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Fermented Beverages Market
Fermented beverages are beverages products which are produced from the fermentation of various food sources. The prime example of fermented beverages is alcoholic drinks such as wine and beer. Fermented beverages are increasingly becoming favorable to consumers due to offering multiple health benefits to consumers. Fermented beverages are produced from the natural fermentation of different sources which make it a natural and healthy beverage. The major sources of fermented beverages are grains, dairy products, fruits, tea, vegetables, and others.
The health benefits of fermented beverages include boosting the immune system and improving the gut health. Fermented beverages are loaded with the probiotics which further enhance the digestive system. Moreover, fermented beverages contain beneficial bacteria and yeast which support the liver and oral health. Kombucha, kefir, kvass, and cultured beverages are some of the fermented beverages products which are progressively preferred by the consumer and beverage manufacturers. Fermented soda and fermented tea are also gaining rapid traction in the food and beverage industry owing to offering the high nutritional benefits to the consumers.
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The fermented beverages market is driven by the growing awareness among the consumer regarding the health benefits of fermented beverages. The fermented beverages contain beneficial bacteria which offers health benefits to the body. This is further benefitting the growth of fermented beverages market. Furthermore, multiple regional fermented beverages are increasingly gaining popularity across the world. Some of the fermented beverages such as root beer, kefir, and pulque all are regional fermented beverages which are gaining popularity, especially in developed countries. Moreover, probiotic drinks are also increasingly offered by the companies as the consumption for probiotics based drinks are growing across the globe. This has increased the demand for fermented beverages as well. However, rising negative influence regarding the alcohol consumption could hamper the growth of fermented beverages market.
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Some of the key players of fermented beverages market Portland Cider Company, KATBOOCHA LLC, Happy Belly Ferments, Wolseley Kombucha Inc., Burke Beverage, Caldwell Bio Fermentation Canada Inc., Coca-Cola, PepsiCo Inc, Arizona Beverage Company, Bio-tiful Dairy Ltd., and others.
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Since the demand for healthy and nutritional beverages is growing at the international level, the market participants will be getting a potential opportunity in the global fermented beverages market during the forecast period. Fermented Beverages are associated with boosting the immune system, enhancing gut health and improving other different body functions. Furthermore, the health consciousness among the consumers is growing which led to higher consumption of healthy fermented beverages. This is offering a profitable market setup to the manufacturers in the global fermented beverages market.
North America is leading in the global fermented beverages market by showing the highest value share owing to the availability of large number of manufacturers of fermented beverages the region. Whereas Europe, is followed by North America is also showing a significant value share in the global fermented beverages market and the prime growth aspect is higher consumption rate of fermented food and beverages products in the region. However, South and East Asia are displaying the highest growth in the global fermented beverages market attributable to increasing per capita expenditure on fermented food and beverages products along with growing health consciousness in these regions.
COVID-19 disease is increasingly becoming the major setback for the food and beverage industry. The industry is facing several challenges due to this global pandemic such as reduced consumption, supply-chain, and others. However, some of the immunity booster food and beverages products are facing high demand such as fermented beverages. Kefir, fermented lemonade soda, komucha, and other different fermented beverages are associated with enhancing the immune system. In the time of COVID-19, immunity booster are high in demand and even after the end of this pandemic, these products are expected to receive the high attention from consumers. Hence, COVID-19 disease outbreak is expected to impact moderately to fermented beverages market during the forecast period.
