Table of Content

Executive Summary
1. Global Proximity Marketing Snapshot 2025 and 2032
2. Market Opportunity Assessment, 2025-2032, US$ Bn
3. Key Market Trends
4. Industry Developments and Key Market Events
5. Demand Side and Supply Side Analysis
6. PMR Analysis and Recommendations
Market Overview
1. Market Scope and Definitions
2. Value Chain Analysis
3. Macro-Economic Factors
  1. Global GDP Outlook
  2. Global GDP Outlook
  3. Global economic Growth Forecast
  4. Global Urbanization Growth
  5. Other Macro-economic Factors
4. Forecast Factors – Relevance and Impact
5. COVID-19 Impact Assessment
6. PESTLE Analysis
7. Porter's Five Forces Analysis
8. Geopolitical Tensions: Market Impact
9. Regulatory and Technology Landscape
Market Dynamics
1. Drivers
2. Restraints
3. Opportunities
4. Trends
Price Trend Analysis, 2019 – 2032
1. Region-wise Price Analysis
2. Price by Segments
3. Price Impact Factors
Global Proximity Marketing Outlook: Historical (2019 – 2024) and Forecast (2025 – 2032)
1. Key Highlights
2. Global Proximity Marketing Outlook: Location
  1. Introduction/Key Findings
  2. Historical Market Size (US$ Bn) Analysis by Location, 2019-2024
  3. Current Market Size (US$ Bn) Forecast, by Location, 2025-2032
    1. Indoor Proximity Marketing
    2. Outdoor Proximity Marketing
  4. Market Attractiveness Analysis: Location
3. Global Proximity Marketing Outlook: Technology
  1. Introduction/Key Findings
  2. Historical Market Size (US$ Bn) Analysis by Technology, 2019-2024
  3. Current Market Size (US$ Bn) Forecast, by Technology, 2025-2032
    1. Wi-Fi
    2. BLE Beacons
    3. Near Field Communication-NFC
    4. GPS Geofencing
  4. Market Attractiveness Analysis: Technology
4. Global Proximity Marketing Outlook: Hardware
  1. Introduction/Key Findings
  2. Historical Market Size (US$ Bn) Analysis by Hardware, 2019-2024
  3. Current Market Size (US$ Bn) Forecast, by Hardware, 2025-2032
    1. Sensors
    2. RFID Tags
    3. Others
  4. Market Attractiveness Analysis: Hardware
5. Global Proximity Marketing Outlook: Software
  1. Introduction/Key Findings
  2. Historical Market Size (US$ Bn) Analysis by Software, 2019-2024
  3. Current Market Size (US$ Bn) Forecast, by Software, 2025-2032
    1. Content Management System
    2. Location Analytics
    3. Context Accelerator and Geofencing
    4. Others
  4. Market Attractiveness Analysis: Software
6. Global Proximity Marketing Outlook: Service
  1. Introduction/Key Findings
  2. Historical Market Size (US$ Bn) Analysis by Service, 2019-2024
  3. Current Market Size (US$ Bn) Forecast, by Service, 2025-2032
    1. Consulting Services
    2. Deployment & Integration Services
    3. Application Support & Maintenance Services
  4. Market Attractiveness Analysis: Service
Global Proximity Marketing Outlook: Region
1. Key Highlights
2. Historical Market Size (US$ Bn) Analysis by Region, 2019-2024
3. Current Market Size (US$ Bn) Forecast, by Region, 2025-2032
  1. North America
  2. Europe
  3. East Asia
  4. South Asia & Oceania
  5. Latin America
  6. Middle East & Africa
4. Market Attractiveness Analysis: Region
North America Proximity Marketing Outlook: Historical (2019 – 2024) and Forecast (2025 – 2032)
1. Key Highlights
2. Pricing Analysis
3. North America Market Size (US$ Bn) Forecast, by Country, 2025-2032
  1. U.S.
  2. Canada
4. North America Market Size (US$ Bn) Forecast, by Location, 2025-2032
  1. Indoor Proximity Marketing
  2. Outdoor Proximity Marketing
5. North America Market Size (US$ Bn) Forecast, by Technology, 2025-2032
  1. Wi-Fi
  2. BLE Beacons
  3. Near Field Communication-NFC
  4. GPS Geofencing
6. North America Market Size (US$ Bn) Forecast, by Hardware, 2025-2032
  1. Sensors
  2. RFID Tags
  3. Others
7. North America Market Size (US$ Bn) Forecast, by Software, 2025-2032
  1. Content Management System
  2. Location Analytics
  3. Context Accelerator and Geofencing
  4. Others
8. North America Market Size (US$ Bn) Forecast, by Service, 2025-2032
  1. Consulting Services
  2. Deployment & Integration Services
  3. Application Support & Maintenance Services
Europe Proximity Marketing Outlook: Historical (2019 – 2024) and Forecast (2025 – 2032)
1. Key Highlights
2. Pricing Analysis
3. Europe Market Size (US$ Bn) Forecast, by Country, 2025-2032
  1. Germany
  2. Italy
  3. France
  4. U.K.
  5. Spain
  6. Russia
  7. Rest of Europe
4. Europe Market Size (US$ Bn) Forecast, by Location, 2025-2032
  1. Indoor Proximity Marketing
  2. Outdoor Proximity Marketing
5. Europe Market Size (US$ Bn) Forecast, by Technology, 2025-2032
  1. Wi-Fi
  2. BLE Beacons
  3. Near Field Communication-NFC
  4. GPS Geofencing
6. Europe Market Size (US$ Bn) Forecast, by Hardware, 2025-2032
  1. Sensors
  2. RFID Tags
  3. Others
7. Europe Market Size (US$ Bn) Forecast, by Software, 2025-2032
  1. Content Management System
  2. Location Analytics
  3. Context Accelerator and Geofencing
  4. Others
8. Europe Market Size (US$ Bn) Forecast, by Service, 2025-2032
  1. Consulting Services
  2. Deployment & Integration Services
  3. Application Support & Maintenance Services
East Asia Proximity Marketing Outlook: Historical (2019 – 2024) and Forecast (2025 – 2032)
1. Key Highlights
2. Pricing Analysis
3. East Asia Market Size (US$ Bn) Forecast, by Country, 2025-2032
  1. China
  2. Japan
  3. South Korea
4. East Asia Market Size (US$ Bn) Forecast, by Location, 2025-2032
  1. Indoor Proximity Marketing
  2. Outdoor Proximity Marketing
5. East Asia Market Size (US$ Bn) Forecast, by Technology, 2025-2032
  1. Wi-Fi
  2. BLE Beacons
  3. Near Field Communication-NFC
  4. GPS Geofencing
6. East Asia Market Size (US$ Bn) Forecast, by Hardware, 2025-2032
  1. Sensors
  2. RFID Tags
  3. Others
7. East Asia Market Size (US$ Bn) Forecast, by Software, 2025-2032
  1. Content Management System
  2. Location Analytics
  3. Context Accelerator and Geofencing
  4. Others
8. East Asia Market Size (US$ Bn) Forecast, by Service, 2025-2032
  1. Consulting Services
  2. Deployment & Integration Services
  3. Application Support & Maintenance Services
South Asia & Oceania Proximity Marketing Outlook: Historical (2019 – 2024) and Forecast (2025 – 2032)
1. Key Highlights
2. Pricing Analysis
3. South Asia & Oceania Market Size (US$ Bn) Forecast, by Country, 2025-2032
  1. India
  2. Southeast Asia
  3. ANZ
  4. Rest of SAO
4. South Asia & Oceania Market Size (US$ Bn) Forecast, by Location, 2025-2032
  1. Indoor Proximity Marketing
  2. Outdoor Proximity Marketing
5. South Asia & Oceania Market Size (US$ Bn) Forecast, by Technology, 2025-2032
  1. Wi-Fi
  2. BLE Beacons
  3. Near Field Communication-NFC
  4. GPS Geofencing
6. South Asia & Oceania Market Size (US$ Bn) Forecast, by Hardware, 2025-2032
  1. Sensors
  2. RFID Tags
  3. Others
7. South Asia & Oceania Market Size (US$ Bn) Forecast, by Software, 2025-2032
  1. Content Management System
  2. Location Analytics
  3. Context Accelerator and Geofencing
  4. Others
8. South Asia & Oceania Market Size (US$ Bn) Forecast, by Service, 2025-2032
  1. Consulting Services
  2. Deployment & Integration Services
  3. Application Support & Maintenance Services
Latin America Proximity Marketing Outlook: Historical (2019 – 2024) and Forecast (2025 – 2032)
1. Key Highlights
2. Pricing Analysis
3. Latin America Market Size (US$ Bn) Forecast, by Country, 2025-2032
  1. Brazil
  2. Mexico
  3. Rest of LATAM
4. Latin America Market Size (US$ Bn) Forecast, by Location, 2025-2032
  1. Indoor Proximity Marketing
  2. Outdoor Proximity Marketing
5. Latin America Market Size (US$ Bn) Forecast, by Technology, 2025-2032
  1. Wi-Fi
  2. BLE Beacons
  3. Near Field Communication-NFC
  4. GPS Geofencing
6. Latin America Market Size (US$ Bn) Forecast, by Hardware, 2025-2032
  1. Sensors
  2. RFID Tags
  3. Others
7. Latin America Market Size (US$ Bn) Forecast, by Software, 2025-2032
  1. Content Management System
  2. Location Analytics
  3. Context Accelerator and Geofencing
  4. Others
8. Latin America Market Size (US$ Bn) Forecast, by Service, 2025-2032
  1. Consulting Services
  2. Deployment & Integration Services
  3. Application Support & Maintenance Services
Middle East & Africa Proximity Marketing Outlook: Historical (2019 – 2024) and Forecast (2025 – 2032)
1. Key Highlights
2. Pricing Analysis
3. Middle East & Africa Market Size (US$ Bn) Forecast, by Country, 2025-2032
  1. GCC Countries
  2. South Africa
  3. Northern Africa
  4. Rest of MEA
4. Middle East & Africa Market Size (US$ Bn) Forecast, by Location, 2025-2032
  1. Indoor Proximity Marketing
  2. Outdoor Proximity Marketing
5. Middle East & Africa Market Size (US$ Bn) Forecast, by Technology, 2025-2032
  1. Wi-Fi
  2. BLE Beacons
  3. Near Field Communication-NFC
  4. GPS Geofencing
6. Middle East & Africa Market Size (US$ Bn) Forecast, by Hardware, 2025-2032
  1. Sensors
  2. RFID Tags
  3. Others
7. Middle East & Africa Market Size (US$ Bn) Forecast, by Software, 2025-2032
  1. Content Management System
  2. Location Analytics
  3. Context Accelerator and Geofencing
  4. Others
8. Middle East & Africa Market Size (US$ Bn) Forecast, by Service, 2025-2032
  1. Consulting Services
  2. Deployment & Integration Services
  3. Application Support & Maintenance Services
Competition Landscape
1. Market Share Analysis, 2024
2. Market Structure
  1. Competition Intensity Mapping
  2. Competition Dashboard
3. Company Profiles
  1. Google Inc
    1. Company Overview
    2. Product Portfolio/Offerings
    3. Key Financials
    4. SWOT Analysis
    5. Company Strategy and Key Developments
  2. Microsoft Corporation
  3. Apple Inc
  4. Zebra Technologies Corporation
  5. Qualcomm Inc
  6. Inmarket LLC
  7. Shopkick
  8. Estimote Inc
  9. Unacast
  10. HID Global
  11. Scanbuy, Inc.
Appendix
1. Research Methodology
2. Research Assumptions
3. Acronyms and Abbreviations

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Proximity Marketing Market Size, Share, Trends, Growth, and Regional Forecasts 2025 - 2032

Table of Content