PMRREP33013
9 Sep 2025 Food and Beverages
175 Pages
The cassia extract market size is likely to be valued at US$1.6 Bn in 2025 and is estimated to reach US$2.3 Bn in 2032, growing at a CAGR of 5.4% during the forecast period 2025 - 2032.
Key Industry Highlights:
| Global Market Attribute | Key Insights |
|---|---|
| Cassia Extract Market Size (2025E) | US$1.6 Bn |
| Market Value Forecast (2032F) | US$2.3 Bn |
| Projected Growth (CAGR 2025 to 2032) | 5.4% |
| Historical Market Growth (CAGR 2019 to 2024) | 3.9% |
The cassia extract industry growth is being driven by rising demand for plant-based ingredients in food, beverages, and nutraceuticals. Consumer trends favoring digestive wellness, detoxification, and clean-label formulations are also spurring growth.
Leading companies are strategically investing in high-quality sourcing, novel extraction technologies, and product standardization to differentiate their products. They are further joining hands with herbal supplement and functional food brands to broaden market reach.
Several targeted government initiatives, specifically in India, are tangibly pushing demand for cassia extracts by bolstering the cultivation of cassia species. Under the National AYUSH Mission (NAM), the Central Government subsidizes the cultivation of prioritized medicinal plants.
Cassia angustifolia is explicitly listed and qualifies for a 30% subsidy on cultivation costs. It enables growers to access affordable quality planting material, post-harvest support, and infrastructure for processing. Such financial backing helps reduce production barriers and encourages more farmers to grow cassia species.
Agencies such as the Directorate of Medicinal and Aromatic Plants Research (DMAPR) under the Indian Council of Agricultural Research (ICAR) further promote cassia cultivation by developing improved agronomic practices. This releases high-yield varieties and maintains vast germplasm collections of cassia angustifolia.
The scientific support ensures a consistent supply of quality raw material, fostering industry confidence. These concerted interventions make cultivating cassia species economically viable in emerging markets.
The limited availability of comprehensive long-term safety and efficacy data for cassia extracts, mainly in pharmaceutical and medicinal applications, poses a barrier to their widespread adoption. A few studies have highlighted the therapeutic potential of cassia species such as cassia fistula, cassia alata, and cinnamomum cassia. However, most of these investigations are preliminary, often involving animal models or in vitro analyses.
For instance, research on cassia fistula has demonstrated its anti-inflammatory and hepatoprotective properties. But the absence of extensive human clinical trials hampers its acceptance in mainstream medicine. In addition, while some studies on Cinnamomum cassia have assessed its safety profile, concerns regarding potential nephrotoxicity and hepatotoxicity at high doses remain. The absence of concrete clinical data not only affects regulatory approvals but also influences healthcare professionals' willingness to recommend cassia-based treatments.
The surging demand for functional food is creating space for cassia extracts to be used in products beyond traditional medicine. Cassia seeds and bark are primarily added to herbal teas, detox drinks, and digestive health beverages as consumers look for natural ingredients that support gut health.
In the nutraceutical sector, cassia extracts are being developed into supplements targeting digestion, weight management, and eye health. With more people seeking clean-label and plant-based capsules or powders, suppliers are finding new buyers among nutraceutical brands that want unique herbal ingredients.
Recent developments are also opening doors to new opportunities. For example, new cassia-based gut health ingredients are being formulated to provide the benefits of senna but with fewer side effects, making them suitable for various age groups.
This has broadened the scope for cassia extracts in mainstream wellness products such as gummies, syrups, and nutrition bars. Cassia’s use as a natural additive is another opportunity. Cassia gum, for instance, is being used as a thickener and stabilizer in dairy, bakery, and meat products.
Based on product type, the market is bifurcated into natural and conventional. Among these, conventional cassia extract will likely account for a 56.3% share in 2025 as it is more accessible and affordable compared to organic variants. This makes it suitable for mass production in food, beverages, and personal care products.
Various companies in the Asia Pacific and Europe source conventional cassia in bulk to use as a thickener, flavoring agent, or herbal ingredient without the added certification costs that come with organic labeling. This enables manufacturers to keep product prices competitive while still tapping into the natural ingredient trend.
Organic cassia extract is seeing steady growth owing to the surging demand for clean-label and chemical-free ingredients in food and nutraceuticals. Health-conscious consumers in Europe and North America are increasingly scrutinizing sourcing methods, and products carrying organic certification are trusted more for safety and quality.
In the U.K. and Germany, for example, organic cassia-based herbal teas and supplements are gaining shelf space in specialty health stores and e-commerce platforms as buyers prefer additives free from pesticides or synthetic fertilizers.
By application, the market is segregated into food and beverages, cosmetics and personal care, pharmaceuticals, herbal supplements, and others. Out of these, food and drinks are anticipated to account for nearly 32.5% share in 2025 as cassia extract serves multiple roles, namely, flavoring, thickening, and stabilizing.
Cassia seed and bark extracts are widely adopted in functional beverages and herbal teas due to their digestive and detoxifying properties. The rising preference for natural flavors is another factor. Cassia bark extract, with its cinnamon-like taste, is increasingly used in confectionery, liqueurs, and flavored beverages.
Herbal supplements are considered a key application area because of their association with traditional medicine such as Ayurveda and Traditional Chinese Medicine, where cassia has long been used for digestion, liver health, and eye care.
This heritage creates consumer trust and makes it convenient for supplement makers to position cassia-based capsules, powders, and teas as natural remedies. Cassia seed extracts further provide a combination of laxative, antioxidant, and blood sugar-regulating benefits, allowing supplement brands to promote them under multiple health claims.
North America is expected to account for approximately 24.7% share in 2025 due to the increased interest of millennials in natural health products. Consumers in the U.S. cassia extract market are turning to herbal ingredients for digestion, weight management, and eye health. It has raised demand for cassia seed extracts in supplements and teas.
States such as California are leading the way as wellness-focused lifestyles and a preference for plant-based products have created higher consumption compared to other areas. Cities in the Northeast, including New York and Boston, are emerging hubs for the nutraceutical use of cassia, where it is being included in capsules, powders, and functional beverages.
Cassia is also finding applications in the food industry. Cassia gum is being used as a natural thickener and stabilizer in dairy and bakery products, fitting into the clean-label and plant-based trend popular with local consumers. This is helping Cassia move beyond traditional herbal uses into mainstream packaged food.
A key challenge in North America is its reliance on imports, as most raw cassia comes from the Asia Pacific. Hence, domestic players often invest in new processing technologies to ensure purity and compliance with strict food and drug regulations.
Cassia extracts hold a superior position in the Asia Pacific, given the region's status as one of the main producers of cassia. India, China, and Indonesia not only use cassia locally in traditional medicine and food but also supply large volumes to international markets. This gives the region a natural advantage in cultivation and export.
China is playing an important role by updating its food additive standards, which makes it convenient for cassia gum to be used in food applications. Japan already allows cassia gum in food, which has helped normalize its use in the country.
In India, cassia has cultural roots in Ayurveda and herbal practices, which support its use in dietary supplements and teas. Cassia seed extracts are also being added to herbal teas, detox drinks, and digestive wellness beverages that are becoming popular among millennials who prefer plant-based health products.
India, however, struggles with port congestion and storage issues that can delay exports, while China, through subsidies and pricing strategies, often undercuts competitors in Southeast Asia.
In Europe, cassia extracts are gaining impetus as more consumers look for natural and plant-based ingredients in food, beverages, and supplements. Germany, France, and the U.K. are leading in terms of demand, especially for cassia seed extracts that are used in teas. The surging preference for clean-label products in Europe is helping suppliers of cassia extracts find a steady market. Strict regulations also augment the regional market.
Cassia gum is already approved as a food additive, but only when it meets high purity standards. The European Food Safety Authority (EFSA) has placed clear restrictions on anthraquinone content, ensuring that only safe and refined extracts are sold. This has created an environment where only quality-driven suppliers can thrive. Apart from food, cassia extracts are also finding a place in cosmetics and animal feed.o
The cassia extract market is characterized by a diverse range of players, each employing distinct strategies to capture high share. Key players utilize their extensive experience in food ingredients and natural extracts to provide high-quality cassia products. They focus on research and development to improve product quality and application versatility, aiming to meet the evolving requirements of customers across various industries.
The cassia extract market is projected to reach US$ 2.3 Bn in 2025.
Rising demand for natural digestive solutions and launch of new products on e-commerce platforms are the key market drivers.
The cassia extract market is poised to witness a CAGR of 5.4% from 2025 to 2032.
Integration of cassia extracts into beverages and developments in gut-health products are the key market opportunities.
Prescribed For Life, FYZ Ingredients, and Xuancheng Quality Herb Co. Ltd. are a few key market players.
| Report Attribute | Details |
|---|---|
| Historical Data/Actuals | 2019 - 2024 |
| Forecast Period | 2025 - 2032 |
| Market Analysis | Value: US$ Bn/Mn, Volume: As Applicable |
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