Unified Endpoint Management Market Size, Share, and Growth Forecast for 2024 - 2031

The global unified endpoint management market is estimated to reach a size of US$ 5.63 Bn in 2024. It is predicted to rise at a CAGR of 19.5% through the assessment period to attain a value of US$ 19.58 Bn by 2031.

The emergence of sophisticated endpoint models and initiatives like Bring Your Own Device (BYOD) to increase worker productivity are driving growth in the IT asset management industry. Demand for UEM solutions, which offer a thorough approach to controlling multiple endpoint devices in compliance with industry requirements, has increased because of this trend.

The need for UEM solutions for remote work was brought to light by the COVID-19 pandemic, which called for improved data security, remote access control, and smooth device integration. In 2024, UEM vendors are integrating AI and ML to enhance automation, as well as improve endpoint security, content management, and remote troubleshooting capabilities.

VMware, for instance, announced AI-driven UEM capabilities in March 2024. It helped in tackling cyberattacks and data protection issues in the digital world while enabling real-time threat detection and response.

Key Highlights of the Market

• Expansion of BYOD policies across organizations is set to require robust device management and security frameworks.
• Increasing complexity of enterprise device ecosystems, including mobile, desktop, IoT, and wearable devices, necessitates centralized management.
• Growing trend of remote work necessitates the implementation of comprehensive endpoint security and management solutions for distributed workforces.
• Demand for integrated security and management capabilities is rising due to the surging number of cybersecurity threats affecting endpoint devices.
• In 2024, solutions accounted for 70% of global market share due to their convenience and streamlined management of operations.
• Based on organization size, large enterprises are projected to account for a market share of 74% in 2024 owing to growing adoption of network components.
• North America accounted for 46% of market share in 2024, backed by high prevalence of cyber-attacks. 
• Based on vertical, the telecom and IT category will likely hold a share of 62% in 2024.
• Asia Pacific is anticipated to hold a market share of 24.3% in 2024 with rise in BYOB policies across workplaces.

North America is anticipated to dominate the unified endpoint management market in 2024, accounting for 46% of global share. This is largely due to significant investments in novel technologies. The region's growing cybersecurity awareness, fueled by rising cyber threats and data breaches, has accelerated adoption of UEM solutions.

Demand for AI-driven endpoint management has surged due to businesses' desire to automate threat detection and remediation. For instance,

• IBM's AI-powered UEM platform, launched in February 2024, aims to improve endpoint security and operational efficiency.

North America's UEM industry is estimated to record a CAGR of 12.9% through 2031. It is due to the region's commitment to unique endpoint management technologies in sectors like healthcare, finance, and IT.

Asia Pacific is estimated to hold around 24.3% of the unified endpoint management market share in 2024 mainly due to its high adoption of endpoint devices and BYOD policies. Cloud-based solutions and the modernization of data centers are driving market growth. Countries like India, China, and Japan are leading in UEM adoption as well as significant investments in digital workplaces. For example,

• Lenovo partnered with VMware in January 2024 to improve endpoint security and management for businesses in Asia Pacific, showcasing the region's innovative IT solutions.

Growing working population and increasing mobile device usage are driving demand for robust UEM frameworks. The regional market is projected to report a CAGR of 17.8% from 2024 to 2031.

In 2024, the solutions segment dominated the global market, accounting for 70% of the share. It was mainly driven by the rising need for managing and securing endpoint devices, especially with remote work and ‘bring your own device’ policies taking charge.

UEM solutions enable organizations to streamline device management, enforce security policies, and ensure regulatory compliance across various endpoints. The solutions segment is being boosted by increasing use of AI and ML for automating endpoint management tasks. For instance,

• VMware launched a next-gen UEM solution in January 2024, which integrates AI to enhance threat detection and device management capabilities.

Increasing demand for comprehensive UEM solutions by businesses is a key factor augmenting the segment’s growth.

In 2024, the large enterprises segment accounted for 74% of the share in the global market, propelled by the adoption of network components, Internet of Things devices, and endpoints. As businesses increasingly rely on complex IT environments, the importance of effective endpoint security and management becomes increasingly crucial. For example,

• Given that 58% of security breaches involving unmonitored endpoints have occurred, large companies are rapidly using UEM solutions to reduce cyber risks. This improves their capacity to protect, manage, and keep an eye on all devices, locally and remotely.

Large enterprises are investing in UEM solutions. They are also integrating AI and machine learning to automate security protocols, improve threat detection, and optimize network management, thereby ensuring operational continuity and safeguarding endpoints.

As remote work methods and organizational device ecosystems become highly complicated, the unified endpoint management market is set to transform in the forthcoming years. Organizations are adopting UEM solutions to tackle rising cybersecurity threats and manage the integration of IoT devices into their networks.

Implementation of BYOD policies has raised the complexity of managing and securing devices. For example,

• In October 2024, Microsoft introduced novel AI capabilities on its Intune UEM platform. This enabled real-time threat detection and automated compliance across endpoints.

Enterprises are focusing on zero-trust security models, which require enhanced endpoint visibility and control to mitigate risks. Constant digital transformation and the need for efficient device lifecycle management are driving demand for cloud-based UEM solutions. In data-sensitive domains like banking and healthcare, regulatory compliance has a key impact on the global adoption of unified electronics.

The global unified asset management market recorded a CAGR of 16.7% in the historical period from 2019 to 2023. Increasing number of endpoint devices, running on various operating systems makes managing and maintaining them more challenging. UEM systems need regular updates to handle new security threats like malware, ransomware, phishing scams, and zero-day vulnerabilities.

Compatibility issues arise when managing different endpoints with multiple operating systems, apps, and hardware configurations. UEM platforms are increasingly using machine learning and AI to automate repetitive processes. This is making it easier for IT personnel to handle operations and react to risks more skillfully. Demand for UEM services is estimated to record a considerable CAGR of 19.5% during the forecast period between 2024 and 2031.

Adoption of Remote Work Models to Boost Demand Worldwide

The rise in remote work has increased the need for comprehensive endpoint security and management solutions. Businesses are becoming more susceptible to data breaches and cyberattacks as employees access corporate data and applications from various devices and locations. Companies are utilizing UEM solutions to secure and manage their distributed workforces. For instance,

• According to the new report, 75% of global organizations have increased their investment in UEM solutions to improve security and streamline device management in hybrid work environments.
• Microsoft introduced zero-trust security models in January 2024, ensuring only authenticated devices can access critical data on its UEM platform.

Growth of UEM solutions is anticipated to be driven by the need for robust endpoint security frameworks for real-time monitoring, compliance, and remote management.

Trend of BYOD Policies in Organizations to Require Robust Device Management

The rising trend for Bring Your Own Device (BYOD) policies in organizations is causing a significant need for robust device management and security systems. Businesses are implementing novel Unified Endpoint Management (UEM) solutions to mitigate data security, privacy, and compliance risks associated with personal device use in the workplace. For example,

• A recent study shows that 80% of global companies have implemented or are implementing BYOD policies, especially in finance, healthcare, and IT sectors, focusing on data security.

UEM vendors are utilizing AI and ML technologies for real-time threat detection, automated updates, and safe remote access to tackle challenges. Increasing adoption of flexible working models by businesses is also anticipated to increase demand for secure, scalable, and efficient endpoint management solutions.

Complexity in Managing Diverse Devices Hinders the Market

The unified endpoint management market faces problems in managing diverse devices, including smartphones, laptops, IoT devices, and wearables. These help in ensuring consistent security protocols and seamless user experiences. For example,

• A 2024 report revealed that over 65% of enterprises encounter integration issues when managing heterogeneous devices, highlighting the strain on IT teams.

The rise of BYOD policies and remote work models has further escalated these challenges. For instance,

• In September 2024, IBM announced enhancements to its MaaS360 platform, introducing AI-driven analytics to simplify multi-device management. The company acknowledged that addressing legacy systems' compatibility remains an industry-wide hurdle.

Standardized device protocols in UEM solutions can complicate deployment. It can make enterprises vulnerable to security breaches. This is anticipated to make it crucial to overcome these complexities for efficiency and security.

Management of Asset in the Telecom and IT Sector Opens Prospects for Improvements

The telecom and IT segment has increased its revenue share in the IT asset management market in recent years. For instance,

• According to a few studies, in 2024, the IT and telecommunications segment accounted for 28.6% of total market revenue. It was fueled by the increasing adoption of IT services and solutions, including UEM solutions.

Growing reliance on complex IT infrastructures by businesses and telecom operators has led to a surging demand for robust endpoint management. Companies are enhancing their IT systems by incorporating unique solutions for data security, remote monitoring, and compliance.

The telecom and IT segment is experiencing increased spending on cybersecurity and endpoint management solutions. This is due to the growth of cloud computing, 5G networks, and remote work solutions.

Adoption of AI and Automation in Management Solutions Propels Investments

Endpoint management is being redefined by AI and automation, which improves organizational efficiency and security. It does so by automating repetitive operations like software installations, patch updates, and policy enforcement. AI-driven analytics enable predictive maintenance and early detection of vulnerabilities, further reducing downtime and security risks. For instance,

• In August 2024, over 70% of enterprises utilizing UEM solutions integrated AI for novel threat detection and response, according to a report.
• In July 2024, Microsoft introduced new AI-based features in Microsoft Endpoint Manager, leveraging machine learning to analyze endpoint behaviors and providing real-time threat insights.

Automation makes compliance management and device onboarding easier. It further lessens the workload for the IT staff and guarantees reliable security as well as smooth operations in hybrid work settings.

In order to boost their market share, improve competitive posture, and address the fragmentation of the business, companies that provide UEM services are diversifying their products. They are using growth strategies such as product launches, mergers, partnerships, and collaborations.

Market players hope to extend their customer base and offer a comprehensive defense against emerging internet threats by introducing innovative solutions. Companies broadened the scope of their products by focusing on new markets and improving their services with unique threat detection skills.

Recent Industry Developments

• In December 2024, GoTo, based in the U.S., introduced AI, automation, and management features to improve IT productivity and business value. These include enhanced device management and streamlined workflows in GoTo Resolve and LogMeIn Rescue.
• In September 2024, Seattle-based Absolute Security acquired Syxsense, an innovator in automated endpoint and vulnerability management. It aims to enhance its next-generation cyber resilience platform, providing improved endpoint control and security controls.
• In September 2024, Recast Software, based in the U.S., introduced improved capabilities for Microsoft Intune, including Right Click Tools integration, Recast Copilot for Security plugin, and Application Manager for Intune, enhancing IT workflows and security.
• In August 2024, Tanium, a leading provider of Converged Endpoint Management headquartered in Washington, was named a Sample Vendor for Autonomous Endpoint Management in the Gartner Hype Cycle for IT Management Intelligence, 2024.
• In July 2024, New York-based KKR officially launched VMware's former EUC division, Omnissa, with Horizon and Workspace One. The new organization aims to redefine end-user computing in a digital, AI-driven era, appealing to the former VMware client base.
• In January 2024, India-based ProMobi Technologies enhanced its Scalefusion Deployer feature, enabling IT admins to perform remote actions on Windows devices, enhancing security and facilitating bulk operations.
• In April 2023, U.S.-based IBM introduced its QRadar Security Suite, a comprehensive suite of AI and automation tools. These are aimed at enhancing threat detection and response, reducing triage timelines by 55%, and streamlining security operations.

By Component

• Solutions
• Services
  • Professional Service
  • Managed Service

By Organization Size

• SMEs
• Large Enterprises

By Vertical

• BFSI
• Telecom and IT
• Retail
• Government and Defense 
• Healthcare
• Manufacturing 
• Media and Entertainment 
• Others  

By Region

• North America
• Europe
• East Asia
• South Asia and Oceania
• Latin America
• The Middle East and Africa