
  • A neutral perspective towards market performance
  • Must-have information for market players to sustain and enhance their market footprint

- Companies Covered in This Report -

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