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Marula Oil Market

Global Market Study on Marula Oil: Longer Shelf-Life Ingredients Shaping the Market for the Marula Oil

Marula Oil Market Segmented By Cold Pressed Oil, Cold Processed Virgin Oil Type form Soft Kernel Seeds Oil, Hard Nut Shell Sources

Marula Oil Market Outlook (2023-2033)

The market for marula oil is expected to be valued at US$ 55.1 Mn in and expected to grow at a CAGR of 6.0% reach at a valuation of US$ 98.4 Mn by 2033.

Attributes Key Insights

Marula Oil Market Size (2023E)

US$ 55.1 Mn

Projected Sales of Marula Oil (2033F)

US$ 98.4 Mn

Value CAGR (2023-2033)

6.0%

Value Share of Top 4 Countries (2022E)

29.7%

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Marula Oil Consumption Analysis (2017-2022) Vs. Market Estimations (2023-2033)

The global marula oil market has witnessed significant growth in the historical period registering a CAGR of 6.0% in the historical period and was valued at US$ 98.4 Mn in 2023. The market is expected to grow steadily with growing consumption and awareness about benefits related to marula oil.

As an edible oil the marula oil traditionally has been used in preparing a number of traditional recipes in Southern Africa and is also used for preserving meat due to its high anti-oxidants count. The marula oil is a good alternative to olive oil as it has more antioxidants than the later. The utilization of this oil is less globally as an edible oil and is used majorly as an essential oil in making cosmetics and personal care products. These characteristics of marula oil are likely to enhance its demand in the global and regional marketplaces.

The marula oil apart from these major end use industries can also be used in physiotherapy according to the researches published on the oil. The versatile nature of this oil and its seasonal stability is what is acting as a demand accelerator for this oil in the global markets. The demand for marula oil is likely to increase in the developing nations apart from major developed markets such as Europe. The Asia Pacific countries are anticipated to increase the utilization of this oil in varied applications during the forecast period.

The global market for marula oil is estimated to reach an approximate valuation of US$ 98.4 Mn in the forecast period.

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What are the Key Trends in the Market for Marula Oil?

“Various Benefits Offered by Marula Oil that are Aiding to the Market Growth

Naturally obtained marula oil derived from the kernels and nut of marula fruit is bound to be a potential ingredient due to its versatility, light texture and beautifying benefits for the cosmetics manufacturing industries. It contains a considerable amount of fatty acids and 60% more anti-oxidants than any other oil, which accounts for its anti-aging and sun damage prevention properties.

It also shows anti-microbial properties, making it an ideal choice for repairing irritated and acne-prone skin. The health benefits offered by the oil includes reduction of dryness, irritation and inflammation. It can be applied directly on face, hair and nails or can be used in shampoos, hair conditioners, moisturizers, skin lotions and nail treatments. All these benefits are certainly increasing the use of marula oil in various end-use industrial products.

“Increased Preference for Longer Shelf-Life Ingredients Shaping the Market”

The rapid urbanization and increased literacy have resulted in a more aware consumer than ever before. Today the consumers are just not buying product only because of the need to buy it but also ensures to look into all the label claims and ingredients that are there in the product. As a result, the major end use industries are looking for ingredients that have an extended seasonality and can be stacked for a longer period of time.

This has made many manufacturers to invest in research & development initiatives to come up with products that have a longer shelf life as it has now become one of the standard benchmarks for major manufacturers of cosmetics & personal care products while procuring raw material or ingredients. Extended shelf life not only ensures food usability for a long time but also decreases the probabilities of processed product oxidation with the number of anti-oxidants it.

“Factors Restraining the Growth of Marula Oil in Global Market”

The primary element is the seasonality of the marula fruit, from which the oil is extracted through the kernels. The fruit may be harvested for around two to three months, and the rest of the year there is a clear need for the nuts produced during the harvesting season. The amplified demand also with the restrictions and supply chain are all aiding to the growing cost of marula oil and hence it is affecting its overall market growth.

Moreover, the fruit is also prone to various natural calamities and diseases which may hinder the supply of marula oil to a great extent. Furthermore, the market is less commercialized and requires an immediate attention. The marula harvesting and cultivation sector is not organized enough to be considered viable for commercialization. The over-reliance of marula oil producers over manual labor for harvesting, drying and sometimes even de-nutting has slowed down the commercialization pace to a considerable moderate, which must have been fast considering the overall increasing demand for use of marula oil in various end use industries.

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Country-wise insights

What is the value share held by U.S. for the marula oil market?

The demand for natural ingredients-based cosmetics products is high in this part of the North America. Furthermore, the cosmetics and personal care products markets in the country are also among the major market globally. The ideality with which marula oil fits in various cosmetic products is determining its utilization in this marketplace. The dominant population is literate and demands for products that suits their lifestyles and aims at opting for products, which are natural, derived.

Furthermore, the major demand accelerator for the market is the oil’s utilization in various body care products. Looking at this trend the major cosmetic manufacturers are aiming at providing the marula oil rich products in this marketplace. The United States holds the major share of 20.2% in 2022 globally.

Which county holds the highest share in European countries?

France is a lucrative location for the marula oil manufacturers as far as the consumption for the oil is concerned. The country holds a major share in the overall personal care and cosmetics industry with global leading brands such as L’Oréal Paris and others, operating from this region. The fact that the products based on marula oil are valued more than other products not containing marula oil makes cosmetic players utilize it more in their products line and hence the demand from France is more.

Furthermore, as the industries and adapting with the consumer preferences there is an expected trend for more utilization of marula oil majorly in personal care and body care products. The market share of France is about 16.6% with and the market is anticipated to show growth at 3.8% CAGR.

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Category-wise insights

How the availability of Marula Oil Types is providing opportunity to the Processors?

The oil processors are providing marula oil according to the standard benchmarks set by various end-use industries. If one type is suitable for personal care and cosmetics industries, the other is suitable for an edible grade. Different manufacturers of products want their oils to be either cold pressed virgin or cold pressed and depending upon the requirements the oil processors are providing different types of marula oil.

For instance, manufacturers prefer to refine their oil according to their refining processes and hence in such instances unrefined or cold pressed oil is provided to them. It provides a customization opportunity for the end use industries and is offering optimistic business growth opportunity to oil processors. The cold pressed virgin oil market has a majority share of 71.9% in marula oil by type segment.

How is the increasing acceptability of Marula Oil as an Edible Oil Bring Market Growth opportunities?

The use of marula oil as an edible oil has been there since its inception. But it is majorly utilized for dietary purposes in the African market place. In Southern Africa countries such as Namibia, Botswana and Zimbabwe are among the top consumers of marula oil. But the acceptability of marula oil in global markets is not that much as it should’ve been due to a number of facts such as less reliance on scientific data and less commercialization of this sector.

However, if these hurdles are overcome and a compliance for food safety and other regulations both regional and international are ensured then marula oil as an edible oil seems to have an optimistic growth outlook on a long run. Th fact that it can be a potential competitor to olive oil shall help in the overall development of its market.

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The major market players are looking forward at international collaborations and long-term business agreements for the supply of natural marula oil to major personal care & cosmetics products manufacturers. These partnerships are aimed at only benefiting financially but also for collaborative research & development.

  • Marula Natural Products (Pty) Ltd., is looking for collaborations with various cosmetics experts to expand its oil business. It is seeking collaborative arrangements with commercial companies that have expertise in commercializing novel and active ingredients for the cosmetics industry.
  • Natural Sourcing LLC works in close collaboration with reputable and eco-conscious natural ingredient processors around the world with an eagerness to bring exotic natural ingredients to its customers, majorly in the skin care industry. For achieving this, the company intends to build strong, mutually profitable business relations with suppliers and customers.
  • Rokit Botanics has integrated internationally accepted testing laboratories or third-party laboratories for ensuring high quality of its products. For each barrel or IBC of marula oil that leaves its facility comes with its own Certificate of Analysis from an outside, 3rd party laboratory to ensure both quality and safety.

Marula Oil Industry Report Scope

Attribute Details

Forecast period

2023-2033

Historical data available for

2017-2022

Market analysis

USD million for value

Key regions covered

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • Middle East & Africa

Key countries covered

  • U.S.
  • Canada
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand
  • GCC countries
  • Turkey
  • Northern Africa
  • South Africa

Key market segments covered

  • Nature
  • Type
  • End use
  • Distribution channel
  • Region

Key companies profiled

  • Marula Natural Products (Pty) Ltd.
  • Phyto Africa GmbH
  • Marula Company
  • DLG Naturals
  • Gramme Products
  • Natural Sourcing LLC
  • Kuti Oil
  • African Botanics
  • Marula Guys
  • African Exotic Oils
  • Gustav Heess
  • Rokit Botanics
  • SVA Organics

Report coverage

  • Market forecast
  • Company share analysis
  • Competition intelligence
  • DROT analysis
  • Market dynamics and challenges
  • Strategic growth initiatives

Customization & pricing

Available upon request

Marula Oil Industry Research by Category

By Nature:

  • Organic
  • Conventional

By Form:

  • Cold pressed oil
  • Cold pressed virgin oil

By End use:

  • Food processing industry
  • Foodservice industry
  • Cosmetic & personal care industry
  • Retail/household

By Distribution Channel:

  • Business to business
  • Business to consumer
    • Hypermarkets / supermarkets
    • Specialty stores
    • Online retail
    • Other retail formats

By Region:

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • Middle East & Africa

- Companies Covered in This Report -

  • Marula Natural Products
  • McDaniel Fruit Co.
  • SOUTHERN BOTANICA
  • Marula Company
  • DLG Naturals
  • Gramme Products
  • Natural Sourcing, LLC
  • Afri Natural
  • African Botanics
  • Marula Guys
  • African Exotic Oils
  • Others (on additional request)

- Frequently Asked Questions -

The global market for marula oil has a value of US$ 93.7 Mn in 2023.

The global market for marula oil has a value CAGR of 5.3% from 2017-2022.

The global market for marula oil has a value of US$ 98.4 Mn in 2033.

The global market for marula oil has a value CAGR of 6.0% from 2023-2033.

The top players in the global marula oil market includes Marula Natural Products (Pty) Ltd., the Marula Company, Rokit Botanics, Gustav Heess and DLG Naturals.

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