Puffed Food Market

Puffing of food is done by using high temperature, pressure, or extrusion. In puffing process expansion of seed is carried out and at that period the vapor pressure escapes through the micropores of the grain structure due to high pressure or thermal gradient.

There are different methods of puffing viz. dry heat, sand and salt treated, hot air popping, gun puffing, popping in hot oil, and microwave heating. A wide range of cereals and millets used for puffing such as rice, wheat, corn, sorghum, and ragi.

Puffed food has a primary role in human consumption. Consumer demand is increasing for puffed foods due to various health benefits such as weight loss., therefore increasing the market share of puffed food market.

Increasing demand for flavor food products is expected to increase the puffed food market over the forecast period. Consumers believe in ready to eat products which have high nutrients like popcorns and cheetos. The growing puffed market attributed to the shift in consumer demand for various flavors and nutritious food.

Puffed food provides a multitude of health benefits, as these are rich source of protein, fiber, magnesium, iron, and potassium, and which are anticipated to contribute to the growth of global puffed market over the coming years. Puffed food has low  calories which easily gets digested and absorbed quickly which acts as one of the factors of popularity among consumers.

Increasing demand for healthy snack food in breakfast is fuelling the market for puffed food.  The shift is now leading to growing demand for nutritious street food. Thus puffed food are expected to see higher market share related to its various health benefits. Puffed food market is also growing due to its innovations in packaging. Packed puffed foods attracted consumers to buy the products such as Popcorns, Cheetos, etc. due to different packaging style which is also fuelling the demand for puffed food market.  Online shopping among consumers is increasing which gives manufacturers an opportunity to start selling puffed food through online channels.

The big challenge for puffed products is product recalls, a defect in product is the biggest problem for manufacturers. Retrieving product from consumer and providing those consumers with compensation is a loss to the manufacturer. As a result, safety concerns over a manufacturing defect in the product may harm its user. Another challenge for manufacturer is inadequate infrastructure and storage facilities for puffed foods.

Key global market players manufacturing different types of puffed food include Kraft and Heniz,Wise Foods Inc, Rude Health, Good Grain, Nurture Inc, Kallo foods Limited

• Puffed Food Market Segments
• Puffed Food Market Dynamics
• Historical Actual Market Size, 2015 - 2016
• Puffed Food Market Size & Forecast 2017 to 2025
• Supply & Demand Value Chain
• Puffed Food Market Current Trends/Issues/Challenges
• Competition & Companies involved
• Value Chain
• Puffed Food Market Drivers and Restraints

• North America
• Latin America
• Europe
• Asia Pacific & Japan
• The Middle East and Africa 

• Shifting Industry dynamics
• In-depth market segmentation
• Historical, current and projected industry size Recent industry trends
• Key Competition landscape
• Strategies of key players and product offerings
• Potential and niche segments/regions exhibiting promising growth
• A neutral perspective towards market performance