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Many of the makeup users find it difficult to experiment with eyeshadows and liners. For many of the makeup users, complex eye techniques are very difficult to master and perfect. This is one of the major reason which has encouraged many makeup users and beauticians to opt for such stamp-on products like eyeshadow stamps. Learning the importance of a stamp-on tool, many makeup brands have extended their portfolios to include eyeshadow stamps.
The eyeshadow stamps are increasingly promoted as multi-purpose tool, a tool that is suitable for working with glitter, pigments or powder and even glitter. With a little more awareness regarding product availability the market is expected to reflect a positive growth outlook. Besides this, the rising digital penetration of players in the market have further played an important role in facilitating the market growth.
The millennial beauty consumer is expected to play a key role in driving growth in the adoption of eyeshadow stamp. Millennial is a largest generation that has facilitated fastest growth in the beauty industry. As the millennial generation is fond of makeup, the generation increasingly prefer using tools that facilitate quick and precise makeup application.
This is why eyeshadow stamp is expected to gain more attention from the millennial beauty consumer than the baby boomers. Thus resulting in increase in the adoption of eyeshadow stamp over the period of time.
The rapid expansion of commercial beauty salons and studios are also expected to play a key role in facilitating eyeshadow stamp market growth. Beauty professionals increasingly prefer using beauty tools like eyeshadow stamps to ensure easy and immediate application of eyeshadow without consuming much time.
Makeup artist are usually time bound and are required to provide immediate services. And hence the adoption of eyeshadow stamps are expected to increase as such tools facilitate easy and immediate application.
Are Beauty Bloggers Playing a Key Role in Driving Eyeshadow Stamps Market Growth?
In the past few years beauty bloggers have played a significant role in promoting simple beauty hacks to the end user. The growing penetration of beauty bloggers on social media platforms have played a significant role in spreading awareness regarding product availability.
Eyeshadow stamps are increasingly promoted as a magic tool by beauty bloggers for beginners. Beauty bloggers have published many articles regarding the benefits, guidelines, and importance of using eyeshadow stamps. Beauty bloggers are extensively promoting the use of eyeshadow stamps, as it does not consume much time.
Besides this, brand promotion through collaborations with beauty bloggers have further opened up new opportunities for the players operating in the market. All of the efforts on the part of beauty bloggers point out towards a positive growth trend in the coming years.
Is Design Innovation the Prevailing Trend in the Eyeshadow Stamp Market?
The product being new in the market with less penetration and more opportunities, the players in the eyeshadow stamp market are currently focused on design innovation. The players in the eyeshadow stamp market have currently developed an easy to hold design that incorporate chic crystal handles and knit illusion rubber bulbs making the product an attractive addition to the beauty spaces.
Besides this, the eyeshadow stamps are also promoted as kits that incorporate three different stamp sizes guaranteeing more precision. As few of the brands provide this product in a box, these are also promoted as best gifting solutions for females. Hence, further opening up new sales opportunities in the eyeshadow stamp market.
What are the Different Opportunities that Can be Capitalized on by Players Operating in the Eyeshadow Stamp Market?
High focus on product promotion is expected to open up new sales opportunities for the players. The eyeshadow stamps are currently promoted using numerous connotations like on-the-go makeup tool, Multi-purpose tool and low maintenance tool. These stamps incorporate a flexible handle and are also convenient to carry.
Besides this they provide quick and precise application which is why eyeshadow stamps are promoted as on-the-go stamp-on tool. Besides this, the eyeshadow stamps are also increasingly promoted as “Brushless process” an important tool to avoid the complex brushed process to apply eyeshadows. All of such marketing techniques are expected to open up new opportunities for the players in the eyeshadow stamp market.
On the other hand, rapid digitalization is expected to positively impact the growth of eyeshadow stamp market. Players can further focused on enhancing their online presence along with their retail presence in the market to capitalize on new opportunities as digital presence will facilitate a wider market reach.
The enhancing beauty market in low and middle income countries is also likely to open up new opportunities for players operating in the eyeshadow stamp market. With a little promotion the new sales opportunities in low and middle income countries can be capitalized by the competitive stakeholders operating in the eyeshadow stamp market.
What are the Challenges that are Frequently Encountered by the Players in Eyeshadow Stamp Market?
Low awareness of product availability is one of the major factor that is hindering growth in the adoption of eyeshadow stamps in the market. The awareness regarding the availability of eyeshadow stamps is quite low in low-income and middle-income countries thus hindering sales in these regions.
Precision is very important in the process of using eyeshadow stamps. Lack of precision can cause a beauty blunder and then it is difficult to go back. This is another reason why makeup users think twice before using eyeshadow stamps and continue using traditional way of eyeshadow application. These are few of the challenges on the part of product that is likely to hinder growth in eyeshadow stamp adoption by makeup users.
Some of the key brands operating in the global eyeshadow stamp market are Ikibity, Health Care, Puya, Pretty Commy, iMethod, Hello22, Lucktao, Suntree, etc. These players have positively influenced the growth of eyeshadow stamp in the beauty industry.
Will Multi-cultural Women in US Play a Key Role in facilitating Eyeshadow Stamps Market Growth?
The country has a diverse population of females. This growing diversity of females is one of the major factor behind flourishing beauty industry in the country. America’s multi-cultural women are always enthusiastic about the new latest beauty trends. Multi-cultural females who have inculcated makeup in their daily routine actively look forward towards multi-purpose tools like eye shadow stamps that facilitate easy and quick makeup application. Thus a growing interest among multi-cultural women for beauty products in US is further expected to drive eyeshadow market growth in the coming years.
Will Product promotion Drive Adoption in India?
India is another country which comes with a bundle of opportunities for beauty players. The beauty industry in India is flourishing. The rising number of makeup professionals in the country is itself an indicator pointing out towards industry growth. However, the lack of awareness of availability of eyeshadow stamps is hindering product adoption. In such case a little product promotion on the part of players is expected to drive eyeshadow stamps market in the coming years in India.
The Global Eyeshadow Stamp Market report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts across the value chain.
The report provides an in-depth analysis of parent market trends, macro-economic indicators, and governing factors, along with market attractiveness as per segment. The report also maps the qualitative impact of various market factors on market segments and geographies.
On the basis of Application the global eyeshadow stamp market has been segmented as –
On the basis of the sales channel, the global Eyeshadow Stamp market has been segmented as -
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