Potassium Sorbate Market: Introduction
Potassium sorbate is a form of salt (potassium salt of Sorbic acid), which is synthetically manufactured from potassium hydroxide and sorbic acid. In 1850, Potassium Sorbate was first discovered and earlier it was derived from berries of the mountain ash tree. Potassium Sorbate is an odorless and tasteless salt, having solubility in water. Potassium sorbate is produced in industry by neutralizing sorbic acid with potassium hydroxide.
Potassium sorbate is mainly used as a chemical additive and preservative in various food products such as apple cider, baked foods, cheeses, dried meats, canned fruits, vegetables, dried fruits, ice cream, pickles, wine, yogurt, soft drinks, juices, etc. Use of potassium sorbate does not change the qualities of the food product, such as taste, smell and appearance.
Potassium sorbate is also used in personal care & cosmetic products such as eye shadow, cosmetics, shampoos, moisturizers and contact lens solution. It is also safe as a preservative in moist cat, dog foods and in other animal feed also. Similarly it is found in the ingredients list of many dried & processed fruit products. It is known as a wine stabilizer, and is added in wine for increasing the shelf-life.
Potassium Sorbate Market: Dynamics
Potassium sorbate has its major demand coming from food processing industry followed by pharmaceutical and cosmetics industry. The rise in demand of processed foods is one of the major driver for potassium sorbate in global market. Also baked food, processed fruits, vegetables and fast food products impact the development of potassium sorbate market. As in upcoming year the food industry likely to expand surely impact on potassium sorbate market.
The increasing demand from dairy industry owing to use as a preservative in dairy products is also increasing the potassium sorbate market demand. Personal hygiene and beauty products industry has witnessed growth in the last few years due to the changing lifestyle of consumers and awareness about beauty and personal hygiene products, which will rapidly increase the demand of the potassium sorbate in forecast period. Potassium sorbate in used in personal care products such as shampoo, lotion, cream and other product.
In terms of product form, Potassium Sorbate is very commonly used in the form of granules. The growth in beverages industry opens a new opportunity for potassium sorbate market. It is used in fermentation process in wine industry and also as a stabilizer in beverage industry where potassium sorbate market is expanding to prevent the drinks from secondary fermentation and reinfection.
Moreover, apart from food & beverages, potassium sorbate has other industrial usages. For instance, Potassium Sorbate is used in coating metals and woods to prevent time bound internal injuries as well as from fungus, yeast and mold.
Restraint - Excessive use of Potassium sorbate can causes health problems such as nutritional deficiencies, diarrhea and problems of vomiting etc. Overuse also affects the DNA of human body. Such factors may restrain the potassium sorbate market growth. However, the controlled use of potassium sorbate can reduce the harmful effects on human body.
Potassium Sorbate Market Segmentation
The global potassium sorbate market segmented by types, by end use and by region:
Global market of Potassium Sorbate segmented by type
Global market of Potassium Sorbate segmented by End Use
Potassium Sorbate Market Regional Outlook: Asia-Pacific region is expected to be a major market for potassium sorbate throughout the forecast period. China accounts for a major share in market in terms of production volume as well as consumption of potassium sorbate. In terms of consumption, the U.S. has is also a significant market for potassium sorbate given the well-developed food industry in the country. The expanding food processing industry in the Asia Pacific region, especially in India and Southeast Asian countries can create new opportunities for the growth of the potassium sorbate market. Also Europe show steady growth in potassium sorbate market, although regulations on use of synthetic ingredient in the food & beverage industry remain a challenge.
Potassium Sorbate Market: Key Participants
The Market report of Potassium Sorbate covers exhaustive analysis on,
Regional analysis includes,
The Potassium Sorbate Market report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with Potassium Sorbate market attractiveness as per segments. The report also maps the qualitative impact of various market factors on Potassium Sorbate market segments and geographies.
NOTE - All statements of fact, opinion, or analysis expressed in reports are those of the respective analysts. They do not necessarily reflect the formal positions or views of the company.