Rooftop Solar PV Market Size, Share, Growth, and Regional Forecast, 2025 - 2032

Rooftop Solar PV Market by Technology (Crystalline Silicon, Thin Films, Others), By Connectivity (On-Grid, Off-Grid), By Capacity (Below 10 kW, 10 kW to 100 kW, 100 kW to 1 MW, and Above 1 MW), By End-use (Residential, Commercial, Industrial), and Region for 2025 - 2032

Comprehensive Snapshot of Rooftop Solar PV Market Research Report, Including Regional and Country Analysis in Brief.

Industry: Energy & Utilities

Delivery Timelines: Please Contact Sales

Published Date: May-2025

Format: PPT*, PDF, EXCEL

Number of Pages: 200

ID: PMRREP35304

Report Price

US $ 4995 *

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Rooftop Solar PV Market Share and Trends Analysis

The global rooftop solar PV market size is estimated to grow from US$ 64.8 billion in 2025 to US$ 178.7 billion by 2032. The market is projected to record a CAGR of 15.6% during the forecast period from 2025 to 2032. According to the Persistence Market Research report, the market for rooftop solar photovoltaic (PV) systems is rapidly expanding as more consumers and businesses seek sustainable energy solutions. This growth is driven by government incentives and advancements in solar technology. Rooftop solar systems are becoming an increasingly popular option for energy generation.

The residential sector, in particular, is experiencing significant growth as individuals look to reduce their energy bills and achieve greater energy independence. Additionally, commercial and industrial sectors are also adopting rooftop solar installations to meet sustainability goals and diminish reliance on traditional power sources. This trend is further supported by favorable policies in many regions around the world.

Rooftop Solar PV Market Outlook, 2019-2032

Key Industry Highlights

  • Lightweight and efficient in low light, thin-film panels are widely adopted, especially in non-ideal sunlight regions.
  • Ample rooftop space and rising demand for sustainable energy solutions are driving residential rooftop solar adoption globally.
  • Government programs and FiT schemes in countries like Japan and Vietnam are key to accelerating rooftop solar adoption.
  • High installation costs continue to limit rooftop solar adoption in emerging and low-income markets.
  • Net metering policies allow homeowners to reduce electricity bills by sending excess energy to the grid, driving solar adoption, particularly in high-cost areas such as California.

Global Market Attribute

Key Insights

Rooftop Solar PV Market Size (2025E)

US$ 64.8 Bn

Market Value Forecast (2032F)

US$ 178.7 Bn

Projected Growth (CAGR 2025 to 2032)

15.6%

Historical Market Growth (CAGR 2019 to 2024)

17.3%

Market Dynamics

Driver - Rising residential adoption of on-grid rooftop solar systems driven by favorable net metering policies and reduced electricity costs

The growing adoption of on-grid rooftop solar systems is driving the expansion of the rooftop solar PV market, particularly in residential areas. Net metering policies allow homeowners to feed excess solar power back into the grid in exchange for credits, reducing electricity bills and making solar energy an attractive investment. The declining costs of installation and equipment, along with government incentives and awareness campaigns, further accelerate this shift towards sustainable energy.

The introduction of NEM 3.0 reduced compensation for excess solar power, which has led to innovation in solar-plus-storage solutions. In 2024, many California homeowners are combining rooftop solar systems with batteries, enabling them to store power during the day and use it during peak evening hours when grid rates are higher. With continued state support and rising electricity prices, solar energy is increasingly seen as a smart, long-term investment for households.

Restraints - High initial installation costs for crystalline silicon-based systems remain a key restraint in emerging and low-income markets

High initial installation costs for crystalline silicon-based rooftop solar systems are a significant barrier in emerging and low-income markets. Although solar energy offers long-term savings, the upfront capital required to purchase and install panels, inverters, and associated equipment often makes these systems unaffordable for many households and small businesses. This cost barrier is particularly pronounced in regions with limited access to affordable financing, subsidies, or government incentives.

Underdeveloped installation and maintenance infrastructure can lead to higher service charges, which further deters widespread adoption. As a result, rural or underserved communities face financial hurdles that slow market growth and hinder progress toward energy access goals in areas where solar power could have the most transformative impact.

Opportunity - Expansion into the industrial segment with above 1 MW capacity systems presents strong growth opportunities amid decarbonization efforts

The expansion of rooftop solar systems above 1 MW into the industrial segment presents significant growth opportunities, fueled by global decarbonization efforts. Industries are increasingly adopting renewable energy solutions to lower carbon emissions and meet sustainability targets, with strong support from government policies and incentives.

Large-scale rooftop solar installations enable industries to offset high energy costs, ensuring long-term savings while contributing to environmental goals. As industries face growing pressure to reduce their carbon footprint, investing in large-capacity solar systems offers a reliable, cost-effective solution. This trend is expected to accelerate as more industries transition to green energy, unlocking substantial market potential in the commercial and industrial sectors.

  • Amazon's installation of a 5.8 MW rooftop solar array at its San Bernardino Air Hub in California is integrated with a 2.5 MW battery energy storage system. This setup allows Amazon to store solar energy generated during the day for use during peak hours, enhancing energy efficiency and advancing its goal of achieving 100% renewable energy.

Rooftop Solar PV Market Key Trend

Increasing adoption of thin-film solar panels due to their lightweight design and better performance in low-light conditions is trending

The growing adoption of thin-film solar panels is reshaping the solar market, driven by their lightweight design, flexibility, and superior performance in low-light conditions. Unlike traditional crystalline silicon panels, thin-film photovoltaic modules are easier to install on varied surfaces, including curved or shaded rooftops, making them ideal for residential and commercial applications in regions with less direct sunlight.

In 2024, First Solar, a leader in cadmium telluride (CdTe) thin-film technology, expanded its global presence by deploying thin-film panels in large-scale solar power plants in regions with lower sunlight intensity, including parts of the U.S. and Europe. That year, First Solar produced 15.5 GW of modules 9.6 GW from Series 6 and 5.9 GW from Series 7 and secured 4.4 GW in net bookings, contributing to a contracted backlog of 68.5 GW and an opportunity pipeline of 80.3 GW, primarily in North America. Their efficient, adaptable panels continue driving growth across the solar sector.

Category-wise Analysis

By End-use Insights

The residential sector continues to lead the global rooftop solar market, fueled by growing consumer demand for energy independence, lower electricity costs, and sustainable living. Declining installation expenses, coupled with government incentives, have made residential solar systems increasingly affordable and accessible. The availability of ample rooftop space, especially in suburban and rural homes, further supports widespread adoption.

In 2024, India is experiencing a significant increase in residential rooftop solar adoption, largely due to the Pradhan Mantri Surya Ghar Yojana (PMSGY). In just six months, the scheme garnered 13 million registrations and 1.8 million applications, leading to 385,000 installations and an addition of 1.8 GW of capacity. With a total budget of INR 75,021 crore, the initiative aims to install 30 GW of rooftop solar systems across 10 million households over three-years. This initiative highlights the sector's growth and demonstrates strong policy support for accelerating the deployment of residential solar energy on a global scale.

Rooftop Solar PV Market insights and key trend

Regional Insights

North America Rooftop Solar PV Market Trends

The rising demand for residential solar-plus-storage systems is significantly boosting rooftop PV installations across U.S. suburbs. Homeowners are increasingly turning to integrated solar and battery storage solutions to gain energy independence, lower electricity bills, and ensure backup power during outages. These systems enable the storage of excess solar energy for use during peak demand times or at night, enhancing energy reliability. Declining solar panel costs, advancements in battery technology, and federal tax incentives have made these systems more accessible and appealing.

 In 2024, SunRun became the first solar-plus-storage company to surpass 1 million customers. Over half of its sales now come from integrated solar and battery systems, reflecting a clear shift in consumer preference toward energy resilience. This milestone underscores the growing momentum behind solar-plus-storage adoption and its role in accelerating the residential rooftop PV market across North America.

Europe Rooftop Solar PV Market Trends

The European Union's ambitious decarbonization targets, along with the implementation of rooftop photovoltaic (PV) mandates for commercial buildings, are significantly enhancing the market penetration of rooftop solar energy. Under the Energy Performance of Buildings Directive (EPBD), which comes into effect in May 2024, the EU has established a Solar Rooftop Standard. This standard mandates solar installations on all new non-residential and public buildings starting in 2027, and requires existing non-residential buildings to install solar panels during major renovations by 2028.

This directive is projected to drive the installation of an additional 150 to 200 GW of rooftop solar capacity in the EU between 2026 and 2030. It aims to leverage the considerable potential of large rooftops on offices, commercial buildings, and parking lots. This strategic initiative seeks to utilize the previously estimated 560 GW of untapped rooftop potential identified by the EU Joint Research Centre, thereby accelerating the transition to renewable energy sources and reducing dependence on fossil fuels.

Asia Pacific Rooftop Solar PV Market Trends

In the Asia-Pacific region, government-backed subsidies and feed-in tariff (FiT) programs are crucial in accelerating the adoption of rooftop solar photovoltaic (PV) systems, especially those with capacities below 10 kW. These incentives effectively reduce financial barriers, making solar installations more affordable and attractive for both residential homeowners and small businesses. As a result, more individuals and enterprises are empowered to pursue renewable energy solutions, contributing to a more sustainable future.

  • Japan's FiT rates for residential systems under 10 kW are set at JPY 16 per kWh for 2024, encouraging homeowners to invest in solar energy.
  • Vietnam is promoting the adoption of rooftop solar by planning to purchase excess power from residential and commercial installations at a proposed rate of 671 dong (approximately $0.0264) per kWh, with the goal of having 50% of homes and offices utilize rooftop solar panels by 2030.

Competitive Landscape

The rooftop solar photovoltaic market is highly competitive with major companies focusing on advanced technologies, strategic alliances, and geographic expansion. The players are providing integrated solutions that combine solar energy with storage and energy management systems, rather than just competing on price.

They are benefiting from decreasing solar component costs, government incentives, and rising consumer demand for sustainable energy. New entrants are also emerging in rapidly growing markets like Asia-Pacific and North America, driving innovation and improving solar system efficiency. Consequently, global adoption of rooftop solar PV systems is accelerating, marking a significant shift towards sustainable energy solutions.

Key Industry Developments:

  • In January 2025, LG Energy Solutions partnered with Aptera Motors to supply 2170 cylindrical batteries, enhancing solar EV innovation and promoting sustainable transportation in the U.S.
  • In January 2025, A.O. Smith announced that they have scheduled a conference call for the release of their fourth quarter 2024 financial results on January 30, 2025.

Rooftop Solar PV Market Report Scope

Report Attributes

Details

Historical Data/Actuals

2019 - 2024

Forecast Period

2025 - 2032

Market Analysis

Value: US$ Bn

Geographical Coverage

  • North America
  • Europe
  • East Asia
  • South Asia and Oceania
  • Latin America
  • Middle East and Africa

Segmental Coverage

  • Technology
  • Connectivity
  • Capacity
  • End-user
  • Region

Competitive Analysis

  • LONGi Group
  • SunPower Corporation
  • First Solar, Inc.
  • Canadian Solar Inc.
  • Trina Solar Co. Ltd.
  • E-Ton Solar Tech Co., Ltd.
  • Jinko Solar Holding Co. Ltd.
  • Indosolar Ltd
  • Yingli Energy Development Company Limited
  • Hanwha Qcells Co., Ltd.
  • Silfab Solar Inc.
  • JA Solar Technology Co., Ltd

Report Highlights

  • Market Forecast and Trends
  • Competitive Intelligence & Share Analysis
  • Growth Factors and Challenges
  • Strategic Growth Initiatives
  • Pricing Analysis
  • Future Opportunities and Revenue Pockets
  • Industry Market Analysis Tools.

Customization and Pricing

Available upon request

Market Segmentation

By Technology

  • Crystalline Silicon
  • Thin Films
  • Others

By Connectivity

  • On-Grid
  • Off-Grid

By Capacity

  • Below 10 kW
  • 10 kW to 100 kW
  • 100 kW to 1 MW
  • Above 1 MW

By End-user

  • Residential
  • Commercial
  • Industrial

By Region

  • North America
  • Europe
  • East Asia
  • South Asia and Oceania
  • Latin America
  • Middle East and Africa

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About Author

Rajat Zope

Rajat Zope

Market Research Consultant

Rajat is a Consultant at Persistence Market Research, specializing in cross-domain custom consulting initiatives within the new materials & sustainable energy, IT, and infrastructure sectors. With over five years of experience, he brings expertise in market sizing and forecasting, voice-of-customer analysis, due diligence, and strategic research. His analytical approach and industry knowledge contribute to data-driven decision-making and the company's broader objectives.

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Companies Covered in This Report

  • LONGi Group
  • SunPower Corporation
  • First Solar, Inc.
  • Canadian Solar Inc.
  • Trina Solar Co. Ltd.
  • E-Ton Solar Tech Co., Ltd.
  • Jinko Solar Holding Co. Ltd.
  • Indosolar Ltd
  • Yingli Energy Development Company Limited
  • Hanwha Qcells Co., Ltd.
  • Silfab Solar Inc.
  • JA Solar Technology Co., Ltd

Frequently Asked Questions

The global Rooftop Solar PV market is projected to be valued at 64.8 bn in 2025.

The Rooftop Solar PV market is driven by the rising residential adoption of on-grid rooftop solar systems is driven by favourable net metering policies and reduced electricity costs.

The Rooftop Solar PV market is poised to witness a CAGR of 15.6% from 2025 to 2032

Expansion into the industrial segment with above 1 MW capacity systems presents strong growth opportunities amid decarbonization efforts is the key market opportunity.

Major players in the Rooftop Solar PV market include 3M, A. O. Smith, Pentair, Panasonic, Unilever, and others.

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