Global Pretzel Salts Market: Market Outlook
Pretzel salts are food-grade, white crystalline, crushed NaCl which is processed under strict regulations for applications in different food products. Pretzel salt does not absorb much moisture like regular salts and is nutrient-dense in addition to different food products. Pretzel salt is coarse, huge grained salt comprised of uniform-sized flat-shaped grains. Pretzel salts do not contain any anti-caking or free-flowing additives or conditioners. Caking resistance offered by pretzel salts depends upon crystal size, additives, and storage conditions, and can be improved by storing pretzel salts in a dry, covered area at humidity below 75%.
Increased consumer demand for fresh and healthier products including low-sugar, low-fat, and less processed ingredients is one of the major growth factors affecting the demand for pretzel salts. Increased consumption of baked goods offering convenience and awareness regarding the health benefits of pretzel globally has propelled increased demand for pretzel salts.
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What are the Key Factors Impacting Growth of the Pretzel Salts Market?
Pretzel salt is commonly used in zucchini fritters, salt-crusted fish, cured meat, pickles, salt-crusted fish, as a food-grade salt. Pretzel salts usually do not contain any additives and have a distinct appearance that is translucent. Pretzel salts are also known to enhance the visual appearance of baked goods as it imparts different texture when added to food products. Also, the flat-shaped and rectangular grains of pretzel salts effectively stick to baked food products like hard rolls, bagels, focaccia, bread, and others. Increased demand for clean-label products is expected to increase the application of pretzel salts in clean-label food products. The functionality offered by pretzel salts in the food and beverage industry is expected to drive market growth.
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How will the Demand for Snacks and Bakery Products Reshaping the Pretzel Salts Market?
Health-conscious consumers are determined to look for convenient methods to fulfill their nutrition requirements that could also fit into their hectic lifestyles. The ongoing sanctification trend coupled with the preference for healthy food is expected to trigger demand for healthier snacks. With the frequency of fresh cooking going down, consumers are keen on finding ways to find convenient snacks that are healthy as well as enhances the taste. Pretzel salts are a major ingredient in these food products for enhancing taste, increasing stability, and texture of snacks and baked products. Thus, the demand for pretzel salts is expected to increase with the increasing demand for snacks and bakery products. The increasing popularity of products that are clean-label and without additives is expected to propel increased demand for pretzel salts.
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What are the Key Challenges that may Restrain Growth of the Pretzel Salts Market?
Availability of a large number of close substitutes can prove to be a major factor affecting the growth of the pretzel salts market, as consumers are very likely to be responsive to availability and change of prices. Apart from this, the low availability of pretzel salts due to less number of manufacturers is expected to restrain the market growth of pretzel salts.
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Key Segments of Pretzel Salts Market Covered in the Report
Based on the product type, the Pretzel Salts market has be segmented as
Based on the end use, the Pretzel Salts market has be segmented as
- Food and Beverages
- Baked Goods
- Meat and Poultry
- Dry Blends
- Household/ Retail
- Food Service Industry
Based on the end use, the Pretzel Salts market has be segmented as
- Business to Business
- Business to Consumer
- Hypermarkets/ Supermarkets
- Convenience Stores
- Online Retail
Based on the region, the Pretzel Salts market has be segmented as
- North America
- Latin America
- South Asia
- East Asia
- Middle East & Africa
Some of the key players engaged in the production of pretzel salts are
- Cargill Incorporated
- Barry Farm Foods
- Hoosier Hill Farm LLC
- Jacobsen Salt Co.
- Morton Salt
- SaltWorks Inc.
- San Francisco Salt Company
- Southwest Salt Company LLC
- QualiTech Corp.
- Santa Cruz BiotechnologyInc.
What strategies are the Key Players adopting for Increasing their Market Share in the Pretzel Salts Market?
The key players operating in the pretzel salts market are emphasizing on targeting the majority of the key players operating in the food processing and foodservice industry. They are focusing on offering pretzel salts in bulk quantities to ensure increased profitability. The key players are also focusing on the development of modernized distribution channels, to ensure the global expansion of their business.
- In March 2016, SaltWorks, a gourmet sea salt company, announced the launch of its brand new mobile friendly website. This initiative was taken by the company in order to better serve its wholesale and bulk customers. This website a range of self-service tools that made it buying of products easy and convenient for its customers and helped the company to reach out to an expanded customer base.
- Morton Salt, Inc. offers pretzel salts in bags of 12.5 kg and 25 kg to its customers operating in the foodservice and food processing industry. The company ensures that pretzel salt is manufactured in compliance with federal CGMP standards and Food Chemicals Codex and is annually certified as Kosher for Passover.
What are the Key Opportunities for Pretzel Salts Manufacturers?
The opportunity for new players to enter this market exists with a fewer number of producers present in the pretzel salt market. Increased consumption of baked goods like pretzels, bagels, and others is on the ascent which is expected to propel increased demand for pretzel salts. In addition to this, manufacturer efforts in offering HALAL and Kosher certificates has gained the attention of the customers and increased demand for pretzels which is expected to create an opportunity for manufacturers for increased sales in the forecasted period.
What are the Key Factors Affecting the Demand for Pretzel Salts in the China?
The Americas and Europe are considered to be the largest markets for the bakery industry. However, estimating their current market sizes, the bakery industry in these regions are showing signs of maturity and is expected to exhibit only modest growth. China is expected to witness a significant growth rate in the bakery industry driven by the increased influence of social media, rapid urbanization, and access to incremental disposable income. Increased consumer preference for shelf-stable packaged food products, owing to the rise in working populations in this region is another major factor that has triggered the growth of the bakery industry in this region. This trend is driving the consumption of products outside of the home, leading to the increased demand for highly nutritious and on-the-go bakery products. Also, the Chinese market is well-established in terms of distribution channels, retail formats, and product offerings. This has led to an upsurge in the demand for high-quality bakery products with extended shelf life. Pretzel salts are used in a number of bakery applications. It is primarily used as a preservative to ensure an extended shelf life of bakery products. The emerging bakery industry coupled with the modernized distribution channels are the factors contributing towards an increased market share of pretzel salts in China.
Why is UAE a Prominent Market for Pretzel Salts?
Cluster manufacturing refers to the geographic concentration of interconnected organizations that are engaged along an entire value chain and can be considered to be the future of advanced manufacturing. Production clusters primarily include companies engaged in a particular industry that share infrastructure and distribution networks, and enable business resources to be concentrated in one area. This helps the manufacturers to reduce operational and logistical costs by shortening supply chains and ensures easy availability of raw materials. Clustering also improves the spread of shared information regarding business opportunities. Increased manufacturing units in UAE are expected to increase output capacity and surge the demand for pretzel salts in the Middle East and Africa. Increased influence of western culture and surge in demand for processed food products is expected to support the growth of the pretzel salts market in this region.
What is the Repercussion of the Pandemic on the Growth of the Pretzel Salts Market?
The spread of COVID-19 impacted the world economy with effects on the food and beverage industry as well. This pandemic has resulted in supply chain disruptions and a global mass production shutdown, which has largely affected the global economy. Disturbed logistics facilities due to the strict government regulations created more issues in the market. Consumers were unable to reach out to the products as per their requirements, which ultimately affected the market. However, the pandemic has shown a profound impact on consumers with drastic changes in buying behavior. With lockdown bringing most of the businesses to a standstill, the demand for bakery products with increased shelf life remained high. Customers stockpiled healthy snacks and breakfast items which increased the demand for pretzel salts which is an ingredient in the many breakfast items. Thus, the spread of COVID-19 is expected to minimally impact the growth of pretzel salts in the near term.
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