Middle East and North Africa (MENA) Market Study on Infant Milk Formula: Driven By Increasing Consumer Awareness of Healthy Nutrients


  • Published On : Feb-2016 |
  • Pages : 195 Pages |
  • Format :

Infant milk formula is used for feeding infants under 12 months. Infant milk contains necessary nutrients, such as casein and lactose, which are necessary for the superior growth of the infant. The MENA infant milk formula market is anticipated to exhibit remarkable growth over the forecast period, owing to the growing nutritional concerns in case of infants. The rise in the number of working women is the major factor driving the growth of the MENA infant milk formula market currently. Factor such as the rapid economic development and increasing disposable income of the consumers in the MENA region are also propelling the growth of the infant milk formula market in the region.

To understand and assess the opportunities in this market, the report is categorically split into three sections, namely market analysis, by product, distribution channel, and region. The report analyzes the MENA infant milk formula market in terms of market value (US$ Mn).

In the same section, PMR covers the MENA infant milk formula market performance in terms of revenue and consumption. This section includes PMR’s analysis of the key trends, drivers, and restraints from the supply and demand perspective. Impact analysis of the key growth drivers and restraints, based on the weighted average model, is included in this report to better equip clients with crystal clear decision-making insights.

The next section of the report analyzes the market on the basis of application type and presents the market size in terms of value over the forecast period (2015–2021).

The MENA infant milk market is segmented as follows:

  • By product type
  • By distribution channel
  • By region

The next section of the report analyzes the market on the basis of product type and presents the market size in terms of value over the forecast period.

On the basis of product type, the market is segmented into:

  • Starting milk formula
  • Follow-on milk formula
  • Toddlers milk formula

Of these, the starting milk formula segment accounted for 51% revenue share of the overall infant milk formula market in 2015, followed by the follow-on milk formula segment. The starting milk formula segment is mainly driven by the increasing number of middle-income consumers in the MENA region. However, the major factor that restraints the market growth is the rising prices of the starting milk formula.

The section that follows analyzes the market on the basis of the distribution channel and presents the market size in terms of value for the forecast period.

On the basis of the distribution channel, the market is segmented into:

  • Specialty store
  • Supermarkets
  • Online retail
  • Chemist/pharmacies/drugstore
  • Others

Of the mentioned segments, the online retail segment is expected to expand at the highest CAGR of 16.2% in terms of value during the forecast period. However, the chemist/pharmacies/drugstore segment is expected to dominate the infant milk formula market in terms of revenue share contribution, accounting for 73.4% share of the overall market by 2021.

The section that follows analyzes the market on the basis of region and presents the market size in terms of value over the forecast period.

Regions covered in the report are as follows:

  • GCC
    • Bahrain
    • Kuwait
    • Oman
    • Qatar
    • Kingdom of Saudi Arabia (KSA)
    • United Arab Emirates (UAE)
  • North Africa
    • Algeria
    • Egypt
    • Morocco
    • Tunisia
  • Rest of Middle East
    • Iraq
    • Jordan
    • Lebanon
    • Yemen

Infant milk formula is a type of food used for feeding babies below the age of 1 year. Infant milk formula food is used solely for infants. The infant milk formula simulates human milk and, thus, is used as a substitute for human milk. Starting milk formula, follow-on milk formula, and toddlers milk formula are among the various types of infant milk formula in the market. Infant milk formula includes all essential nutrients and energy required by infants to grow and develop normally. The most commonly used infant milk formula contains proteins such as whey and casein, vegetable oils, lactose, and other ingredients.       

The MENA infant milk formula market is anticipated to grow from US$ 1,744.3 Mn in 2014 to US$ 4,219.3 Mn by 2021, expanding at a CAGR of 13.5% in terms of revenue during the forecast period (2015–2021). Rising popularity of the infant milk formula in the MENA region and increasing consumer awareness regarding the requirement of healthy nutrients for an infant are the factors anticipated to fuel growth of the infant milk formula segment over the forecast period. Rising number of working women and rapid economic development in the MENA are factors driving the overall growth of the infant milk formula market in the region currently.

In 2014, the starting milk formula segment was valued at US$ 886.3 Mn and it is expected to account for US$ 1,007.9 Mn by the end of 2015. The follow-on milk formula segment was valued at US$ 505.2 Mn in 2014 and is expected to reach US$ 571.5 Mn by the end of 2015. The toddlers milk formula segment was valued at US$ 352.7 Mn in 2014 and is expected to reach US$ 396.9 Mn at the end of 2015.  

In 2014, the online retail segment was valued at US$ 33.7 Mn and is expected to reach US$ 39.1 Mn by the end of 2015. The segment is expected to register the highest CAGR of 16.2% over the forecast period, followed by the supermarkets segment in terms of value. Online retail business is rapidly growing in the MENA region. There are various brands of infant milk formula that are available through online portals. In 2014, the supermarkets segment was valued at US$ 185.6 Mn and is expected to reach US$ 211.3 Mn by the end of 2015. The segment is expected to register a CAGR of 14% in terms of value over the forecast period. In 2014, the chemists/pharmacies/drugstores segment was valued at US$ 1,266.8 Mn and is expected to reach US$ 1437.6, Mn by the end of 2015. Consumers in the MENA region perceive drugstores, chemists, and supermarkets as the trusted sources for buying infant milk formula. The segment is expected to register a CAGR of 13.7% in terms of value over the forecast period. In 2014, the specialty outlets segment was valued at US$ 89.7 Mn and is expected to reach US$ 100.6 Mn by the end of 2015. The segment is expected to register a CAGR of 12.3% over the forecast period in terms of value. In 2014, the others segment was valued at US$ 168.5 Mn and is expected to reach US$ 187.7 Mn by the end of 2015. The segment is expected to register a CAGR of 11.4% in terms of value over the forecast period.

Key players in the MENA Infant milk formula market include Groupe Danone, Aspen Pharmacare Holdings Limited, Almarai, Nestlé S.A., Behdashtkar, Lacto Misr, Nutridar Company Plc, Ausnutria Hyproca B.V., Saudi Centre Group, Abbott Laboratories, RIRI Baby Food Co.

mena-infant-milk-formula-market

Key players in the MENA infant milk formula market include:

  • Behdashtkar, Lacto Misr.
  • Nutridar Company Plc.
  • Ausnutria Hyproca B.V.
  • Saudi Centre Group.
  • Abbott Laboratories.
  • RIRI Baby Food Co.
  • Groupe Danone.
  • Aspen Pharmacare Holdings Limited.
  • Almarai, Nestlé S.A.
  • Other.

 

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