Global Market Study on Low-calorie Food: Stevia to Witness Highest Growth by 2019


  • Published On : Jul-2014 |
  • Pages : 88 Pages |
  • Format :

Growing health concerns and changing consumer lifestyle in favor of low-calorie foods are the major driving factors for the low-calorie food industry. A report published by a U.K.-based independent food research company in 2012 stated that the proportion of respondents following healthy diet in the U.K. has increased from 70% in 2004 to 80% in 2012. Urban population is more concerned about their lifestyle as compared to rural population. The lifestyle of urban population is more fast-paced. Fast-paced lifestyle along with an aspiration to stay fit attracts people to low-calorie food.

Other major factors contributing to the market growth of low-calorie food are increasing diabetes concern and rising obesity levels. In recent times, obesity has become one of the most challenging health problems in the world. According to the WHO, the number of overweight children under the age of five in 2010 was around 42 million, globally. Obese people are more likely to develop diseases such as diabetes and cardiovascular diseases at a young age. High obesity rate among children is a major concern for parents, which compels them to keep their children away from high calorie food and opt for low-calorie food. People have started consuming low-calorie products as precautionary measures to avoid obesity and diabetes, which can further lead to more fatal conditions.

Asia-Pacific is emerging as a strong market due to its high population, rising aging population, increasing health awareness, increasing obesity rate and diabetes. In China, obesity is a major health concern, especially in the urban areas where fast food culture has overtaken traditional Chinese food cultural. The U.S. is the largest market for low-calorie food, followed by the European countries. The developing nations in the Asia-Pacific region are expected to show high growth in the next five years.

Emerging markets such as China and India have rising number of diabetes patients, fuelling the demand for low-calorie food. For instance, low-calorie products such as Sugar Free, Glucerna SR, and Splenda tablets are in great demand among diabetic patients. Asian countries are witnessing increasing urbanization and higher disposable income that act as opportunities for premium pricing low-calorie food.

Aspartame is one of the most widely used artificial sweeteners. In the recent scenario, sucralose is gaining more popularity than aspartame. Growing consumer preferences for all-natural products have created a huge demand for stevia. Due to its growing popularity as a 100% natural sweetener, stevia is giving tough competition to other high-intensity sweeteners such as aspartame, saccharin and sucralose.

Based on end-users, the low-calorie food market is divided into four segments: Beverages, Food, Healthcare and Tabletop. The use of low-calorie sweeteners in the food and beverage industry has been growing rapidly. Low-calorie sweeteners have become more popular in a variety of beverage products especially soft drinks, sports drinks and flavored and functional water. Tabletop sector is also gaining popularity globally.

The report is a study of the low-calorie food market, its present and forecasted positions. It discusses the factors affecting the market movements, changing consumer taste and trends. The report also elaborates on the companies’ planning and strategies for their growth including their investment plans and new product launches. Company profiles are included at the end of the report. These cover company overview, product and services, financial overview, and recent developments.

The report covers historic as well as forecasted market size by type and application for different countries and regions.

Key points covered in the report

  • The report provides historic, present and forecasted market size, analysis, trend, share, and growth 
  • The report segments the market on the basis of product, animal type and geography
  • The report covers geographic segmentation

    • North America
    • Europe
    • Asia Pacific
    • RoW
  • The report provides company profiles of some of the leading companies operating in the market
  • The report also provides porters five forces analysis of the market

Obesity has become one of the most serious health problems in the world in recent times. According to the WHO, across the globe in 2012, more than 40 million children under the age of five were overweight. Obesity rate is the highest in the U.S., as about 36.5% of the total U.S. population is obese. In Europe, the U.K. has the highest obese population of 24.8%, while Australia leads with 28.3% obese population in the Asia-Pacific region. High obesity rate among children is a major concern for parents. Obesity is also a major concern in adults, as is the rising number of diabetes cases globally. The WHO noted that around 347 million people worldwide had diabetes in 2013. These factors led to the increase in demand of low calorie food over the last few years. The demand for low-calorie food is also increasing due to changing lifestyle, increasing number of health conscious people, and growing consumer confidence in low-calorie products due to their natural claims. The emerging markets such as China, India, and Brazil have rising number of diabetes patients; which leads to entice the demand for low-calorie food.

Based on application, the low calorie food market is broadly classified under healthcare, food, beverages, tabletop and others. On the basis of product, the market is segmented into, Sucralose, Aspartame, Cyclamate, Saccharin and Stevia. Aspartame is one of the most widely used artificial sweeteners. Growing consumer preferences towards all-natural products have created a huge demand for stevia. Due to growing popularity of stevia as a 100% natural sweetener, it is giving strong competition to other high-intensity sweeteners such as sucralose, aspartame, and saccharin.

In 2013, the global low-calorie food market was USD 7,418.6 million. Sucralose is expected to be the fastest growing segment. Demand of low-calorie food products in the beverages sector is expected to grow by 5.9% CAGR from 2014 to 2019. In low calorie food, the U.S. is the largest market followed by the European countries. The developing nations of Asia-Pacific region are also expected to show highest growth in the next five years. 

Some of the major companies operating in the market are Groupe Danone, PepsiCo Inc., Bernard Food Industries, Inc., The Coca-Cola Company, Nestle S.A., McNeil Nutritionals, LLC Ajinomoto Co., Inc., and Cargill, Incorporated.

Some of the major companies operating in the low-calorie food market:

  • PepsiCo Inc.
  • The Coca-Cola Company.
  • Groupe Danone.
  • Bernard Food Industries, Inc.
  • Nestle S.A.
  • Ajinomoto Co., Inc.
  • McNeil Nutritionals.
  • LLC and Cargill.
  • Incorporated.
  • Other

Table of Content

Chapter 1 Preface 9

1.1 Report Description 9

1.2 Scope and Definition 9

      1.2.1 Segments Covered in the Report 9

      1.2.2 Regions Covered in the Report 9

1.3 Research Methodology 10

Chapter 2 Market Synopsis 11

Chapter 3 Porter’s Five Forces Analysis 13

3.1 Porter’s Five Forces Analysis 13

      3.1.1 Bargaining Power of Suppliers 13

      3.1.2 Bargaining Power of Buyers 14

      3.1.3 Threat of New Entrants 14

      3.1.4 Threat of Substitute 14

      3.1.5 Intensity of Rivalry 14

Chapter 4 Industry Overview 15

4.1 Introduction 15

4.2 Drivers 15

      4.2.1 Increasing Obesity Rate and Diabetes Drives the Market for Low-calorie Food 15

      4.2.2 Increasing Health Awareness and Healthy Lifestyle has Resulted in Growth in Consumption of Low-calorie Food 17

      4.2.3 Increasing Global Aging Population Drives the Market for Low-calorie Food 17

4.3 Restraints 18

      4.3.1 Taste and Discount Factors Limit Consumption of Low-calorie Food 18

      4.3.2 Consumption of Artificial Sweetener is Considered Unsafe which Acts as a Challenge for Low-calorie Food Market 18

4.4 Opportunities 18

      4.4.1 Emerging Markets Offer Opportunity for Low-calorie Food Manufacturers 18

      4.4.2 Changing Food Pattern of Children and Youth Offers Opportunity for Low-calorie Food Market 19

Chapter 5 Market Size and Forecast by Product 20

5.1 Aspartame 21

5.2 Sucralose 22

5.3 Stevia 23

5.4 Saccharin 24

5.5 Cyclamate 25

Chapter 6 Market Size and Forecast by Application 27

6.1 Beverages 29

6.2 Food 30

6.3 Healthcare 31

6.4 Tabletop 32

Chapter 7 Market Size and Forecast by Geography 33

7.1 North America 33

      7.1.1 The U.S. 35

7.2 Europe 38

      7.2.1 Germany 40

      7.2.2 France 42

      7.2.3 The U.K. 44

      7.2.4 Italy 46

7.3 Asia-Pacific 48

      7.3.1 India 50

      7.3.2 China 52

      7.3.3 Japan 54

Chapter 8 Competitive Scenario 57

Chapter 9 Company Profiles 59

9.1 PepsiCo, Inc. 59

      9.1.1 Company Overview 59

      9.1.2 Products and Services 59

      9.1.3 Financial Performance 60

      9.1.4 Recent Developments 61

9.2 Nestle SA 62

      9.2.1 Company Overview 62

      9.2.2 Products and Services 62

      9.2.3 Financial Performance 64

      9.2.4 Recent Developments 64

9.3 The Coca-Cola Company 66

      9.3.1 Company Overview 66

      9.3.2 Products and Services 66

      9.3.3 Financial Performance 67

      9.3.4 Recent Developments 68

9.4 Groupe Danone 70

      9.4.1 Company Overview 70

      9.4.2 Products and Services 70

      9.4.3 Financial Performance 71

      9.4.4 Recent Developments 72

9.5 Abbott Laboratories 72

      9.5.1 Company Overview 72

      9.5.2 Products and Services 72

      9.5.3 Financial Performance 73

      9.5.4 Recent Developments 73

9.6 Bernard Food Industries, Inc. 74

      9.6.1 Company Overview 74

      9.6.2 Products and Services 74

      9.6.3 Financial Performance 74

      9.6.4 Recent Developments 74

9.7 Zydus Wellness Ltd. 75

      9.7.1 Company Overview 75

      9.7.2 Products and Services 75

      9.7.3 Financial Performance 76

      9.7.4 Recent Developments 76

9.8 Dr Pepper Snapple Group Inc. 77

      9.8.1 Company Overview 77

      9.8.2 Products and Services 77

      9.8.3 Financial Performance 78

      9.8.4 Recent Developments 79

9.9 McNeil Nutritionals LLC 80

      9.9.1 Company Overview 80

      9.9.2 Products and Services 80

      9.9.3 Financial Performance 80

      9.9.4 Recent Developments 80

9.10 Cargill, Incorporated 82

      9.10.1 Company Overview 82

      9.10.2 Products and Services 82

      9.10.3 Financial Performance 83

      9.10.4 Recent Developments 83

9.11 Ajinomoto Co., Inc. 85

      9.11.1 Company Overview 85

      9.11.2 Products and Services 85

      9.11.3 Financial Performance 86

      9.11.4 Recent Developments 86


List of Tables

TABLE 1 Global Low-calorie Food Market Snapshot by Value, 2013 & 2019 12

TABLE 2 Largest Number of Diabetes Patients Worldwide, Rank Wise (Million) 16

TABLE 3 Global Low-calorie Food Market by Product, 2009-2013 (USD Million) 20

TABLE 4 Global Low-calorie Food Market by Product, 2014-2019 (USD Million) 21

TABLE 5 Global Low-calorie Food Market by Application, 2009-2013 (USD Million) 27

TABLE 6 Global Low-calorie Food Market by Application, 2014-2019 (USD Million) 28

TABLE 7 North America Low-calorie Food Market by Product, 2009-2013 (USD Million) 33

TABLE 8 North America Low-calorie Food Market by Product, 2014-2019 (USD Million) 34

TABLE 9 North America Low-calorie Food Market by Application, 2009-2013 (USD Million) 34

TABLE 10 North America Low-calorie Food Market by Application, 2014-2019 (USD Million) 35

TABLE 11 The U.S. Low-calorie Food Market by Product, 2009-2013 (USD Million) 36

TABLE 12 The U.S. Low-calorie Food Market by Product, 2014-2019 (USD Million) 36

TABLE 13 The U.S. Low-calorie Food Market by Application, 2009-2013 (USD Million) 37

TABLE 14 The U.S. Low-calorie Food Market by Application, 2014-2019 (USD Million) 37

TABLE 15 Europe Low-calorie Food Market by Product, 2009-2013 (USD Million) 38

TABLE 16 Europe Low-calorie Food Market by Product, 2014-2019 (USD Million) 39

TABLE 17 Europe Low-calorie Food Market by Application, 2009-2013 (USD Million) 39

TABLE 18 Europe Low-calorie Food Market by Application, 2014-2019 (USD Million) 40

TABLE 19 Germany Low-calorie Food Market by Product, 2009-2013 (USD Million) 40

TABLE 20 Germany Low-calorie Food Market by Product, 2014-2019 (USD Million) 41

TABLE 21 Germany Low-calorie Food Market by Application, 2009-2013 (USD Million) 41

TABLE 22 Germany Low-calorie Food Market by Application, 2014-2019 (USD Million) 42

TABLE 23 France Low-calorie Food Market by Product, 2009-2013 (USD Million) 42

TABLE 24 France Low-calorie Food Market by Product, 2014-2019 (USD Million) 43

TABLE 25 France Low-calorie Food Market by Application, 2009-2013 (USD Million) 43

TABLE 26 France Low-calorie Food Market by Application, 2014-2019 (USD Million) 44

TABLE 27 The U.K. Low-calorie Food Market by Product, 2009-2013 (USD Million) 45

TABLE 28 The U.K. Low-calorie Food Market by Product, 2014-2019 (USD Million) 45

TABLE 29 The U.K. Low-calorie Food Market by Application, 2009-2013 (USD Million) 46

TABLE 30 The U.K. Low-calorie Food Market by Application, 2014-2019 (USD Million) 46

TABLE 31 Italy Low-calorie Food Market by Product, 2009-2013 (USD Million) 47

TABLE 32 Italy Low-calorie Food Market by Product, 2014-2019 (USD Million) 47

TABLE 33 Italy Low-calorie Food Market by Application, 2009-2013 (USD Million) 48

TABLE 34 Italy Low-calorie Food Market by Application, 2014-2019 (USD Million) 48

TABLE 35 Asia-Pacific Low-calorie Food Market by Product, 2009-2013 (USD Million) 49

TABLE 36 Asia-Pacific Low-calorie Food Market by Product, 2014-2019 (USD Million) 49

TABLE 37 Asia-Pacific Low-calorie Food Market by Application, 2009-2013 (USD Million) 50

TABLE 38 Asia-Pacific Low-calorie Food Market by Application, 2014-2019 (USD Million) 50

TABLE 39 India Low-calorie Food Market by Product, 2009-2013 (USD Million) 51

TABLE 40 India Low-calorie Food Market by Product, 2014-2019 (USD Million) 51

TABLE 41 India Low-calorie Food Market by Application, 2009-2013 (USD Million) 52

TABLE 42 India Low-calorie Food Market by Application, 2014-2019 (USD Million) 52

TABLE 43 China Low-calorie Food Market by Product, 2009-2013 (USD Million) 53

TABLE 44 China Low-calorie Food Market by Product, 2014-2019 (USD Million) 53

TABLE 45 China Low-calorie Food Market by Application, 2009-2013 (USD Million) 54

TABLE 46 China Low-calorie Food Market by Application, 2014-2019 (USD Million) 54

TABLE 47 Japan Low-calorie Food Market by Product, 2009-2013 (USD Million) 55

TABLE 48 Japan Low-calorie Food Market by Product, 2014-2019 (USD Million) 55

TABLE 49 Japan Low-calorie Food Market by Application, 2009-2013 (USD Million) 56

TABLE 50 Japan Low-calorie Food Market by Application, 2014-2019 (USD Million) 56

TABLE 51 PepsiCo Products and Brands 59

TABLE 52 Nestlé’s Products 63

TABLE 53 Coca-Cola’s Low & Reduced Calorie Products 67

TABLE 54 Danone Products 70

TABLE 55 Abbott Laboratories Products 72

TABLE 56 Zydus’ Products 75

TABLE 57 DPS Products 77


List of Figures 

FIG. 1 Global Low Calorie Food Market, 2010 – 2019 (USD Million) 11

FIG. 2 Low-calorie Food Market : Porter’s Five Forces Analysis 13

FIG. 3 Obesity Rate Worldwide (2011) 16

FIG. 4 Global Aspartame Market, 2010 – 2019 (USD Million) 22

FIG. 5 Global Sucralose Market, 2010 – 2019 (USD Million) 23

FIG. 6 Global Stevia Market, 2010 – 2019 (USD Million) 24

FIG. 7 Global Saccharin Market, 2010 – 2019 (USD Million) 25

FIG. 8 Global Cyclamate Market, 2010 – 2019 (USD Million) 26

FIG. 9 Global Beverages Market, 2010 – 2019 (USD Million) 29

FIG. 10 Global Food Market, 2010 – 2019 (USD Million) 30

FIG. 11 Global Healthcare Market, 2010 – 2019 (USD Million) 31

FIG. 12 Global Tabletop Market, 2010 – 2019 (USD Million) 32

FIG. 13 Global Low-calorie Food Market : Benchmarking 57

FIG. 14 PepsiCo ’s Net Sales and Net Profit, 2011-2013 (USD Billion) 60

FIG. 15 Nestle SA’s Net Sales and Net Profit, 2011-2013 (USD Billion) 64

FIG. 16 Coca-Cola’s Net Sales and Net Profit, 2011-2013 (USD Billion) 67

FIG. 17 Groupe Danone’s Net Sales and Net Profit, 2011-2013 (USD Billion) 71

FIG. 18 Abbott Laboratories’ Net Sales and Net Profit, 2011-2013 (USD Billion) 73

FIG. 19 Zydus Wellness’s Net Sales and Net Profit, 2010-2012 (USD Million) 76

FIG. 20 DPS’s Net Sales and Net Profit, 2011-2013 (USD Million) 78

FIG. 21 Cargill’s Total Revenue and Net Profit, 2010-2012 (USD Billion) 83

FIG. 22 Ajinomoto’s Net Sales and Net Profit, 2010-2012 (USD Billion) 86

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