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Wheat Protein Isolates Market Segmented By Organic and Conventional Nature with Function such as Texturizing Agent, Emulsifier, Water Absorber, Dough Strengthener and Cohesion
Wheat Protein Isolate is produced by starch removal from wheat flour and later drying the residual protein fraction to preserve viscoelastic properties. This product has gained attention globally due to its functional features high protein content and unique functionality for the preparation of bakery products specifically bread dough.
Wheat protein isolate is becoming popular for its application in bakery products as it enables better rise, chewiness and offers strength to the products. Additionally, it is used in tortillas, cereals, low-carb foods, protein bars, pasta, fresh and frozen dough products, pizza dough, rolls, and batters.
Considerable growth is witnessed in the wheat protein isolates market in the last few years backed by the reason by rising demand from the end-use industries mainly bakery industry and dietary supplements.
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Increasing demand for protein-rich foods and in particular for plant-based protein foods will be a critical success factor for wheat protein isolates market growth. Rising food safety issues in animal-based foods are driving higher demand for plant-based protein foods including wheat protein isolate globally.
Diversifying nutritional needs among consumer groups including weight loss and control, protein enrichment is also supporting the market growth specifically in the regions with a higher obese population.
High nutritional profile and wider availability of wheat across various parts of the world are encouraging wheat processing companies to potentially take up wheat protein isolate production. Wheat protein has a significant contribution towards total protein intake and has control over the technological properties of flour dough.
A rise in demand for wheat protein applications in the bakery and processed foods has a significant influence on the wheat protein isolates market. On the other hand, rising concerns over gluten which is an important constituent of wheat limits the potential growth of wheat protein isolate market. Higher preferences for animal-based proteins will also limit the growth of the wheat protein isolates market.
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North America followed by Europe is dominating the global wheat protein isolates market backed by the concentration of both production and consumption of wheat protein isolates in these regions. Developments in wheat processing have enabled a higher supply of wheat-derived products including wheat protein isolates catering to the rising consumer demand for plant-based proteins including wheat protein isolates.
Asia-Pacific region will emerge as a potential region for wheat protein isolates market due to the higher availability of wheat especially in India. Improved focus on wheat processing and a rise in private investments will further support the global wheat protein isolate market in this region.
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The market participants operating in the global wheat protein isolate market are identified across the value chain include Archer Daniels Midland Company (ADM), MGP Ingredients, Glico Nutrition Co., Ltd., Manildra Group, Honeyville Food Products, Inc., GC Ingredients Inc., EURODUNA Rohstoffe GmbH among the other wheat protein isolate manufacturers.
The demand for wheat protein isolates is increasing from the nutraceutical industry for the increasing applications in dietary supplements. The wheat protein isolate is one of the best protein sources for the vegan and flexitarian population. These factors are anticipated to boost the growth of the global wheat protein isolate market.
The increasing health-conscious population is demanding the ingredients or products having high protein concentration. The wheat protein isolates have up to 90% protein concentration coupled with high purity, and high functionality of the wheat protein isolate is driving the growth of the global wheat protein isolate market.
The plant-based proteins are witnessing the increasing demand for the last few years. Currently, the world is facing global economic crises due to COVID-19 pandemic. Many industries including the food and beverage industry are witnessing the slow growth since the start of this pandemic.
On the other hand, the products which will boost the immunity system and health are anticipated to witness the spike in the demand from the last quarter of this year. The wheat protein isolate market has already affected by the widespread coronavirus globally.
The growth of the market is already hindered by the disturbed supply chain and decreased production. But the manufacturers of wheat protein isolate have lucrative opportunities as the conditions start to normalize across the globe and the demand for wheat protein isolate is anticipated to increase in the next couple of years.
