Global Market Study on E-prescribing: Europe to Remain Largest Market, North America to Witness Fastest Growth over 2013-2019


  • Published On : Sep-2014 |
  • Pages : 182 Pages |
  • Format :

While developed markets are the early adopters of advanced healthcare infrastructure, developing countries are also observed to incline more toward sophisticated healthcare infrastructure. One of the emerging and fastest growing technologies in the industry is electronic prescribing. A recently published report by Persistence Market Research examines the global E-prescribing market over the six-year forecast period, 2013-2019. The report analyzes all the facets of the market, including size, revenues, sales share, shipment values, growth rates, current market positions, and forecast values. It starts with the market overview and extends to the key players analysis along with an exhaustive study of the competitive market landscape.

The key drivers section includes both high impact and low impact factors that are expected to be responsible for the market growth during the aforementioned forecast period. Key restraints feature the critical points that are the most likely to affect the market growth by 2019 end. The reports also highlights a few market trends that have been recently introduced to the market and provides valuable insights into the biggest opportunities that lie in the global E-prescribing market throughout the six-year forecast period.

The report begins with an overview of the market along with the definition of the global E-prescribing market. The following section covers the critically important drivers, which are primarily responsible for bolstering and sustaining the demand for devices. The next part of the report includes an extensive analysis of a few restraining factors, which are expected to negatively influence the market growth. The report also analyzes key trends driving the market and opportunities that lie for better market penetration during the forecast period.

To understand the exact pattern of E-prescribing system consumption on a global level, the report bifurcates the market into various key segments based on the product type, component, delivery mode, usage mode, and end-user. Following sufficient examination of key segments and their sub-segments, the report further provides a comprehensive analysis of the four key regional markets that have significant shares in the global E-prescribing market revenues. Analyzing each associated factor, the report will offer growth prospects for each regional segment. The last section of the report profiles the key players competing in the global E-prescribing market, along with their respective market shares, product portfolio, key strategies, growth patterns, and prospects.

Research Methodology

To deduce the global E-prescribing market size, the report considers various aspects based on secondary research. Furthermore, key data points such as region-wise split and market split by product type, vehicle type, and distribution channel; and qualitative inputs from primary respondents have been incorporated to arrive at appropriate market estimates. The forecast presented in the report assesses the total revenue generated and expected revenue contribution in the global E-prescribing market.

The report begins with sizing the market in terms of value and volume for the base year, which forms the basis for forecasting how the market is anticipated to take shape in the near future. Given the characteristics of the market, gathered data is triangulated via different analysis based on supply side and demand side drivers and other key dynamics of the global E-prescribing market. To develop the market forecast, Persistence Market Research has also conducted a factor analysis to understand the impact of various forces/factors on the target market. The report provides forecasts not only in terms of CAGR but also presents a detailed analysis based on key parameters such as Year-on-Year (Y-o-Y) growth to understand market predictability and to identify the right opportunities.

Another key feature of this report is an analysis of the global E-prescribing market and the corresponding revenue forecast in terms of absolute dollar opportunity, usually overlooked while forecasting the market. However, absolute dollar opportunity is critical in assessing the level of opportunity that a provider can look to achieve, as well as to identify potential resources from a sales perspective in the global E-prescribing market. Further, to understand key segments in terms of their growth and overall global E-prescribing market performance, Persistence Market Research has developed a market attractiveness index to help providers identify existing market opportunities in the global E-prescribing market.

E-prescribing or electronic prescribing (e-Rx) is the electronic transmission of prescriptions from physician to pharmacists using electronic communication devices. With several governments taking active efforts in improving healthcare infrastructure, the global e-prescribing market has been witnessing steady growth since the past few years. The global market for e-prescribing, which reached a value worth US$ 250.2 Mn in 2013, is expected to attain the revenues worth US$ 887.8 Mn by the end of 2019. Over the forecast period 2013-2019, the market will expand at a staggering CAGR of around 23.5%.

Key Market Dynamics

E-prescribing systems are widely used in the preparation of complete medication lists. Moreover, they also aid data security checks and extraction of complete information of patient history and formulary. The global E-prescribing market is gaining traction due to increasing applications in healthcare and substantial support from governments across the globe. Growing need for improved healthcare quality and minimized medication errors is another key driver expected to fuel the market growth during the forecast period. A large number of medical and healthcare centers and hospitals in developing economies are increasingly implementing electronic health record systems (EHRs), which will further bolster the demand for E-prescribing.

However, widespread adoption of E-prescribing systems is facing limitation due to higher initial costs and risks related to security and privacy of patients’ data. This is a major factor that will continue to deter the market growth over the forecast period. Developing markets still encounter with a set of longstanding roadblocks, including inadequate IT expertise and low availability of high-speed broadband facilities. These are also predicted to continue hampering the market growth, especially in emerging economies.

Segment Analysis

The global E-prescribing market is segmented on the basis of product type into integrated system and stand-alone system, by component into software, hardware, and services. Based on delivery mode, the market is bifurcated into web-based, cloud-based, and licensed or on-premise delivery mode, and based on the usage mode into hand-held devices and PC-based. On the basis of end-user, the market has two sub-segments, hospitals and office-based physicians. Integrated system is the largest E-prescribing system and web-based E-prescribing system is the largest delivery mode. Software is the largest component of the E-prescribing system. Hand-held device usage mode has the largest market share and hospitals segment is the largest end user of E-Prescribing system.

Regional Analysis

The regional analysis bifurcates the global E-prescribing market into four key geographical segments - Europe (Germany, the U.K., France, and the Netherlands), North America (the U.S. and Canada), Asia (Japan and China), and rest of the world. Europe will continue to hold the largest market share, owing to increasing eHealth projects across the region. Rising adoption rate of the European Patient Smart Open Services (epSOS) is anticipated to strengthen the market in Europe, coupled with the Schleswig-Holstein Health Initiative. North America will however represent the fastest growing regional market, attributed to higher adoption of electronic prescribing systems to support the increasingly sophisticated healthcare infrastructure. In addition, various initiatives such as, Health Information Technology for Economic and Clinical Health (HITECH) Act and National Council for Prescription Drugs Program are advocating the use of e-prescribing system. The Asian market is expected to witness a slight uptick due to improved penetration of the e-prescribing technology.  

Key Market Players

The global E-prescribing market is operated by some major players; Henry Schein, Inc., Cerner Corporation, athenahealth, Inc., DrFirst, eClinicalWorks, HealthFusion, Inc., and Practice Fusion, Inc. are a few to mention.

Some of the major players operating in the E-Prescribing market:

  • Henry Schein, Inc.
  • Cerner Corporation.
  • Allscripts.
  • eClinicalWorks.
  • DrFirst.
  • Practice Fusion, Inc.
  • Surescripts.
  • HealthFusion, Inc.
  • Emdeon.
  • athenahealth, Inc.
  • Other

These key market players have been profiled based on attributes such as company overview, recent developments, growth strategies, sustainability and financial overview.

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