Adoption of BOPP for Labels to Expand 1.8X Between 2020 and 2030; COVID-19 Pandemic Induces a Brief Downfall in Demand: PMR Study


  • Published On : May 15, 2020

On the back of superior abrasion resistance and lasting shelf-life when compared with paper labels, BOPP labels have been garnering investments from stakeholders in the market. Majorly buoyed by their extensive application in F&B industry sectors, demand for BOPP labels will expand 1.8X of the current market value through the end of forecast period, 20202030.

Moreover, availability of printing surface, compatibility with a range of modern printing technologies, and aesthetically pleasant features of BOPP labels will continue to uplift their adoption rate in the near future. A recent Persistence Market Research (PMR) study suggests that demand for pressure sensitive labels and wet glue labels is particularly on the rise over the recent past.

Key Takeaways of BOPP for Labels Market Study

  • Pressure sensitive labels continue to hold more than 3/5th share in total market value, as they are preferred as a convenient and straightforward labelling solution.
  • Flexographic printing remains a highly preferred technology among packaging and end-use companies. However, there are strong indications of digital printing technology emerging stronger over the next decade.
  • End users have more demand for 20 to 40 micron BOPP labels for their products, which would create maximum incremental revenue opportunity during the forecast period.
  • Europe will continue to retain the leading position in global BOPP for labels market. Rapid expansion of F&B sectors across fast developing Asian economies such as India and China point to flourishing market prospects in South and East Asian regions.

“Although the pre-pandemic projections of global BOPP for labels market look promising, the COVID-19 outbreak has change the picture to a large extent. Our analysis concludes that the market would continue to witness a steady decline through Q2 2020, majorly caused due to restricted import and export scenes of raw materials and BOPP labels. Pricing fluctuations have also started to pose a negative impact on market growth recently. Sales of BOPP for labels will thus see a downturn in near term,” says a PMR analyst.

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Competition Landscape Analysis

The global BOPP for labels market is highly competitive and is characterized by strong presence of a large number of unorganized local players that are eying significant growth opportunities at regional levels. Some of the key players in BOPP for labels market that are covered in report, include CCL Industries Inc., Avery Dennison Corporation, Fuji Seal International, Inc., Huhtamäki Oyj., 3M Company, Walle Corporation, Anchor Printing, Traco Manufacturing, Inc., and Fort Dearborn Company.

Key market players focus on product innovation and acquisitions with an aim to increase their global presence and customer base in the global BOPP for labels market. For Instance, recently in 2020, Avery Dennison Corporation acquired Smartac (RFID Inlay) Division for Euro 225 Million. This acquisition reflects a continuation of company strategy to invest, both organically and through M&A. Earlier in 2019, Coveris targets growth in the BOPP labelled beverages market which is supported by continued investment at its manufacturing facility in the UK.

Know More About BOPP for Labels Market Report

Persistence Market Research, in this new report, offers an unbiased analysis of the global BOPP for labels market, analyzing historical demand from 2015-2019 and forecast statistics for 2020-2030. The study offers growth projections on the BOPP for labels market based on product (Pressure Sensitive Labels (PSL), Shrink Labels, Wet Glue Labels, and Others (In-mold, Pre-gummed, etc.)), Printing Technology (Flexographic Printing, Digital Printing, Gravure Printing, Offset Printing, Letterpress Printing), Thickness (Up to 20 micron, 30 to 40 micron, 41 to 60 micron, more than 60 micron) and End Use (Food {Bakery & Confectioneries, Dairy Products, Baby Food, Chilled/Frozen Food, Others}, Beverage {Alcoholic and Non-alcoholic}, Pharma {Tablet/Capsule, Cream & Ointment, Liquid Syrup, others}, Cosmetics & Personal Care, Home Care & Toiletries, Chemicals, Automobiles, and other industries) across seven key regions.

For more detailed insights on how the market will progress through the course of projection period, write to media@persistencemarketresearch.com

About Consumer Goods Division at Persistence Market Research

The Consumer Goods team at Persistence Market Research helps clients from all over the globe with their unique business intelligence needs by offering expert analysis, actionable insights, and strategic recommendations. With a repertoire of over 1,000 reports and 1 million+ data points, the team has analyzed the consumer goods industry lucidly in 50+ countries for over a decade. We provide end-to-end research and consulting services; reach out to explore how we can help.

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