Decorated Apparel Market

Market Study on Decorated Apparel: Unveiling Trendsetting Designs and Advanced Printing Techniques, PMR Forecasts a Flourishing Landscape for Decorated Apparel Manufacturers in the Near Future!

A Detailed Analysis of the Decorated Apparel Market Based on Growing Technological Advancements Driving Industry Expansion and Consumer Adoption

Report ID: PMRREP33871

Number of Pages: 215

Format: PPT*, PDF, EXCEL

Industry: Consumer Goods

Published Date: January-2024

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Decorated Apparel Market

The global decorated apparel market is forecasted to expand at a CAGR of 11.7% and thereby increase from a value of US$ 26,940.4 million in 2023 to US$ 58,448.8 million by the end of 2030.


Key Insights

Decorated Apparel Market Size (2023E)

US$ 26,940.4 Million

Projected Market Value (2030F)

US$ 58,448.8 Million

Global Market Growth Rate (2023 to 2030)

11.7% CAGR

Historical Market Growth Rate (2018 to 2022)

13.9% CAGR

Revenue Share of Top Four Countries (2022E)


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Market Introduction and Definition

Decorated apparel comprises articles of clothing that have been embellished with logos, designs, or other visual components through means such as screen printing, embroidery, or thermal transfers. This customization process imbues garments with exceptional and individualized quality, accommodating personal tastes, corporate image, or team cohesion. The decorated apparel market comprises an extensive assortment of merchandise, such as sweatshirts, t-shirts, and caps, among others; thus, it constitutes a substantial sector within the textile and fashion industries as a whole. The market is experiencing a surge in innovation and creativity due to the increasing demand for decorated apparel, which is driven by consumers' growing desire for personalized and distinctive clothing options.

A number of factors fuel the expansion of the global decorated apparel market. To begin with, the advent of e-commerce platforms has improved accessibility for consumers, enabling them to peruse and purchase personalized apparel through online channels. Furthermore, the increasing prevalence of athleisure and casual attire has generated a surge in the desire for customized activewear. The market expands in tandem with promotional activities, corporate events, and sports teams, which compel organizations to purchase branded apparel to increase their visibility. The expansion of the consumer base has been facilitated by the improved quality and durability of customized designs resulting from technological advances in decoration techniques and materials. The globally significant decorated apparel market is propelled by the convergence of digitalization, evolving consumer preferences, and the expansion of applications across diverse sectors.

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Market Growth Drivers

Transforming Decorated Apparel Market with Unprecedented Customization and Global Accessibility

The significant catalyst for the expanding worldwide decorated apparel market is the revolutionary influence that digitalization has had on customization procedures. The incorporation of sophisticated digital technologies has brought about a paradigm shift in the processes of design creation, transmission, and garment application, enabling an unparalleled degree of customization. Digital printing methods, including direct-to-garment (DTG) printing, have significantly transformed the landscape by enabling the direct imprinting of intricate, high-resolution designs onto fabrics. By deviating from conventional screen printing techniques, this approach facilitates expedited production, diminished initial investment requirements, and cost-effective production of smaller quantities. Consequently, enhanced adaptability and artistic autonomy descend upon both enterprises and individuals, inaugurating an unprecedented epoch of personalized clothing.

The proliferation of digital platforms and online customization tools has significantly contributed to the acceleration of this phenomenon. Presently, individuals can effortlessly create and place orders for customized clothing from the convenience of their residences by utilizing user-friendly interfaces that enable the instantaneous visualization of customized designs. The transition to digital customization not only improves the overall customer experience but also provides businesses with fresh opportunities to serve niche markets and micro-segments. Brands can provide an extensive variety of choices, encompassing sophisticated visuals and lifelike designs, in order to cater to the varied inclinations of a discerning clientele. Furthermore, the effective amalgamation of electronic commerce and digital personalization instruments facilitates an international presence, granting enterprises the ability to surpass geographic limitations and access a more extensive clientele. The amalgamation of digitalization and embellished apparel serves to optimize the manufacturing procedure and stimulate a consumer-centric sector that values distinctiveness and personal expression. As a result, the worldwide embellished apparel market is propelled towards continuous expansion and advancement.

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Market Restraints

Environmental Constraints in Adorned Apparel

Despite the substantial expansion and advancements observed in the worldwide embellished apparel industry, a noteworthy impediment is the ecological repercussions linked to specific methods of customization and materials. Conventional embellishment techniques, such as screen printing, frequently necessitate the application of environmentally hazardous chemicals, dyes, and solvents. Additionally, pollution concerns are exacerbated by the difficulty of disposing of refuse generated during the manufacturing process. With the growing emphasis on sustainability among both consumers and regulatory bodies, there is a mounting demand for the industry to embrace environmentally responsible practices. The increasing consumer preference for ethical and environmentally conscious fashion has prompted manufacturers of adorned apparel to investigate sustainable decoration alternatives and procure materials that are favorable to the environment. The industry is confronted with the intricate task of reconciling the demand for customization with the imperative for sustainability. In order to accomplish this, it must adopt more environmentally friendly practices and devise inventive strategies to reduce its ecological impact. The impact of this environmental limitation extends beyond consumer buying behavior and compels industry participants to embrace ethical practices in order to foster a more sustainable future.

Navigating Intense Competition, Saturation, and the Balance Between Customization and Profitability

Intense industry competition and saturation constitute a substantial obstacle for the worldwide decorated apparel market. An increasing number of enterprises have ventured into the market in response to the rising demand for personalized and customized apparel, resulting in a saturated and fiercely competitive environment. Both small and large enterprises compete for the interest of consumers, thereby presenting a difficult time for unique businesses to distinguish themselves. This problem is exacerbated by the commoditization of fundamental customization services, which provides consumers with an abundance of choices and frequently results in price competition and margin demands. In this complex business landscape, enterprises must distinguish themselves not solely by means of customization quality but also by means of inventive design solutions, environmentally conscious operations, and uninterrupted customer journeys. Operators in the worldwide embellished apparel sector persistently face the challenge of reconciling the demand for distinctive and customized products among consumers with the need to sustain profitability amidst a highly competitive market.


Transforming Decorated Apparel Markets through Experiential Purchasing and Advanced Technologies

Increasing consumer preference for immersive and experiential purchasing presents an exceptional opportunity within the global decorated apparel market. The expansion of customization to encompass an entire personalized purchasing experience, as opposed to merely being a product feature, has generated a dynamic and profitable environment for the industry. By incorporating in-store customization services or user-friendly online design platforms, brands capitalize on the increasing consumer desire for distinctive, one-of-a-kind products. The current trend of experiential customization not only caters to the desire for self-expression among modern consumers but also cultivates a more profound bond between the brand and its customer base. By capitalizing on this opportunity, progressive organizations can gain a competitive advantage by allowing customers to co-create their garments, thereby exerting control over fabric selection, design, and color. This not only fosters customer loyalty but also transforms the act of purchasing apparel into a creative and interactive experience, creating a memorable and pleasurable shopping journey.

Furthermore, the addition of technological advancements, including virtual reality (VR) and augmented reality (AR), further complicates the opportunistic environment. Virtual try-on experiences are now available from brands, enabling consumers to visualize and customize their desired apparel virtually prior to completing a purchase. This not only mitigates the apprehension commonly linked to e-commerce but also improves the overall shopper experience. In addition to enhancing the customization trend, the integration of AR and VR technologies creates new marketing and brand engagement opportunities. Companies that allocate resources toward developing technologically advanced, immersive experiences for their clientele are well-positioned to prosper in a dynamic marketplace. The opportunistic force is essentially situated at the convergence of customization, experiential retail, and emerging technologies. This convergence offers businesses a favorable environment to innovate and captivate the contemporary consumer, who desires not only merchandise but also personalized, interactive encounters within the realm of embellished clothing.

Analyst’s Viewpoint

What do our Analysts Predict for the Future of the Decorated Apparel Market?

According to PMR, the global market for embellished apparel is positioned for continued expansion, propelled by a convergence of elements that are altering the industry's dynamics. An important factor in this phenomenon is the growing desire of consumers for customized and one-of-a-kind apparel, which reflects a larger trend toward personal expression and uniqueness. This phenomenon corresponds with the increasing impact of social media and the inclination to exhibit one's individuality via personalized clothing. In order to meet this demand, manufacturers are employing sophisticated digital printing techniques, including dye sublimation and direct-to-garment (DTG) printing, to enable intricate and superior customization. The dynamic between manufacturers and consumers has transformed into a cooperative operation, wherein companies provide consumers with intuitive online design platforms that enable them to engage actively in the manufacturing process of their clothing. The transition from the conventional producer-consumer model to one that emphasizes collaboration and co-creation not only increases customer contentment but also nurtures allegiance to the brand.

In addition, technological advancements and sustainability initiatives are inextricably linked to the future of the decorated apparel market. In response to environmental concerns linked to conventional decoration methods, manufacturers are progressively embracing environmentally favorable materials and practices. This is consistent with the increasing environmental awareness among consumers, which will impact their purchasing choices and determine the direction of the industry. Moreover, the incorporation of virtual reality (VR) and augmented reality (AR) technologies into the realm of online retail is positioned to fundamentally transform the way in which customers engage with embellished garments. Enhanced visualization tools and virtual try-on experiences contribute to a more immersive and individualized purchasing experience, thereby bolstering the expansion of the market. With the ongoing adoption of digitalization, customization, and sustainability within the industry, the decorated apparel market on a global scale is positioned to satisfy the present need for personalized garments while also anticipating and addressing changing consumer inclinations. The transition from mass production to personalized, experiential retail signifies a significant change in perspective, providing a view into a future in which every garment serves as a medium for unique expression, ingenuity, and environmentally conscious fashion methods.

Supply-side Dynamics

Multiple phases comprise the supply chain for embellished apparel in the global market, beginning with the procurement of raw materials and concluding with the shipment of finished goods to final consumers. Generally, the procedure commences with the acquisition of textiles and other materials utilized in the manufacturing of apparel. Global sourcing of these materials may be undertaken in order to guarantee their quality, cost-efficiency, and compliance with particular design specifications. After being acquired, the materials are transported to manufacturing facilities, where a range of embellishment techniques, including screen printing, embroidery, and digital printing, are implemented in order to produce personalized clothing. Subsequently, quality control inspections are conducted on the completed products prior to their distribution to wholesalers, retailers, or consumers at large.

The supply chain is dramatically impacted by efficient logistics, which guarantee on-time delivery while minimizing disruptions. The advent of electronic commerce has had a profound impact on the intricacies of supply chains as retailers and manufacturers progressively embrace direct-to-consumer business models. The transition above necessitates supply chain management that is adaptable and quick to react in order to meet the requirements for customized and immediate products. Furthermore, concerns regarding sustainability are increasingly being incorporated into the supply chain, exerting an impact on choices pertaining to packaging, production methods, and sourcing. In order to effectively navigate the intricate dynamics of the worldwide decorated apparel market, organizations will persistently prioritize supply chain resilience, visibility, and sustainability as the industry grows.

Market Segmentation

Which Products Are Expected to Benefit the Most from Revenue Generation?

Digital Printing Emerges as Rapidly Expanding Segment Owing to their Exceptional Versatility In Terms Of Design And Color Alternatives

The product segment is divided into embroidery, screen printing, dye sublimation, digital printing, and others. The highest market share is anticipated to be held by the screen printing segment within the decorated apparel market. Screen printing has historically been a prevalent and economical technique for large-scale manufacturing, rendering it extensively employed in the production of customized apparel. Its extensive usage is attributed to its adaptability in manipulating diverse fabrics and delivering vivid, long-lasting imprints, particularly in sectors including promotional merchandise, organized athletics, and corporate branding. The digital printing sector is anticipated to witness the most rapid expansion among the various categories of embellished apparel. Digital printing methods, such as direct-to-garment (DTG) printing, are gaining popularity due to their exceptional versatility in terms of design and color alternatives. This has led to longer production lines and the ability to produce items on demand. With the ongoing progress in digital printing technology that contributes to improved speed, accuracy, and cost-effectiveness, along with the increasing desire for customized and distinctive designs, it is anticipated that the digital printing sector will experience substantial growth. The integration of online customization tools, which offer consumers innovative and convenient methods to personalize their apparel, contributes to the accelerated market growth of this segment.

What End User Will Be Targeted the Most for Installations?

Men's Segment Dominance Due to Growing Sports Team Merchandise, Corporate Uniforms, And an Extensive Selection Of Casual Wear

The End User segment is bifurcated into Men, Women, and Children. The segment specializing in men's decorated apparel is anticipated to hold the greatest market share. Throughout history, men's apparel has held a position of market dominance, propelled by various factors, including sports team merchandise, corporate uniforms, and an extensive selection of casual wear. The segment's dominance can be attributed to the versatility and extensive application of decorated apparel in men's fashion, as well as the consistent demand for branded and customized clothing. Children's apparel is anticipated to witness the most rapid expansion of embellished apparel within the market. The rising popularity of themed and personalized children's apparel, which is fueled by an early emphasis on individuality and fashion, contributes to the segment's demand for customized apparel. Additionally, the increasing frequency of family gatherings and celebrations, as well as the tendency of parents to invest in one-of-a-kind and customized clothing for their children, contribute to the expansion of the customized apparel market. With the ongoing transformation of the market driven by shifting consumer preferences and parental trends, it is anticipated that the Children's segment will experience a surge in expansion in the forthcoming years.

Which Area of Distribution Channel Should Be Focused on the Most Regarding Sales?

Online Distribution Dominance and Future Growth in Decorated Apparel Market Owing to Accessibility And Convenience Provided By Online Platforms

The Distribution Channel segment is sub-segmented into Online and Offline. It is expected that the online distribution channel will hold the most significant portion of the market in the decorated apparel industry. Due to the accessibility and convenience provided by online platforms, consumer purchasing habits have been profoundly altered, establishing e-commerce as the dominant force in the industry. The considerable market share held by the online distribution channel can be attributed to the growing trend of consumers utilizing the internet to personalize and purchase a wide variety of clothing items, facilitated by the proliferation of customizable apparel websites and online design tools. In the future years, the online distribution channel is anticipated to expand at the fastest rate. The continuous digital transformation of the retail industry, coupled with the worldwide accessibility offered by online platforms, fosters a setting that is optimal for swift growth. Personalized apparel can be effortlessly browsed, designed, and ordered online; furthermore, the incorporation of sophisticated customization tools and virtual try-on experiences enhances the overall online purchasing experience. With the ongoing demand from consumers for customized and distinctive products, the online distribution channel is positioned to exploit this tendency and propel its rapid expansion within the ever-changing decorated apparel industry.

Top Regional Markets

Why is North America Emerging as a Leading Region?

Fashion-forward Cities, Established Industry, and E-commerce Infrastructure Propel Market Leadership

In the globally decorated apparel industry, North America is anticipated to hold the largest market share. Multiple factors contribute to the region's preeminence. To begin with, it is worth noting that North America is home to a developed and firmly established fashion and textile sector. This industry has a long history of integrating embellished garments into diverse industries, including corporate branding, sports, and casual wear. Additionally, the region's substantial market dominance is attributable to the presence of numerous fashion-forward cities and a high level of consumer awareness regarding personalized and branded clothing. The North American market is distinguished by a strong electronic commerce infrastructure, which facilitates effortless online customization and tailored purchasing experiences, thereby establishing the region as a leader in the worldwide decorated apparel industry.

What Prospects Lie in South Asia & Oceania for Manufacturers?

South Asia & Oceania a Catalysts for Rapid Growth in the Global Decorated Apparel Market

South Asia and Oceania are anticipated to witness the most rapid expansion of the worldwide decorated apparel market. A number of crucial factors support this projection. To begin with, the region comprises densely populated nations characterized by the burgeoning middle class, which has resulted in a broadening consumer demographic and a rise in disposable income. Enhanced consumer preferences and a growing desire for distinctive and personalized apparel are anticipated to drive the growth of the decorated apparel market in South Asia & Oceania. Moreover, the coexistence of a youthful and fashion-aware populace in nations such as Australia and India, in conjunction with an increasing propensity for e-commerce, grants an optimal environment for the expedited expansion of the sector. Additionally, the region's cultural diversity contributes to the demand for personalized clothing that reflects cultural and individual identities. Furthermore, the proliferation of e-commerce platforms and the widespread adoption of digital technologies significantly enhance the growth prospects in South Asia & Oceania. This establishes the region as a pivotal participant in the ever-changing dynamics of the worldwide decorated apparel market.

Competitive Intelligence and Business Strategy

The market leaders of decorated apparel utilize strategic approaches on a global scale to maintain and expand their market share. A critical element to consider is the significance placed on technological advancements and the incorporation of sophisticated ornamental methods. Leading companies in the industry make substantial investments in research and development to maintain a competitive edge with respect to the most recent printing technologies. These technologies include dye sublimation, direct-to-garment (DTG) printing, and digital printing. By employing state-of-the-art techniques, these participants are capable of providing clients with an extensive array of personalization choices, such as elaborate patterns, vivid hues, and lifelike imprints. By virtue of their exceptional technological capabilities, they not only distinguish themselves from rivals but also satisfy the growing desire of consumers for distinctive, premium, customized clothing.

In addition, dominant market participants take advantage of their substantial production capacities and economies of scale in order to streamline expenses and provide competitive pricing. Frequently, these entities manage expansive manufacturing facilities that facilitate mass customization, thereby managing bulk orders with consistency in quality. These actors consolidate their market dominance by offering cost-effective solutions to both businesses and consumers through the realization of economies of scale. Moreover, the establishment of strategic alliances with suppliers guarantees a diversified and consistent supply chain, thereby mitigating the potential for disturbances and enabling adaptability in satisfying fluctuating consumer requirements.

Demonstrating a commitment to customer engagement and experience, dominant actors prioritize technological innovation and cost optimization. Numerous enterprises establish online platforms that are intuitive to use and feature design tools that simplify the process of customizing apparel for customers. In addition to improving the overall consumer experience, this practice cultivates brand loyalty. Furthermore, the implementation of strategic marketing endeavors, such as partnerships with prominent figures and influencers, serves to enhance the prominence and desirability of the brand, thereby enticing an expanded demographic of customers. Prominent entities in the decorated apparel market establish themselves as leaders of the industry through consistent improvement of their technological strategies, cost management, and customer interaction. This enables them to grow their market share and maintain a competitive advantage amidst a constantly changing and dynamic environment.

Key Recent Developments

New Store Launch

H&M, the renowned international fashion conglomerate recognized for its unparalleled fusion of style and sustainability, inaugurated its fourth store in Pune's Phoenix Mall of The Millennium in November 2023. An exhibition of sartorial magnificence marked this event. With this launch, anticipation is heightened as H&M Home, a concept designed to revolutionize home décor for the fashion-aware citizens of Pune, makes its inaugural appearance.

Market Impact: H&M, the renowned international fashion conglomerate recognized for its unparalleled fusion of style and sustainability, inaugurated its fourth store in Pune's Phoenix Mall of The Millennium in November 2023. An exhibition of sartorial magnificence marked this event. With this launch, anticipation is heightened as H&M Home, a concept designed to revolutionize home décor for the fashion-aware citizens of Pune, makes its inaugural appearance.

New Product

During ITMA 2023 in Milan, Italy, in June 2023, Kornit Digital Ltd., a market leader in sustainable, on-demand digital fashion and textile production technologies, presented the Kornit Apollo platform—which provides scaled, high-throughput digital production of superior quality—on display. Additionally, the Kornit Atlas MAX PLUS system for embellished apparel was introduced by the company. At ITMA Milan, these transformations were presented live for the first time.

Market Impact: The introduction of the Apollo platform and the Atlas MAX PLUS system by Kornit Digital at ITMA 2023 represents a notable progression in the realm of environmentally friendly, high-volume digital manufacturing for the fashion and embellished apparel industries. This innovation is positioned to revolutionize the worldwide market by establishing fresh benchmarks in quality and scalability, thereby exemplifying the textile industry's ongoing pursuit of efficiency and sustainability.  

Decorated Apparel Market Report Scope



Forecast Period

2023 to 2030

Historical Data Available for

2018 to 2022

Market Analysis

US$ Million for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • The Middle East & Africa  

Key Countries Covered

  • United States
  • Canada
  • Germany
  • United Kingdom
  • France
  • Italy
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand
  • GCC Countries
  • South Africa  

Key Market Segments Covered

  • Product
  • End User
  • Distribution Channel
  • Region

Key Companies Profiled

  • Gildan
  • Fruit of Loom, Inc
  • Downtown Custom Print wear
  • Hanes Brands Inc
  • Master Print wear
  • Delta Apparel
  • Target Decorated Apparel
  • Advance Print wear Limited
  • Other

Report Coverage

  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives  

Customization & Pricing

Available upon request

Decorated Apparel Market Research Segmentation

By Product:

  • Embroidery
  • Screen Printing
  • Dye Sublimation
  • Digital Printing
  • Others

By End User:

  • Men
  • Women
  • Children

By Distribution Channel:

  • Online
  • Offline

By Region:

  • North America
  • Europe
  • East Asia
  • South Asia & Oceania
  • Latin America
  • Middle East & Africa

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Companies Covered in This Report

  • Gildan
  • Fruit of Loom, Inc
  • Downtown Custom Print wear
  • Hanes Brands Inc
  • Master Print wear
  • Delta Apparel
  • Target Decorated Apparel
  • Advance Print wear Limited
  • Other

Frequently Asked Questions

The market is anticipated to grow at a CAGR of 11.7% during the projected period.

The Decorated Apparel market was valued at USD 26,940.4 million in 2023.

The U.S. held the largest market share in 2023.

The prominent players in the market are Gildan, Fruit of Loom, Inc., Downtown Custom Print Wear, Hanes Brands Inc., Master Print Wear, Delta Apparel, Target Decorated Apparel, Advance Print Wear Limited, and among others.

The digital printing segment is likely to grow at the fastest rate during the forecast period.

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