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Elderberry Extract Market

Market Study on Elderberry Extract: Substantial Use in Dietary Supplements to Be Witnessed

Elderberry Extract Market Segmented by Powder and Liquid Form in Organic and Conventional Nature for Functional Food & Beverages, Dietary Supplements, Pharmaceuticals, Cosmetics & Personal Care

Elderberry Extract Market Outlook (2022-2032)

The global elderberry extract market is anticipated to experience an annual growth rate of 6.1% and increase from its current valuation of US$ 294.1 Mn to US$ 533.7 Mn by the end of 2032.

Some of the major markets contributing to the increase in the demand for elderberry extract include Germany, the U.S., China, Italy, and Spain.

Elderberry Extract Market Size (2022E)

US$ 294.1 Mn

Projected Sales of Elderberry Extract (2032F)

US$ 533.7 Mn

Value CAGR (2022-2032)


Value Share of Top 5 Countries (2022E)


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Elderberry Extract Demand Analysis (2017-2021) Vs. Market Estimations (2022-2032)

During the historical period (2017-2021), the elderberry extract market registered a value-based growth rate (CAGR) of 4.6%. The market is expected to witness optimistic growth trends in the near future along with increasing sales of elderberry extract-based products due to increasing inclination toward chemical-free and label-friendly ingredients across the world and efforts made by manufacturers to meet the criteria of consumers for fruit-based supplements and functional foods.

Growth in the consumption of dietary supplements and pharmaceutical drugs to complete the nutrition profile due to the busy lifestyles of consumers is accelerating the overall growth of the elderberry extract market. Moreover, the mindfulness of consumers regarding the product’s functional benefits is increasing, which is thereby benefitting the stance of market players.

The established and expanding dietary supplements and cosmetics & personal care sectors across North America and Europe are creating high-potential opportunities for elderberry extract manufacturers in these regions.

Manufacturers engaged in the elderberry extract business are expected to continue expanding their production capacities and enhance their capabilities by incorporating modern technologies. New players are taking the cue from the established ones in standardizing their extraction processing.

Moreover, in mature markets, consumers prefer value-added products, preferably with natural ingredients, organic, plant-based, and other alternatives to follow a healthy and nutritional diet.

As per this new and detailed study by Persistence Market Research, global consumption of elderberry extract is expected to increase at a CAGR of 6.1% over the forecast period and reach a valuation of US$ 533.7 Mn by the end of 2032.


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What are the Key Trends in the Market for Elderberry Extract?

“Rising Demand for Functional Foods & Beverages across Regions”

Growing emphasis on improving lifestyle habits is leading to a growing inclination toward functional foods in the daily routine to support physical and mental health, particularly among younger consumers. Consumption of functional foods has gained a lot of traction because they offer numerous health benefits going beyond basic nutritional needs.

Furthermore, functional foods are a rich source of vitamins, minerals, antioxidants, omega-3 fatty acids, natural extracts, fiber, prebiotics, probiotics, and bioactive compounds. As a result, elderberry extract is gaining strong demand in functional foods and beverages due to its immune-boosting properties and other potential health benefits.

Consumers also prioritize beverages that deliver more than just refreshments. Further, there’s a lot of innovation in the healthy beverage space with new product launches focused on functional and value-added drinks. Thus, there is growing utilization of elderberry extract in various functional beverages such as tea, herbal drinks, and more.

“Increasing Demand for Dietary Supplements”

Rapidly evolving health trends, rising awareness about one’s well-being, and immunity taking center stage have led to a tectonic shift among consumers from reactive to proactive healthcare. The pandemic and changing lifestyles have compelled consumers to make use of dietary supplements, and the soaring demand for these products has created tremendous pressure on the nutraceuticals industry.

The aging of the baby boomer population is also a major reason behind the phenomenal growth of the dietary supplements market. Thus, the growing demand for dietary supplements is likely to bolster the sales of elderberry extract products as manufacturers are intensively utilizing this super fruit for various health supplement applications.

Players are launching innovative elderberry products in the form of gummies, tablets, capsules, drink mixes, and other value-added products, to a strong positive response from consumers. Global increase in the intake of dietary supplements is due to the rising income and population across developing countries and the hectic lifestyles of millennials.

  • For instance, Now Foods offers elderberry veg capsules, which provide high nutritive value and are gaining traction among young millennials.

“U.S. Dependency on Imports Offering Unique Opportunities to Elderberry Extract Manufacturers”

The U.S. is one of the global leaders in exports. However, in terms of some fruits and berries, the country is dependent on other regions. The U.S. imports blueberries and elderberries from other countries. There is a limited production of blueberries and elderberries in the country.

  • As per a USDA (United States Department of Agriculture) report from September 2021, the U.S. imports 80% of its blueberries from Peru, Mexico, and Chile.

Similarly, for elderberry fruit and supplements, the U.S. is vastly dependent on exporting countries.

This reliance on imports creates unique opportunities for manufacturers or producers to produce elderberry in the country. Key players in the berry market can take advantage of this opportunity and sell elderberry fruits, products, and supplements that are locally grown and produced. Through such moves, the country will also become self-sustaining and consumers can get products at reasonable prices.

Thus, investments by the country to produce berries could positively impact the elderberry extract market in the country.

“Presence of Toxic Substances in Elderberry Fruits Might Hinder Market Growth”

Elderberry has been utilized for medicinal purposes for a long time. However, while it shows some promising benefits, there are also some restraining factors associated with its consumption. Flowers, stems, and unripe elderberries have small amounts of cyanide, which can cause a negative reaction in consumers. Manufacturers of elderberry products always have to cook or process the berries to eradicate such harmful substances.

Consuming raw berries can cause vomiting and nausea or even poisoning when eaten in large quantities. Also, experts say that elderberry supplements should not be consumed by pregnant or breastfeeding women due to their poisonous nature. Moreover, it is recommended that consumers who have immune disorders should avoid elderberries and should always check with healthcare experts before adding them to their diet.

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Country-wise Insights

Which Countries are Showing Prominent Growth in the European Elderberry Extract Market?

The U.K., Italy, and Germany are markets that are anticipated to exhibit growth rates of 7.6%, 8%, and 7.1%, respectively, during the forecast period (2022-2032).

Demand for elderberry extract is increasing in Europe due to its usage in supplements, functional foods, and beauty products, which make it an ideal ingredient in the dietary supplements and cosmetics & personal care sectors in the region.

Which Country in South Asia Accounts for a Leading Market Share?

In the South Asian market, India accounts for the largest market share of 35% and is expected to register a CAGR of 6.4%. The market valuation of India in the South Asian market is US$ 11.6 Mn and is projected to reach US$ 21.7 Mn by 2032.

The elderberry extract market share of India is relatively higher as compared to other South Asian countries due to the fact that India has more concentration of manufacturers, distributors, and suppliers owing to the high demand for elderberry extract for functional and medicinal benefits. The utilization of elderberry extract as an additive in the functional food and beverage industry is also a triggering factor for the surging demand for the product in the South Asian market.

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Category-wise Insights

Which End Use of Elderberry Extract Accounts for High Revenue Generation?

Based on end use, the elderberry extract market is segmented into functional food and beverages, dietary supplements, pharmaceuticals, and cosmetics & personal care, among which, elderberry extract is majorly utilized in the dietary supplement sector.

The market value share of dietary supplements in the elderberry extract market is around 40%, which is expected to reach US$ 228.3 Mn by the end of 2032 increasing at an annual growth rate of 6.8%.

Which Distribution Channel is Most Widely Used in This Market?

The distribution channel considered in the scope includes the business to business and business to consumer categories. The business to business category accounts for the highest market potential growth of 6.3% during the forecasted period, owing to the increasing demand for elderberry extract from various end-use industries such as dietary supplements, pharmaceuticals, cosmetics & personal care, and others.

Business to business sales of elderberry extract are anticipated to reach US$ 250 Mn in 2022.

Competitive Dashboard

Key manufacturers of elderberry extract are targeting technology and research & development and are entering into partnerships with other market players to increase their brand value and presence across the world. Collaborating with other prominent players helps these companies incorporate their technology and increase their brand penetration and popularity.

  • Bolise Co., Limited consistently puts efforts into strategic partnerships and collaborations with other industries to develop and promote their business for mutual benefits. Moreover, it aims to maintain long-term cooperation with the Biology Research Institutes of the Science Academy, Beijing University, and Zhejiang University to upgrade to the latest technology and also ramp up its product development activities.
  • Greenway Biotech Co., Ltd. is focused on product development for industrial growth. It develops innovative products and works to expand the application field of its products.

Elderberry Extract Industry Report Scope



Forecast period


Historical data available for


Market analysis

  • USD Million for Value
  • Tons for Volume

Key regions covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • East Asia
  • Oceania
  • The Middle East & Africa

Key countries covered

  • U.S.
  • Canada
  • Brazil
  • Mexico
  • Argentina
  • Germany
  • U.K.
  • France
  • Spain
  • Italy
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand
  • GCC Countries
  • South Africa

Key market segments covered

  • Form
  • Nature
  • End Use
  • Distribution Channel
  • Region

Key companies profiled

  • Bolise Co., Limited
  • Cassie Green Health
  • Greenway Biotech Co., Ltd.
  • INS Farms
  • Naturalin Biotech Co.
  • NaturMed Scientific GmbH
  • Rainbow extract
  • Shaanxi Hongda Phytochemistry Co., Ltd
  • Shaanxi Kingsci Biotechnology Co.
  • Undersun Biomedtech Co., Ltd
  • Xi'an Longze Biotechnology

Report coverage

  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives

Customization & pricing

Available upon request

Elderberry Extract Industry Research by Category

By Form:

  • Powder
  • Liquid

By Nature:

  • Organic
  • Conventional

By End Use:

  • Functional Food & Beverages
  • Dietary Supplements
  • Pharmaceuticals
  • Cosmetics & Personal Care

By Distribution Channel:

  • Business to Business
  • Business to Consumer
    • Hypermarkets/Supermarkets
    • Convenience Stores
    • Specialty Stores
    • Online Retails

By Region:

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East and Africa

- Companies Covered in This Report -

  • Bolise Co.,Limited
  • Cassie Green Health
  • Greenway Biotech Co., Ltd.
  • INS Farms
  • Naturalin Biotech Co.,
  • NaturMed Scientific GmbH
  • Rainbow extract
  • Shaanxi Hongda Phytochemistry Co.,Ltd
  • Shaanxi Kingsci Biotechnology Co.,
  • Undersun Biomedtech Co.,Ltd
  • Xi'an Longze Biotechnology

- Frequently Asked Questions -

The global market for elderberry extracts is currently valued at US$ 294.1 Mn.

Consumption of elderberry extract increased at a value CAGR of 4.6% from 2017 to 2021.

Revenue from the sales of elderberry extract is projected to reach US$ 533.7 Mn by 2032.

Widespread acceptance of organic products and growing customer preference for mon-GMO & clean label products are some of the key trends impacting this market.

Leading manufacturers of elderberry extract are INS FARMS and IPRONA, and Nanjing Tong Rui Bio-Tech Co., Ltd.

Germany, the U.S., China, Italy, and Spain exhibit the highest sales of elderberry extract.

The European market for elderberry extract is expected to reach US$ 209.7 Mn by 2032.

The China elderberry extract market is anticipated to reach US$ 46.3 Mn by 2032, while Japan is set to reach US$ 28.4 Mn.

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