Ultra-Portable Speakers Market

Market Study on Ultra-Portable Speakers: Online Sales to Surge Over Coming Ten Years

Ultra-Portable Speakers Market Segmented By Bluetooth, Wi-Fi Technology for Residential and Commercial in Organized retail, Unorganized retail, Online and ecommerce

Market Snapshot

Persistence Market Research calculated that the global ultra-portable speakers market was valued at US$ 1.9 Bn in 2020, and predicts it to bloat 3.1X by the end of 2031, at a high CAGR of 12%.

Global ultra-portable speaker sales account for around 15% of the overall multimedia speaker market. Technology has changed drastically over the past decade, and increased adoption of smartphones has propelled demand for Bluetooth speakers and portable speakers of various kinds across the world.

Ultra-portable Speakers Market Size (2020)

US$ 1.9 Bn

Estimated Market Net Worth (2031)

US$ 5.9 Bn

Global Market Growth Rate (2021-2031)

12% CAGR

Dominant Regional Market

North America

Find Out More about the Report Coverage

Companies

Company Profile

  • Anker
  • Beats Electronics LLC
  • Bose Corporation
  • JBL
  • Klipsch Audio Technologies
  • Sony Corporation
  • Xmi Pte Ltd (X-Mini)
  • Koninklijke Philips N.V.
  • Samsung Electronics
  • Ultimate Ears
  • Others.

Demand Analysis of Ultra-Portable Speakers (2016 to 2020) Vs Forecast Prediction 2021 to 2031

Use of smartphones and smart devices has increased exponentially over the past decade, and this trend is only going to get stronger going forward. Alongside, demand for portable speakers has increased substantially over the past decade, and the same trend is expected in future as well.

Bluetooth speakers have been around for quite a while now, and they have become more advanced over the years and evolved into smart speakers with various features and technologies. Wi-Fi speakers have also gained popularity over the years and are now a staple in multiple residential and commercial applications for a multitude of applications.

Increased adoption of smartphones across the world, rising technological proliferation due to rapid urbanization and digitization, rapidly changing consumer preferences, innovations in technology, and rise in popularity of smart home technology are some of the factors that are driving demand for ultra-portable speaker systems.

This ultra-portable speakers research survey predicts the global market to rise at a CAGR of 12% over the decade.

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How is Smart Home Technology Providing a Lucrative Setting for Ultra-Portable Speaker Suppliers?

The world has seen substantial rise in smart technologies over the past decade, and this decade is expected to be governed majorly by these smart technologies that are being used across multiple industry verticals. Smart home technology is one of the technologies that has been gaining a lot of traction in recent times. Smart home technology utilizes smart speakers to control multiple devices and provide input and feedback as well.

Multi-connectivity speakers are a very important part of the smart home ecosystem, as they provide a bridge of connection through multiple devices and add ease of access and control to them. Smart speakers with multi-connectivity features are expected to see dominant demand in the smart home technology industry. Portable home speakers are also expected to see a rise in demand due to the smart technology trend.

Speakers enable users to get feedback from virtual assistants, and coupled with their mic capabilities, they can also take voice commands, hence, making it extremely convenient for smart home users to control and govern their homes. As the scope of application increases for smart speakers and portable speakers in smart home technology, the global ultra-portable speaker systems market will benefit and see an increase in sales and valuation.

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Why is Demand for Waterproof Speakers Rising?

Outdoor activities of consumers have increased, and as technology becomes an integral part of our lives, demand for outdoor technology has also become significantly higher than before. Consumers are now looking for portable speakers so that they can stream their favourite music or content with ease no matter where they go.

Consumers prefer to have a portable speaker device that can be used in any environment, from the comfort of their homes to unpredictable outdoor conditions, and this has created demand for durable, dustproof, and waterproof portable speakers.

Waterproof speakers especially have seen an increase in demand and sales as well, as most consumer electronic devices are now coming with an IP68 or IP67 rating, which proves their waterproof capabilities. Smart speakers are being used everywhere, and in order to increase their scope of application, they are being made durable in every aspect, especially waterproof, because nothing damages electronics as badly as water does.

As such, waterproof speaker demand is expected to be prominent over the decade.

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How is the Ultra-Portable Speakers Industry Expected to Perform across the World?

This research details the global ultra-portable speakers landscape in regions such as North America, Latin America, Europe, SEA and other APAC, China, Japan, and MEA.

The ultra-portable speakers market in North America is expected to hold a dominant outlook over the forecast period, as it currently does. Demand in this region is driven by high penetration of OTT and music streaming services. Rising popularity of smart portable devices is also expected to aid demand growth of ultra-portable speakers.

The European ultra-portable speaker device market is expected to hold the second-largest market share in the global market landscape. SEA and Pacific is expected are follow Europe in terms of market share and prove to be a lucrative market for ultra-portable speaker suppliers. Demand in Japan is expected to be driven by rising technological innovations.

The ultra-portable speakers market in the MEA region is expected to witness slower growth as compared to other regions, but is expected to have a promising demand outlook by the end of the decade.

ultra-portable-speakers-market

Country-wise Analysis

Why is Demand for Ultra-Portable Speakers Significant in the U.S.?

The U.S. is one of the most lucrative markets for technology, and the same applies to ultra-portable speaker systems as well. Demand for ultra-portable speakers in the U.S. is driven by high number of subscriptions of music streaming services and OTT streaming.

The U.S. is also seeing huge increase in smart home technology use, and this is also influencing demand for ultra-portable speaker equipment. Presence of major media & entertainment companies also makes it an important market for portable speaker devices. All of these factors make the U.S. a crucial market for ultra-portable speaker vendors and manufacturers.

Should Ultra-Portable Speaker Manufacturers Focus on the Indian Market?

India has a massive population and has proven to be an extremely profitable and lucrative market for any kind of consumer electronics. The nation has been seeing rapid increase in adoption of smartphones, and this is attributed to rising urbanization and increasing proliferation of technology.

India is also seeing major rise in the adoption of music streaming services and OTT services, which provides a lucrative setting for ultra-portable speaker providers the nation. The Indian market for ultra-portable speakers has a lot of untapped potential that could change the course of the global market landscape.

Category-wise Insights

Are Online Sales of Ultra-Portable Speakers Expected to Rise Rapidly?

Sales of ultra-portable speakers have majorly been driven by organized retail stores, and they are expected to account for a dominant share over the forecast period as well. But this trend is expected to see some major changes as the popularity of online and e-Commerce sales channels rises over the next ten years.

More vendors are adopting online channels as they enable them to reach out to a larger consumer base and also create an ease for consumers to buy straight from them. As more vendors and manufacturers adopt online channels, online sales of ultra-portable speakers are expected to see major increase.

Impact did COVID-19

Emergence of COVID-19 in the first quarter of 2020 completely changed the course of the world economy and disrupted all markets alike. The world saw major change in supply chain and manufacturing activities, and this caused changes to many markets across the globe.

The global market for ultra-portable speakers also saw a substantial impact of pandemic restrictions as production and distribution was disrupted. Sales of ultra-portable speaker equipment saw a downfall, but are expected to bounce back in the post-pandemic era as the world returns to normalcy.

Demand for ultra-portable speakers is expected to see a major hike as consumers are now hooked onto OTT and music streaming services capable of delivering high-quality audio. The pandemic substantially increased the use of these OTT and music streaming services among the general population, which bodes well for ultra-portable speaker consumption.

Competitive Landscape

Key ultra-portable speaker dealers are focusing on mergers & collaborations to increase their geographical presence. Manufacturers are investing in research to develop charging technology that would be more cost-effective to integrate and implement.

  • In April 2021, Realme, a Chinese smartphone manufacturer, announced the launch of new products at an online event for the Malaysian market. Among the products, Realme launched its first portable speaker known as Cobble Bluetooth Speaker. The speaker utilizes Bluetooth 5.0 for wireless connection and comes with an IPX5 rating for protection against water.
  • In 2021, Bang & Olufsen announced a new successor to its portable speaker Beolit 17. The new portable Bluetooth speaker is called Beolit 20, and comes with a Qi wireless charging pad on top of the speaker to charge other devices.
  • In October 2021, Sony, a leading name in the consumer electronics industry, announced the launch of SRS-NS7, which is the world’s first neckband speaker to be equipped with Dolby Atmos technology.

More recent developments related to key manufacturers of ultra-portable speakers have been also been tracked by analysts at Persistence Market Research, which are accessible in the full report.

Ultra-Portable Speakers Industry Report Scope

Attribute

Details

Forecast Period

2021-2031

Historical Data Available for

2016-2020

Market Analysis

  • US$ Mn for Value
  • Units for Volume

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • China
  • Japan
  • SEA and Other APAC
  • MEA

Key Countries Covered

  • United States
  • Canada
  • Brazil
  • Mexico
  • Germany
  • U.K.
  • France
  • Spain
  • Italy
  • China
  • Japan
  • South Korea
  • India
  • Indonesia
  • Malaysia
  • Singapore
  • Australia
  • New Zealand
  • Turkey
  • South Africa
  • GCC Countries

Key Market Segments Covered

  • Technology
  • Distribution Channel
  • End User
  • Region

Key Companies Profiled

Pricing

Available upon Request

Key Segments Covered in Ultra-Portable Speakers Industry Research

Ultra-Portable Speakers Market by Technology

  • Bluetooth Ultra-Portable Speakers
  • Wi-Fi Ultra-Portable Speakers
  • Others

Ultra-Portable Speakers Market by Distribution Channel

  • Organized Retail Sales of Ultra-Portable Speakers
  • Unorganized Retail Sales of Ultra-Portable Speakers
  • Online/e-Commerce Sales of Ultra-Portable Speakers

Ultra-Portable Speakers Market by End User

  • Ultra-Portable Speakers for Residential Use
  • Ultra-Portable Speakers for Commercial Use

Media Release

- FAQs -

Rising use of smartphones, increasing popularity of smart home technology, and demand for portable technology are major factors driving the ultra-portable speakers industry potential.

The ultra-portable speakers market in North America is expected to account for majority of revenue share in the global industry landscape.

The global market for ultra-portable speakers enjoyed a valuation of US$ 1.9 Bn in 2020.

Organized retail sales of ultra-portable speakers are predicted to dominate the landscape.

The global ultra-portable speakers market is predicted to rise at a stellar CAGR of 12% over the next ten years.

Anker Innovations Limited, Beats Electronics LLC, Bose Corporation, Harman International Industries, Klipsch Group Inc., Sony Corporation, Xmi Pte. Ltd., and Koninklijke Philips N.V. are key suppliers of ultra-portable speaker systems.

Analysis predicts ultra-portable speaker sales revenue to total US$ 5.9 Bn by the end of 2031.

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