Rutf Rusf Market

Global Market Study on RUTF & RUSF: Increasing Focus of Governments & NGOs to Combat Malnutrition Surging Demand

RUTF & RUSF Market Segmented By Solid, Paste, Drinkable Therapeutic Food RUTF and RUSF type in UNICEF, WFP, NGOs

Introduction

Malnutrition is a serious problem in developing regions such as Africa and Asia, and is increasing along with the rapidly rising global population. According to the World Food Program (WFP), malnutrition causes the deaths of 3.1 million children under the age of 5, each year, a number that is increasing with every passing year.

The development of RUTF & RUSF combined with the adoption of community-based management and treatment of acute malnutrition has greatly increased the effectiveness and efficiency of therapeutic feeding care (UNICEF & WHO data). Thus, the need of RUTF & RUSF products will keep increasing over the coming years, boding well for the expansion of the global RUTF & RUSF size.

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Companies

  • Nuflower Foods
  • GC Rieber Compact AS 
  • Valid Nutrition 
  • InnoFaso
  • Edesia, Inc. 
  • Nutrivita Foods 
  • Diva Nutritional Products 
  • Insta Products Ltd. 
  • Mana Nutritive Aid Product, Inc. 
  • Meds & Food for Kids Inc. 
  • Samil Industrial Co. 
  • Tabatchnick Fine Foods, Inc. 
  • Amul India 
  • Hilina Enriched Foods PLC 
  • Société de Transformation Alimentaire 

RUTF & RUSF Market Trends

Nutrition-rich RUTF & RUSF Products Driving Demand: The USP of RUTF & RUSF products lies in their nutritional content. Manufacturers in the RUTF & RUSF market space are focused on developing additional nutritional content that can fulfil the needs of infants, children, and adults alike.

RUTF & RUSF products are easier to distribute among the community for all age groups, and they are also easy to transport during disasters and emergencies.

  • Insta Products Ltd. manufactures RUTF & RUSF products that are rich in proteins-vitamins; low-cost porridge products suitable for infants, young children, and adults.
  • Tabatchnick Fine Foods, Inc. produces Nutty Butta RUTF, a nutritious, high-protein food produced from surplus cheese and non-fat dry milk for children and adults who are suffering from malnutrition.

Rising Global Emergencies & Disasters Driving Market Growth: With rising number of global emergencies and requirement for rehabilitation of people, governments, NGOs, and organizations such as UNICEF are focusing on procurement and production of RUTF & RUSF. As a result, global procurement of RUTF & RUSF products is increasing rapidly, in turn, driving the growth of the RUTF & RUSF market to a significant extent.

Increasing Spending on SCR Activities of Big and Mid-size Corporates: According to UNICEF and WHO, approximately 33 million children under five years of age are suffering from moderate acute malnutrition (MAM), and 19 million children under five years of age are suffering from severe acute malnutrition (SAM).

These increasing numbers are becoming a big concern for everyone. Thus, big corporate companies are coming forward to help and feed these children through CSR activities. These factors are driving the demand for RUTF & RUSF products.

  • Companies such as Adani Group, Tata Trust, and others are contributing big amounts of money for providing RUTF & RUSF products to children in India and abroad.

Around 72% SAM, MAM Children Remain Untreated: In 2019, the number of malnourished children was around 49 million, globally, from which, only 28% children were treated. This factor itself has created huge opportunities for manufacturers in the RUTF & RUSF market. Many organizations are trying to reach and treat maximum children across the globe by providing RUTF & RUSF products to counter the effects of MAM and SAM.

Research on Substitutes of Raw Material for RUTF & RUSF Products: Current formulation of RUTF contains peanuts, vitamins and minerals, vegetable oil, and milk powder. The cost of these ingredients is significantly high, which results in higher cost of the end product.

The number of persons requiring treatment exceeds the available funds for this purpose, to a substantial extent. As a result, the need for cost-effective raw material substitutes is significantly high. The use of alternative and cost-effective ingredients in RUTF & RUSF products can reduce the overall cost of the products.

  • Valid Nutrition, a leading RUTF & RUSF producing company, is working on developing soya-, maize-, and sorghum-based RUTF & RUSF products. These products were taken under trial in 2019.

rutf and rusf market

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Regional Outlook of RUTF & RUSF Market

The Middle East & Africa region accounts a high malnourished population. Global initiatives to improve the region’s nutrition condition is creating major future potential opportunities for manufacturers in the RUTF & RUSF market. Also, global organizations such as UNICEF and WFP are more focused on Africa.

Governments in the Asia Pacific region are taking initiatives on providing RUTF & RUSF products to the malnourished population by promoting local production and locally-sourced raw material, which is creating opportunities for key players to set up manufacturing plants in this region.

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COVID-19 Impact on RUTF and RUSF Market

Currently, the entire world is suffering from the global COVID-19 pandemic. Low-income countries in Africa and Southeast Asia are already facing difficulties in countering the spread of COVID-19. Along with that, economic slowdown, unemployment, and hunger have become key issues during this pandemic in these regions.

These factors are leading to an increasing number of malnourished people, owing to rising unemployment, shortage of food, and poor standards of living. For the prevention of malnourishment, governments, UNICEF, WFP, Save the Children, and other organizations are focusing on providing more RUTF & RUSF products to affected populations in such low-income countries.

The RUTF & RUSF market is witnessing substantial growth as the influence of this pandemic is increasing across the world, and this high growth is anticipated to continue till the pandemic subsides across the globe.

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Analysts’ Viewpoint

The global RUTF & RUSF market is anticipated to exhibit significant growth over the coming years, with Asia Pacific and the Middle East & Africa projected to offer beneficial opportunities during the forecast period of 2020-2030. Increasing use RUTF & RUSF in the treatment of SAM & MAM is a considerable factor for the growth of the global RUTF & RUSF market in the foreseeable future.

Leading market players such as Edesia, Inc., Mana Nutritive Aid Product, Inc., Nutrivita Foods, Valid Nutrition, InnoFaso, Amul India, and others are focusing on nutrition-rich and cost-effective RUTF & RUSF products to reach maximum children. Also, increasing production capacity and improvement in quality are other strategies being adopted by key players to gain a competitive edge in the global RUTF & RUSF market.

Key Segments of Global RUTF & RUSF Market

PMR’s report on the global RUTF & RUSF market offers information divided into three segments - type, end user, and region.

Type

  • RUTF
    • Solid
    • Paste
    • Drinkable Therapeutic Food
  • RUSF
    • Solid
    • Paste

End User

  • UNICEF
  • WFP
  • NGOs
  • Others

Region

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East & Africa

Key Questions Answered in PMR’s Global RUTF & RUSF Market Report

  • Which region will hold the highest market share in the global RUTF & RUSF market during the forecast period?
  • Which region is experiencing the highest growth (CAGR)?
  • Which factors are impacting the global RUTF & RUSF market?
  • What are the global trends impacting the RUTF & RUSF market?
  • What strategies must emerging players adopt to capture opportunities in various regions in the RUTF & RUSF market?
  • What is the market structure of the global RUTF & RUSF market?

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