Global Market Study on Mobile Advertising: Display and Search Segments Critical for Mobile Advertising


Mobile Advertising Market
  • Published On : Oct-2017 |
  • Pages : 170 Pages |
  • Format :

Persistence Market Research has prepared an insightful and unbiased report on the mobile advertising market titled ‘Mobile Advertising Market: Global Industry Analysis (2012-2016) & Forecast (2017-2022)’. This report provides an in-depth look at the mobile advertising market with a particular focus on the market dynamics i.e. the drivers, restraints, opportunities, and threats that shape the direction of the mobile advertising market. A thorough evaluation of data across different parameters has been conducted with an objective to arrive at accurate market forecasts pertaining to the mobile advertising market. In addition to this, the mobile advertising market competition landscape is included in the mobile advertising market report giving all the relevant information about key stakeholders actively involved in the mobile advertising market.

Mobile Advertising Market Taxonomy

Region

  • North America
  • Latin America
  • Europe
  • Japan
  • APEJ
  • MEA

Format

  • Messaging
  • Search
  • Display

Category

  • Arts & Entertainment
  • Hobbies & Interests
  • Society
  • Science
  • Style & Fashion
  • Technology & Computing
  • Other Categories

The mobile advertising market has been studied with an adequate focus on both developing and developed economies across the globe. The developing regions are Latin America, APEJ, and MEA, while the developed regions are Europe, Japan, and North America. Each region has a dedicated section in the mobile advertising market report highlighting revenue statistics on the basis of the taxonomy. The forecast is to enable report readers to gain a complete understanding of the mobile advertising market. The largest countries in every region have been highlighted making it easier for major companies that seek to target only specific geographic regions.

A competition analysis can mean the difference between sustainability and profitability in the mobile advertising market. The competition dashboard section serves this purpose perfectly and the mobile advertising market report has profiled companies that are actively involved in the mobile advertising market. Company long and short term strategy assessment, recent developments, key financials, and a brief overview are some of the facets readers can expect in this section of the mobile advertising market report. It is possible to carry out a SWOT analysis of the immediate competition that can prove immensely beneficial for devising investment strategies in the mobile advertising market.

An important section of the mobile advertising market report focuses on the market forecast and analysis by region, format, and category. Y-o-Y growth comparison, market share growth, and revenue figures have been provided for all of these and an organization that wishes to focus on a particular region, format, or category can refer to this section of the mobile advertising market report.

The mobile advertising market report begins with the executive summary that is concise yet highly comprehensive. This section delivers a birds-eye view of the mobile advertising market as a whole and is complemented by the introduction section of the mobile advertising market report. The latter includes the definition and taxonomy of the mobile advertising market. The report shines a spotlight on the different nodes in the supply chain along with the cost and pricing structure to be found in the mobile advertising market.

Research Methodology

A tried and tested research methodology is used by PMR analysts to arrive at accurate revenue estimates in the mobile advertising market. Primary and secondary research are combined with expert insights via a triangulation method to contribute to the final data. The data is validated extensively with proprietary tools to extract all qualitative and quantitative insights of the mobile advertising market. 

Global giants such as Facebook, Snap, and Google have placed a large portion of their bets on mobile advertising, pointing to a bright future indeed for this market. Mobile advertising includes search, social, programmatic, and video ads. Mobile advertising is important in both developed and emerging economies - especially so in the latter as millions of people often come online there for the first time primarily on smartphones. The explosion of social networks and media sharing has immensely benefited the mobile advertising market as mobile-impressions and clicks have been major drivers of digital advertising. No wonder the mobile advertising market is poised to record an exponential growth of 18.8% for the period 2017 – 2022.

Global Mobile Advertising Market

Display and Search Segment Key in the Mobile Advertising Market

The display and search segment account for virtually the entire revenue in the mobile advertising market and companies are advised to focus their attention on these advertising mediums. While both segments have an extraordinarily high CAGR, a growth rate of more than 20% is anticipated in the search segment of the mobile advertising market. Although North America has the largest regional contribution to the search segment in the mobile advertising market, APEJ should grow at a much faster rate and almost be equal to North America at the end of the forecast period.

Messaging a Niche Segment in the Mobile Advertising Market

Messaging accounts for a single-digit revenue share in the mobile advertising market and is nowhere close to either the display or search segment in value terms. Several studies have shown that customers do not read advertising messages and this explains why this segment is anticipated to lose BPS over the duration of the study. Nonetheless, an absolute dollar opportunity of over US$ 2.3 billion exists in messaging segment of the mobile advertising market from 2017 to 2022 and key stakeholders with customized go-to-market strategies may be able to profit.

Target Arts & Entertainment in the Mobile Advertising Market

The arts & entertainment segment accounted for a revenue share of more than half by category segment in the mobile advertising market and is unlikely to cede this dominant position anytime soon. Companies would do well to channel their investment in either North America or APEJ as these two regions are predicted to push past a value of US$ 20 billion by end 2022, making them larger than all other regions by a substantial margin. Hobbies & interests are a considerably smaller opportunity as they represent a revenue share of approx. a sixth in the mobile advertising market by category. Consumers in North America and Europe have a greater disposable income and more leisure time to focus on their hobbies and that is where the mobile advertising revenue lies as well.  The style & fashion segment has a marginal revenue share in the mobile advertising market but should gain share over the five-year study period.

Competition Dashboard in the Mobile Advertising Market

The companies profiled in the mobile advertising market report are Google, Facebook, Chartboost, Twitter, Pandora Media, Millennial Media, InMobi Technologies Private Limited, Smaato Inc., Tune, and Amobee. These companies are predicted to remain active in the mobile advertising market during the forecast period. 

Company Profiles

  • Google Inc
  • Facebook, Inc
  • Chartboost Inc.
  • Twitter Inc
  • Pandora Media, Inc
  • Millennial Media Inc
  • InMobi Technologies Private Limited 
  • Smaato Inc
  • Tune, Inc.
  • Amobee, Inc
  • Others
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