Global Market Study on Anti-Graffiti Coatings: Beyond Fundamental Protection


Anti Graffiti Coatings  Market
  • Published On : Jul-2019 |
  • Pages : 311 Pages |
  • Format :

Anti-Graffiti Coatings - No Longer an Afterthought in Protective Maneuvers

The paints and coatings landscape, like any other industry, has witnessed a series of innovations adapting to dynamic customer specifications. From decorative requirements to functional uses, paints and coatings have been serving a myriad of needs coming from a diverse range of applications. However, the demand for functional coatings has been consistently on the rise, with residential, commercial, and transportation segments at the forefront of this demand.

As property exteriors continue to bear the brunt of damages caused by natural events or deliberate attempts of defacement, the owners remain keen on investing in a wide range of solutions for protection, ranging from sturdy fences to intrusion detection technologies. However, the trend of property exteriors being used as canvases to convey messages, commonly termed as graffiti, introduced another aspect for consideration in the spectrum of paints and coatings. Though graffiti has emerged as one of the most powerful modern art forms, unwanted scribbling in the name of graffiti resulted in ‘visual litter’, thereby lowering the value of target exteriors and properties alike.

anti graffiti coatings market winning imperatives

Consistent efforts to stave off unwanted graffiti activities are likely to pick pace, giving impetus to growth of anti-graffiti coatings market in 2019 and beyond. As ‘anti-graffiti coatings’ have outgrown the phase of being an ‘afterthought’, Persistence Market Research (PMR), in its recent research study, sheds light on underlying opportunities and challenges in the market that would help the key stakeholders in effective decision-making.

Anti-Graffiti Coatings - Chartering the Evolution, and the Road Ahead

Though anti-graffiti coatings have been around for the last four decades, it’s only in the recent past that they are being considered as a ‘must-have’ in property protection apparatus. For many years, anti-graffiti coatings weren’t being seen in the right light, as property owners used to rely on tall fences and CCTV cameras to track graffiti vandals. However, these techniques turned out to be impractical in terms of efficacy and called for functional anti-graffiti coatings to take the front seat.

Considering the high costs of graffiti removal, both in terms of specialized consultation and cleaning services, property owners started investing in anti-graffiti coatings as an effective deterrent to such vandalism, and this trend is likely to get stronger year after year. In 2018, the anti-graffiti coatings sales were recorded at ~ 41,339 tons.

anti graffiti coatings market regional analysis

Anti-Graffiti Coatings Market - Undercurrents Influencing Growth

Nanotechnology-Enabled Coatings to Mark a New Beginning

Among all the key trends brewing in the global anti-graffiti coatings landscape, use of nano materials to synthesize newer formulations of anti-graffiti coatings continues to be in the spotlight. The trend of using nanoparticles for development of various functional coating types has been in practice since a long time, and the trend started making its way toward the spectrum of anti-graffiti coatings.

Manufacturers active in the anti-graffiti coatings market are vying to keep up with this trend by making extensive use of nanomaterials, such as nano-silver, photo-catalytically active nano-titanium dioxide or nano-silica dioxide, and others, in order to refine quality, boosting water repellency, enhancing scratch resistance, and improve the anti-microbial properties.

‘Low-VOC’ and ‘Eco-Friendly’ to Enhance the Degree of Marketability

Increasing number of stringent regulations put in place for curbing harmful emissions and massive shift towards non-hazardous formulations are two among the key factors boosting adoption of ‘low-VOC’ and ‘eco-friendly’ anti-graffiti coatings. This increase in demand for low-VOC and eco-friendly coatings is, in turn, enhancing the visibility of water- and powder-based formulations over the solvent-based ones, encouraging manufacturers to include a new line of environment-friendly coatings for a wide variety of substrates.

Anti-Graffiti Coatings Market- The Manufacturers’ Set of Winning Tactics

As the market of anti-graffiti coatings reflects nascency and is ripe for disruption in the coming years, the number of companies entering into the market is also likely to see an uptick. Roll-out of new product varieties and incorporation of latest technologies in the existing portfolio is likely to be a launchpad for successful expansion in anti-graffiti coatings market. For instance, in 2018, SIKA AG announced the official launch of its new line of anti-graffiti coating product named ‘SikaGard-850 AG’, which is ideal for effective protection of concrete, wood, and masonry surfaces.

As end users continue to lean toward permanent anti-graffiti coatings over the temporary and semi-permanent ones, manufacturers are focusing on ramping up production of permanent anti-graffiti coatings to meet the increasing demand. Manufacturers active in the anti-graffiti coatings market are also focusing on social media channels to boost their customer outreach, as social media not only offers an avenue for boosting customer engagement but also influencing their purchase decisions. For instance, in 2016, the Sherwin-Williams Company launched its official YouTube channel featuring videos that demonstrate the effectiveness of functional coatings.

Anti-Graffiti Coatings Market- The Competitive Sphere

The global anti-graffiti coatings market reflects a fair degree of consolidation, with leading players commanding for nearly 50-60% of the overall market share. The anti-graffiti coatings market spectates strong presence of established players, including

  • The Sherwin-Williams Company
  • Evonik Industries AG
  • AkzoNobel NV
  • Sika AG
  • RPM International Inc.
  • Avery Dennison Corporation,

across North America and Europe, which is key reason warranting lucrative growth aspects in these two regions. Leading players operating in the anti-graffiti coatings market will continue to focus on strategic mergers and acquisitions as a focal point, to gain competitive advantages and influence supply chains. For instance, in 2017, the Sherwin-Williams Company completed its official acquisition of Valspar Corporation, a leading manufacturer of paint and coatings, in order to strategically outperform in the anti-graffiti coatings market.

anti graffiti coatings market segmentation

Analysts’ Perspective

Author(s) of the PMR study on anti-graffiti coatings market maintain a buoyant outlook on the future growth prospects of anti-graffiti coatings market, prominently across the developed economies. The authors of the report opine that manufacturers will need to make a shift from the concept of ‘one-size-fits-all’ to an approach of ‘exclusively-for-you’, wherein they will develop tailor-made offerings in sync with the specific end-user requirements. 

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Increasing Adoption in Residential and Commercial Infrastructure

Anti-graffiti coatings refer to a class of special-purpose coatings that prevent the bonding of graffiti paint to the wall surface. At present, anti-graffiti coatings are extensively used in residential, commercial, and institutional infrastructure to protect against undesired graffiti. Furthermore, the application of anti-graffiti coatings have expanded to the transportation end-use sector for the protection of automotive assets.

The report on the global anti-graffiti coatings market by Persistence Market Research (PMR) offers critical insights pertaining to the market for the forecast period of ten years from 2019 to 2029. It provides an overview of the market at global level, which includes the dynamics of the market. These market dynamics consist of factors that are expected to drive or restrain the growth of the global anti-graffiti coatings market over the forecast period. The market dynamics also include prominent trends followed by the key manufacturers and consumers of the global anti-graffiti coatings market. Besides the qualitative information, the report provides market value (US$ Thousands) and volume (Tons) for the past period of four years (2014 to 2018), along with estimated projections for the next ten years (2019 to 2029).

The global anti-graffiti coatings market has been segmented on the basis of different material types that form the major ingredients of coatings, such as silicone and acrylics, among others. By coating types, the market has been segmented on the basis of coating durability including permanent (non-sacrificial), semi-permanent, and temporary (sacrificial) coatings. By chemistry, the global anti-graffiti coatings market has been segmented into solvent-borne coatings, in which organic compounds are used as solvents for the formulation of one or two component systems. Water-borne coatings are formulated using water as the solvent, while powder anti-graffiti coatings are high-solid coatings unlike conventional liquid coatings.

From the findings of the global anti-graffiti coatings market report, the market was valued at more than US$ 136 Mn in 2018. This value is expected to surpass US$ 200 Mn by the end of the forecast period 2029, while expanding at a value and volume Compound Annual Growth Rates (CAGR) of more than 4.0% throughout the forecast period.

VOC Content Compliance-Based Production Driving the Sales of Anti-Graffiti Coatings

The increasing number of stringent environmental regulations pertaining to air pollution, coupled with the demand for coatings with hazardless chemicals, is one of the prime factors driving the growth of advanced coating technologies. Such environmental rules for limiting VOCs emissions and Hazardous Air Pollutants (HAPs) have surged the demand for advanced coatings, such as anti-graffiti coatings, which are a result of the adoption of advanced coating technologies. The demand for more environment-friendly coatings with lesser VOC content has further boosted the demand for water-borne or powder anti-graffiti coatings. As a consequence, water-borne and powder anti-graffiti coatings are expected to grow at lucrative growth rates over the forecast period 2019 to 2029.

Widespread Application of Anti-Graffiti Coatings for the Protection of Residential, Institutional, and Commercial Properties

It is estimated that the global consumption of anti-graffiti coatings for the protection of residential, commercial, and institutional building will increase significantly over the forecast period. This is majorly driven by the growing awareness towards the applications of anti-graffiti coatings in regions such as North America and Europe where issues pertaining to vandalism and graffiti are prominent.

Rising Investments in Graffiti Removal and Cleaning to Boost the Sales of Anti-Graffiti Coatings Market

The number of projects for the cleaning and removal of graffiti has been increasing significantly. Moreover, population in regions such as North America and Europe is more concerned about the protection of building walls from any kind of undesired graffiti or vandalism. As a consequence, the amount of costs involved in the cleaning of graffiti are significantly high in North America and Europe. These factors are expected to positively impact the growth of the global anti-graffiti coatings market.

Anti-Graffiti Coatings Market - Competitive Landscape

The global anti-graffiti coatings market is fairly consolidated, with some of the prominent manufacturers holding a substantial share of the global anti-graffiti coatings market in terms of value. Some of the prominent players covered in this market study include

  • Teknos Group
  • IFS Coatings, Inc.
  • A&I Coatings
  • Avery Dennison Corporation
  • Axalta Coating Systems
  • AkzoNobel NV
  • RPM International Inc.
  • Sika AG
  • Evonik Industries AG
  • Evonik Industries AG

The number of mergers or acquisitions among the abovementioned and other key players of the anti-graffiti coatings market has been significant over the past four years. Furthermore, these players are highly focused on the adoption of technologically advanced products and the production of a diversified product portfolio of anti-graffiti coatings.

Key Questions Answered in the Report

  • How has the market evolved in the past four years?
  • What shape is the market expected to take in terms of volume and value during the forecast period?
  • What are the lucratively growing and emerging regions of the market?
  • What are some of the prominent dynamics in the market?
  • What are the key trends of global market followed by the manufacturers and consumers?
  • What are the key macroeconomic factors impacting the market at a global level?
  • What are the strengths, weaknesses, opportunities, and threats to the prominent players of the market?
  • What is the competition structure of the market and how has it evolved over the past few years?

Persistence Market Research (PMR), in its recent study, has delved into the key factors moulding growth of anti-graffiti coatings market during 2019-2029. The research study sheds light on the untapped corners of global anti-graffiti coatings market space, which will help the aspiring players in pragmatic decision-making. The research study on anti-graffiti coatings market not only unveils the forecast value of the market, but also offers a broader look of the overall incremental opportunity for the market players to capitalize on.

The research study on anti-graffiti coatings market offers a comprehensive analysis of all the key dynamics, including challenges, drivers, trends, and opportunities, influencing the global market growth. The research study on anti-graffiti coatings market also places an emphasis on the latent opportunities prevalent in the global market space, for the anti-graffiti coating manufacturers to reap benefits from. The report on anti-graffiti coatings market offers a detailed market structure with shares held by players of varying statures, which is intended to help the readers understand and work toward their market standing.

The research study on anti-graffiti coatings market starts off with a quick executive summary, wherein the product and market has been described in a nutshell along with the key takeaways for the readers. The report on anti-graffiti coatings market also offers an extensive overview of various macro- as well as micro-economic factors having profound impact on the anti-graffiti market landscape during the forecast period.

Anti-Graffiti Coatings Market- Segmentation

The PMR study offers an in-depth segmentation for the market players to gain a better understanding of anti-graffiti coatings market. The segmentation of anti-graffiti coatings market has been done on the basis of material type, coating type, chemistry, end-use, and region. Each of these segments featured in the study on anti-graffiti coatings market have been analyzed comprehensively, in a bid to cull compelling insights into the growth aspects of anti-graffiti coatings market. The global market study on anti-graffiti coatings market offers historical, current, and futuristic trends shaping the growth of these segments, in particular, and the overall market, in general. In addition, some of the crucial aspects of this research study include a detailed value chain analysis, Y-o-Y growth analysis, and supply chain analysis of the anti-graffiti coatings market that would help readers make well-informed decisions.

Material

Type

Chemistry

End Use

Region

Silicone

Permanent

Water Borne

Residential

North America

Polyurethane

Semi-Permanent

Solvent Borne

Commercial &

Institutional

Latin America

Acrylics

Temporary

Powder Coating

Transportation

Europe

Siloxane

Copolymers

South Asia

Others

East Asia

Oceania

Middle East & Africa

(MEA)

Anti-Graffiti Coatings Market- What are the Additional Questions Answered in the Market Study?

The research study on anti-graffiti coatings market has addressed majority of the key questions related to the market growth trail in the coming future. Some of the prominent questions addressed in the research report on anti-graffiti coatings market include-

  • How is the alarming rate of vandalism influencing growth of anti-graffiti market?
  • What are the key macro- and micro-economic trends shaping growth of anti-graffiti market?
  • Which are the highly lucrative regions in the anti-graffiti coatings market?
  • Which are the key differential strategies adopted by market players to stand out of competition?
  • Which are the various trends impacting growth of regional anti-graffiti markets?

Anti-Graffiti Coatings Market- Research Methodology

The research methodology employed for the anti-graffiti coatings market report is a two-staged process- primary and secondary research.

The primary phase in the anti-graffiti coatings market involves interaction with the key market stakeholders, such as manufacturers, distributors, retailers, and others. In the secondary research phase of the research methodology employed for anti-graffiti coatings market report, extensive study of sources available online, including white papers, research publications, case studies, company websites, and other sources.

Company Profiles:

  • The Sherwin-Williams Company
  • Evonik Industries AG
  • Sika AG
  • RPM International Inc.
  • AkzoNobel NV
  • Axalta Coating Systems
  • Avery Dennison Corporation
  • A&I Coatings
  • IFS Coatings, Inc.
  • Teknos Group
  • TIGER Coatings GmbH & Co. TONS,
  • Oceanit
  • Recoat BV
  • Weatherman Products, Inc.
  • CSL Silicones Inc.
  • Watson Coatings, Inc.
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