Global Market Study on Contextual Marketing Solutions: Rising Adoption of Mobile In-App Advertising Creating Growth Opportunities


Contextual  Market
  • Published On : Jul-2020 |
  • Pages : 300 Pages |
  • Format : Contextual  Market Contextual  Market Contextual  Market Contextual  Market

In-app advertising is a best-selling monetization strategy, in which, app developers get paid to serve advertisements on their apps. In-app is a simple way for developers to make money by maintaining good user experience. With thousands of apps being accessed by millions of people every day, such in-app ads that are customized and structured in the right place with the right pacing and capping can improve in-app engagement, user retention, and lifetime value. This is an important factor that is expanding the global contextual marketing solution market size.

Contextual Marketing Solution Market Trends

Rising Adoption of Target Advertising: Target advertising can benefit consumers through lower prices for access to websites. Target advertising is valuable to advertisers too as it increases the probability that the ads lead to a purchase. The advantages of target advertising induce firms to collect the personal information of their customers. Personal data used for targeting includes keywords entered in search engines, previous purchases, recent browsing history, and topics in emails. A website that can target its advertisements well will collect higher per-viewer revenue from ads and attract more visitors. Hence, increasing the adoption of target advertising is adding to the growth of the contextual marketing solution market space.

Increasing Demand for Social Media Advertising: Social media advertising is one of the most cost-efficient strategies of advertising campaigns. Social media advertising is a practice that involves the use of paid adverts on SNS (social network sites) such as YouTube, Facebook, Twitter, and others. This type advertising has an advantage over conventional media, because it can get a brand in front of people much more easily and quickly. Social media advertisement is continually developing as social networks rise and fall, but it has too many advantages and benefits for entrepreneurs to simply go away. Social media advertising has the potential to spread brand and message awareness in a way that traditional advertisement cannot.

Regional Analysis of Contextual Marketing Solution Market

In terms of value, North America led the global contextual marketing solution market share in 2019. North America is changing rapidly, with increasing proportions of advertising budgets being spent on mobile advertising. Advertising helps retailers and manufacturers generate sales by announcing their services and products to consumers. Advertising informs consumers about the product choices available in the marketplace. However, the market in South Asia and the Pacific is expected to record the highest growth rate over the forecast period. This market growth is expected to be driven by increasing penetration of smartphones, rising customer focus on rich content, and growing spending on digital advertising.

Contextual Marketing Solution Market – Competition Landscape

The report also profiles some of the leading companies operating in the global contextual marketing solution market, which include Oracle, Google, SAP, Microsoft Corporation, Adobe Inc., Pelatro, Intersec, Flybits Inc., Infolinks, eClickZ.com, Comviva, IBM, Comscore, Amobee , Amazon, and Facebook, among others.

COVID-19 Impact on Contextual Marketing Solution Market

The COVID-19 pandemic has impacted all sectors across the world. Mobile and digital marketing will witness a spike with more end users staying indoors and preferring to consume content primarily on their TVs and mobile phones. Due to the COVID-19 impact, newspapers are facing major delivery challenges, and outdoor advertisement has almost stalled. According to PMR analysis, the contextual marketing solution market will grow rapidly in Q3 and Q4 of 2020, as many enterprises and brands are shifting to online and social media advertising at present.

Analysts’ Viewpoint

Contextual marketing solutions understand customers profoundly and predict their requirements across each usage context and lifecycle stage to extend the right services and products. The global contextual marketing solution market is anticipated to witness an increase in revenue from US$ 168 Bn in 2020 to US$ 823 Bn by 2030, with North America holding around one-fourth share in terms of market value.

Contextual Marketing Solution Market – Report Scope

The research study on the contextual marketing solution market offers a close look at evolving aspects of the market as well as the dynamics impacting market growth. The research study focuses on key developments that have made their mark in the contextual marketing solution market, and other developments that are on the cards. The report talks about various macro- and micro-economic factors responsible for having an in-depth impact on the growth of the contextual marketing solution market.

A direct market overview provides the growth scenario and market potential with maximum precision, which is adjudged with suitable assumptions. The report features unique and relevant factors that are likely to have a significant impact on the contextual marketing solution market during the forecast period (2020 to 2030). This report includes a detailed and considerable amount of information, which will help new manufacturers in the most comprehensive manner for better understanding.

Several stakeholders in the contextual marketing solution market can rely on the data offered in this research study and delve into pragmatic decision-making. Moreover, information offered in the contextual marketing solution market report also helps new market entrants in expanding their bases in the market.

The report elaborates the historical and current trends molding the growth of the contextual marketing solution market. The performance journey of the market has been drawn and analyzed in way that the lucrative side is evident to readers. The competitive landscape presented in the contextual marketing solution market report gives a detailed outlook of the profiles of key companies operating in the market, along with their differential strategies and key focus areas.

Contextual Marketing Solution Market: Segmentation

PMR’s research study on the global contextual marketing solution market offers a detailed market segmentation, wherein, key segments have been discussed in detail. The segmentation of the contextual marketing solution market has been offered on the basis of solution, end user, industry, and region. Every segment has been analyzed in detail, and data pertaining to the growth of each segment has been included in the study.

Solution

End User

Industry

Region

  • Contextual Marketing Platforms
    • Cloud-based
    • On-Premise
  • Services
    • Ad Campaign Management Services
    • Consulting Services
    • Support Services
  • Enterprises/Brands
  • Marketing Agencies
  • Publishers & Ad Tech Companies
  • BFSI
  • Travel & Hospitality
  • Healthcare & Life Sciences
  • Telecommunications
  • Manufacturing
  • Retail & CPG
  • Others
  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa

Contextual Marketing Solution Market: Key Questions Answered

The research study on the contextual marketing solution market offers inclusive insights about the growth of the market in the most comprehensible manner for the better understanding of users. Key insights offered in the report answer some of the most salient questions that assist stakeholders in gauging all emerging possibilities.

  • How does the rapidly changing business environment turn into a major growth engine for the contextual marketing solution market?
  • How is ensuring compliance with industry regulations boosting the growth of the contextual marketing solution market?
  • What are the key trends constantly shaping the growth of the contextual marketing solution market?
  • Which are the prominent regions offering plentiful opportunities for the contextual marketing solution market?
  • What are the differential strategies adopted by key players to command a significant chunk of the global market share?
  • How is the COVID-19 pandemic impacting the global contextual marketing solution market?

Contextual Marketing Solution Market: Research Methodology

A unique and promising research methodology forms the base of the contextual marketing solution market report for the forecast period. The report has been prepared after comprehensive analysis of market happenings, and then, riveting insights have been compiled meticulously. The research methodology of the contextual marketing solution market report has been a two-step process that comprises primary and secondary researches. Key stakeholders such as manufacturers, suppliers, and distributors, and experts of several designations, including executive vice presidents, directors, service engineers, technical advisors, GM marketing professionals, and sales professionals have been interviewed.

Secondary sources referred to garner report findings include investor presentations of manufacturers, World Bank, and many other credible sources.

Companies covered in Contextual Market Report

  • Oracle Corporation
  • Google
  • SAP
  • Microsoft Corporation
  • Adobe Inc.
  • Pelatro
  • Intersec
  • Flybits Inc.
  • Comviva
  • IBM
  • Amazon
  • Facebook
  • Twitter
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