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- Beverages
- Fluid Milk Market
Fluid Milk Market
Fluid Milk Market: Global Industry Trend Analysis 2012 to 2017 and Forecast 2017 - 2025
Fluid Milk Market Introduction
Fluid Milk is the industry term used for any milk or milk products, which are made by addition of a substance to milk or any liquid milk product while production and processing, and exposed in the market for human consumption. It is simply the milk products which are consumed in liquid form as beverages. Fluid milk is often fortified with vitamin A and vitamin D. Fortification of the fluid milk with vitamin D is done in order to reduce the incidence of rickets in children.
It also helps in calcium absorption, has an important role in bone health, and has a protective effect in cancer, while vitamin A is frequently added in order to reduce fat and can be obtained as low fat and fat-free milk. According to USDA, due to the high demand, around 3.8 billion pounds of packaged fluid milk products were shipped in North America by milk handlers in April 2017.
The per person fluid milk consumption gradually declined due to the increased competition from other beverages and because of a smaller percentage of children in the U.S. region. According to the Economic Research Service (ERS), per person consumption of fluid milk in 2016 was 154 pounds.
Fluid Milk Market Drivers, Trends, and Drivers
Due to increase in growth of populations, growing health consciousness, and increasing disposable incomes, the demand for fluid milk is gradually increasing in the market. Fluid milk is considered as an integral part of the staple diet in many developing regions like India and China.
There are various milk beverages which are made from fluid milk with added plant sterols, aimed to help improve cholesterol levels in the body. Products made from fluid milk are generally carbohydrate reduced, fortified with protein and calcium, specifically designed for adults. Owing to all the benefits, fluid milk market is expected to penetrate the beverage market on a higher scale in the forecast period.
Apart from all the benefits, the presence of substitutes in the market is inhibiting the fluid milk market to grow. The vegan consumers and the one with lactose intolerance also prefer avoiding dairy-based products, due to which the fluid milk market is in a steady state.
Fluid Milk Market Key Players
The rising demand for Fluid Milk in the market is attracting the manufacturers to produce and distribute the products in the market. Some of the key manufacturers in the Fluid Milk market are Nestle S.A., The Dannon Company, Inc., Saputo Inc., Land O'Lakes, Inc., Dean Foods Co., Dairy Farmers of America Inc., Schrieber Foods, and others
The report covers exhaustive analysis on:
- Fluid Milk Market Segments
- Fluid Milk Market Dynamics
- Fluid Milk Market Size, 2015 - 2016
- Fluid Milk Market Size & Forecast 2017 to 2025
- Supply & Demand Value Chain
- Fluid Milk Market Current Trends/Issues/Challenges
- Competition & Companies involved
- Technology
- Value Chain
- Fluid Milk Market Drivers and Restraints
Regional analysis for Fluid Milk Market includes:
- North America
- Latin America
- Europe
- Asia Pacific excluding Japan
- Japan
- The Middle East and Africa
Report Highlights:
- Shifting Industry dynamics
- In-depth market segmentation
- Historical, current and projected industry size Recent industry trends
- Key Competition landscape
- Strategies of key players and product offerings
- Potential and niche segments/regions exhibiting promising growth
- A neutral perspective towards market performance
