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Jigsaw Puzzles Market Segmented By type such as Children and Adult with sales channel such as Sports and Recreational Stores, Online Retailers, Specialty Stores and Supermarkets
Covid-19 has forced a lockdown upon the world and with Americans across the country stuck at home, demand for jigsaw puzzles is surging. Social media is filled with images of completed, or half completed or sometimes even abandoned puzzles.
Sales by gamemaker Ravensburger, a leader in the European jigsaw puzzle market, have been reported to be up 370% year over year in the U.S. in the initial lockdown period itself. Jigsaws provide multigenerational fun, and have tus become the family bonding glue in the lockdown times.
As much as the generation today uses digital forms of entertainment, jigsaw puzzles are also gaining back the lost luster. Board games and jigsaw puzzles are being considered as the new form of social communication by including them in parties and social gatherings.
The fact that puzzles in general are intriguing and hold a creative concept, it gets difficult for a person to stop doing it as it satisfies the mind and relieves from work pressure. The USP of jigsaw puzzles is that these involve a pictorial sense, demand swiftness and a vision and are mentally very satisfying.
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Drivers for Jigsaw Puzzles Market
Jigsaw puzzles are back in fashion; ditching technology and opting for the old-school forms of entertainment is the new millennial trend. Jigsaw puzzles market is being driven since these are the latest tactile pastime even among adults, other than coloring-in books and board games.
Solving jigsaw puzzles is kind of like meditating and also helps reliving the childhood memories. A major driving factor in the jigsaw puzzles market is the rise of 3-D puzzles. The 3-D puzzles added to the experience and an increased demand for adult puzzles meant there were more options now than a few years ago.
3D puzzles, such as the New York City skyline, are among Amazon.com's top-selling puzzles and mystery puzzles come with no image on the box (like those from Artifact Puzzles).
Trends for Jigsaw Puzzles Market
Various creative initiatives are being worked around in the jigsaw puzzles market. For example, Autoblog is turning beautiful car photos into jigsaw puzzles; automotive jigsaw puzzles. Several societal causes are being handled or spoken for with the use of jigsaw puzzles. Recently, PUZZLES WITH PURPOSE organized a benefit sale online and launched exclusive limited edition puzzles created in close collaboration with artists from across the globe to support artist studios, existing wider artist relief efforts and causes of personal, social and economic concern to participating artists.
Online marketing of jigsaw puzzles has given a boost to the jigsaw puzzles market. According to the President of Ceaco, a leading U.S. puzzle company, the company did more online sales on one day in March than in all of December. Online puzzle groups have been a growing source for trading puzzles, tracking down ones that are hard to find and discuss their masterpieces.
Opportunities for Jigsaw Puzzles Market
Customization in jigsaw puzzles is an opportunity for the jigsaw puzzles market to gain traction. After 3-D jigsaw puzzles, theme based jigsaw puzzles are getting introduced into the market by the manufacturers. The idea of marketing is to target both of the generations, children as well as the adults. For instance, 3-D jigsaw puzzles of Harry Potter Diagon Alley, Grame of Thrones Winterfell, and the creative educational one of the Earth, all are available for customers.
Challenges for Jigsaw Puzzles Market
Interest in jigsaw puzzles has seen several ups and downs even in the past, thus affecting the jigsaw puzzles market. Online jigsaw puzzles and other forms of recreation pose a serious threat as substitutes. Moreover, post lockdown, the lifestyle and pace will resume and people get busy and there is a predicted dip in the demand for jigsaw puzzles market. The digital transformation trend makes online jigsaw puzzles an alternative to the jigsaw puzzles board. With convenient app and a plethora of puzzle options, consumers are opting for jigsaw puzzles online.
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Some of the key players operating in the global jigsaw puzzles market are Ravensburger, Ceaco, Wrebbit, Cobble Hill, Educa Borras, Artifact Puzzles and CubicFun, among others. The market encompasses various local as well as multi-national companies with a foothold across countries. Competition in the global jigsaw puzzles market is quite intensifying.
The high-end of the jigsaw puzzles market is dominated by foreign enterprises while local brands are the mainstay in the medium- to low-end segments of the market. Ceaco, a Massachusetts company, is one of the largest producers of jigsaw puzzles and family games in the U.S.
A Portland-based company witnessed a spike in jigsaw puzzles due to pandemic as people started buying lots of jigsaw puzzles once "stay home" orders went into effect in mid-March. The company has tracked the most popular jigsaw puzzles, and it's the ones with 1,000 pieces.
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The world's largest production area is concentrated in USA, accounting for an estimate 29% share in the jigsaw puzzles market. Increasing adoption of board games and jigsaw puzzles is a new-found concept in India and South-East Asia. A need for meaningful interaction and activities has triggered this culture.
A large number of international toy giants have established their own factories on the mainland or collaborated with local manufacturers to engage in production. However, as compared to the Chinese companies, foreign companies’ manufacturing cost is relatively higher.
