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Bulgur Market Segmented By Organic, Conventional Nature with Fine Bulgur, Whole/Coarse Bulgur Product in Household, HoReCa
The global bulgur market value is projected at US$ 1,262.1 Mn in 2023, and is estimated to reach around US$ 1,960.5 Mn by end of 2033. Sales revenue is expected to increase at a CAGR of 4.5 % during the forecast period (2023-2033).
Bulgur Market Size (2023E)
US$ 1,262.1 Mn
Projected Sales of Bulgur (2033F)
US$ 1,960.5 Mn
Value CAGR (2023-2033)
Value Share of Top 4 Countries (2022E)
The global bulgur market exhibited decent growth rate throughout the historical period of assessment 2018-2022. The sales revenue generated in fiscal 2018 was US$ 1,030.3 Mn and reached around US$ 1,208.5 Mn by end of 2022.
Bulgur is a processed food product made of whole wheat, which is parboiled, debranned, or partially debranned and cracked. Bulgur can be milled from durum, hard red spring, hard red winter, hard white, soft red winter, or soft white wheat. A majority of bulgur is consumed directly by consumers through dishes such as soups, pilafs, rolls, desserts, and salads. However, bulgur also finds its application as an ingredient in baked products.
The growth in bulgur market can be attributed to the changing consumer lifestyle, rising penetration of organic food in the global market and emergence of modern trade and online retail formats. Moreover, rising popularity of healthy food and preference for Mediterranean dishes has triggered the growth path for bulgur in the recent years.
Furthermore, a significant number of manufacturers are engaged in exporting bulgur, especially to European countries, and are thus offering products with various latest technology. Companies across the globe are also participating in various food exhibitions organized across the globe to raise awareness about bulgur and Mediterranean dishes. Furthermore, companies in North America and the Middle East are also engaged in supplying bulgur for aid globally through various agencies, such as the World Food Programme and others.
The global market for bulgur is estimated to grow at moderate rate over the forecasted period and is estimated to reach an approximate valuation of US$ 1,960.5 Mn by end of 2033.
“Growing Customer Preference for Non-GMO & Clean Label Products”
Clean label and non-GMO (non-genetically modified) labeling constitutes a strong tool to communicate the attributes of herbal extract products and lead consumers to making informed choices. Clean label and non-GMO are the future direction for the food, pharmaceutical and nutraceutical industries. These label claims assure consumers that the product is healthy and free from artificial additives or preservatives.
Consumers are increasingly becoming aware of clean label products and are looking for brand transparency. Moreover, the proportion of shoppers avoiding genetically modified foods is increasing. Distrust, discomfort, and uncertainty have augmented concerns over genetically modified foods as consumers perceive such products to be potentially harmful and unhealthy. As a result, growing uncertainties over bioengineered foods and rising preference for clean label products have compelled manufacturers to adopt the ongoing trend and take advantage of this consumer behavior by introducing clean label and non-GMO bulgur products.
“Changing consumer lifestyle and increasing popularity of healthy food”
In the recent past, due to hectic schedules and changing lifestyle patterns, there is a steady increase in the incidences of lifestyle diseases, such as diabetes, obesity, and high blood pressure. Thus, consumers are taking preventive measures for reducing the effects of lifestyle diseases. The demand for bulgur is increasing, owing to its properties such as high content of fibers and low glycemic index, which helps the bulgur market in increasing healthy consumer perception towards bulgur products.
The increasing number of people spending time on activities which do not involve physical activities, like watching TV, working on computers etc., has led to a shift towards the consumption of healthy food, and has further pushed demand for alternative health foods.
“Increasing purchasing power of middle class and urbanization”
The purchasing power of middle class, especially in the world’s two most populous countries – India and China – is on the rise. Increased purchasing power increases spending and builds confidence in the overall economy. Uncertainty over the direction of the economy can result in weak spending, but overall, the scenario looks optimistic.
Purchasing power indicates the respective health of an economy. An increase in purchasing power boosts the overall economy, giving impetus to key sectors, whereas weak purchasing power induces sluggishness and poor confidence. Currently, the purchasing power of working individuals continues to witness a steady increase, which is enabling consumers to try out food dishes of foreign origin. Moreover, dishes made from bulgur suit the taste buds of Asian consumers, as they are familiar with products made from cracked wheat. These factors are anticipated to drive the growth of the bulgur market over the forecast period.
For instance, according to the United Nations, the urban population of China is around 53%, and is expected to reach more than 70% by 2050.
“Bulgur as a Traditional staple food benefiting Market Growth”
Traditional dishes from countries in Middle Eastern and North African countries contain bulgur. The preference for traditional or home-cooked foods and cooking processes that dates back is steadily regaining traction among various consumers worldwide. Thus, consumers around the world have been developing a taste for dishes that contain bulgur, and this is a key factor expected to drive the growth of the bulgur market during the forecast period. Bulgur is used extensively in Mediterranean cuisine, and the region accounts for a significantly high volume of bulgur produced for domestic use as well as for export.
For instance, , Turkey, a major producer of bulgur, produced 1.24 million MT of bulgur, and exported 22% of the bulgur produced. Moreover, Turkey is a major trading hub due to high domestic production and its strategic location with its neighboring countries, which makes it a prime exporter in the region. This is expected to boost the Turkish-bulgur market, thus driving the growth of the MEA bulgur market over the forecast period.
What is the value share held by U.S. & Germany in the global bulgur market?
The U.S holds the value of share of 21.9% in the global bulgur market, while Germany holds the value share of 4.0% in the global bulgur market. The North America region is expected to be one of the most attractive market, as it is witnessing an increasing traction of bulgur products, owing to the associated health benefits.
At what rate bulgur market is growing in Brazil and Mexico countries?
In Latin America region, the market is growing at moderate rate of around 2.9% CAGR in the forecasted period. Similarly, in Mexico the market growing at the rate of 3.2% in predicted year, while in Brazil, the bulgur market is growing at highest rate among all Latin America countries, registering the CAGR of 3.6% in the forecasted period.
Based on product type segment, which segment accounts for high revenue generation?
On basis of product type segment, the global bulgur market is segmented into fine bulgur and whole bulgur. The whole bulgur holds the highest market share of around 80.3% and registering the value of 1,006.3 Mn in 2023. However, fine bulgur is expected to register a high growth rate over the forecast period, owing to the increasing consumption of salads in developed markets.
In which end use industry the demand for bulgur is highest?
On basis of basis of end use industry, the global bulgur market is bifurcated into household and HORECA / food service sector. The maximum consumption of bulgur is in retail/ household sector, which holds a value of US$ 1,136.5 Mn and has a value share of around 90% in 2023.
Based on distribution channel, which segment is dominating the market share?
On basis on distribution channel segment, the market is separated into direct and indirect channel. The sales incurred from indirect channel is US$ 1,117.3 Mn holds the value share of above 85% in 2023.
The global bulgur market is likely dominated by larger number of regional players. Regional players holds around 30-40% market share in the global bulgur market. Moreover, an approximate share of 14.4% is by multinational players which channelize to the market through their established distribution channel. Regional players are involved in increasing their global footprints by expanding their operations to other regions through streamlined distribution channels. The contenders from the bulgur market are highly focused on increasing global footprints through constant acquisition, merger as well partnership with international distributor’s supplier and manufacturers.
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The global market for Bulgur has a value of US$ 1,262.1 Mn in 2023.
The global market for Bulgur has a value CAGR of 4.0% from 2017-2022.
The global market for Bulgur has a value of US$ 1,960.5 Mn in 2033.
The global market for Bulgur has a value CAGR of 4.5% from 2023-2033.
The top players in the global Bulgur market includes The Hain Celestial Group Inc., Ceres Organics Limited and Bob’s Red Mill Natural Foods Inc.