Winter Care Lotion Market

Lotions are basically low-viscosity fluid that are applied to unbroken skin. Winter care lotions are used as a moisturiser which gives optimum hydration and nourishment to the dry skin in winters. A good winter care lotion is an essential part of a good skincare regime. The winter care lotions are suitable mainly for three types of skins such as dry, normal and oily. Many of them are specially designed for sensitive and aging skins.

The commonly used ingredients in winter care lotions are lightweight oils, petroleum-based products, antioxidants, smoothening ingredients such as aloe or chamomile, artificial or natural colours and fragrance. Winter care lotions are used for cosmetic or for therapeutic purpose.

Due to the remarkable drop in a humidity level in the atmosphere, the skin becomes dry in winters. However, good quality winter care lotion boosts the hydration and prevent the dullness of the skin by creating protective layer of moisture. A good winter care lotion helps in maintaining the skin’s PH balance at a normal level and prevent the loss of natural oil from skin’s surface.

Few winter care lotions do not only fight with dry skin issues but also provide vitamin B and E which give smoothening effect to the skin. Several winter care lotions have medicinal quality and apart from only moisturizing the skin, they are also beneficial for their anti-acne, antifungal and antiseptic qualities.

The winter care lotions however have disadvantages too and according to experts, the winter care lotions which include petroleum and mineral oil, block the water evaporation and thus have ability to increase acne instead of reducing it. Few consumers are allergic to chemical components that are present in winter care lotions. These chemical elements can cause rashes and irritation.

Multi-channel promotion of winter care products including lotion is the major driving factor for the growth of winter care lotion market. The various brands advertise their products through the newspapers, magazines, Television and social media and that make the consumers aware about their product. This awareness among the consumers is fuelling the growth of the winter care lotion market. Increasing disposable income rising urbanisation are other factors which are creating positive impact on the overall market.

Consumer’s spending on cosmetics is on rise which is creating robust development in global winter care lotion market. Now-a-day, cosmetics have nothing to do with gender. Not only women but now men are also becoming conscious about their skin care and winter care lotions are now preferred by male customers. European Union, Israel and India have banned the sale of any cosmetics that have been tested on animals.

This banned will certainly hamper the growth of the winter care lotion market in few regions of the world. Besides, even after all the tall claims, none of the cosmetics is fully herbal and they do have some chemical components which are not suitable for each and every consumer. This factor is adversely affecting the growth of winter care lotion market.

Eastern and Western Europe followed by North America region are expected to dominate the winter care lotion market in projected period. The wide use of winter care lotion by the population, especially by teens is likely to be a reason for the increasing revenue growth in winter care lotion market in these regions. APEJ is also projected to be the fastest growing regional market during the forecast period. 

Crabtree & Evelyn, Savannah Bee, Aveeno, St. Ives, J.R. Watkins, Desert Essence, Curel, and Gold Bond Ultimate are some of the worldwide winter care lotion brands.  

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• North America (U.S., Canada)
• Latin America (Mexico. Brazil)
• Western Europe (Germany, Italy, France, U.K, Spain)
• Eastern Europe (Poland, Russia)
• Asia Pacific (China, India, ASEAN, Australia & New Zealand)
• Japan
• Middle East and Africa (GCC, S. Africa, N. Africa)

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