Contextual Marketing Solution Market

Global Market Study on Contextual Marketing Solutions: Rising Adoption of Mobile In-App Advertising Creating Growth Opportunities

Contextual marketing solution market is segmented by industry such as Automotive, Banking, Professional Services, Manufacturing, Telecommunications, Consumer Products and Media.


In-app advertising is a best-selling monetization strategy, in which, app developers get paid to serve advertisements on their apps. In-app is a simple way for developers to make money by maintaining good user experience.

With thousands of apps being accessed by millions of people every day, such in-app ads that are customized and structured in the right place with the right pacing and capping can improve in-app engagement, user retention, and lifetime value. This is an important factor that is expanding the global contextual marketing solution market size.

Find Out More about the Report Coverage


  • Oracle Corporation
  • Google
  • SAP
  • Microsoft Corporation
  • Adobe Inc.
  • Pelatro
  • Intersec
  • Flybits Inc.
  • Comviva
  • IBM
  • Amazon
  • Facebook
  • Twitter

Contextual Marketing Solution Market Trends

Rising Adoption of Target Advertising: Target advertising can benefit consumers through lower prices for access to websites. Target advertising is valuable to advertisers too as it increases the probability that the ads lead to a purchase.

The advantages of target advertising induce firms to collect the personal information of their customers. Personal data used for targeting includes keywords entered in search engines, previous purchases, recent browsing history, and topics in emails.

A website that can target its advertisements well will collect higher per-viewer revenue from ads and attract more visitors. Hence, increasing the adoption of target advertising is adding to the growth of the contextual marketing solution market space.

Increasing Demand for Social Media Advertising: Social media advertising is one of the most cost-efficient strategies of advertising campaigns. Social media advertising is a practice that involves the use of paid adverts on SNS (social network sites) such as YouTube, Facebook, Twitter, and others.

This type advertising has an advantage over conventional media, because it can get a brand in front of people much more easily and quickly. Social media advertisement is continually developing as social networks rise and fall, but it has too many advantages and benefits for entrepreneurs to simply go away.

Social media advertising has the potential to spread brand and message awareness in a way that traditional advertisement cannot.

contextual marketing solution market

Customize this Report

Explore Intelligence Tailored to Your Business Goals.

Regional Analysis of Contextual Marketing Solution Market

In terms of value, North America led the global contextual marketing solution market share in 2019. North America is changing rapidly, with increasing proportions of advertising budgets being spent on mobile advertising.

Advertising helps retailers and manufacturers generate sales by announcing their services and products to consumers. Advertising informs consumers about the product choices available in the marketplace.

However, the market in South Asia and the Pacific is expected to record the highest growth rate over the forecast period. This market growth is expected to be driven by increasing penetration of smartphones, rising customer focus on rich content, and growing spending on digital advertising.

Market Research Methodology - Perfected through Years of Diligence

A key factor for our unrivaled market research accuracy is our expert- and data-driven research methodologies. We combine an eclectic mix of experience, analytics, machine learning, and data science to develop research methodologies that result in a multi-dimensional, yet realistic analysis of a market.

Get actionable insights on Ship Repair And Maintenance Services Market

Contextual Marketing Solution Market – Competition Landscape

The report also profiles some of the leading companies operating in the global contextual marketing solution market, which include Oracle, Google, SAP, Microsoft Corporation, Adobe Inc., Pelatro, Intersec, Flybits Inc., Infolinks,, Comviva, IBM, Comscore, Amobee , Amazon, and Facebook, among others.

Explore Persistence Market Research’s expertise in promulgation of the business !

COVID-19 Impact on Contextual Marketing Solution Market

The COVID-19 pandemic has impacted all sectors across the world. Mobile and digital marketing will witness a spike with more end users staying indoors and preferring to consume content primarily on their TVs and mobile phones. Due to the COVID-19 impact, newspapers are facing major delivery challenges, and outdoor advertisement has almost stalled.

According to PMR analysis, the contextual marketing solution market will grow rapidly in Q3 and Q4 of 2020, as many enterprises and brands are shifting to online and social media advertising at present.

Analysts’ Viewpoint

Contextual marketing solutions understand customers profoundly and predict their requirements across each usage context and lifecycle stage to extend the right services and products. The global contextual marketing solution market is anticipated to witness an increase in revenue from US$ 168 Bn in 2020 to US$ 823 Bn by 2030, with North America holding around one-fourth share in terms of market value.

Contextual Marketing Solution Market: Segmentation

PMR’s research study on the global contextual marketing solution market offers a detailed market segmentation, wherein, key segments have been discussed in detail. The segmentation of the contextual marketing solution market has been offered on the basis of solution, end user, industry, and region. Every segment has been analyzed in detail, and data pertaining to the growth of each segment has been included in the study.


  • Contextual Marketing Platforms
    • Cloud-based
    • On-Premise
  • Services
    • Ad Campaign Management Services
    • Consulting Services
    • Support Services

End User

  • Enterprises/Brands
  • Marketing Agencies
  • Publishers & Ad Tech Companies


  • BFSI
  • Travel & Hospitality
  • Healthcare & Life Sciences
  • Telecommunications
  • Manufacturing
  • Retail & CPG
  • Others


  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa

Contextual Marketing Solution Market: Key Questions Answered

The research study on the contextual marketing solution market offers inclusive insights about the growth of the market in the most comprehensible manner for the better understanding of users. Key insights offered in the report answer some of the most salient questions that assist stakeholders in gauging all emerging possibilities.

  • How does the rapidly changing business environment turn into a major growth engine for the contextual marketing solution market?
  • How is ensuring compliance with industry regulations boosting the growth of the contextual marketing solution market?
  • What are the key trends constantly shaping the growth of the contextual marketing solution market?
  • Which are the prominent regions offering plentiful opportunities for the contextual marketing solution market?
  • What are the differential strategies adopted by key players to command a significant chunk of the global market share?
  • How is the COVID-19 pandemic impacting the global contextual marketing solution market?

Media Release


Mobile And Handheld Gaming Market

The Global mobile & handheld gaming market report has detailed the Basis Points Share (BPS), Y-o-Y growth projections and market attractiveness for each segmentation.

Enterprise VSAT Market

Increasing demand for reliable and secure broadband connectivity that can exchange important data with staff at different locations is expected to propel growth of the enterprise VSAT market over the coming years..

Asia Pacific Latin America And Emea System Integration In Telecommunication Market

Persistence Market Research forecasts revenue from the Operational Support System (OSS) segment in the Asia Pacific, Latin America, and EMEA system integration in telecommunication market to be valued at a little more than US$ 16 Bn in 2017 and reach a market value in excess of US$ 20 Bn by the end of 2024..

Cellular Iot Market

Cellular Iot Market is expected to register a CAGR of 26.7% from 2018 to 2026 and was valued at US$ 1,145.2 Mn in 2017.

Our Clients

Our Clients