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Swimwear and Beachwear Market

Market Study on Swimwear and Beachwear: Polyester Preferred Material for Both Manufacturers and Buyers

Swimwear and Beachwear Market Segmented By types such as boardshort, jammers, swim trunks, briefs or 

Swimwear and Beachwear Market Outlook (2023 to 2033)

The global swimwear and beachwear market is projected to expand at 5.9% CAGR and reach a size of US$ 45.55 billion by the end of 2033, up from its current market value of US$ 25.73 billion.

Swimwear and beachwear are specially crafted garments intended for use during water-related activities such as swimming, sunbathing, and beach outings. Designed to ensure comfort, functionality, and style in aquatic environments, these clothing items are typically constructed from diverse materials such as nylon, polyester, spandex, and more. They offer a range of advantages, including resistance to chlorine, UV protection, quick-drying properties, and trendy fashion designs.

Available in a wide range of styles, colors, and prints to cater to diverse fashion preferences, swimwear and beachwear are worn by people of all ages and genders, as their popularity extends across various water activities and occasions, including swimming, water sports, and beachside workouts.

As per the study by Persistence Market Research, In terms of competition in the swimwear and beachwear market, there is plenty of potential for new manufacturers given the relatively low barriers to entry. Start-up costs are generally moderate compared to other small businesses, and many swimwear and beachwear entrepreneurs start by offering limited products such as swimsuits and bikinis before expanding their product portfolios once they build their customer base.

Attribute Details

Swimwear and Beachwear Market Size (2022A)

US$ 24.15 Billion

Estimated Market Value (2023E)

US$ 25.73 Billion

Projected Market Value (2033F)

US$ 45.55 Billion

Value CAGR (2023 to 2033)


Collective Value Share of Top 3 Countries (2022)

35% to 46%

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Swimwear and Beachwear Sales Analysis (2018 to 2022) vs. Market Projections (2023 to 2033)

Worldwide sales of swimwear and beachwear increased at 5.8% CAGR from 2018 to 2022. The market is projected to advance at a CAGR of 5.9%, driven by changing consumer preferences towards comfort, sun protection, and changing fashion trends. As concerns about climate change and pollution persist, the increasing demand for sustainable and ethically produced swimwear and beachwear increases.

More consumers are seeking brands that prioritize eco-friendly materials and follow ethical sourcing, driving the preference for swimwear and beachwear coming from sustainable manufacturing processes. Thus, brands that offer sustainable options have a competitive advantage in the market.

Product innovation can lead to greater comfort and also enable the customization of swimwear and beachwear to meet individual preferences and requirements, allowing them to serve more customers. Manufacturers and brands invest in research and development to introduce new and improved materials, advanced manufacturing techniques, and features that enhance performance, comfort, and durability.

Fashion trends play a significant role in driving demand for swimwear and beachwear as brands continuously introduce new styles, patterns, and colors to align with evolving fashion preferences. Consumers often seek the latest swimwear designs that reflect current trends and help them express their personal style at the beach or poolside.

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What are the Factors Supporting the Demand Growth for Swimwear and Beachwear?

“Increasing Preference for Sun Protective and Chlorine-Resistant Swimwear and Beachwear”

Growing engagement in active lifestyles and sports culture has not only led to a surge in the demand for swimwear and beachwear but has also significantly impacted the overall market by broadening fashion choices and fostering collaborations and brand partnerships.

With a rising number of people emphasizing fitness and integrating water sports into their daily routines, demand for performance-focused swimwear and beachwear is also on the rise. As a result, the market is poised to capitalize on this trend and experience favorable growth.

Water-based activities like swimming, sunbathing, and beach outings have gained popularity in recent years. These activities often require specialized swimwear and beachwear with features like sun protection and chlorine resistance as the growing interest in outdoor pursuits has contributed to the increased demand for outdoor-specific swimwear and beachwear.

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How is Market Expansion Being Restrained to Some Extent?

“Challenges Related to Maintaining Product Quality Standards and Competitive Pricing”

Given the post-pandemic growth of the swimwear and beachwear industry, most businesses operating within this space need to work harder to improve quality standards and competitive pricing. Demand for specific materials makes the market highly competitive and impedes the growth of the target market.

Several brands are competing for consumers’ attention. Established brands, as well as new entrants and fast-fashion retailers, compete to capture their market share. This competition can create challenges for brands in terms of differentiation, brand positioning, and maintaining customer loyalty.

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Country-wise Analysis

What are the Opportunities for Swimwear and Beachwear Manufacturers in the United States?

“Rising Participation in Water-based Activities Driving Sales of Eco-friendly and Comfortable Swimwear and Beachwear”

The market in the United States is projected to expand at a CAGR of 4.2% during the forecast period. The country shows steady growth potential driven by evolving trends and increasing demand for sustainability.

Swimwear and beachwear companies in the United States have significant opportunities ahead due to the increasing demand for products that prioritize comfort, functionality, eco-friendly materials, and long-lasting durability.

Well-established swimwear and beachwear brands have a strong presence in the United States.

  • According to the United States Census Bureau, approximately 14.2% of the country’s population participates in water-based activities. This number has grown significantly over the years as participation in outdoor and sports activities increased in the United States.

What is the Demand Outlook for Swimwear and Beachwear in Brazil?

“Growing Swimwear Design & Production Facilities in the Country”

Demand for swimwear and beachwear in Brazil is set to rise at 7.8% CAGR over the projection period. Brazil boasts substantial potential in swimwear production and design facilities. Latin American brands are renowned for their vibrant designs, reflecting the region's rich and colorful culture.

Brazilian bikini styles have gained global popularity as consumers prioritize fit and comfort in their swimwear choices. The growth of e-commerce platforms and online shopping in Brazil have also made it easier for consumers to access a wide variety of swimwear and beachwear from domestic and international brands.

What’s Influencing the Growth of the Market in the United Arab Emirates?

“Increased Focus on Production of Swimwear and Beachwear Complying with Local Modesty Norms”

The United Arab Emirates held 34.6% share of the MEA market in 2022.

The market in the Middle East is influenced by regional cultural preferences and varying climates. In coastal areas, there is a rising demand for swimwear that adheres to local modesty norms while providing comfort and style, as manufacturers and designers are renowned for creating stylish and high-quality swimwear and beachwear that caters to diverse consumer preferences.

Resort destinations in the United Arab Emirates attract tourists who seek luxury swimwear options. International brands are expanding their presence by launching new lines of swimwear and beachwear, which contributes to the growth of the market in the country.

Category-wise Insights

Which Material is Widely Utilized for Producing Swimwear and Beachwear?

“Chlorine Resistance, Quick Drying, and Sun Protection Properties of Polyester Boosting its Utilization in Beachwear Production”

Sales of polyester swimwear and beachwear are anticipated to rise at a CAGR of 7.6% during the forecast period.

Polyester is a commonly used material for producing swimwear and beachwear due to its desirable properties and suitability for water-related activities, such as quick drying, chlorine resistance, and sun protection among others. Polyester-based swimwear and beachwear are popular and are relatively easy to care for, as they are machine washable and resistant to wrinkles.

Which End User is Predicted to Bring in High Revenue Streams?

“Growing Trend of Swimwear and Beachwear as Fashion Accessories among Women”

Swimwear and beachwear for women account for 53.6% share of the global market. Fashion trends change every year, as women are more fashion-conscious and attentive to their style.

Swimwear and beachwear have emerged as essential accessories for women to express their personal fashion choices, as they are more inclined to experiment with various styles, colors, patterns, and designs. This trend has resulted in a growing demand for a diverse range of options in the market.

Which Sales Channel Will Account for Higher Revenue for Swimwear and Beachwear Producers?

“Preference for Online Retail Channels for Beachwear Purchases Driven by Their Enhanced Product Accessibility, Variety, and Customization Features”

Sales of swimwear and beachwear through online retailers are anticipated to advance at 9.4% CAGR through 2033.

Online retail channels are expected to gain traction due to several factors, such as better accessibility to consumers worldwide as well as the availability of a wide variety of options, convenient shopping experiences, and customization features, allowing consumers to find their desired swimwear styles from the comfort of their homes.

Competition Landscape

The global swimwear and beachwear market is highly competitive, with a range of brands and models available at different price points. Some of the leading brands in the market include Bali Swim Ltd., Liv Brasil, and King Trading Company. These companies prioritize research and development efforts to introduce innovative products that offer extra comfort and improved materials, thereby strengthening their position in the market.

For instance:

  • In 2023, Knix a global intimate apparel brand announced the launch of a new swimwear collection that provides customers with hundreds of style combinations to mix and match.
  • In 2022, Undiz, a French Lingerie Company, launched swimsuit campaigns featuring AI-generated models. The swimsuits are showcased by artificial humans created with the collaboration of a branding agency.

Swimwear and Beachwear Industry Report Scope

Attribute Details

Forecast Period

2023 to 2033

Historical Data Available for

2018 to 2022

Market Analysis

  • US$ Billion for Value
  • Units for Volume

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA

Key Countries Covered

  • United States
  • Canada
  • Brazil
  • Mexico
  • Germany
  • United Kingdom
  • France
  • Spain
  • Italy
  • Russia
  • South Africa
  • Northern Africa
  • GCC Countries
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand

Key Market Segments Covered

  • Product Type
  • End User
  • Material
  • Sales Channel
  • Region

Key Companies Profiled

  • Bali Swim Ltd.
  • Liv Brasil
  • King Trading Company
  • Seafolly US
  • Speedo International Limited
  • L Brands, Inc.
  • Nike, Inc.
  • TYR Sport, Inc.
  • Rip Curl Group Pty Ltd.
  • Arena S.p.A.
  • Gottex Company
  • ASICS Company
  • Wicked Weasel Pty. Ltd.
  • Sears Holdings Corporation
  • Others (as per Request)

Customization & Pricing

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Key Segments of Swimwear and Beachwear Industry Research

By Product Type:

  • Swimwear
    • One-piece Suits
    • Knee Suits
    • Swim Tops
    • Swim Shorts
    • Full-body Suits
  • Beachwear
    • Bikinis & Tankinis
    • Kaftans & Beach Cover-ups
    • Rash Guards
    • Dresses
    • Board Shorts
    • Hats & Footwear
  • Others

By End User:

  • Men
  • Women
  • Kids
    • Boys
    • Girls
    • Toddlers

By Material:

  • Nylon
  • Polyester
  • Spandex
  • Neoprene
  • Cotton
  • Others

By Sales Channel:

  • Hypermarkets/Supermarkets
  • Departmental Stores
  • Specialty Stores
  • Independent Small Stores
  • Online Retailers
    • Direct Sales
    • Indirect Sales
  • Other Sales Channels

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East Africa

- Companies Covered in This Report -

  • Bali Swim Ltd
  • Liv Brasil
  • King Trading Company
  • Seafolly US
  • Speedo International Limited
  • L Brands, Inc.
  • Nike, Inc.
  • TYR Sport, Inc.
  • Rip Curl Group Pty Ltd.
  • Arena S.p.A.
  • Gottex Company
  • ASICS Company
  • Wicked Weasel Pty. Ltd.
  • Sears Holdings Corporation
  • Other Players (As requested)

- Frequently Asked Questions -

North America accounted for a dominant share of the global swimwear and beachwear market in 2022.

From 2018 to 2022, worldwide sales of swimwear and beachwear increased at 5.8% CAGR.

The global swimwear and beachwear market stands at US$ 25.73 billion in 2023.

Bali Swim, Liv Brasil, King Trading Company, and Seafolly US are leading suppliers of swimwear and beachwear.

The global market for swimwear and beachwear is expected to expand at a 5.9% CAGR through 2033.

Global demand for swimwear and beachwear is expected to reach a market value of US$ 45.55 billion by 2033.

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