Growing health concerns and changing consumer lifestyle in favor of low-calorie foods are the major driving factors for the low-calorie food industry. A report published by a U.K.-based independent food research company in 2012 stated that the proportion of respondents following healthy diet in the U.K. has increased from 70% in 2004 to 80% in 2012. Urban population is more concerned about their lifestyle as compared to rural population. The lifestyle of urban population is more fast-paced. Fast-paced lifestyle along with an aspiration to stay fit attracts people to low-calorie food.
Other major factors contributing to the market growth of low-calorie food are increasing diabetes concern and rising obesity levels. In recent times, obesity has become one of the most challenging health problems in the world. According to the WHO, the number of overweight children under the age of five in 2010 was around 42 million, globally. Obese people are more likely to develop diseases such as diabetes and cardiovascular diseases at a young age. High obesity rate among children is a major concern for parents, which compels them to keep their children away from high calorie food and opt for low-calorie food. People have started consuming low-calorie products as precautionary measures to avoid obesity and diabetes, which can further lead to more fatal conditions.
Asia-Pacific is emerging as a strong market due to its high population, rising aging population, increasing health awareness, increasing obesity rate and diabetes. In China, obesity is a major health concern, especially in the urban areas where fast food culture has overtaken traditional Chinese food cultural. The U.S. is the largest market for low-calorie food, followed by the European countries. The developing nations in the Asia-Pacific region are expected to show high growth in the next five years.
Emerging markets such as China and India have rising number of diabetes patients, fuelling the demand for low-calorie food. For instance, low-calorie products such as Sugar Free, Glucerna SR, and Splenda tablets are in great demand among diabetic patients. Asian countries are witnessing increasing urbanization and higher disposable income that act as opportunities for premium pricing low-calorie food.
Aspartame is one of the most widely used artificial sweeteners. In the recent scenario, sucralose is gaining more popularity than aspartame. Growing consumer preferences for all-natural products have created a huge demand for stevia. Due to its growing popularity as a 100% natural sweetener, stevia is giving tough competition to other high-intensity sweeteners such as aspartame, saccharin and sucralose.
Based on end-users, the low-calorie food market is divided into four segments: Beverages, Food, Healthcare and Tabletop. The use of low-calorie sweeteners in the food and beverage industry has been growing rapidly. Low-calorie sweeteners have become more popular in a variety of beverage products especially soft drinks, sports drinks and flavored and functional water. Tabletop sector is also gaining popularity globally.
The report is a study of the low-calorie food market, its present and forecasted positions. It discusses the factors affecting the market movements, changing consumer taste and trends. The report also elaborates on the companies’ planning and strategies for their growth including their investment plans and new product launches. Company profiles are included at the end of the report. These cover company overview, product and services, financial overview, and recent developments.
The report covers historic as well as forecasted market size by type and application for different countries and regions.
Key points covered in the report
The report covers geographic segmentation
Obesity has become one of the most serious health problems in the world in recent times. According to the WHO, across the globe in 2012, more than 40 million children under the age of five were overweight. Obesity rate is the highest in the U.S., as about 36.5% of the total U.S. population is obese. In Europe, the U.K. has the highest obese population of 24.8%, while Australia leads with 28.3% obese population in the Asia-Pacific region. High obesity rate among children is a major concern for parents. Obesity is also a major concern in adults, as is the rising number of diabetes cases globally. The WHO noted that around 347 million people worldwide had diabetes in 2013. These factors led to the increase in demand of low calorie food over the last few years. The demand for low-calorie food is also increasing due to changing lifestyle, increasing number of health conscious people, and growing consumer confidence in low-calorie products due to their natural claims. The emerging markets such as China, India, and Brazil have rising number of diabetes patients; which leads to entice the demand for low-calorie food.
Based on application, the low calorie food market is broadly classified under healthcare, food, beverages, tabletop and others. On the basis of product, the market is segmented into, Sucralose, Aspartame, Cyclamate, Saccharin and Stevia. Aspartame is one of the most widely used artificial sweeteners. Growing consumer preferences towards all-natural products have created a huge demand for stevia. Due to growing popularity of stevia as a 100% natural sweetener, it is giving strong competition to other high-intensity sweeteners such as sucralose, aspartame, and saccharin.
In 2013, the global low-calorie food market was USD 7,418.6 million. Sucralose is expected to be the fastest growing segment. Demand of low-calorie food products in the beverages sector is expected to grow by 5.9% CAGR from 2014 to 2019. In low calorie food, the U.S. is the largest market followed by the European countries. The developing nations of Asia-Pacific region are also expected to show highest growth in the next five years.
Some of the major companies operating in the market are Groupe Danone, PepsiCo Inc., Bernard Food Industries, Inc., The Coca-Cola Company, Nestle S.A., McNeil Nutritionals, LLC Ajinomoto Co., Inc., and Cargill, Incorporated.
Some of the major companies operating in the low-calorie food market: