Customer Experience Management Market Size, Share, and Growth Forecast, 2025 - 2032

Customer Experience Management Market By Offering (Software/Platform, Services), Deployment (Cloud-based, On-premises, Hybrid), Touchpoint (Call Centers, Email, Others), Industry, and Regional Analysis for 2025 - 2032

ID: PMRREP33042| 193 Pages | 26 Nov 2025 | Format: PDF, Excel, PPT* | IT and Telecommunication

Market Growth and Regional Outlook Report by Persistence Market Research

Table of Content

  1. Executive Summary
    1. Global Customer Experience Management Market Snapshot 2025 and 2032
    2. Market Opportunity Assessment, 2025-2032, US$ Bn
    3. Key Market Trends
    4. Industry Developments and Key Market Events
    5. Demand Side and Supply Side Analysis
    6. PMR Analysis and Recommendations
  2. Market Overview
    1. Market Scope and Definitions
    2. Value Chain Analysis
    3. Macro-Economic Factors
      1. Global GDP Outlook
      2. Digital Transformation and ICT Penetration
      3. Consumer Behaviour Trends and Disposable Income
      4. Smartphone Penetration
      5. Demographic Trends/Urbanization
    4. Forecast Factors – Relevance and Impact
    5. COVID-19 Impact Assessment
    6. PESTLE Analysis
    7. Porter's Five Forces Analysis
    8. Geopolitical Tensions: Market Impact
    9. Regulatory and Technology Landscape
  3. Market Dynamics
    1. Drivers
    2. Restraints
    3. Opportunities
    4. Trends
  4. Price Trend Analysis
    1. Price by Offerings
    2. Price Impact Factors
  5. Global Customer Experience Management Market Outlook: Historical (2019 – 2024) and Forecast (2025 – 2032)
    1. Key Highlights
    2. Global Customer Experience Management Market Outlook: Offering
      1. Introduction/Key Findings
      2. Historical Market Size (US$ Bn) Analysis by Offering, 2019-2024
      3. Current Market Size (US$ Bn) Forecast, by Offering, 2025-2032
        1. Software/Platform
        2. Services
          1. Operational/Management Services
            1. Outbound Sales
            2. Inbound Sales
            3. Customer Service
            4. Order Fulfilment
            5. Payment Collections
            6. Technical Support
            7. Live Chat Support
            8. Others
          2. Digital Services
            1. Cx Consulting
            2. Customer Journey Mapping
            3. Cx Analytics and Machine Learning
            4. Others
      4. Market Attractiveness Analysis: Offering
    3. Global Customer Experience Management Market Outlook: Deployment
      1. Introduction/Key Findings
      2. Historical Market Size (US$ Bn) Analysis by Deployment, 2019-2024
      3. Current Market Size (US$ Bn) Forecast, by Deployment, 2025-2032
        1. Cloud-Based
        2. On-Premises
        3. Hybrid
      4. Market Attractiveness Analysis: Deployment
    4. Global Customer Experience Management Market Outlook: Touchpoint
      1. Introduction/Key Findings
      2. Historical Market Size (US$ Bn) Analysis by Touchpoint, 2019-2024
      3. Current Market Size (US$ Bn) Forecast, by Touchpoint, 2025-2032
        1. Call Centers
        2. Email
        3. Social Media
        4. Websites
        5. Mobile Applications
        6. Others
      4. Market Attractiveness Analysis: Touchpoint
    5. Global Customer Experience Management Market Outlook: Industry
      1. Introduction/Key Findings
      2. Historical Market Size (US$ Bn) Analysis by Industry, 2019-2024
      3. Current Market Size (US$ Bn) Forecast, by Industry, 2025-2032
        1. Retail & E-commerce
        2. BFSI
        3. IT and Telecom
        4. Healthcare
        5. Travel & Hospitality
        6. Transportation & Logistics
        7. Manufacturing
        8. Media & Entertainment
        9. Others
      4. Market Attractiveness Analysis: Industry
  6. Global Customer Experience Management Market Outlook: Region
    1. Key Highlights
    2. Historical Market Size (US$ Bn) Analysis by Region, 2019-2024
    3. Current Market Size (US$ Bn) Forecast, by Region, 2025-2032
      1. North America
      2. Europe
      3. East Asia
      4. South Asia & Oceania
      5. Latin America
      6. Middle East & Africa
    4. Market Attractiveness Analysis: Region
  7. North America Customer Experience Management Market Outlook: Historical (2019 – 2024) and Forecast (2025 – 2032)
    1. Key Highlights
    2. North America Market Size (US$ Bn) Forecast, by Country, 2025-2032
      1. U.S.
      2. Canada
    3. North America Market Size (US$ Bn) Forecast, by Offering, 2025-2032
      1. Software/Platform
      2. Services
        1. Operational/Management Services
          1. Outbound Sales
          2. Inbound Sales
          3. Customer Service
          4. Order Fulfilment
          5. Payment Collections
          6. Technical Support
          7. Live Chat Support
          8. Others
        2. Digital Services
          1. Cx Consulting
          2. Customer Journey Mapping
          3. Cx Analytics and Machine Learning
          4. Others
    4. North America Market Size (US$ Bn) Forecast, by Deployment, 2025-2032
      1. Cloud-Based
      2. On-Premises
      3. Hybrid
    5. North America Market Size (US$ Bn) Forecast, by Touchpoint, 2025-2032
      1. Call Centers
      2. Email
      3. Social Media
      4. Websites
      5. Mobile Applications
      6. Others
    6. North America Market Size (US$ Bn) Forecast, by Industry, 2025-2032
      1. Retail & E-commerce
      2. BFSI
      3. IT and Telecom
      4. Healthcare
      5. Travel & Hospitality
      6. Transportation & Logistics
      7. Manufacturing
      8. Media & Entertainment
      9. Others
  8. Europe Customer Experience Management Market Outlook: Historical (2019 – 2024) and Forecast (2025 – 2032)
    1. Key Highlights
    2. Europe Market Size (US$ Bn) Forecast, by Country, 2025-2032
      1. Germany
      2. Italy
      3. France
      4. U.K.
      5. Spain
      6. Russia
      7. Benelux
      8. Nordics
      9. Rest of Europe
    3. Europe Market Size (US$ Bn) Forecast, by Offering, 2025-2032
      1. Software/Platform
      2. Services
        1. Operational/Management Services
          1. Outbound Sales
          2. Inbound Sales
          3. Customer Service
          4. Order Fulfilment
          5. Payment Collections
          6. Technical Support
          7. Live Chat Support
          8. Others
        2. Digital Services
          1. Cx Consulting
          2. Customer Journey Mapping
          3. Cx Analytics and Machine Learning
          4. Others
    4. Europe Market Size (US$ Bn) Forecast, by Deployment, 2025-2032
      1. Cloud-Based
      2. On-Premises
      3. Hybrid
    5. Europe Market Size (US$ Bn) Forecast, by Touchpoint, 2025-2032
      1. Call Centers
      2. Email
      3. Social Media
      4. Websites
      5. Mobile Applications
      6. Others
    6. Europe Market Size (US$ Bn) Forecast, by Industry, 2025-2032
      1. Retail & E-commerce
      2. BFSI
      3. IT and Telecom
      4. Healthcare
      5. Travel & Hospitality
      6. Transportation & Logistics
      7. Manufacturing
      8. Media & Entertainment
      9. Others
  9. East Asia Customer Experience Management Market Outlook: Historical (2019 – 2024) and Forecast (2025 – 2032)
    1. Key Highlights
    2. East Asia Market Size (US$ Bn) Forecast, by Country, 2025-2032
      1. China
      2. Japan
      3. South Korea
    3. East Asia Market Size (US$ Bn) Forecast, by Offering, 2025-2032
      1. Software/Platform
      2. Services
        1. Operational/Management Services
          1. Outbound Sales
          2. Inbound Sales
          3. Customer Service
          4. Order Fulfilment
          5. Payment Collections
          6. Technical Support
          7. Live Chat Support
          8. Others
        2. Digital Services
          1. Cx Consulting
          2. Customer Journey Mapping
          3. Cx Analytics and Machine Learning
          4. Others
    4. East Asia Market Size (US$ Bn) Forecast, by Deployment, 2025-2032
      1. Cloud-Based
      2. On-Premises
      3. Hybrid
    5. East Asia Market Size (US$ Bn) Forecast, by Touchpoint, 2025-2032
      1. Call Centers
      2. Email
      3. Social Media
      4. Websites
      5. Mobile Applications
      6. Others
    6. East Asia Market Size (US$ Bn) Forecast, by Industry, 2025-2032
      1. Retail & E-commerce
      2. BFSI
      3. IT and Telecom
      4. Healthcare
      5. Travel & Hospitality
      6. Transportation & Logistics
      7. Manufacturing
      8. Media & Entertainment
      9. Others
  10. South Asia & Oceania Customer Experience Management Market Outlook: Historical (2019 – 2024) and Forecast (2025 – 2032)
    1. Key Highlights
    2. South Asia & Oceania Market Size (US$ Bn) Forecast, by Country, 2025-2032
      1. India
      2. Southeast Asia
      3. ANZ
      4. Rest of SAO
    3. South Asia & Oceania Market Size (US$ Bn) Forecast, by Offering, 2025-2032
      1. Software/Platform
      2. Services
        1. Operational/Management Services
          1. Outbound Sales
          2. Inbound Sales
          3. Customer Service
          4. Order Fulfilment
          5. Payment Collections
          6. Technical Support
          7. Live Chat Support
          8. Others
        2. Digital Services
          1. Cx Consulting
          2. Customer Journey Mapping
          3. Cx Analytics and Machine Learning
          4. Others
    4. South Asia & Oceania Market Size (US$ Bn) Forecast, by Deployment, 2025-2032
      1. Cloud-Based
      2. On-Premises
      3. Hybrid
    5. South Asia & Oceania Market Size (US$ Bn) Forecast, by Touchpoint, 2025-2032
      1. Call Centers
      2. Email
      3. Social Media
      4. Websites
      5. Mobile Applications
      6. Others
    6. South Asia & Oceania Market Size (US$ Bn) Forecast, by Industry, 2025-2032
      1. Retail & E-commerce
      2. BFSI
      3. IT and Telecom
      4. Healthcare
      5. Travel & Hospitality
      6. Transportation & Logistics
      7. Manufacturing
      8. Media & Entertainment
      9. Others
  11. Latin America Customer Experience Management Market Outlook: Historical (2019 – 2024) and Forecast (2025 – 2032)
    1. Key Highlights
    2. Latin America Market Size (US$ Bn) Forecast, by Country, 2025-2032
      1. Brazil
      2. Mexico
      3. Rest of LATAM
    3. Latin America Market Size (US$ Bn) Forecast, by Offering, 2025-2032
      1. Software/Platform
      2. Services
        1. Operational / Management Services
          1. Outbound Sales
          2. Inbound Sales
          3. Customer Service
          4. Order Fulfilment
          5. Payment Collections
          6. Technical Support
          7. Live Chat Support
          8. Others
        2. Digital Services
          1. Cx Consulting
          2. Customer Journey Mapping
          3. Cx Analytics and Machine Learning
          4. Others
    4. Latin America Market Size (US$ Bn) Forecast, by Deployment, 2025-2032
      1. Cloud-Based
      2. On-Premises
      3. Hybrid
    5. Latin America Market Size (US$ Bn) Forecast, by Touchpoint, 2025-2032
      1. Call Centers
      2. Email
      3. Social Media
      4. Websites
      5. Mobile Applications
      6. Others
    6. Latin America Market Size (US$ Bn) Forecast, by Industry, 2025-2032
      1. Retail & E-commerce
      2. BFSI
      3. IT and Telecom
      4. Healthcare
      5. Travel & Hospitality
      6. Transportation & Logistics
      7. Manufacturing
      8. Media & Entertainment
      9. Others
  12. Middle East & Africa Customer Experience Management Market Outlook: Historical (2019 – 2024) and Forecast (2025 – 2032)
    1. Key Highlights
    2. Middle East & Africa Market Size (US$ Bn) Forecast, by Country, 2025-2032
      1. GCC Countries
      2. South Africa
      3. Northern Africa
      4. Rest of MEA
    3. Middle East & Africa Market Size (US$ Bn) Forecast, by Offering, 2025-2032
      1. Software/Platform
      2. Services
        1. Operational/Management Services
          1. Outbound Sales
          2. Inbound Sales
          3. Customer Service
          4. Order Fulfilment
          5. Payment Collections
          6. Technical Support
          7. Live Chat Support
          8. Others
        2. Digital Services
          1. Cx Consulting
          2. Customer Journey Mapping
          3. Cx Analytics and Machine Learning
          4. Others
    4. Middle East & Africa Market Size (US$ Bn) Forecast, by Deployment, 2025-2032
      1. Cloud-Based
      2. On-Premises
      3. Hybrid
    5. Middle East & Africa Market Size (US$ Bn) Forecast, by Touchpoint, 2025-2032
      1. Call Centers
      2. Email
      3. Social Media
      4. Websites
      5. Mobile Applications
      6. Others
    6. Middle East & Africa Market Size (US$ Bn) Forecast, by Industry, 2025-2032
      1. Retail & E-commerce
      2. BFSI
      3. IT and Telecom
      4. Healthcare
      5. Travel & Hospitality
      6. Transportation & Logistics
      7. Manufacturing
      8. Media & Entertainment
      9. Others
  13. Competition Landscape
    1. Market Share Analysis, 2024
    2. Market Structure
      1. Competition Intensity Mapping
      2. Competition Dashboard
    3. Company Profiles
      1. SAP SE
        1. Company Overview
        2. Product Portfolio/Offerings
        3. Key Financials
        4. SWOT Analysis
        5. Company Strategy and Key Developments
      2. Adobe Inc.
      3. Oracle Corporation
      4. IBM Corporation
      5. Medallia Inc.
      6. Freshworks Inc.
      7. Everest Global, Inc.
      8. Avaya Inc.
      9. Open Text Corporation
      10. Tech Mahindra Limited
      11. Teleperformance SE
      12. Concentrix Corporation
      13. HCL Technologies Limited
  14. Appendix
    1. Research Methodology
    2. Research Assumptions
    3. Acronyms and Abbreviations
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