Direct-to-Consumer (DTC) Testing Market Size, Share, and Growth Forecast 2026 - 2033

Table of Content

1. Executive Summary
   1. Global Direct-to-Consumer (DTC) Testing Market Snapshot 2026 and 2033
   2. Market Opportunity Assessment, 2026-2033, US$ Bn
   3. Key Market Trends
   4. Industry Developments and Key Market Events
   5. Demand Side and Supply Side Analysis
   6. PMR Analysis and Recommendations
2. Market Overview
   1. Market Scope and Definitions
   2. Value Chain Analysis
   3. Macro-Economic Factors
      1. Global GDP Outlook
      2. Global Healthcare Industry Overview
      3. Global Consumer Goods Industry Overview
   4. Forecast Factors – Relevance and Impact
   5. COVID-19 Impact Assessment
   6. PESTLE Analysis
   7. Porter's Five Forces Analysis
   8. Geopolitical Tensions: Market Impact
   9. Regulatory and Technology Landscape
3. Market Dynamics
   1. Drivers
   2. Restraints
   3. Opportunities
   4. Trends
4. Price Trend Analysis, 2020 – 2033
   1. Region-wise Price Analysis
   2. Price by Segments
   3. Price Impact Factors
5. Global Direct-to-Consumer (DTC) Testing Market Outlook: Historical (2020 – 2025) and Forecast (2026 – 2033)
   1. Key Highlights
   2. Global Direct-to-Consumer (DTC) Testing Market Outlook: Test Type
      1. Introduction/Key Findings
      2. Historical Market Size (US$ Bn) and Volume (Units) Analysis by Test Type, 2020-2025
      3. Current Market Size (US$ Bn) and Volume (Units) Forecast, by Test Type, 2026-2033
         1. Genetic Testing
         2. Diagnostic & Disease-Oriented Testing
         3. Microbiome Testing
         4. Rapid Self-Tests
         5. Others
      4. Market Attractiveness Analysis: Test Type
   3. Global Direct-to-Consumer (DTC) Testing Market Outlook: Distribution Channel
      1. Introduction/Key Findings
      2. Historical Market Size (US$ Bn) and Volume (Units) Analysis by Distribution Channel, 2020-2025
      3. Current Market Size (US$ Bn) and Volume (Units) Forecast, by Distribution Channel, 2026-2033
         1. Retail Pharmacies & Drugstores
         2. Supermarkets / Hypermarkets
         3. Direct Online Sales
      4. Market Attractiveness Analysis: Distribution Channel
6. Global Direct-to-Consumer (DTC) Testing Market Outlook: Region
   1. Key Highlights
   2. Historical Market Size (US$ Bn) and Volume (Units) Analysis by Region, 2020-2025
   3. Current Market Size (US$ Bn) and Volume (Units) Forecast, by Region, 2026-2033
      1. North America
      2. Europe
      3. East Asia
      4. South Asia & Oceania
      5. Latin America
      6. Middle East & Africa
   4. Market Attractiveness Analysis: Region
7. North America Direct-to-Consumer (DTC) Testing Market Outlook: Historical (2020 – 2025) and Forecast (2026 – 2033)
   1. Key Highlights
   2. Pricing Analysis
   3. North America Market Size (US$ Bn) and Volume (Units) Forecast, by Country, 2026-2033
      1. U.S.
      2. Canada
   4. North America Market Size (US$ Bn) and Volume (Units) Forecast, by Test Type, 2026-2033
      1. Genetic Testing
      2. Diagnostic & Disease-Oriented Testing
      3. Microbiome Testing
      4. Rapid Self-Tests
      5. Others
   5. North America Market Size (US$ Bn) and Volume (Units) Forecast, by Distribution Channel, 2026-2033
      1. Retail Pharmacies & Drugstores
      2. Supermarkets / Hypermarkets
      3. Direct Online Sales
8. Europe Direct-to-Consumer (DTC) Testing Market Outlook: Historical (2020 – 2025) and Forecast (2026 – 2033)
   1. Key Highlights
   2. Pricing Analysis
   3. Europe Market Size (US$ Bn) and Volume (Units) Forecast, by Country, 2026-2033
      1. Germany
      2. Italy
      3. France
      4. U.K.
      5. Spain
      6. Russia
      7. Rest of Europe
   4. Europe Market Size (US$ Bn) and Volume (Units) Forecast, by Test Type, 2026-2033
      1. Genetic Testing
      2. Diagnostic & Disease-Oriented Testing
      3. Microbiome Testing
      4. Rapid Self-Tests
      5. Others
   5. Europe Market Size (US$ Bn) and Volume (Units) Forecast, by Distribution Channel, 2026-2033
      1. Retail Pharmacies & Drugstores
      2. Supermarkets / Hypermarkets
      3. Direct Online Sales
9. East Asia Direct-to-Consumer (DTC) Testing Market Outlook: Historical (2020 – 2025) and Forecast (2026 – 2033)
   1. Key Highlights
   2. Pricing Analysis
   3. East Asia Market Size (US$ Bn) and Volume (Units) Forecast, by Country, 2026-2033
      1. China
      2. Japan
      3. South Korea
   4. East Asia Market Size (US$ Bn) and Volume (Units) Forecast, by Test Type, 2026-2033
      1. Genetic Testing
      2. Diagnostic & Disease-Oriented Testing
      3. Microbiome Testing
      4. Rapid Self-Tests
      5. Others
   5. East Asia Market Size (US$ Bn) and Volume (Units) Forecast, by Distribution Channel, 2026-2033
      1. Retail Pharmacies & Drugstores
      2. Supermarkets / Hypermarkets
      3. Direct Online Sales
   6. East Asia Market Size (US$ Bn) and Volume (Units) Forecast, by , 2026-2033
10. South Asia & Oceania Direct-to-Consumer (DTC) Testing Market Outlook: Historical (2020 – 2025) and Forecast (2026 – 2033)
    1. Key Highlights
    2. Pricing Analysis
    3. South Asia & Oceania Market Size (US$ Bn) and Volume (Units) Forecast, by Country, 2026-2033
       1. India
       2. Southeast Asia
       3. ANZ
       4. Rest of SAO
    4. South Asia & Oceania Market Size (US$ Bn) and Volume (Units) Forecast, by Test Type, 2026-2033
       1. Genetic Testing
       2. Diagnostic & Disease-Oriented Testing
       3. Microbiome Testing
       4. Rapid Self-Tests
       5. Others
    5. South Asia & Oceania Market Size (US$ Bn) and Volume (Units) Forecast, by Distribution Channel, 2026-2033
       1. Retail Pharmacies & Drugstores
       2. Supermarkets / Hypermarkets
       3. Direct Online Sales
11. Latin America Direct-to-Consumer (DTC) Testing Market Outlook: Historical (2020 – 2025) and Forecast (2026 – 2033)
    1. Key Highlights
    2. Pricing Analysis
    3. Latin America Market Size (US$ Bn) and Volume (Units) Forecast, by Country, 2026-2033
       1. Brazil
       2. Mexico
       3. Rest of LATAM
    4. Latin America Market Size (US$ Bn) and Volume (Units) Forecast, by Test Type, 2026-2033
       1. Genetic Testing
       2. Diagnostic & Disease-Oriented Testing
       3. Microbiome Testing
       4. Rapid Self-Tests
       5. Others
    5. Latin America Market Size (US$ Bn) and Volume (Units) Forecast, by Distribution Channel, 2026-2033
       1. Retail Pharmacies & Drugstores
       2. Supermarkets / Hypermarkets
       3. Direct Online Sales
12. Middle East & Africa Direct-to-Consumer (DTC) Testing Market Outlook: Historical (2020 – 2025) and Forecast (2026 – 2033)
    1. Key Highlights
    2. Pricing Analysis
    3. Middle East & Africa Market Size (US$ Bn) and Volume (Units) Forecast, by Country, 2026-2033
       1. GCC Countries
       2. South Africa
       3. Northern Africa
       4. Rest of MEA
    4. Middle East & Africa Market Size (US$ Bn) and Volume (Units) Forecast, by Test Type, 2026-2033
       1. Genetic Testing
       2. Diagnostic & Disease-Oriented Testing
       3. Microbiome Testing
       4. Rapid Self-Tests
       5. Others
    5. Middle East & Africa Market Size (US$ Bn) and Volume (Units) Forecast, by Distribution Channel, 2026-2033
       1. Retail Pharmacies & Drugstores
       2. Supermarkets / Hypermarkets
       3. Direct Online Sales
13. Competition Landscape
    1. Market Share Analysis, 2025
    2. Market Structure
       1. Competition Intensity Mapping
       2. Competition Dashboard
    3. Company Profiles
       1. 23andMe, Inc.
          1. Company Overview
          2. Product Portfolio/Offerings
          3. Key Financials
          4. SWOT Analysis
          5. Company Strategy and Key Developments
       2. AncestryDNA (Ancestry.com LLC)
       3. MyHeritage Ltd.
       4. Color Genomics, Inc.
       5. Everlywell, Inc.
       6. Invitae Corporation
       7. Helix OpCo LLC
       8. LetsGetChecked Ltd.
       9. Vitagene, Inc.
       10. Nebula Genomics
       11. Fulgent Genetics
       12. Dante Labs
       13. CircleDNA
       14. EasyDNA
       15. Quest Diagnostics Incorporated
14. Appendix
    1. Research Methodology
    2. Research Assumptions
    3. Acronyms and Abbreviations