Social Media Monitoring Tools Market: Global Industry Trend Analysis 2012 to 2017 and Forecast 2017 - 2025


Social Media Monitoring Tools  Market
  • To Be Published : Sep-2020 |
  • Status : Work in progress |
  • Format : Social Media Monitoring Tools  Market Social Media Monitoring Tools  Market Social Media Monitoring Tools  Market Social Media Monitoring Tools  Market

Social Media Monitoring Tools Market: Introduction

Expanding social media content volume is the key factor contributing to the growth of global Social Media Monitoring Tools s market. Social Media Monitoring Tools is a software equipped with various functionalities for tracking, listening, and gathering relevant content across various social media networks. Social Media Monitoring Tools s are used by marketing, and communications team of organizations across various industries to identify the trends, track competitors, understand customer behaviour, and also to map sentiments. Social Media Monitoring Tools s are developed to understand social media presence, demographic data, and to improve a brand’s reputation. Social Media Monitoring Tools s helps to identify thought leaders & influencers, specific mentions about a product/company/ individual, and trending topics or phrases across the social media.

Social Media Monitoring Tools Market: Market Dynamics

Expanding social media users coupled with increasing amount of time people spend on social media is the prominent factor drives the growth of global Social Media Monitoring Tools market. Increasing investments on digital advertising, rising dependency on social media advertising tools to reach customers, increasing focus on understanding customer preference on particular products, and growing trend on delivering personalized content based on current trends accelerates the growth of global Social Media Monitoring Tools market. Additionally, increasing number of smartphone users and growing trend towards accessing social media content through mobile devices fuels the growth of global Social Media Monitoring Tools market. However, constraints on lack of proper insights to identify the return on interment Social Media Monitoring Tools s is identified as restraints likely to deter the progression of global Social Media Monitoring Tools  market.

Social Media Monitoring Tools Market: Market Segmentation

The global Social Media Monitoring Tools market is segmented on the basis of component, end-user, application, industry, and region.

On the basis of component, the global Social Media Monitoring Tools market can be segmented into;

  • Software Platform
  • Professional Service
  • Managed Services

On the basis of end-user, the global Social Media Monitoring Tools market can be segmented into;

  • Large Enterprise
  • Small & Medium Enterprise

On the basis of application, the global Social Media Monitoring Tools market can be segmented into;

  • Real Time Analytics
  • Customer Experience Management
  • Social Media Intelligence
  • Content Management
  • Others

On the basis of industry, the global Social Media Monitoring Tools market can be segmented into;

  • Retail & Consumer Goods
  • Education
  • BFSI
  • Media & Entertainment
  • Telecommunication
  • Travel & Hospitality
  • Others

Social Media Monitoring Tools Market: Regional Outlook

In terms of regions, the Social Media Monitoring Tools market can be segmented across North America, Latin America, Western Europe, Eastern Europe, Asia Pacific Excluding Japan, Japan, and Middle East & Africa. Among all regions, Social Media Monitoring Tools market in the North American region is expected to dominate the market due to increasing investment on digital advertising solutions. North America is expected to be followed by Western Europe in the Social Media Monitoring Tools market, during the forecast period. Asia Pacific is projected be the fastest growing Social Media Monitoring Tools market due expanding social media users, and increasing preference for market intelligence solutions.

Social Media Monitoring Tools Market: Competitive Landscape

Some of the prominent vendors in the global Social Media Monitoring Tools market include salesforce.com, Inc. (Radian6), Oracle (Collective Intellect), Lithium Technologies Inc., Hootsuite Inc., Sysomos Inc., Union Metrics, Klout, BuzzSumo, Webtrends, and Zoho Corporation Pvt. Ltd.

The report covers exhaustive analysis on:

  • Social Media Monitoring Tools Market segments
  • Social Media Monitoring Tools Market dynamics
  • Historical Actual Market Size, 2015 – 2016
  • Social Media Monitoring Tools Market size & forecast 2017 to 2027
  • Ecosystem analysis
  • Social Media Monitoring Tools Market current trends/issues/challenges
  • Competition & Companies involved technology
  • Value Chain
  • Social Media Monitoring Tools Market drivers and restraints

Regional analysis for Social Media Monitoring Tools Market includes

  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Europe
    • Western Europe
      • Germany
      • France
      • U.K.
      • Italy
      • Spain
      • Nordics
      • Benelux
      • Rest of the Western Europe
    • Eastern Europe
      • Poland
      • Russia
      • Rest of the Eastern Europe
  • Asia Pacific Excluding Japan (APEJ)
    • China
    • India
    • ASEAN
    • Australia and New Zealand (ANZ)
    • Rest of APEJ
  • Japan
  • The Middle East and Africa
    • GCC Countries
    • North Africa
    • South Africa
    • Rest of MEA

The report is a compilation of first-hand information, qualitative, and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macroeconomic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

Report Highlights:

  • Detailed overview of parent market
  • Changing market dynamics of the industry
  • In-depth market segmentation
  • Historical, current and projected market size in terms of value
  • Recent industry trends and developments
  • Competitive landscape
  • Strategies of key players and product offerings
  • Potential and niche segments/regions exhibiting promising growth
  • A neutral perspective towards market performance
  • Must-have information for market players to sustain and enhance their market footprint

The rapidly increasing volume of social media content is significantly contributing to the expansion of the social media monitoring tools market. Adoption of these monitoring tools by organizations working in different streams such as communications and marketing to achieve different benefits such as tracking competitors, understanding consumer behavior, mapping sentiments, and identifying trends has positively influenced the market growth. Industry leaders are using these tools to identify different influencers and keep a track of their brand image to stay ahead in the market competition. The surge in the investment in digital marketing coupled with growing dependencies of companies advertising tools to reach their customers.

North America is expected to lead the global market in terms of growth in the coming years owing to a rise in investments on digital marketing solutions. Western Europe and the Asia Pacific are projected to generate lucrative opportunities in the global market on the back of increasing social media users and rise in the preference of market intelligence solutions.

Market players are leveraging smart technologies to enhance the insights provided by their tools. They are targeting the scaling economies to gain benefit from the unexplored opportunities. Established players in the global social media monitoring tools market include BuzzSumo, salesforce.com, Lithium Technologies Inc., BuzzSumo, Oracle (Collective Intellect), Sysomos Inc., and Union Metrics.

Social Media Monitoring Tools Market

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