Anz Automotive Battery Market

ANZ Market Study on Automotive Batteries: Increasing Electrification of Vehicle Components to Surge Demand

Anz Automotive Battery Market is segmented by Battery Type that is Lead Acid, Lithium-ion, NiMH and by vehicle type that is IC Engines, Electric & Hybrid Vehicles

  • May-2020
  • PMRREP31478
  • 134 Pages
  • Automotive


In the current era of mobility, automakers are making significant changes in automotive designs to attain improved comfort and safety of the driver as well as passengers. A majority of these design changes include adaptive cruise control, electric power steering, road condition monitoring, and related features.

This electrification of vehicles includes various add-on automotive components and parts, which require a suitable source to cater to the energy requirements. As such, there is high demand for efficient automotive batteries across various vehicle segments such as commercial vehicles as well as passenger vehicles, to meet the desired energy requirement.

These batteries supports the energy needs of various electrical components along with the basic starting lighting and ignition (SLI). On the back of these factors, the ANZ automotive battery market is set for decent growth over the next decade.

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  • GS Yuasa Corporation
  • Exide Technologies
  • East Penn Manufacturing Company
  • Clarios Delkor Corporation
  • Panasonic Corp
  • Supercharge Batteries
  • Hankook AtlasBX Co. Ltd.
  • FIAMM Energy Technology S.p.A.
  • Marshall Batteries

Growing Acceptance of Electrical Vehicles to fuel ANZ Automotive Battery Market Growth

In recent years, the world has witnessed high penetration of electric vehicles, owing to improved performance along with minimum emissions. Australia and New Zealand are taking steps forward toward e-mobility at a significant growth rate.

These electric and hybrid vehicles utilize lithium-ion batteries that have technological advancements such as high energy density, wide application scope, and small battery size as compared to other battery types.

Along with that, li-ion batteries have a faster charging rate, high cyclic capacity, and an extensive service life, which makes them a reliable and safe power source for electrical vehicles. Increasing usage of electric vehicles is expected to support the growth of the ANZ automotive battery market space in the near future.

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Growing Charging Infrastructure to Cater to Changing Requirements of Vehicles

While Australia still trails behind global leaders in electric vehicle uptake, a number of small but important shifts across a range of electric vehicles have been witnessed. The number of charging stations in Australia has also substantially increased, with a 64 percent increase from 2017 to 2018.

This currently equates to approximately one charging station for every six electric vehicles. It is expected that this ratio will change as the number of electric vehicles increases from current levels. Forty more electric vehicle charging stations were installed by mid-2018.

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Building Proprietary Channels or Partnering with e-Commerce Service Providers for Increasing Customer Reach

From the past few years, a majority of automotive aftermarket accessories and parts have been sold through online e-Commerce platforms - mass e-retailers such as eBay, Amazon, etc. The preference toward purchasing automotive parts and accessories through online platforms is gaining traction across Australia as well as New Zealand.

Automotive batteries are one of the leading automotive components that are purchased through online e-Commerce platforms. Additionally, ANZ automotive battery market participants are launching their own e-Commerce platforms to effectively reach to more end consumers, effective supply chain management, and to increase their sales footprints.

Launching of e-Commerce platforms by market participants is a key trend shaping the growth of the ANZ automotive battery market.

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ANZ Automotive Battery Market: Structure Analysis

The ANZ automotive battery market is a fairly fragmented market, in which tier-1 players account for around 25% of market share. Around 75% of the market share is catered through tier-2 and unorganized players across the ANZ automotive battery market.

Key market players are in the process of expanding their production facilities throughout Australia and New Zealand. For instance, in January 2020, GS Yuasa International Ltd. announced that it has decided to expand its production capacity for lithium-ion batteries that are used in hybrid vehicles, the demand for which is expected to increase from 2021.

However, the COVID-19 crisis is expected to limit the production capabilities of the market players for the time being, and the market is estimated to witness a significant slowdown till 2021.

Analyst’s Viewpoint

As per PMR, The ANZ automotive battery market is estimated to witness significant growth over the coming years, owing to the positive outlook of the automotive aftermarket industry and increasing electrification of vehicles in Australia and New Zealand.

The demand for lithium-ion batteries will grow over the coming years, owing to increasing number of electric vehicles on the roads and the technical advantages of these batteries over other type. Launching online sales platforms will be a key business strategy for players to attain a competitive advantage in the ANZ automotive battery market space.

Key Segments of ANZ Automotive Battery Market

PMR’s report divides the ANZ automotive battery market into four significant segments - battery type, vehicle type, sales channel, and country. This report offers comprehensive data and information about important market dynamics and growth parameters related to these categories.

Battery Type

  • Lead Acid
    • Flooded
    • Absorbed Glass Mat
    • Gel Cell Batteries
  • Lithium-ion
  • NiMH
  • Others

Vehicle Type

  • IC Engines
    • Two Wheelers
    • Passenger Cars
    • LCVs
    • HCVs
  • Electric & Hybrid Vehicles
    • Two Wheelers
    • Passenger Cars
    • LCVs
    • HCVs

Sales Channel

  • Original Equipment Manufacturers (OEMs)
  • Aftermarket


  • Australia
  • New Zealand

Key Questions Answered in Report

  • How much is the ANZ automotive battery market worth?

    ANZ automotive battery market is expected to be worth US$ 1.8 Bn by the year 2031.

  • What will be the demand outlook?

    The ANZ automotive battery market is expected to grow twofold between 2021 and 2031.

  • What was the last 5 year market CAGR?

    ANZ automotive battery market witnessed a CAGR of 6% between 2015 and 2020.

  • What are the key trends of ANZ automotive battery market?

    The latest trend is that of the key players emphasizing on increasing their presence through online sales channels.

  • What is driving the demand for ANZ automotive batteries?

    The indispensability of automotive batteries in IC engine-propelled as well as electric and hybrid vehicles is driving the demand for ANZ automotive batteries.

  • What is the market share of top 5 players?

    The top 5 players such as GS Yuasa Corporation, Exide Technologies, East Penn Manufacturing Company, Clarios Delkor Corporation, and ENERSYS hold close to 30% of the market share.


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