Global Market Study on Mobile Analytics: Application Performance Analytics Segment Anticipated to Remain Dominant in Terms of Revenue Through 2024


Mobile Analytics Market
  • Published On : Dec-2016 |
  • Pages : 307 Pages |
  • Format :

Persistence Market Research tables a consolidated review of the global mobile analytics market in a new report titled Global Market Study on Mobile Analytics: Application Performance Analytics Segment Anticipated to Remain Dominant in Terms of Revenue Through 2024 ”. The report analyzes the geographical performances of the global mobile analytics market. The report takes a deep dive into the global and regional markets and picks up the factors that are likely to redefine the market future in terms of market size and value. In this periodical scrutiny of the market the report considers certain crucial factors that are expected to influence the growth of the global mobile analytics market. The report critically judges the performance of the companies operating in this domain and it also analyzes the opportunities hidden in the core of the global mobile analytics market. The report primarily focuses on a plethora of developments that are likely to take place in the market in the years to come. The expert team of analysts at Persistence Market Research have studied the market and skillfully identified the drivers, restraints and emerging trends of the market. The research progresses through a proper channel and identifies the market dynamics that will impact the future and the present of the global mobile analytics market. The report also unravels the future market policies of the major shareholders and draws a competitive landscape of the global mobile analytics market with the help of a detailed assessment.

Report description

The report on the performance of the global mobile analytics market opens with some of the very key chapters. The executive summary of the report unfurls the market and it is followed by research methodology, assumptions, acronyms and market introduction. The report is well segmented into different important sections that cover all the characteristics of the global mobile analytics market. The report travels deep into the market and the chapters such as taxonomy showcase all the segments that complete the framework of the global mobile analytics market. The market dynamics chapter of the report rolls out all the drivers, restraints and trends that will shape the future of this market in the coming few years. The following sections quantify the analysis of the global mobile analytics market by presenting data on the market size along with key performance metrics.

The report ends with a section that discusses in detail about the market performance of some of the major shareholders of the global mobile analytics market. This segment is aimed at providing readers with a dashboard view of the competitive landscape of the global mobile analytics market.

Global mobile analytics market segmentation

By Solution Type

  • Application Performance Analytics
  • Mobile Marketing/Advertising Analytics
  • In App Analytics

By Deployment Type

  • On-premise
  • Cloud

By End-use Vertical

  • BFSI
  • Transportation & Logistics
  • E-Commerce & Retail
  • Hospitality
  • Media & Entertainment
  • Healthcare
  • Others

By Region

  • North America
  • Latin America
  • Europe
  • APAC
  • MEA

Our approach

The report considers some key components of the global mobile analytics market. In-depth secondary research is used to determine the top industry players, products, applications, overall market size and industry connotations, and to identify distributors and manufacturers. Detailed interviews of key stakeholders are conducted to collect crucial market data. The data is validated by the triangulation method where the secondary and primary data along with Persistence Market Research analysis is consolidated to frame the final report. The report on the global mobile analytics market talks about all the major metrics to provide an extended picture of the market. The report uses this accumulated data to compare and contrast the performance of the global mobile analytics market across geographies.

A volatile market

As a research firm, we know that every market is volatile and the overall performance of any market is completely dependent on the unpredictable, evolving nature of the economy and region. The global mobile analytics market report estimates the compound annual growth rate (CAGR) of the regional and global markets and also notes down the Y-O-Y spike of the global mobile analytics market to understand the right opportunities and the climate of the market.

Multi-dimensional approach

The research adopts a multi-dimensional approach to measure the embryonic growth of the regional markets. This detailed approach towards the market helps understand the significant trends which are likely to dominate the market in the forthcoming years. Another notable feature of this report is an analysis of the revenue forecast of the global mobile analytics market in terms of absolute dollar opportunity. While this is usually overlooked when forecasting the market, we believe absolute dollar opportunity analysis is critical in assessing the level of opportunity that market providers can look to achieve and also to identify potential resources in the global mobile analytics market. The report dissects key market segments on the basis of their individual performance and growth graph. The market attractiveness index at the end is included to help shareholders identify future market opportunities.

The evolving role of mobile analytics in today’s app-based economy

Today digitization is a part of the socio-economic skeleton of every society. Several mobile apps and smart IT-based solutions are governing the social and economic framework. The modern society and the millennium population is driven by several smart mobile apps. The government and private players are curating new apps to venture deep into the core of the market and are also trying to enhance their customer outreach by accommodating their products and services into a single smart app.

The app based industry is on a boom globally. The usage is high and demand is soaring with every passing day. Mobile analytics gauges the market presence of a particular app and it also monitors traction. The global mobile analytics market is supposed to reap the benefits of the changing mood of the digital advertising arena, as the new population of corporate honchos rely upon mobile and digital platforms to showcase and sell their products. The massive jump in smartphone users globally is also a reason for rejoicing for the global mobile analytics industry. In 2015, the global mobile analytics market was valued more than US$ 1,300 Mn and is estimated to reach more than US$ 1,500 Mn by the end of 2016, reflecting a Y-o-Y growth rate of 14.3%. By 2024, the global mobile analytics market is expected to reach a value of more than US$ 6,000 Mn, increasing at a CAGR of 18.8% during the assessment period. Global mobile analytics market is projected to represent an incremental $ opportunity of more than US$ 4,000 Mn between 2016 and 2024.

Market Insight: Solution Type Segment

In terms of revenue, application performance analytics solution type segment is estimated to dominate the market with 45.4% share by 2016 end and is expected to remain dominant by the end of 2024 with 42.9% share. By solution type, mobile marketing/advertising analytics segment is identified as the fastest growing segment with highest CAGR value by 2024, this is due to increased mobile ad spending and rising need to understand the performance of mobile marketing across all major end-use verticals, including BFSI, E-Commerce & Retail, and Media & Entertainment. By 2024, application performance analytics segment is expected to reach close to US$ 3000 Mn, increasing at a CAGR of 18.0 % during the foreseen period. The application performance segment is expected to create a promising dollar opportunity of more than US$ 1,900 Mn during the period of evaluation. In terms of value, the mobile marketing/advertising analytics segment is projected to be the most luring segment in the global mobile analytics market. The mobile marketing/advertising segment is predicted to record a CAGR of 22.5%. On the other hand, the application performance analytics segment is likely to rule the market during the period of forecast.

mobile analytics market

Regional Analysis

In terms of revenue, mobile marketing/advertising analytics segment is anticipated to dominate the North America mobile analytics market by end of 2024. In terms of value, application performance analytics segment is anticipated to increase 2.7X between 2016 and 2024. By 2024, application performance analytics segment is expected to cross US$ 700 Mn, increasing at a CAGR of 13.6% during the forecast period. In terms of value, the mobile marketing/advertising analytics segment is projected to be the most attractive segment in the North America mobile analytics market during the forecast period. Mobile marketing/advertising analytics segment is expected to register high Y-o-Y growth throughout the forecast period and is expected to increase at a CAGR of 20.0%. Application performance analytics segment is projected to dominate the North America market in terms of value in the years to come.

Asia Pacific is an emerging region in the global mobile analytics market. The market growth will influence the development of the segment type of the global mobile analytics market. In terms of value, the application performance analytics segment is projected to be the most attractive segment in the Asia Pacific mobile analytics market during the forecast period. Mobile marketing/advertising analytics segment is expected to register high Y-o-Y growth throughout the forecast period and is expected to increase at a CAGR of 27.0%. Application performance analytics segment accounted for relatively high market share, valued at more than US$ 120 Mn in 2015. In terms of value, this segment is expected to remain dominant during the forecast period.

Company Profiles

  • Microsoft Corporation
  • Basic Information & Presence
  • Product Offerings 
  • Pricing
  • Key Developments
  • Adobe Systems Incorporated.
  • Yahoo! Inc. (Flurry Analytics)
  • International Business Machine Corporation
  • Tune, Inc.
  • Mixpanel, Inc.
  • Localytics Company
  • Webtrends, Inc.
  • Google, Inc.
  • Amazon Web Services Inc.
  • Others
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