The growth of IT consumerization can be attributed to the rise of a younger, more connected, and mobile workforce that does not differentiate between personal and corporate technology. This blending of business and personal technology has had a major impact on corporate IT departments. Enterprises today are capitalizing on IT consumerization and the explosion of mobile devices by developing innovative applications that can enhance customer satisfaction and employee productivity.
The investment priorities of most CIOs include network consulting and integration services, purchasing smartphones, tablets and employee training, improved user experience, and application development. The consumerization of IT brings with it an array of favorable features, including attractive interfaces, low prices, ease-of-use, and intuitive functionality.
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